Allstate
Company
Allstate
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Allstate, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
21 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
138 DMAs
50 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
42 DMAs
|
Brand Insights
Brand Insights reveal Allstate’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Allstate shows strong performance with 114.9% average growth across 51 markets (25.7% avg brand interest), with positive growth in 51 of 51 markets
Top performing markets for Allstate demonstrate exceptional results in South Dakota (+571.4% growth, 47.0% brand interest, +40.0% change), North Dakota (+512.5% growth, 49.0% brand interest, +41.0% change), and Wyoming (+422.2% growth, 47.0% brand interest, +38.0% change)
Allstate has 49 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Allstate include Alabama (+56.2% growth, 25.0% brand interest), Alaska (+200.0% growth, 48.0% brand interest), and Arizona (+77.8% growth, 16.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 114.9% average brand interest growth, showing exceptional performance in Alabama (+56.2%, 25.0% brand interest), Alaska (+200.0%, 48.0% brand interest), and Arizona (+77.8%, 16.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 26.1% with consistent performance across 49 markets
Allstate shows strong momentum with 114.9% average brand interest growth across key state markets: South Dakota (+571.4% growth, +40.0% brand interest), North Dakota (+512.5% growth, +41.0% brand interest), and Wyoming (+422.2% growth, +38.0% brand interest)
Allstate captured additional brand interest in 51 state markets, averaging +13.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Allstate in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | +7.7% | +0.0% |
| Buffalo NY | 537,294 | 13.0% | +8.3% | -7.1% |
| Ft. Myers-Naples FL | 525,402 | 15.0% | +7.1% | +0.0% |
| Richmond-Petersburg VA | 516,962 | 14.0% | +7.7% | -6.7% |
| Dayton OH | 418,047 | 17.0% | +6.3% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 11.0% | +0.0% | +10.0% |
| Chattanooga TN | 341,284 | 14.0% | -6.7% | +7.7% |
| Savannah GA | 321,334 | 14.0% | +7.7% | -12.5% |
High Growth Priority
Large markets showing strong consistent growth
138
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | +35.7% | +26.7% |
| Los Angeles CA | 4,962,377 | 19.0% | +26.7% | +11.8% |
| Chicago IL | 3,081,097 | 23.0% | +21.1% | +15.0% |
| Philadelphia PA | 2,642,616 | 24.0% | +50.0% | +41.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | +11.1% | +11.1% |
| Atlanta GA | 2,277,873 | 20.0% | +33.3% | +25.0% |
| Houston TX | 2,266,381 | 19.0% | +18.8% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 15.0% | +7.1% | +7.1% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Huntsville-Decatur (Florence) AL | 350,515 | 19.0% | +0.0% | +0.0% |
| Florence-Myrtle Beach SC | 273,785 | 13.0% | +0.0% | +0.0% |
| Macon GA | 213,027 | 14.0% | +0.0% | +0.0% |
| Joplin MO-Pittsburg KS | 128,486 | 9.0% | +0.0% | +0.0% |
| Gainesville FL | 118,040 | 10.0% | +0.0% | +0.0% |
| Mankato MN | 47,507 | 6.0% | +0.0% | +0.0% |
| Juneau AK | 22,882 | 51.0% | +0.0% | +0.0% |
| Alpena MI | 14,646 | 1.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 15.0% | -6.3% | -16.7% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 13.0% | -7.1% | -7.1% |
| Fresno-Visalia CA | 539,002 | 16.0% | -5.9% | -5.9% |
| Wilkes Barre-Scranton PA | 501,832 | 16.0% | +0.0% | -11.1% |
| Albany-Schenectady-Troy NY | 491,946 | 11.0% | +0.0% | -15.4% |
| Rochester NY | 370,481 | 14.0% | +0.0% | -17.7% |
| Waco-Temple-Bryan TX | 346,477 | 13.0% | -7.1% | -7.1% |
| Syracuse NY | 330,353 | 11.0% | +0.0% | -15.4% |
Brand Insights
Brand Insights for Allstate in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Allstate shows strong performance with 62.8% average growth across 210 markets (19.2% avg brand interest), with positive growth in 152 of 210 markets
Top performing markets for Allstate demonstrate exceptional results in Fargo-Valley City ND (+880.0% growth, 49.0% brand interest, +44.0% change), Casper-Riverton WY (+625.0% growth, 58.0% brand interest, +50.0% change), and Sioux Falls(Mitchell) SD (+557.1% growth, 46.0% brand interest, +39.0% change)
Allstate has 122 markets with high growth (>15%), 30 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Allstate include Abilene-Sweetwater TX (+58.3% growth, 19.0% brand interest), Albuquerque-Santa Fe NM (+190.0% growth, 29.0% brand interest), and Alpena MI (+100.0% growth, 1.0% brand interest)
Allstate demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albuquerque-Santa Fe NM (+190.0% growth, +19.0% gain, 29.0% current brand interest), Anchorage AK (+233.3% growth, +35.0% gain, 50.0% current brand interest), and Baltimore MD (+57.1% growth, +8.0% gain, 22.0% current brand interest)
Allstate successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 29.0% brand interest, +190.0% growth), Anchorage AK (maintained 50.0% brand interest, +233.3% growth), and Baltimore MD (maintained 22.0% brand interest, +57.1% growth)
In large markets, Allstate shows strong growth with notable brand interest: Atlanta GA (+33.3% growth, 20.0% brand interest) and Baltimore MD (+57.1% growth, 22.0% brand interest)
