Wendy's
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Wendy's, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
41 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
12 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
141 DMAs
36 States
|
Brand Insights
Brand Insights reveal Wendy's’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Wendy's shows challenging performance with -6.2% average growth across 51 markets (19.6% avg brand interest), with positive growth in 5 of 51 markets
Wendy's has 0 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 35 declining markets
Wendy's successfully defends strong market positions while maintaining brand interest growth in Rhode Island (maintained 24.0% brand interest, +4.3% growth), Indiana (maintained 21.0% brand interest, +5.0% growth), and Kansas (maintained 21.0% brand interest, +5.0% growth)
Wendy's maintains stable brand interest performance in mature markets: Alabama (-4.8% growth, 20.0% brand interest) and Delaware (-4.8% growth, 20.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Fast Food industry.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Wendy's, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Burger King demonstrates category leadership at state level with 10.1% average brand interest growth, showing exceptional performance in Alabama (+17.6%, 20.0% brand interest), Arizona (+18.8%, 19.0% brand interest), and California (+16.7%, 14.0% brand interest)
In high-growth state markets, Burger King maintains an average brand interest of 16.9% with consistent performance across 14 markets
Burger King shows strong momentum with 10.1% average brand interest growth across key state markets: Virginia (+23.1% growth, +3.0% brand interest), Utah (+22.2% growth, +2.0% brand interest), and South Dakota (+21.1% growth, +4.0% brand interest)
Burger King captured additional brand interest in 41 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Wendy's in the Fast Food category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
41
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 23.0% | +9.5% | +0.0% |
| Phoenix AZ | 1,818,040 | 19.0% | -9.5% | +11.8% |
| St. Louis MO | 1,066,886 | 17.0% | +0.0% | +6.3% |
| Pittsburgh PA | 998,699 | 26.0% | +4.0% | +0.0% |
| Nashville TN | 993,259 | 23.0% | +4.6% | +4.6% |
| Birmingham AL | 651,287 | 19.0% | +5.6% | +5.6% |
| Ft. Myers-Naples FL | 525,402 | 19.0% | +5.6% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 12.0% | -14.3% | +9.1% |
High Growth Priority
Large markets showing strong consistent growth
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Madison WI | 386,495 | 16.0% | +6.7% | +6.7% |
| Springfield MO | 386,138 | 23.0% | +9.5% | +4.6% |
| Colorado Springs-Pueblo CO | 327,871 | 26.0% | +13.0% | +4.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 19.0% | +11.8% | +35.7% |
| Jackson MS | 288,295 | 34.0% | +9.7% | +3.0% |
| Tri-Cities TN-VA | 281,792 | 25.0% | +13.6% | +13.6% |
| Springfield-Holyoke MA | 224,757 | 23.0% | +9.5% | +9.5% |
| Wausau-Rhinelander WI | 160,633 | 21.0% | +50.0% | +110.0% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 25.0% | +0.0% | +4.2% |
| Milwaukee WI | 765,170 | 17.0% | +0.0% | +0.0% |
| Oklahoma City OK | 631,839 | 17.0% | +0.0% | +0.0% |
| New Orleans LA | 584,044 | 21.0% | +0.0% | +5.0% |
| Knoxville TN | 475,703 | 22.0% | +4.8% | -4.4% |
| Omaha NE | 384,022 | 14.0% | +0.0% | +0.0% |
| Rochester NY | 370,481 | 21.0% | +0.0% | +0.0% |
| Savannah GA | 321,334 | 24.0% | +0.0% | +4.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
141
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +0.0% | -4.6% |
| Los Angeles CA | 4,962,377 | 14.0% | -17.7% | -6.7% |
