Wendy's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wendy's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
89 DMAs
18 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
33 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
27 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
62 DMAs
16 States
|
Brand Insights
Brand Insights reveal Wendy's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wendy's shows challenging performance with -0.2% average growth across 51 markets (20.0% avg brand interest), with positive growth in 15 of 51 markets
Top performing markets for Wendy's demonstrate exceptional results in Rhode Island (+13.6% growth, 25.0% brand interest, +3.0% change), Georgia (+12.5% growth, 27.0% brand interest, +3.0% change), and Kansas (+10.5% growth, 21.0% brand interest, +2.0% change)
Wendy's has 0 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 14 declining markets
Wendy's successfully defends strong market positions while maintaining brand interest growth in Indiana (maintained 22.0% brand interest, +4.8% growth), South Carolina (maintained 25.0% brand interest, +4.2% growth), and West Virginia (maintained 28.0% brand interest, +3.7% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
McDonald's dominates head-to-head competition against Burger King in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Arizona (64.0% vs 18.0% brand interest), California (70.0% vs 14.0% brand interest), and Georgia (55.0% vs 18.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Arizona (64.0% vs 18.0% brand interest), California (70.0% vs 16.0% brand interest), and Georgia (55.0% vs 27.0% brand interest)
Wendy's dominates head-to-head competition against Burger King in 13 of 13 shared state markets, with superior brand interest in key battlegrounds: Kansas (21.0% vs 11.0% brand interest), Kentucky (26.0% vs 13.0% brand interest), and Montana (24.0% vs 11.0% brand interest)
McDonald's demonstrates competitive strength with 40 high brand interest state markets and 0 high-growth state markets, notably in Hawaii (77.0% brand interest, +2.7% growth), Oklahoma (74.0% brand interest, +1.4% growth), and Minnesota (72.0% brand interest, +4.3% growth)
Investment Recommendations
Strategic recommendations for Wendy's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
89
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 22.0% | +4.8% | +15.8% |
| Los Angeles CA | 4,962,377 | 16.0% | +0.0% | +14.3% |
| Chicago IL | 3,081,097 | 19.0% | +5.6% | +5.6% |
| Philadelphia PA | 2,642,616 | 23.0% | +9.5% | +0.0% |
| Atlanta GA | 2,277,873 | 25.0% | +4.2% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +5.6% | +5.6% |
| Phoenix AZ | 1,818,040 | 18.0% | +0.0% | +5.9% |
| Seattle-Tacoma WA | 1,798,974 | 20.0% | +5.3% | +5.3% |
High Growth Priority
Large markets showing strong consistent growth
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 16.0% | +6.7% | +6.7% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 16.0% | +6.7% | +6.7% |
| St. Louis MO | 1,066,886 | 17.0% | +6.3% | +21.4% |
| Nashville TN | 993,259 | 23.0% | +9.5% | +4.6% |
| Austin TX | 831,742 | 17.0% | +13.3% | +6.3% |
| Oklahoma City OK | 631,839 | 17.0% | +6.3% | +6.3% |
| Fresno-Visalia CA | 539,002 | 14.0% | +7.7% | +7.7% |
| Omaha NE | 384,022 | 15.0% | +7.1% | +7.1% |
Maintain & Optimize
Stable markets with consistent performance
27
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 17.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 13.0% | +0.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 21.0% | +0.0% | +0.0% |
| Columbus OH | 865,632 | 33.0% | +0.0% | +3.1% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 28.0% | +0.0% | +0.0% |
| Louisville KY | 612,910 | 20.0% | +0.0% | +0.0% |
| New Orleans LA | 584,044 | 21.0% | +0.0% | +5.0% |
| Providence RI-New Bedford MA | 564,315 | 23.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
