Allstate
Company
Allstate
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Allstate, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
1 DMA
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
12 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
3 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
3 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
40 DMAs
16 States
|
|
Monitor & Maintain
|
All other markets
|
148 DMAs
34 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
4 DMAs
|
Brand Insights
Brand Insights reveal Allstate’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Allstate shows challenging performance with -3.1% average growth across 51 markets (13.1% avg brand interest), with positive growth in 9 of 51 markets
Allstate has 1 market with high growth (>15%), 8 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Allstate include Tennessee (+15.4% growth, 15.0% brand interest)
Allstate shows positive brand interest momentum in 9 markets, notably in Tennessee (+2.0% brand interest), Idaho (+1.0% brand interest), Indiana (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico shows market leadership with 3.4% average brand interest growth and notable strength in Alabama (+16.7%, 14.0% brand interest), Indiana (+15.4%, 15.0% brand interest), and Nebraska (+16.7%, 14.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 14.3% with consistent performance across 3 markets
Geico maintains market dominance with an average 35.3% brand interest across key markets: Maryland (33.0% brand interest, +3.1% growth), Massachusetts (40.0% brand interest, +2.6% growth), and Florida (33.0% brand interest, +6.5% growth)
State Farm Insurance maintains market dominance with an average 39.2% brand interest across key markets: Arizona (33.0% brand interest, +3.1% growth), Arkansas (46.0% brand interest, +2.2% growth), and Delaware (39.0% brand interest, +2.6% growth)
Investment Recommendations
Strategic recommendations for Allstate in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 20.0% | +0.0% | -4.8% |
Emerging Market
Smaller markets showing strong growth potential
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| La Crosse-Eau Claire WI | 199,505 | 11.0% | +37.5% | +10.0% |
| Chico-Redding CA | 166,232 | 18.0% | +20.0% | +5.9% |
| Lubbock TX | 150,876 | 18.0% | +20.0% | +12.5% |
| Sioux City IA | 136,787 | 12.0% | +33.3% | +9.1% |
| Dothan AL | 92,937 | 17.0% | +30.8% | +21.4% |
| Harrisonburg VA | 87,023 | 12.0% | +71.4% | +20.0% |
| Bend OR | 80,362 | 11.0% | +10.0% | +10.0% |
| Marquette MI | 77,176 | 8.0% | +100.0% | +60.0% |
Growth Opportunity
Mid-size markets with positive brand interest trends
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chattanooga TN | 353,329 | 15.0% | +15.4% | +7.1% |
| Ft. Wayne IN | 251,117 | 17.0% | +6.3% | +13.3% |
| Augusta GA | 249,128 | 17.0% | +21.4% | +6.3% |
High Growth Priority
Large markets showing strong consistent growth
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,882,206 | 12.0% | +9.1% | -7.7% |
| Cincinnati OH | 839,467 | 18.0% | +0.0% | +12.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 679,642 | 16.0% | +14.3% | +14.3% |
Maintain & Optimize
Stable markets with consistent performance
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,735,885 | 17.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 18.0% | +0.0% | +0.0% |
| Atlanta GA | 2,358,268 | 16.0% | +6.7% | +0.0% |
| Washington DC (Hagerstown MD) | 2,303,268 | 14.0% | -6.7% | -6.7% |
| San Antonio TX | 932,395 | 16.0% | -5.9% | -5.9% |
| Oklahoma City OK | 654,139 | 17.0% | -5.6% | -5.6% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 17.0% | +0.0% | -5.6% |
| Providence RI-New Bedford MA | 584,232 | 16.0% | +0.0% | -5.9% |
Monitor & Maintain
All other markets
148
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,346,370 | 18.0% | -10.0% | +5.9% |
| Boston MA-Manchester NH | 2,284,647 | 10.0% | +0.0% | -9.1% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 13.0% | -13.3% | -7.1% |
| Seattle-Tacoma WA | 1,862,467 | 14.0% | +7.7% | -12.5% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 9.0% | +0.0% | -18.2% |
| Detroit MI | 1,704,780 | 12.0% | -7.7% | +0.0% |
| Minneapolis-St. Paul MN | 1,618,742 | 9.0% | +0.0% | -10.0% |
| Denver CO | 1,577,435 | 13.0% | -7.1% | -7.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 15.0% | +0.0% | -11.8% |
| Los Angeles CA | 5,137,519 | 15.0% | -6.3% | -11.8% |
| Salt Lake City UT | 1,010,346 | 15.0% | -6.3% | -16.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 15.0% | -16.7% | -11.8% |
Brand Insights
Brand Insights for Allstate in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Allstate shows challenging performance with -0.3% average growth across 205 markets (13.3% avg brand interest), with positive growth in 54 of 205 markets
Allstate has 22 markets with high growth (>15%), 32 markets with moderate growth (5-15%), 59 stable markets (0-5%), and 92 declining markets
Notable high-growth markets for Allstate include Augusta GA (+21.4% growth, 17.0% brand interest), Chattanooga TN (+15.4% growth, 15.0% brand interest), and Chico-Redding CA (+20.0% growth, 18.0% brand interest)
Allstate shows positive brand interest momentum in 54 markets, notably in Augusta GA (+3.0% brand interest), Chattanooga TN (+2.0% brand interest), Chico-Redding CA (+3.0% brand interest)
