Allstate
Company
Allstate
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Allstate, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
60 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
82 DMAs
17 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
45 DMAs
12 States
|
Brand Insights
Brand Insights reveal Allstate’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Allstate shows stable performance with 4.5% average growth across 51 markets (13.7% avg brand interest), with positive growth in 27 of 51 markets
Allstate has 4 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 17 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Allstate include Colorado (+16.7% growth, 14.0% brand interest), North Dakota (+25.0% growth, 10.0% brand interest), and Tennessee (+15.4% growth, 15.0% brand interest)
Allstate maintains consistent performance with steady growth and stable brand interest across 45% of markets, exemplified by Alaska (+6.2% growth, +1.0% brand interest), Arizona (+9.1% growth, +1.0% brand interest), and Arkansas (+7.1% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 4.5% average brand interest growth, showing exceptional performance in Colorado (+16.7%, 14.0% brand interest), North Dakota (+25.0%, 10.0% brand interest), and Tennessee (+15.4%, 15.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 12.8% with consistent performance across 4 markets
In direct competition, Allstate outperforms State Farm Insurance with 20.2 percentage point brand interest advantage across 51 shared markets: California (gap: 16.0% brand interest, 22.1% growth), Hawaii (gap: 16.0% brand interest, 12.6% growth), and Nevada (gap: 14.0% brand interest, 7.1% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (+0.6% vs -5.7% overall): Alaska (Progressive: +4.5% growth vs Geico: -4.2% growth)
Investment Recommendations
Strategic recommendations for Allstate in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
60
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 15.0% | +7.1% | -6.3% |
| Los Angeles CA | 4,962,377 | 16.0% | +6.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | +5.6% | +11.8% |
| Atlanta GA | 2,277,873 | 16.0% | +0.0% | +6.7% |
| St. Louis MO | 1,066,886 | 12.0% | +9.1% | +0.0% |
| Indianapolis IN | 1,026,188 | 14.0% | +0.0% | +7.7% |
| Nashville TN | 993,259 | 16.0% | +0.0% | +14.3% |
| San Antonio TX | 900,609 | 18.0% | +0.0% | +5.9% |
High Growth Priority
Large markets showing strong consistent growth
82
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 21.0% | +10.5% | +5.0% |
| Boston MA-Manchester NH | 2,206,762 | 11.0% | +10.0% | +10.0% |
| Detroit MI | 1,646,663 | 14.0% | +7.7% | +16.7% |
| Denver CO | 1,523,659 | 14.0% | +7.7% | +7.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | +12.5% | +0.0% |
| Charlotte NC | 1,124,890 | 16.0% | +6.7% | +14.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | +7.1% | +15.4% |
| Kansas City MO | 866,618 | 14.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 17.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 14.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 9.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 15.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 17.0% | +0.0% | +0.0% |
| Las Vegas NV | 739,704 | 14.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 10.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 17.0% | -5.6% | -5.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 12.0% | +0.0% | -7.7% |
| Phoenix AZ | 1,818,040 | 10.0% | +0.0% | -9.1% |
| Seattle-Tacoma WA | 1,798,974 | 13.0% | +0.0% | -7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | +0.0% | -10.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 14.0% | -6.7% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | -6.7% | +0.0% |
| Portland OR | 1,086,232 | 13.0% | -7.1% | +0.0% |
Brand Insights
Brand Insights for Allstate in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Allstate shows strong performance with 7.1% average growth across 210 markets (13.6% avg brand interest), with positive growth in 114 of 210 markets
Top performing markets for Allstate demonstrate exceptional results in Johnstown-Altoona PA (+25.0% growth, 20.0% brand interest, +4.0% change), Cincinnati OH (+11.1% growth, 20.0% brand interest, +2.0% change), and Fairbanks AK (+11.1% growth, 20.0% brand interest, +2.0% change)
Allstate has 41 markets with high growth (>15%), 73 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 40 declining markets
Notable high-growth markets for Allstate include Abilene-Sweetwater TX (+27.3% growth, 14.0% brand interest), Alexandria LA (+75.0% growth, 14.0% brand interest), and Bowling Green KY (+75.0% growth, 14.0% brand interest)
Allstate successfully defends strong market positions while maintaining brand interest growth in Birmingham AL (maintained 21.0% brand interest, +10.5% growth) and Chicago IL (maintained 21.0% brand interest, +10.5% growth)
In medium markets, Allstate shows strong growth with notable brand interest: Buffalo NY (+16.7% growth, 14.0% brand interest) and Milwaukee WI (+15.4% growth, 15.0% brand interest)
Allstate maintains consistent performance with steady growth and stable brand interest across 35% of markets, exemplified by Albany GA (+8.3% growth, +1.0% brand interest), Albany-Schenectady-Troy NY (+9.1% growth, +1.0% brand interest), and Baton Rouge LA (+6.7% growth, +1.0% brand interest)