62
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 21.0% | -4.6% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 20.0% | +0.0% | -9.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 24.0% | -4.0% | +4.4% |
| Portland OR | 1,086,232 | 19.0% | -5.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 22.0% | -4.4% | +0.0% |
| Pittsburgh PA | 998,699 | 24.0% | -4.0% | -4.0% |
| Salt Lake City UT | 975,902 | 26.0% | -3.7% | -3.7% |
| San Diego CA | 940,959 | 13.0% | -7.1% | -7.1% |
Brand Insights
Brand Insights for Wendy's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wendy's shows stable performance with 1.6% average growth across 210 markets (19.9% avg brand interest), with positive growth in 82 of 210 markets
Top performing markets for Wendy's demonstrate exceptional results in Abilene-Sweetwater TX (+31.8% growth, 29.0% brand interest, +7.0% change), Helena MT (+26.3% growth, 24.0% brand interest, +5.0% change), and Corpus Christi TX (+17.6% growth, 20.0% brand interest, +3.0% change)
Wendy's has 11 markets with high growth (>15%), 53 markets with moderate growth (5-15%), 84 stable markets (0-5%), and 62 declining markets
Notable high-growth markets for Wendy's include Abilene-Sweetwater TX (+31.8% growth, 29.0% brand interest), Corpus Christi TX (+17.6% growth, 20.0% brand interest), and Duluth MN-Superior WI (+28.6% growth, 9.0% brand interest)
Wendy's demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+31.8% growth, +7.0% gain, 29.0% current brand interest) and Helena MT (+26.3% growth, +5.0% gain, 24.0% current brand interest)
Wendy's successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +31.8% growth), Helena MT (maintained 24.0% brand interest, +26.3% growth), and Quincy IL-Hannibal MO-Keokuk IA (maintained 21.0% brand interest, +16.7% growth)
In large markets, Wendy's shows modest growth with notable brand interest: Atlanta GA (+4.2% growth, 25.0% brand interest) and Charlotte NC (+4.3% growth, 24.0% brand interest)
In medium markets, Wendy's shows modest growth with notable brand interest: Birmingham AL (+0.0% growth, 18.0% brand interest) and Buffalo NY (+0.0% growth, 18.0% brand interest)
In small markets, Wendy's shows modest growth with notable brand interest: Abilene-Sweetwater TX (+31.8% growth, 29.0% brand interest) and Corpus Christi TX (+17.6% growth, 20.0% brand interest)
Wendy's maintains consistent performance with steady growth and stable brand interest across 25% of markets, exemplified by Albany-Schenectady-Troy NY (+5.6% growth, +1.0% brand interest), Baltimore MD (+6.2% growth, +1.0% brand interest), and Biloxi-Gulfport MS (+8.7% growth, +2.0% brand interest)
Wendy's achieves significant brand interest gains in Abilene-Sweetwater TX (+7.0% brand interest growth, now at 29.0%), Corpus Christi TX (+3.0% brand interest growth, now at 20.0%), and Helena MT (+5.0% brand interest growth, now at 24.0%)
Wendy's shows accelerating brand interest growth in Abilene-Sweetwater TX (+31.8% growth, 29.0% brand interest) and Corpus Christi TX (+17.6% growth, 20.0% brand interest)
Wendy's demonstrates emerging brand interest strength in Duluth MN-Superior WI (+28.6% growth, 9.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+18.2% growth, 13.0% brand interest)
Wendy's maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-4.5% growth, 21.0% brand interest) and Charleston SC (-4.0% growth, 24.0% brand interest)
Wendy's faces growth challenges in historically strong markets: Alexandria LA (-7.1% growth, 26.0% brand interest) and Billings, MT (-8.8% growth, 31.0% brand interest)
Wendy's performance in major markets: Boston MA-Manchester NH (-4.5% growth, 21.0% brand interest, 2.6M TVHH), Cleveland-Akron (Canton) OH (-4.0% growth, 24.0% brand interest, 1.6M TVHH), and Indianapolis IN (-4.3% growth, 22.0% brand interest, 1.2M TVHH)
Competitive Insights