In medium markets, Allstate shows strong growth with notable brand interest: Albuquerque-Santa Fe NM (+190.0% growth, 29.0% brand interest) and Birmingham AL (+42.1% growth, 27.0% brand interest)
In small markets, Allstate shows strong growth with notable brand interest: Abilene-Sweetwater TX (+58.3% growth, 19.0% brand interest) and Alpena MI (+100.0% growth, 1.0% brand interest)
Allstate maintains dominant market position with >35% brand interest in key markets: Anchorage AK (50.0% brand interest, +233.3% growth), Bangor ME (39.0% brand interest, +225.0% growth), and Billings, MT (48.0% brand interest, +300.0% growth)
Allstate achieves significant brand interest gains in Abilene-Sweetwater TX (+7.0% brand interest growth, now at 19.0%), Albuquerque-Santa Fe NM (+19.0% brand interest growth, now at 29.0%), and Amarillo TX (+3.0% brand interest growth, now at 18.0%)
Allstate shows accelerating brand interest growth in Abilene-Sweetwater TX (+58.3% growth, 19.0% brand interest) and Albuquerque-Santa Fe NM (+190.0% growth, 29.0% brand interest)
Allstate demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+58.3% growth, 19.0% brand interest) and Alpena MI (+100.0% growth, 1.0% brand interest)
Allstate performance in major markets: Atlanta GA (+33.3% growth, 20.0% brand interest, 2.7M TVHH), Baltimore MD (+57.1% growth, 22.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+150.0% growth, 25.0% brand interest, 2.6M TVHH)
Allstate shows positive brand interest growth in markets representing 89.2% of total TVHH coverage
Allstate maintains strong brand interest positions (>30% share) in key markets: Albuquerque-Santa Fe NM (29.0% brand interest, +19.0% change), Anchorage AK (50.0% brand interest, +35.0% change), and Atlanta GA (20.0% brand interest, +5.0% change)
Competitive Insights
Competitive Insights showcase how Allstate performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 62.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+58.3%, 19.0% brand interest), Albuquerque-Santa Fe NM (+190.0%, 29.0% brand interest), and Alpena MI (+100.0%, 1.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 23.8% with consistent performance across 122 markets
Allstate shows strong momentum with 62.8% average brand interest growth across key dma markets: Fargo-Valley City ND (+880.0% growth, +44.0% brand interest), Casper-Riverton WY (+625.0% growth, +50.0% brand interest), and Sioux Falls(Mitchell) SD (+557.1% growth, +39.0% brand interest)
Allstate captured additional brand interest in 152 dma markets, averaging +9.7% brand interest growth in key growth dma
In direct competition, Allstate outperforms Geico with 10.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 11.0% brand interest, 46.7% growth), Alexandria LA (gap: 5.0% brand interest, 41.7% growth), and Beaumont-Port Arthur TX (gap: 4.0% brand interest, 15.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-5.2% vs -2.3% overall): Albany-Schenectady-Troy NY (State Farm Insurance: +4.2% growth vs Geico: -3.3% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (-10.4% vs -2.3% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs Geico: 20.0%, -23.1%)
In select markets, Progressive outperforms State Farm Insurance despite weaker overall growth (-10.4% vs -5.2% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs State Farm Insurance: 29.0%, -9.4%), Alpena MI (Progressive leads: 56.0% share, +12.0% growth vs State Farm Insurance: 41.0%, -18.0%), and Bakersfield CA (Progressive: +4.8% growth vs State Farm Insurance: -3.5% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-5.2% vs -10.4% overall): Albany GA (State Farm Insurance: +13.8% growth vs Progressive: -13.0% growth)
In select markets, Geico outperforms Allstate despite weaker overall growth (-2.3% vs +62.8% overall): Albany GA (Geico leads: 19.0% share, +26.7% growth vs Allstate: 8.0%, -20.0%), Alexandria LA (Geico leads: 16.0% share, +33.3% growth vs Allstate: 11.0%, -8.3%), and Beaumont-Port Arthur TX (Geico leads: 22.0% share, +10.0% growth vs Allstate: 18.0%, -5.3%)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-5.2% vs +62.8% overall): Albany GA (State Farm Insurance leads: 33.0% share, +13.8% growth vs Allstate: 8.0%, -20.0%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 27.0% brand interest, +17.4% growth), Meridian MS (maintained 24.0% brand interest, +71.4% growth), and Ottumwa IA-Kirksville MO (maintained 22.0% brand interest, +29.4% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 25.0% brand interest, +25.0% growth), Eureka CA (maintained 35.0% brand interest, +16.7% growth), and Grand Junction-Montrose CO (maintained 47.0% brand interest, +20.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 47.0% brand interest, +17.5% growth), Bakersfield CA (maintained 22.0% brand interest, +4.8% growth), and Greenville-New Bern-Washington NC (maintained 33.0% brand interest, +3.1% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 29.0% brand interest, +190.0% growth), Anchorage AK (maintained 50.0% brand interest, +233.3% growth), and Baltimore MD (maintained 22.0% brand interest, +57.1% growth)
State Farm Insurance maintains strong brand interest position in key markets: Austin TX (27.0% brand interest, +3.9% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and San Francisco-Oakland-San Jose CA (28.0% brand interest, +3.7% growth)