Aquafina
Pepsi
Company
Pepsi
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Aquafina, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
2 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
23 DMAs
14 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
147 DMAs
10 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
38 DMAs
19 States
|
Brand Insights
Brand Insights reveal Aquafina’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Aquafina shows stable performance with 4.2% average growth across 51 markets (14.0% avg brand interest), with positive growth in 20 of 51 markets
Top performing markets for Aquafina demonstrate exceptional results in New Mexico (+100.0% growth, 23.0% brand interest, +23.0% change), West Virginia (+100.0% growth, 35.0% brand interest, +35.0% change), and Maine (+61.7% growth, 76.0% brand interest, +29.0% change)
Aquafina has 16 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Aquafina include Arizona (+45.5% growth, 16.0% brand interest), Colorado (+28.6% growth, 27.0% brand interest), and Delaware (+100.0% growth, 2.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Aquafina, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 34.2% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 100.0% brand interest), Delaware (+100.0%, 3.0% brand interest), and District of Columbia (+39.3%, 39.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.4% with consistent performance across 16 markets
Dasani shows strong momentum with 34.2% average brand interest growth across key state markets: Hawaii (+700.0% growth, +7.0% brand interest), Idaho (+400.0% growth, +4.0% brand interest), and Alaska (+100.0% growth, +100.0% brand interest)
Dasani captured additional brand interest in 23 state markets, averaging +12.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Aquafina in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 11.0% | +0.0% | +37.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 16.0% | +6.7% | -20.0% |
High Growth Priority
Large markets showing strong consistent growth
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 17.0% | +21.4% | +41.7% |
| Philadelphia PA | 2,642,616 | 16.0% | +23.1% | +0.0% |
| Atlanta GA | 2,277,873 | 14.0% | +27.3% | -17.7% |
| Phoenix AZ | 1,818,040 | 15.0% | +25.0% | +7.1% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | +10.5% | -16.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 16.0% | +23.1% | -15.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 19.0% | +46.2% | -5.0% |
| Denver CO | 1,523,659 | 25.0% | +38.9% | +4.2% |
Maintain & Optimize
Stable markets with consistent performance
147
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 13.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 11.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | +5.6% | -5.0% |
| Kansas City MO | 866,618 | 1.0% | +0.0% | +0.0% |
| New Orleans LA | 584,044 | 1.0% | +0.0% | +0.0% |
| Buffalo NY | 537,294 | 5.0% | +0.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 3.0% | +0.0% | +0.0% |
| Albany-Schenectady-Troy NY | 491,946 | 24.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 12.0% | -7.7% | -7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 13.0% | -23.5% | -7.1% |
| Detroit MI | 1,646,663 | 15.0% | +0.0% | -31.8% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 9.0% | -25.0% | -25.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 15.0% | -16.7% | -40.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 18.0% | -28.0% | -10.0% |
| Portland OR | 1,086,232 | 23.0% | -4.2% | -14.8% |
| Baltimore MD | 977,058 | 15.0% | +0.0% | -6.3% |
Brand Insights
Brand Insights for Aquafina in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Aquafina shows strong performance with 21.7% average growth across 209 markets (9.4% avg brand interest), with positive growth in 67 of 209 markets
Top performing markets for Aquafina demonstrate exceptional results in Albany GA (+100.0% growth, 60.0% brand interest, +60.0% change), Albany-Schenectady-Troy NY (+100.0% growth, 24.0% brand interest, +24.0% change), and Binghamton NY (+100.0% growth, 100.0% brand interest, +100.0% change)
Aquafina has 63 markets with high growth (>15%), 4 markets with moderate growth (5-15%), 114 stable markets (0-5%), and 28 declining markets
Notable high-growth markets for Aquafina include Albany GA (+100.0% growth, 60.0% brand interest), Albany-Schenectady-Troy NY (+100.0% growth, 24.0% brand interest), and Albuquerque-Santa Fe NM (+100.0% growth, 5.0% brand interest)
Aquafina demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+100.0% growth, +60.0% gain, 60.0% current brand interest), Albany-Schenectady-Troy NY (+100.0% growth, +24.0% gain, 24.0% current brand interest), and Binghamton NY (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Aquafina successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 60.0% brand interest, +100.0% growth), Albany-Schenectady-Troy NY (maintained 24.0% brand interest, +100.0% growth), and Binghamton NY (maintained 100.0% brand interest, +100.0% growth)
In large markets, Aquafina shows strong growth with notable brand interest: Atlanta GA (+27.3% growth, 14.0% brand interest) and Charlotte NC (+61.5% growth, 21.0% brand interest)
Aquafina maintains dominant market position with >35% brand interest in key markets: Albany GA (60.0% brand interest, +100.0% growth), Binghamton NY (100.0% brand interest, +100.0% growth), and Gainesville FL (52.0% brand interest, +100.0% growth)