| Chicago IL | 3,081,097 | 17.0% | -15.0% | -15.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 17.0% | -10.5% | -10.5% |
| Atlanta GA | 2,277,873 | 23.0% | -11.5% | -8.0% |
| Houston TX | 2,266,381 | 13.0% | -13.3% | -13.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 18.0% | -5.3% | -10.0% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | -9.1% | -4.8% |
Brand Insights
Brand Insights for Wendy's in the Fast Food category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Wendy's shows challenging performance with -6.8% average growth across 210 markets (19.4% avg brand interest), with positive growth in 32 of 210 markets
Top performing markets for Wendy's demonstrate exceptional results in Wausau-Rhinelander WI (+50.0% growth, 21.0% brand interest, +7.0% change), Tri-Cities TN-VA (+13.6% growth, 25.0% brand interest, +3.0% change), and Colorado Springs-Pueblo CO (+13.0% growth, 26.0% brand interest, +3.0% change)
Wendy's has 1 market with high growth (>15%), 20 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 137 declining markets
Notable high-growth markets for Wendy's include Wausau-Rhinelander WI (+50.0% growth, 21.0% brand interest)
Wendy's successfully defends strong market positions while maintaining brand interest growth in Wausau-Rhinelander WI (maintained 21.0% brand interest, +50.0% growth), Amarillo TX (maintained 24.0% brand interest, +4.3% growth), and Casper-Riverton WY (maintained 31.0% brand interest, +3.3% growth)
Wendy's achieves significant brand interest gains in Wausau-Rhinelander WI (+7.0% brand interest growth, now at 21.0%), Jackson MS (+3.0% brand interest growth, now at 34.0%), and Colorado Springs-Pueblo CO (+3.0% brand interest growth, now at 26.0%)
Wendy's demonstrates emerging brand interest strength in Burlington VT-Plattsburgh NY (+11.8% growth, 19.0% brand interest) and Ottumwa IA-Kirksville MO (+14.3% growth, 16.0% brand interest)
Wendy's maintains stable brand interest performance in mature markets: Alexandria LA (-3.9% growth, 25.0% brand interest) and Billings, MT (-3.1% growth, 31.0% brand interest)
Wendy's faces growth challenges in historically strong markets: Billings, MT (-3.1% growth, 31.0% brand interest) and Butte-Bozeman MT (-6.5% growth, 29.0% brand interest)
Wendy's performance in major markets: Atlanta GA (-11.5% growth, 23.0% brand interest, 2.7M TVHH), Baltimore MD (-10.5% growth, 17.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-9.1% growth, 20.0% brand interest, 2.6M TVHH)
Wendy's shows positive brand interest growth in markets representing 10.8% of total TVHH coverage
Wendy's maintains strong brand interest positions (>30% share) in key markets: Alexandria LA (25.0% brand interest, -1.0% change), Atlanta GA (23.0% brand interest, -3.0% change), and Augusta GA (22.0% brand interest, -2.0% change)
Wendy's achieves significant brand interest gains in Wausau-Rhinelander WI (+7.0% brand interest), Amarillo TX (+1.0% brand interest), and Casper-Riverton WY (+1.0% brand interest)
Wendy's shows challenging performance with -3.0% average growth across 210 markets (19.4% avg brand interest), with positive growth in 51 of 210 markets
Top performing markets for Wendy's demonstrate exceptional results in Wausau-Rhinelander WI (+110.0% growth, 21.0% brand interest, +11.0% change), Great Falls MT (+25.0% growth, 25.0% brand interest, +5.0% change), and Panama City FL (+22.2% growth, 22.0% brand interest, +4.0% change)
Wendy's has 9 markets with high growth (>15%), 31 markets with moderate growth (5-15%), 49 stable markets (0-5%), and 121 declining markets
Competitive Insights
Competitive Insights showcase how Wendy's performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Wendy's can focus its competitive strategy.
