Aquafina
Pepsi
Company
Pepsi
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Aquafina, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
4 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
8 DMAs
7 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
139 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
55 DMAs
30 States
|
Brand Insights
Brand Insights reveal Aquafina’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Aquafina shows challenging performance with -9.6% average growth across 51 markets (14.1% avg brand interest), with positive growth in 11 of 51 markets
Top performing markets for Aquafina demonstrate exceptional results in Kansas (+100.0% growth, 27.0% brand interest, +27.0% change), Indiana (+91.7% growth, 23.0% brand interest, +11.0% change), and Colorado (+33.3% growth, 28.0% brand interest, +7.0% change)
Aquafina has 6 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 27 declining markets
Notable high-growth markets for Aquafina include Arizona (+28.6% growth, 18.0% brand interest), Colorado (+33.3% growth, 28.0% brand interest), and Indiana (+91.7% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mountain Valley Spring Water demonstrates category leadership at state level with 33.9% average brand interest growth, showing exceptional performance in Alabama (+28.6%, 18.0% brand interest), Arizona (+28.6%, 36.0% brand interest), and Arkansas (+32.1%, 70.0% brand interest)
In high-growth state markets, Mountain Valley Spring Water maintains an average brand interest of 36.1% with consistent performance across 28 markets
Fiji Water shows strong momentum with 16.1% average brand interest growth across key state markets: Kentucky (+135.7% growth, +19.0% brand interest), Utah (+120.0% growth, +18.0% brand interest), and Mississippi (+100.0% growth, +23.0% brand interest)
Fiji Water captured additional brand interest in 23 state markets, averaging +9.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Aquafina in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 19.0% | +5.6% | +26.7% |
| Nashville TN | 993,259 | 21.0% | +5.0% | +0.0% |
| San Diego CA | 940,959 | 20.0% | +0.0% | +25.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 13.0% | -38.1% | +44.4% |
| Las Vegas NV | 739,704 | 21.0% | -12.5% | +31.3% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 35.0% | +0.0% | +59.1% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 28.0% | -12.5% | +12.0% |
| Birmingham AL | 651,287 | 29.0% | +0.0% | +11.5% |
High Growth Priority
Large markets showing strong consistent growth
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 15.0% | +25.0% | -34.8% |
| Seattle-Tacoma WA | 1,798,974 | 26.0% | +8.3% | +8.3% |
| Portland OR | 1,086,232 | 30.0% | +11.1% | +7.1% |
| Indianapolis IN | 1,026,188 | 23.0% | +91.7% | +4.6% |
| Pittsburgh PA | 998,699 | 25.0% | +38.9% | -30.6% |
| Austin TX | 831,742 | 18.0% | +38.5% | -18.2% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 29.0% | +81.3% | +16.0% |
| Fresno-Visalia CA | 539,002 | 31.0% | +14.8% | +19.2% |
Maintain & Optimize
Stable markets with consistent performance
139
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 22.0% | +0.0% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 0.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 100.0% | +0.0% | +0.0% |
| Knoxville TN | 475,703 | 0.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 39.0% | +0.0% | +0.0% |
| Lexington KY | 434,265 | 0.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 0.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | -6.7% | -26.3% |
| Los Angeles CA | 4,962,377 | 13.0% | -13.3% | -35.0% |
| Chicago IL | 3,081,097 | 18.0% | -5.3% | -10.0% |
| Philadelphia PA | 2,642,616 | 13.0% | -23.5% | -35.0% |
| Atlanta GA | 2,277,873 | 14.0% | -22.2% | -26.3% |
| Houston TX | 2,266,381 | 12.0% | -20.0% | -40.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -11.1% | -20.0% |
| Boston MA-Manchester NH | 2,206,762 | 17.0% | -10.5% | -5.6% |
Brand Insights
Brand Insights for Aquafina in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Aquafina shows challenging performance with -3.6% average growth across 208 markets (6.3% avg brand interest), with positive growth in 21 of 208 markets
Top performing markets for Aquafina demonstrate exceptional results in Albany-Schenectady-Troy NY (+100.0% growth, 100.0% brand interest, +100.0% change), Birmingham AL (+100.0% growth, 29.0% brand interest, +29.0% change), and Colorado Springs-Pueblo CO (+100.0% growth, 52.0% brand interest, +52.0% change)
Aquafina has 15 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 146 stable markets (0-5%), and 42 declining markets
Notable high-growth markets for Aquafina include Albany-Schenectady-Troy NY (+100.0% growth, 100.0% brand interest), Austin TX (+38.5% growth, 18.0% brand interest), and Birmingham AL (+100.0% growth, 29.0% brand interest)
Aquafina demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+100.0% growth, +100.0% gain, 100.0% current brand interest), Birmingham AL (+100.0% growth, +29.0% gain, 29.0% current brand interest), and Colorado Springs-Pueblo CO (+100.0% growth, +52.0% gain, 52.0% current brand interest)
Aquafina successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 29.0% brand interest, +100.0% growth), and Colorado Springs-Pueblo CO (maintained 52.0% brand interest, +100.0% growth)
Aquafina maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (100.0% brand interest, +100.0% growth), Colorado Springs-Pueblo CO (52.0% brand interest, +100.0% growth), and Gainesville FL (100.0% brand interest, +100.0% growth)
