BMW X5
BMW
Company
BMW
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for BMW X5, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
3 DMAs
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
2 States
|
|
Monitor & Maintain
|
All other markets
|
190 DMAs
48 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
1 DMA
|
Brand Insights
Brand Insights reveal BMW X5’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X5 shows challenging performance with -8.7% average growth across 51 markets (11.2% avg brand interest), with positive growth in 4 of 51 markets
BMW X5 has 1 market with high growth (>15%), 3 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 35 declining markets
Notable high-growth markets for BMW X5 include Alaska (+27.3% growth, 14.0% brand interest)
BMW X5 shows positive brand interest momentum in 4 markets, notably in Alaska (+3.0% brand interest), Maine (+1.0% brand interest), New York (+1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC90 shows market leadership with 13.2% average brand interest growth and notable strength in Alabama (+18.8%, 19.0% brand interest), Alaska (+66.7%, 15.0% brand interest), and Arkansas (+21.4%, 17.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 14.2% with consistent performance across 22 markets
Lexus RX shows strong momentum with 8.9% average brand interest growth across key markets: North Dakota (+58.8% growth, +10.0% brand interest), Wyoming (+38.9% growth, +7.0% brand interest), and New Hampshire (+25.0% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 30 markets, averaging +3.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for BMW X5 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Erie PA | 134,130 | 19.0% | +46.2% | +72.7% |
| Bangor ME | 125,118 | 16.0% | +45.5% | +45.5% |
| Bend OR | 80,362 | 22.0% | +15.8% | +22.2% |
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Wilkes Barre-Scranton PA | 519,543 | 13.0% | +30.0% | +8.3% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 15.0% | +25.0% | +36.4% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 317,574 | 15.0% | +7.1% | +7.1% |
| Boise ID | 290,435 | 17.0% | +6.3% | +13.3% |
| Reno NV | 270,107 | 13.0% | +18.2% | +18.2% |
| Lincoln & Hastings-Kearney NE | 256,652 | 13.0% | +85.7% | +30.0% |
| Fargo-Valley City ND | 233,895 | 19.0% | +18.8% | +5.6% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 13.0% | +0.0% | +0.0% |
| Jacksonville FL | 695,710 | 11.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 543,946 | 10.0% | +0.0% | +0.0% |
| Lexington KY | 449,592 | 10.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 414,647 | 18.0% | +0.0% | -5.3% |
| Wilmington NC | 193,195 | 11.0% | +0.0% | +0.0% |
| Beaumont-Port Arthur TX | 148,685 | 12.0% | +0.0% | +0.0% |
| Bluefield-Beckley-Oak Hill WV | 106,269 | 21.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
190
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 10.0% | -9.1% | -16.7% |
| Los Angeles CA | 5,137,519 | 7.0% | -12.5% | -12.5% |
| Chicago IL | 3,189,842 | 11.0% | -15.4% | -21.4% |
| Philadelphia PA | 2,735,885 | 11.0% | -15.4% | -15.4% |
| Dallas-Ft. Worth TX | 2,676,555 | 9.0% | -10.0% | -18.2% |
| Atlanta GA | 2,358,268 | 9.0% | -18.2% | -18.2% |
| Houston TX | 2,346,370 | 9.0% | -18.2% | -18.2% |
| Washington DC (Hagerstown MD) | 2,303,268 | 10.0% | -16.7% | -9.1% |
Turnaround Priority
Markets requiring immediate attention and improvement
1
Market
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 16.0% | -23.8% | -15.8% |
Brand Insights
Brand Insights for BMW X5 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X5 shows challenging performance with -8.7% average growth across 163 markets (11.4% avg brand interest), with positive growth in 34 of 163 markets