Aquafina achieves significant brand interest gains in Albany GA (+60.0% brand interest growth, now at 60.0%), Albany-Schenectady-Troy NY (+24.0% brand interest growth, now at 24.0%), and Austin TX (+4.0% brand interest growth, now at 15.0%)
Aquafina shows accelerating brand interest growth in Albany GA (+100.0% growth, 60.0% brand interest) and Albany-Schenectady-Troy NY (+100.0% growth, 24.0% brand interest)
Aquafina demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+100.0% growth, 5.0% brand interest) and Atlanta GA (+27.3% growth, 14.0% brand interest)
Aquafina faces growth challenges in historically strong markets: Flint-Saginaw-Bay City MI (-74.0% growth, 26.0% brand interest) and Honolulu HI (-15.7% growth, 43.0% brand interest)
Aquafina performance in major markets: Cleveland-Akron (Canton) OH (-16.7% growth, 15.0% brand interest, 1.6M TVHH), Columbus OH (-10.0% growth, 18.0% brand interest, 1.0M TVHH), and Hartford & New Haven CT (-85.7% growth, 2.0% brand interest, 1.0M TVHH)
Aquafina shows positive brand interest growth in markets representing 45.3% of total TVHH coverage
Aquafina maintains strong brand interest positions (>30% share) in key markets: Baton Rouge LA (22.0% brand interest, -25.0% change), Flint-Saginaw-Bay City MI (26.0% brand interest, -74.0% change), and Ft. Myers-Naples FL (20.0% brand interest, -4.0% change)
Aquafina achieves significant brand interest gains in Albany GA (+60.0% brand interest), Albany-Schenectady-Troy NY (+24.0% brand interest), and Albuquerque-Santa Fe NM (+5.0% brand interest)
Competitive Insights
Competitive Insights showcase how Aquafina performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Aquafina can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 25.1% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 40.0% brand interest), Albany-Schenectady-Troy NY (+260.0%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+22.2%, 44.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 39.2% with consistent performance across 75 markets
Aquafina shows strong momentum with 21.7% average brand interest growth across key dma markets: Charleston SC (+600.0% growth, +6.0% brand interest), Chattanooga TN (+200.0% growth, +4.0% brand interest), and Albany GA (+100.0% growth, +60.0% brand interest)
Aquafina captured additional brand interest in 67 dma markets, averaging +17.5% brand interest growth in key growth dma
Dasani shows strong momentum with 25.1% average brand interest growth across key dma markets: Albany-Schenectady-Troy NY (+260.0% growth, +13.0% brand interest), Chattanooga TN (+132.4% growth, +49.0% brand interest), and Albany GA (+100.0% growth, +40.0% brand interest)
Dasani captured additional brand interest in 80 dma markets, averaging +30.7% brand interest growth in key growth dma
Fiji Water shows strong momentum with 12.6% average brand interest growth across key dma markets: Baton Rouge LA (+300.0% growth, +6.0% brand interest), Dayton OH (+113.3% growth, +51.0% brand interest), and Augusta GA (+100.0% growth, +90.0% brand interest)
Fiji Water captured additional brand interest in 63 dma markets, averaging +44.0% brand interest growth in key growth dma
Mountain Valley Spring Water shows strong momentum with 12.4% average brand interest growth across key dma markets: Greensboro-High Point-Winston Salem NC (+850.0% growth, +17.0% brand interest), Albany-Schenectady-Troy NY (+575.0% growth, +23.0% brand interest), and Savannah GA (+566.7% growth, +17.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 39 dma markets, averaging +18.0% brand interest growth in key growth dma
In direct competition, Dasani outperforms Aquafina with 28.1 percentage point brand interest advantage across 209 shared markets: Augusta GA (gap: 6.0% brand interest, 200.0% growth), Baltimore MD (gap: 3.0% brand interest, 5.3% growth), and Baton Rouge LA (gap: 23.0% brand interest, 46.9% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (+12.6% vs +21.7% overall): Baton Rouge LA (Fiji Water: +300.0% growth vs Aquafina: -53.2% growth), Birmingham AL (Fiji Water leads: 41.0% share, +10.8% growth vs Aquafina: 6.0%, -66.7%), and Cincinnati OH (Fiji Water leads: 45.0% share, +28.6% growth vs Aquafina: 2.0%, -88.2%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (+12.4% vs +21.7% overall): Cincinnati OH (Mountain Valley Spring Water leads: 36.0% share, +38.5% growth vs Aquafina: 2.0%, -88.2%) and Fresno-Visalia CA (Mountain Valley Spring Water leads: 36.0% share, +125.0% growth vs Aquafina: 3.0%, -81.2%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (+21.7% vs +25.1% overall): Augusta GA (Aquafina leads: 6.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Boston MA-Manchester NH (Aquafina: +5.6% growth vs Dasani: -4.3% growth), and Charleston SC (Aquafina leads: 7.0% share, +600.0% growth vs Dasani: 6.0%, -80.0%)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (+12.6% vs +25.1% overall): Augusta GA (Fiji Water leads: 90.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Baltimore MD (Fiji Water leads: 43.0% share, +10.3% growth vs Dasani: 18.0%, -5.3%), and Baton Rouge LA (Fiji Water: +300.0% growth vs Dasani: -6.2% growth)
In select markets, Evian outperforms Dasani despite weaker overall growth (+1.9% vs +25.1% overall): New Orleans LA (Evian: +100.0% growth vs Dasani: -84.0% growth) and Duluth MN-Superior WI (Evian leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, +0.0%)