Allstate achieves significant brand interest gains in Harrisonburg VA (+5.0% brand interest growth, now at 12.0%)
Allstate shows accelerating brand interest growth in Augusta GA (+21.4% growth, 17.0% brand interest) and Chattanooga TN (+15.4% growth, 15.0% brand interest)
Allstate demonstrates emerging brand interest strength in Augusta GA (+21.4% growth, 17.0% brand interest) and Chattanooga TN (+15.4% growth, 15.0% brand interest)
Allstate maintains stable brand interest performance in mature markets: Chicago IL (+0.0% decline, 20.0% brand interest) and Fairbanks AK (+0.0% decline, 20.0% brand interest)
Allstate performance in major markets: Baltimore MD (-7.1% decline, 13.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-6.7% decline, 14.0% brand interest, 1.6M TVHH), and Denver CO (-7.1% decline, 13.0% brand interest, 1.8M TVHH)
Allstate shows positive brand interest growth in markets representing 15.0% of total TVHH coverage
Allstate shows challenging performance with -5.1% average growth across 206 markets (13.2% avg brand interest), with positive growth in 41 of 206 markets
Allstate has 7 markets with high growth (>15%), 34 markets with moderate growth (5-15%), 45 stable markets (0-5%), and 120 declining markets
Notable high-growth markets for Allstate include Butte-Bozeman MT (+42.9% growth, 10.0% brand interest), Dothan AL (+21.4% growth, 17.0% brand interest), and Harrisonburg VA (+20.0% growth, 12.0% brand interest)
Allstate shows positive brand interest momentum in 41 markets, notably in Butte-Bozeman MT (+3.0% brand interest), Dothan AL (+3.0% brand interest), Harrisonburg VA (+2.0% brand interest)
Allstate shows accelerating brand interest growth in Butte-Bozeman MT (+42.9% growth, 10.0% brand interest) and Dothan AL (+21.4% growth, 17.0% brand interest)
Allstate demonstrates emerging brand interest strength in Butte-Bozeman MT (+42.9% growth, 10.0% brand interest) and Dothan AL (+21.4% growth, 17.0% brand interest)
Competitive Insights
Competitive Insights showcase how Allstate performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Geico shows market leadership with 5.0% average brand interest growth and notable strength in Birmingham AL (+15.4%, 15.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+22.2%, 11.0% brand interest), and Chico-Redding CA (+18.2%, 26.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 15.2% with consistent performance across 36 markets
Geico shows strong momentum with 5.0% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +5.0% brand interest), Helena MT (+45.5% growth, +5.0% brand interest), and Lima OH (+45.5% growth, +5.0% brand interest)
Geico captured additional brand interest in 95 markets, averaging +2.0% brand interest growth in key growth markets
Geico maintains market dominance with an average 36.1% brand interest across key markets: Los Angeles CA (31.0% brand interest, +3.3% growth), Buffalo NY (36.0% brand interest, +5.9% growth), and Gainesville FL (36.0% brand interest, +9.1% growth)
State Farm Insurance maintains market dominance with an average 40.1% brand interest across key markets: Zanesville OH (42.0% brand interest, +35.5% growth), Alpena MI (60.0% brand interest, +3.5% growth), and Biloxi-Gulfport MS (36.0% brand interest, +2.9% growth)
Progressive maintains market dominance with an average 36.1% brand interest across key markets: Billings, MT (37.0% brand interest, +15.6% growth), Bowling Green KY (34.0% brand interest, +17.2% growth), and Jonesboro AR (35.0% brand interest, +25.0% growth)
Geico dominates in 126 of 197 key battleground markets against State Farm Insurance, notably in Alexandria LA (13.0% vs 42.0% brand interest), Anchorage AK (24.0% vs 37.0% brand interest), and Baltimore MD (33.0% vs 28.0% brand interest)
Geico dominates in 125 of 199 key battleground markets against Progressive, notably in Alexandria LA (13.0% vs 36.0% brand interest), Anchorage AK (24.0% vs 22.0% brand interest), and Baltimore MD (33.0% vs 26.0% brand interest)
Geico dominates in 126 of 185 key battleground markets against Allstate, notably in Anchorage AK (24.0% vs 17.0% brand interest), Baltimore MD (33.0% vs 13.0% brand interest), and Bangor ME (19.0% vs 12.0% brand interest)
Progressive dominates in 102 of 173 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 34.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 34.0% brand interest), and Anchorage AK (37.0% vs 22.0% brand interest)
Allstate dominates in 106 of 205 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
Progressive dominates in 109 of 204 key battleground markets against Allstate, notably in Albany GA (36.0% vs 12.0% brand interest), Augusta GA (29.0% vs 17.0% brand interest), and Bangor ME (38.0% vs 12.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 26.0% brand interest, +18.2% growth), Macon GA (maintained 28.0% brand interest, +16.7% growth), and San Angelo TX (maintained 26.0% brand interest, +18.2% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Orlando-Daytona Beach-Melbourne FL (maintained 29.0% brand interest, +16.0% growth), Zanesville OH (maintained 42.0% brand interest, +35.5% growth), and Alpena MI (maintained 60.0% brand interest, +3.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 37.0% brand interest, +15.6% growth), Bowling Green KY (maintained 34.0% brand interest, +17.2% growth), and Jonesboro AR (maintained 35.0% brand interest, +25.0% growth)