Burger King demonstrates category leadership at dma level with 9.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+35.7%, 19.0% brand interest), Alpena MI (+75.0%, 14.0% brand interest), and Augusta GA (+26.7%, 19.0% brand interest)
In high-growth dma markets, Burger King maintains an average brand interest of 17.2% with consistent performance across 52 markets
Burger King shows strong momentum with 9.5% average brand interest growth across key dma markets: Alpena MI (+75.0% growth, +6.0% brand interest), Helena MT (+60.0% growth, +9.0% brand interest), and Wheeling WV-Steubenville OH (+38.5% growth, +5.0% brand interest)
Burger King captured additional brand interest in 148 dma markets, averaging +2.1% brand interest growth in key growth dma
In direct competition, Burger King outperforms McDonald's with 46.7 percentage point brand interest advantage across 210 shared markets: Alexandria LA (gap: 37.0% brand interest, 15.2% growth), Amarillo TX (gap: 50.0% brand interest, 14.9% growth), and Bangor ME (gap: 53.0% brand interest, 9.3% growth)
In select markets, Wendy's outperforms Burger King despite weaker overall growth (-6.8% vs +9.5% overall): Amarillo TX (Wendy's leads: 24.0% share, +4.3% growth vs Burger King: 13.0%, -13.3%)
In select markets, McDonald's outperforms Burger King despite weaker overall growth (-0.1% vs +9.5% overall): Alexandria LA (McDonald's leads: 56.0% share, +5.7% growth vs Burger King: 19.0%, -9.5%) and Bangor ME (McDonald's leads: 68.0% share, +3.0% growth vs Burger King: 15.0%, -6.2%)
In select markets, McDonald's outperforms Wendy's despite weaker overall growth (-0.1% vs -6.8% overall): Alexandria LA (McDonald's leads: 56.0% share, +5.7% growth vs Wendy's: 25.0%, -3.9%)
Burger King successfully defends market leadership positions while maintaining brand interest growth in Eureka CA (maintained 24.0% brand interest, +20.0% growth), Helena MT (maintained 24.0% brand interest, +60.0% growth), and Jonesboro AR (maintained 24.0% brand interest, +26.3% growth)
Wendy's successfully defends market leadership positions while maintaining brand interest growth in Wausau-Rhinelander WI (maintained 21.0% brand interest, +50.0% growth), Amarillo TX (maintained 24.0% brand interest, +4.3% growth), and Casper-Riverton WY (maintained 31.0% brand interest, +3.3% growth)
McDonald's successfully defends market leadership positions while maintaining brand interest growth in Amarillo TX (maintained 63.0% brand interest, +1.6% growth), Anchorage AK (maintained 68.0% brand interest, +3.0% growth), and Atlanta GA (maintained 61.0% brand interest, +3.4% growth)
Wendy's maintains strong brand interest position in key markets: Nashville TN (23.0% brand interest, +4.5% growth), Pittsburgh PA (26.0% brand interest, +4.0% growth), and Philadelphia PA (23.0% brand interest, +9.5% growth)
McDonald's maintains strong brand interest position in key markets: Atlanta GA (61.0% brand interest, +3.4% growth), Austin TX (74.0% brand interest, +2.8% growth), and Boston MA-Manchester NH (63.0% brand interest, +1.6% growth)
McDonald's dominates head-to-head competition against Burger King in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Alexandria LA (56.0% vs 19.0% brand interest), Amarillo TX (63.0% vs 13.0% brand interest), and Bangor ME (68.0% vs 15.0% brand interest)
McDonald's dominates head-to-head competition against Wendy's in 209 of 209 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (68.0% vs 13.0% brand interest), Alexandria LA (56.0% vs 25.0% brand interest), and Alpena MI (69.0% vs 17.0% brand interest)
Burger King emerges as competitive threat to Wendy's with superior growth momentum (+9.5% vs -6.8%) across contested markets: Abilene-Sweetwater TX (Burger King leads: 19.0% share, +35.7% growth vs Wendy's: 13.0%, -18.8%), Alpena MI (Burger King: +75.0% growth vs Wendy's: -26.1% growth), and Anchorage AK (Burger King: +7.1% growth vs Wendy's: -15.0% growth)