Allstate achieves significant brand interest gains in Ft. Smith-Fayetteville-Springdale-Rogers AR (+3.0% brand interest growth, now at 17.0%), Idaho Falls-Pocatello ID (+4.0% brand interest growth, now at 18.0%), and Johnstown-Altoona PA (+4.0% brand interest growth, now at 20.0%)
Allstate shows accelerating brand interest growth in Abilene-Sweetwater TX (+27.3% growth, 14.0% brand interest) and Alexandria LA (+75.0% growth, 14.0% brand interest)
Allstate demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+27.3% growth, 14.0% brand interest) and Alexandria LA (+75.0% growth, 14.0% brand interest)
Allstate performance in major markets: Baltimore MD (-6.7% growth, 14.0% brand interest, 1.1M TVHH), Cleveland-Akron (Canton) OH (-6.7% growth, 14.0% brand interest, 1.6M TVHH), and Houston TX (-5.6% growth, 17.0% brand interest, 2.7M TVHH)
Allstate shows positive brand interest growth in markets representing 52.6% of total TVHH coverage
Allstate maintains strong brand interest positions (>30% share) in key markets: Youngstown OH (20.0% brand interest, -1.0% change), Johnstown-Altoona PA (20.0% brand interest, +4.0% change), and Tyler-Longview(Lufkin & Nacogdoches) TX (20.0% brand interest, +1.0% change)
Allstate achieves significant brand interest gains in Abilene-Sweetwater TX (+3.0% brand interest), Alexandria LA (+6.0% brand interest), and Bowling Green KY (+6.0% brand interest)
Allstate shows strong performance with 5.2% average growth across 210 markets (13.6% avg brand interest), with positive growth in 102 of 210 markets
Top performing markets for Allstate demonstrate exceptional results in San Angelo TX (+25.0% growth, 20.0% brand interest, +4.0% change), Cincinnati OH (+17.6% growth, 20.0% brand interest, +3.0% change), and Montgomery (Selma) AL (+11.1% growth, 20.0% brand interest, +2.0% change)
Competitive Insights
Competitive Insights showcase how Allstate performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 7.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Alexandria LA (+75.0%, 14.0% brand interest), and Bowling Green KY (+75.0%, 14.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 13.8% with consistent performance across 41 markets
Allstate shows strong momentum with 7.1% average brand interest growth across key dma markets: Mankato MN (+100.0% growth, +11.0% brand interest), Presque Isle ME (+100.0% growth, +12.0% brand interest), and Alexandria LA (+75.0% growth, +6.0% brand interest)
Allstate captured additional brand interest in 114 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Allstate outperforms Progressive with 20.0 percentage point brand interest advantage across 210 shared markets: Augusta GA (gap: 17.0% brand interest, 29.0% growth), Bakersfield CA (gap: 9.0% brand interest, 1.2% growth), and Baltimore MD (gap: 11.0% brand interest, 15.4% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-0.3% vs -5.0% overall): Abilene-Sweetwater TX (State Farm Insurance leads: 31.0% share, +3.3% growth vs Geico: 20.0%, -13.0%) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Geico: -3.3% growth)
In select markets, Geico outperforms State Farm Insurance despite weaker overall growth (-5.0% vs -0.3% overall): Alexandria LA (Geico: +23.1% growth vs State Farm Insurance: -9.5% growth), Alpena MI (Geico: +100.0% growth vs State Farm Insurance: -71.0% growth), and Amarillo TX (Geico: +12.5% growth vs State Farm Insurance: -8.1% growth)
In select markets, Geico outperforms Progressive despite weaker overall growth (-5.0% vs +2.3% overall): Alexandria LA (Geico: +23.1% growth vs Progressive: -13.5% growth) and Amarillo TX (Geico: +12.5% growth vs Progressive: -3.2% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-0.3% vs +2.3% overall): Abilene-Sweetwater TX (State Farm Insurance: +3.3% growth vs Progressive: -2.8% growth) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Progressive: -2.9% growth)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-0.3% vs +7.1% overall): Bakersfield CA (State Farm Insurance leads: 31.0% share, +10.7% growth vs Allstate: 13.0%, -7.1%) and Baltimore MD (State Farm Insurance leads: 27.0% share, +3.9% growth vs Allstate: 14.0%, -6.7%)
In select markets, Progressive outperforms Allstate despite weaker overall growth (+2.3% vs +7.1% overall): Augusta GA (Progressive leads: 33.0% share, +17.9% growth vs Allstate: 16.0%, -11.1%) and Baltimore MD (Progressive leads: 25.0% share, +8.7% growth vs Allstate: 14.0%, -6.7%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 27.0% brand interest, +100.0% growth), Presque Isle ME (maintained 21.0% brand interest, +16.7% growth), and Sacramento-Stockton-Modesto CA (maintained 36.0% brand interest, +2.9% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Burlington VT-Plattsburgh NY (maintained 23.0% brand interest, +15.0% growth), Butte-Bozeman MT (maintained 42.0% brand interest, +16.7% growth), and Dothan AL (maintained 36.0% brand interest, +24.1% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 44.0% brand interest, +100.0% growth), Augusta GA (maintained 33.0% brand interest, +17.9% growth), and Biloxi-Gulfport MS (maintained 35.0% brand interest, +16.7% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 21.0% brand interest, +10.5% growth) and Chicago IL (maintained 21.0% brand interest, +10.5% growth)
Geico maintains strong brand interest position in key markets: Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth), Tampa-St. Petersburg (Sarasota) FL (33.0% brand interest, +3.1% growth), and Houston TX (23.0% brand interest, +9.5% growth)