Aquafina achieves significant brand interest gains in Albany-Schenectady-Troy NY (+100.0% brand interest growth, now at 100.0%), Austin TX (+5.0% brand interest growth, now at 18.0%), and Birmingham AL (+29.0% brand interest growth, now at 29.0%)
Aquafina shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+100.0% growth, 100.0% brand interest) and Austin TX (+38.5% growth, 18.0% brand interest)
Aquafina demonstrates emerging brand interest strength in Austin TX (+38.5% growth, 18.0% brand interest) and Dallas-Ft. Worth TX (+25.0% growth, 15.0% brand interest)
Aquafina maintains stable brand interest performance in mature markets: Denver CO (+4.5% growth, 23.0% brand interest) and Raleigh-Durham (Fayetteville) NC (+0.0% growth, 24.0% brand interest)
Aquafina faces growth challenges in historically strong markets: Ft. Myers-Naples FL (-19.4% growth, 29.0% brand interest) and Norfolk-Portsmouth-Newport News VA (-12.5% growth, 28.0% brand interest)
Aquafina performance in major markets: Atlanta GA (-22.2% growth, 14.0% brand interest, 2.7M TVHH), Baltimore MD (-100.0% growth, 0.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-10.5% growth, 17.0% brand interest, 2.6M TVHH)
Aquafina shows positive brand interest growth in markets representing 17.8% of total TVHH coverage
Aquafina maintains strong brand interest positions (>30% share) in key markets: Detroit MI (20.0% brand interest, -5.0% change), Ft. Myers-Naples FL (29.0% brand interest, -7.0% change), and Las Vegas NV (21.0% brand interest, -3.0% change)
Aquafina achieves significant brand interest gains in Albany-Schenectady-Troy NY (+100.0% brand interest), Austin TX (+5.0% brand interest), and Birmingham AL (+29.0% brand interest)
Competitive Insights
Competitive Insights showcase how Aquafina performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Mountain Valley Spring Water demonstrates category leadership at dma level with 13.0% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+100.0%, 46.0% brand interest), Atlanta GA (+63.2%, 31.0% brand interest), and Bakersfield CA (+100.0%, 100.0% brand interest)
In high-growth dma markets, Mountain Valley Spring Water maintains an average brand interest of 41.9% with consistent performance across 47 markets
Mountain Valley Spring Water shows strong momentum with 13.0% average brand interest growth across key dma markets: Cincinnati OH (+140.0% growth, +21.0% brand interest), Detroit MI (+137.5% growth, +22.0% brand interest), and Columbus OH (+111.8% growth, +19.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 54 dma markets, averaging +23.9% brand interest growth in key growth dma
In direct competition, Mountain Valley Spring Water outperforms Fiji Water with 23.0 percentage point brand interest advantage across 208 shared markets: Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 100.0% growth), Austin TX (gap: 16.0% brand interest, 9.8% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (gap: 13.0% brand interest, 21.3% growth)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-3.6% vs -13.3% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Dasani: -15.4% growth), and Colorado Springs-Pueblo CO (Aquafina leads: 52.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-3.6% vs +3.0% overall): Birmingham AL (Aquafina leads: 29.0% share, +100.0% growth vs Fiji Water: 0.0%, -100.0%) and Fresno-Visalia CA (Aquafina: +14.8% growth vs Fiji Water: -13.6% growth)
In select markets, Dasani outperforms Fiji Water despite weaker overall growth (-13.3% vs +3.0% overall): Birmingham AL (Dasani leads: 71.0% share, +9.2% growth vs Fiji Water: 0.0%, -100.0%) and Ft. Myers-Naples FL (Dasani leads: 39.0% share, +18.2% growth vs Fiji Water: 0.0%, -100.0%)
In select markets, Aquafina outperforms Evian despite weaker overall growth (-3.6% vs +0.5% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Evian: 0.0%, +0.0%) and Austin TX (Aquafina leads: 18.0% share, +38.5% growth vs Evian: 0.0%, +0.0%)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-3.6% vs +13.0% overall): Albany-Schenectady-Troy NY (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%), Austin TX (Aquafina: +38.5% growth vs Mountain Valley Spring Water: -5.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (Aquafina: +81.2% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Dasani outperforms Mountain Valley Spring Water despite weaker overall growth (-13.3% vs +13.0% overall): Greenville-Spartanburg SC-Asheville NC-Anderson SC (Dasani: +13.0% growth vs Mountain Valley Spring Water: -17.1% growth)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (+3.0% vs +13.0% overall): Austin TX (Fiji Water: +4.8% growth vs Mountain Valley Spring Water: -5.0% growth) and Little Rock-Pine Bluff AR (Fiji Water: +100.0% growth vs Mountain Valley Spring Water: -16.1% growth)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 29.0% brand interest, +100.0% growth), and Colorado Springs-Pueblo CO (maintained 52.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Columbia SC (maintained 100.0% brand interest, +78.6% growth), Ft. Myers-Naples FL (maintained 39.0% brand interest, +18.2% growth), and Greensboro-High Point-Winston Salem NC (maintained 58.0% brand interest, +20.8% growth)
Fiji Water successfully defends market leadership positions while maintaining brand interest growth in Baton Rouge LA (maintained 100.0% brand interest, +100.0% growth), Buffalo NY (maintained 48.0% brand interest, +100.0% growth), and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (maintained 100.0% brand interest, +100.0% growth)
Mountain Valley Spring Water successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +100.0% growth), Atlanta GA (maintained 31.0% brand interest, +63.2% growth), and Bakersfield CA (maintained 100.0% brand interest, +100.0% growth)