Competitive Insights showcase how Wendy's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
Wendy's demonstrates category leadership at dma level with 1.6% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+31.8%, 29.0% brand interest), Corpus Christi TX (+17.6%, 20.0% brand interest), and Duluth MN-Superior WI (+28.6%, 9.0% brand interest)
In high-growth dma markets, Wendy's maintains an average brand interest of 16.9% with consistent performance across 11 markets
In direct competition, Wendy's outperforms McDonald's with 43.8 percentage point brand interest advantage across 210 shared markets: Albuquerque-Santa Fe NM (gap: 50.0% brand interest, 10.2% growth), Alexandria LA (gap: 28.0% brand interest, 9.0% growth), and Bakersfield CA (gap: 50.0% brand interest, 5.9% growth)
In select markets, McDonald's outperforms Burger King despite weaker overall growth (+0.8% vs -1.5% overall): Albuquerque-Santa Fe NM (McDonald's leads: 67.0% share, +4.7% growth vs Burger King: 16.0%, -11.1%)
In select markets, Wendy's outperforms Burger King despite weaker overall growth (+1.6% vs -1.5% overall): Abilene-Sweetwater TX (Wendy's leads: 29.0% share, +31.8% growth vs Burger King: 12.0%, -20.0%) and Albany-Schenectady-Troy NY (Wendy's: +5.6% growth vs Burger King: -5.0% growth)
In select markets, McDonald's outperforms Wendy's despite weaker overall growth (+0.8% vs +1.6% overall): Albuquerque-Santa Fe NM (McDonald's leads: 67.0% share, +4.7% growth vs Wendy's: 17.0%, -5.6%)
In select markets, Burger King outperforms Wendy's despite weaker overall growth (-1.5% vs +1.6% overall): Alexandria LA (Burger King: +5.3% growth vs Wendy's: -7.1% growth), Bakersfield CA (Burger King leads: 18.0% share, +5.9% growth vs Wendy's: 16.0%, -5.9%), and Beaumont-Port Arthur TX (Burger King leads: 18.0% share, +5.9% growth vs Wendy's: 16.0%, -11.1%)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +100.0% growth), Albuquerque-Santa Fe NM (maintained 67.0% brand interest, +4.7% growth), and Alexandria LA (maintained 54.0% brand interest, +1.9% growth)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Laredo TX (maintained 23.0% brand interest, +21.1% growth), Columbus GA (maintained 29.0% brand interest, +3.6% growth), and Greenwood-Greenville MS (maintained 24.0% brand interest, +4.3% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 29.0% brand interest, +31.8% growth), Helena MT (maintained 24.0% brand interest, +26.3% growth), and Quincy IL-Hannibal MO-Keokuk IA (maintained 21.0% brand interest, +16.7% growth)
McDonald's maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (63.0% brand interest, +1.6% growth), Indianapolis IN (62.0% brand interest, +1.6% growth), and Milwaukee WI (73.0% brand interest, +2.8% growth)
Wendy's maintains strong brand interest position in key markets: Atlanta GA (25.0% brand interest, +4.2% growth), Charlotte NC (24.0% brand interest, +4.3% growth), and Denver CO (25.0% brand interest, +4.2% growth)
McDonald's dominates head-to-head competition against Burger King in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (59.0% vs 12.0% brand interest), Albany GA (50.0% vs 26.0% brand interest), and Atlanta GA (58.0% vs 17.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (59.0% vs 29.0% brand interest), Albany GA (50.0% vs 24.0% brand interest), and Atlanta GA (58.0% vs 25.0% brand interest)
Wendy's dominates head-to-head competition against Burger King in 66 of 77 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (29.0% vs 12.0% brand interest), Amarillo TX (24.0% vs 13.0% brand interest), and Bangor ME (21.0% vs 15.0% brand interest)
Wendy's shows competitive momentum against McDonald's with stronger growth trajectory (+1.6% vs +0.8%) despite lower market position: Abilene-Sweetwater TX (Wendy's: +31.8% growth vs McDonald's: -6.3% growth), Albany GA (Wendy's: +4.3% growth vs McDonald's: -2.0% growth), and Atlanta GA (Wendy's: +4.2% growth vs McDonald's: -1.7% growth)