Allstate
Company
Allstate
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Allstate, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
113 DMAs
49 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
32 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
7 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
59 DMAs
1 State
|
Brand Insights
Brand Insights reveal Allstate’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Allstate shows challenging performance with -13.6% average growth across 51 markets (22.1% avg brand interest), with positive growth in 1 of 51 markets
Allstate has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 1 stable market (0-5%), and 49 declining markets
Allstate maintains stable brand interest performance in mature markets: Illinois (-4.8% growth, 20.0% brand interest) and Indiana (+0.0% growth, 21.0% brand interest)
Allstate faces growth challenges in historically strong markets: Alaska (-14.6% growth, 41.0% brand interest) and Delaware (-16.7% growth, 30.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Allstate, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Alaska (+21.4%, 17.0% brand interest), New Mexico (+18.8%, 19.0% brand interest), and North Dakota (+42.9%, 10.0% brand interest)
In high-growth state markets, Geico maintains an average brand interest of 15.6% with consistent performance across 7 markets
Geico shows strong momentum with 5.9% average brand interest growth across key state markets: North Dakota (+42.9% growth, +3.0% brand interest), South Dakota (+28.6% growth, +2.0% brand interest), and Alaska (+21.4% growth, +3.0% brand interest)
Geico captured additional brand interest in 30 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Allstate in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
113
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | -10.5% | +21.4% |
| Los Angeles CA | 4,962,377 | 18.0% | -5.3% | +20.0% |
| Chicago IL | 3,081,097 | 22.0% | -4.4% | +15.8% |
| Philadelphia PA | 2,642,616 | 21.0% | -12.5% | +23.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | -5.0% | +5.6% |
| Atlanta GA | 2,277,873 | 17.0% | -15.0% | +6.3% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | -20.0% | +100.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 13.0% | -7.1% | +8.3% |
High Growth Priority
Large markets showing strong consistent growth
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Knoxville TN | 475,703 | 19.0% | +11.8% | +35.7% |
| Lexington KY | 434,265 | 20.0% | +11.1% | +66.7% |
| South Bend-Elkhart IN | 279,718 | 15.0% | +15.4% | +15.4% |
| Florence-Myrtle Beach SC | 273,785 | 14.0% | +7.7% | +7.7% |
| Springfield-Holyoke MA | 224,757 | 15.0% | +7.1% | +87.5% |
| Lansing MI | 221,663 | 11.0% | +37.5% | +37.5% |
| Macon GA | 213,027 | 16.0% | +14.3% | +33.3% |
| Montgomery (Selma) AL | 211,769 | 27.0% | +8.0% | +50.0% |
Maintain & Optimize
Stable markets with consistent performance
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Ft. Myers-Naples FL | 525,402 | 15.0% | +0.0% | +0.0% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 10.0% | +0.0% | +0.0% |
| Tallahassee FL-Thomasville GA | 254,601 | 11.0% | +0.0% | +0.0% |
| Erie PA | 129,557 | 14.0% | +0.0% | +0.0% |
| Idaho Falls-Pocatello ID | 121,491 | 14.0% | +0.0% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 17.0% | +0.0% | +0.0% |
| Glendive MT | 3,332 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 18.0% | -5.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | -13.3% | -7.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 15.0% | -11.8% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 14.0% | +0.0% | -6.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 14.0% | -12.5% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 14.0% | -6.7% | -17.7% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 16.0% | -11.1% | +0.0% |
| Fresno-Visalia CA | 539,002 | 15.0% | -6.3% | -6.3% |
Brand Insights
Brand Insights for Allstate in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Allstate shows challenging performance with -7.3% average growth across 210 markets (17.4% avg brand interest), with positive growth in 42 of 210 markets
Top performing markets for Allstate demonstrate exceptional results in Juneau AK (+11.8% growth, 57.0% brand interest, +6.0% change) and Lexington KY (+11.1% growth, 20.0% brand interest, +2.0% change)
Allstate has 18 markets with high growth (>15%), 24 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 141 declining markets
Notable high-growth markets for Allstate include Albany GA (+25.0% growth, 10.0% brand interest), Binghamton NY (+18.2% growth, 13.0% brand interest), and Butte-Bozeman MT (+42.9% growth, 10.0% brand interest)
Allstate successfully defends strong market positions while maintaining brand interest growth in Montgomery (Selma) AL (maintained 27.0% brand interest, +8.0% growth) and Juneau AK (maintained 57.0% brand interest, +11.8% growth)
Allstate maintains dominant market position with >35% brand interest in key markets: Cheyenne WY-Scottsbluff NE (54.0% brand interest, 1.8% decline) and Juneau AK (57.0% brand interest, +11.8% growth)
Allstate achieves significant brand interest gains in Charlottesville VA (+3.0% brand interest growth, now at 15.0%), St. Joseph MO (+5.0% brand interest growth, now at 15.0%), and Juneau AK (+6.0% brand interest growth, now at 57.0%)
Allstate shows accelerating brand interest growth in Albany GA (+25.0% growth, 10.0% brand interest) and Binghamton NY (+18.2% growth, 13.0% brand interest)
Allstate demonstrates emerging brand interest strength in Albany GA (+25.0% growth, 10.0% brand interest) and Binghamton NY (+18.2% growth, 13.0% brand interest)
Allstate maintains stable brand interest performance in mature markets: Cheyenne WY-Scottsbluff NE (-1.8% growth, 54.0% brand interest) and Chicago IL (-4.3% growth, 22.0% brand interest)
Allstate faces growth challenges in historically strong markets: Anchorage AK (-24.0% growth, 38.0% brand interest) and Bangor ME (-20.5% growth, 31.0% brand interest)
Allstate performance in major markets: Atlanta GA (-15.0% growth, 17.0% brand interest, 2.7M TVHH), Baltimore MD (-22.7% growth, 17.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-20.0% growth, 20.0% brand interest, 2.6M TVHH)
Allstate shows positive brand interest growth in markets representing 7.2% of total TVHH coverage
Allstate maintains strong brand interest positions (>30% share) in key markets: Albuquerque-Santa Fe NM (24.0% brand interest, -5.0% change), Anchorage AK (38.0% brand interest, -12.0% change), and Bangor ME (31.0% brand interest, -8.0% change)
Allstate achieves significant brand interest gains in Albany GA (+2.0% brand interest), Binghamton NY (+2.0% brand interest), and Butte-Bozeman MT (+3.0% brand interest)
Allstate shows strong performance with 39.9% average growth across 210 markets (17.4% avg brand interest), with positive growth in 131 of 210 markets
Competitive Insights
Competitive Insights showcase how Allstate performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Allstate can focus its competitive strategy.
Geico demonstrates category leadership at dma level with 4.8% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+18.8%, 19.0% brand interest), Anchorage AK (+35.7%, 19.0% brand interest), and Boise ID (+15.4%, 15.0% brand interest)
In high-growth dma markets, Geico maintains an average brand interest of 16.2% with consistent performance across 30 markets
In direct competition, Geico outperforms Progressive with 14.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 26.0% brand interest, 20.8% growth), Albany-Schenectady-Troy NY (gap: 11.0% brand interest, 15.5% growth), and Alexandria LA (gap: 19.0% brand interest, 9.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (+2.8% vs +4.8% overall): Alexandria LA (State Farm Insurance leads: 42.0% share, +5.0% growth vs Geico: 15.0%, -6.2%) and Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Geico: 0.0%, -100.0%)
In select markets, Progressive outperforms Geico despite weaker overall growth (+3.6% vs +4.8% overall): Albany GA (Progressive leads: 42.0% share, +5.0% growth vs Geico: 16.0%, -15.8%), Albany-Schenectady-Troy NY (Progressive leads: 38.0% share, +8.6% growth vs Geico: 27.0%, -6.9%), and Alexandria LA (Progressive leads: 34.0% share, +3.0% growth vs Geico: 15.0%, -6.2%)
In select markets, Allstate outperforms Geico despite weaker overall growth (-7.3% vs +4.8% overall): Albany GA (Allstate: +25.0% growth vs Geico: -15.8% growth)
In select markets, Allstate outperforms State Farm Insurance despite weaker overall growth (-7.3% vs +2.8% overall): Albany GA (Allstate: +25.0% growth vs State Farm Insurance: -3.0% growth), Charlottesville VA (Allstate: +25.0% growth vs State Farm Insurance: -7.1% growth), and Clarksburg-Weston WV (Allstate: +10.0% growth vs State Farm Insurance: -2.0% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (+2.8% vs +3.6% overall): Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Progressive: 35.0%, -37.5%), Atlanta GA (State Farm Insurance leads: 38.0% share, +11.8% growth vs Progressive: 29.0%, -3.3%), and Augusta GA (State Farm Insurance leads: 36.0% share, +12.5% growth vs Progressive: 31.0%, -3.1%)
In select markets, Allstate outperforms Progressive despite weaker overall growth (-7.3% vs +3.6% overall): Clarksburg-Weston WV (Allstate: +10.0% growth vs Progressive: -8.3% growth), Columbus-Tupelo-West Point MS (Allstate: +27.3% growth vs Progressive: -15.6% growth), and Dayton OH (Allstate: +5.9% growth vs Progressive: -6.2% growth)
Geico successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 24.0% brand interest, +20.0% growth), Odessa-Midland TX (maintained 22.0% brand interest, +15.8% growth), and Philadelphia PA (maintained 23.0% brand interest, +15.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 65.0% brand interest, +58.5% growth), Anchorage AK (maintained 28.0% brand interest, +27.3% growth), and Bangor ME (maintained 22.0% brand interest, +15.8% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 38.0% brand interest, +18.8% growth), Boise ID (maintained 26.0% brand interest, +18.2% growth), and Casper-Riverton WY (maintained 21.0% brand interest, +23.5% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Montgomery (Selma) AL (maintained 27.0% brand interest, +8.0% growth) and Juneau AK (maintained 57.0% brand interest, +11.8% growth)
Geico maintains strong brand interest position in key markets: Philadelphia PA (23.0% brand interest, +15.0% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and Las Vegas NV (23.0% brand interest, +4.5% growth)
State Farm Insurance maintains strong brand interest position in key markets: Birmingham AL (37.0% brand interest, +2.8% growth), Columbus OH (30.0% brand interest, +3.5% growth), and Indianapolis IN (31.0% brand interest, +3.3% growth)
Progressive maintains strong brand interest position in key markets: Austin TX (35.0% brand interest, +2.9% growth), Baltimore MD (23.0% brand interest, +4.5% growth), and Cincinnati OH (32.0% brand interest, +3.2% growth)