BMW X5 has 19 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 20 stable markets (0-5%), and 109 declining markets
Notable high-growth markets for BMW X5 include Anchorage AK (+27.3% growth, 14.0% brand interest), Bangor ME (+45.5% growth, 16.0% brand interest), and Baton Rouge LA (+20.0% growth, 12.0% brand interest)
BMW X5 shows positive brand interest momentum in 34 markets, notably in Anchorage AK (+3.0% brand interest), Bangor ME (+5.0% brand interest), Baton Rouge LA (+2.0% brand interest)
BMW X5 achieves significant brand interest gains in Bangor ME (+5.0% brand interest growth, now at 16.0%) and Erie PA (+6.0% brand interest growth, now at 19.0%)
BMW X5 shows accelerating brand interest growth in Anchorage AK (+27.3% growth, 14.0% brand interest) and Bangor ME (+45.5% growth, 16.0% brand interest)
BMW X5 demonstrates emerging brand interest strength in Anchorage AK (+27.3% growth, 14.0% brand interest) and Bangor ME (+45.5% growth, 16.0% brand interest)
BMW X5 performance in major markets: Atlanta GA (-18.2% decline, 9.0% brand interest, 2.7M TVHH), Baltimore MD (-16.7% decline, 10.0% brand interest, 1.1M TVHH), and Chicago IL (-15.4% decline, 11.0% brand interest, 3.6M TVHH)
BMW X5 shows positive brand interest growth in markets representing 12.1% of total TVHH coverage
BMW X5 shows challenging performance with -13.5% average growth across 178 markets (10.8% avg brand interest), with positive growth in 24 of 178 markets
BMW X5 has 14 markets with high growth (>15%), 10 markets with moderate growth (5-15%), 30 stable markets (0-5%), and 124 declining markets
Notable high-growth markets for BMW X5 include Albany GA (+62.5% growth, 13.0% brand interest), Bangor ME (+45.5% growth, 16.0% brand interest), and Bend OR (+22.2% growth, 22.0% brand interest)
BMW X5 shows positive brand interest momentum in 24 markets, notably in Albany GA (+5.0% brand interest), Bangor ME (+5.0% brand interest), Bend OR (+4.0% brand interest)
BMW X5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Bend OR (+22.2% growth, +4.0% gain, 22.0% current brand interest) and La Crosse-Eau Claire WI (+69.2% growth, +9.0% gain, 22.0% current brand interest)
BMW X5 achieves significant brand interest gains in Albany GA (+5.0% brand interest growth, now at 13.0%) and Bangor ME (+5.0% brand interest growth, now at 16.0%)
BMW X5 shows accelerating brand interest growth in Albany GA (+62.5% growth, 13.0% brand interest) and Bangor ME (+45.5% growth, 16.0% brand interest)
Competitive Insights
Competitive Insights showcase how BMW X5 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Volvo XC90 shows market leadership with 12.9% average brand interest growth and notable strength in Anchorage AK (+33.3%, 12.0% brand interest), Augusta GA (+25.0%, 20.0% brand interest), and Bend OR (+42.9%, 10.0% brand interest)
In high-growth markets, Volvo XC90 maintains an average brand interest of 16.0% with consistent performance across 63 markets
Volvo XC90 shows strong momentum with 12.9% average brand interest growth across key markets: Monroe LA-El Dorado AR (+123.1% growth, +16.0% brand interest), Lansing MI (+87.5% growth, +7.0% brand interest), and Flint-Saginaw-Bay City MI (+77.8% growth, +7.0% brand interest)
Volvo XC90 captured additional brand interest in 105 markets, averaging +2.9% brand interest growth in key growth markets
Lexus RX maintains market dominance with an average 35.0% brand interest across key markets: Albany GA (33.0% brand interest, +17.9% growth), Albuquerque-Santa Fe NM (36.0% brand interest, +16.1% growth), and Billings, MT (31.0% brand interest, +19.2% growth)
Mercedes-Benz GLE maintains market dominance with an average 36.5% brand interest across key markets: Champaign & Springfield-Decatur IL (33.0% brand interest, +26.9% growth), Harrisonburg VA (38.0% brand interest, +18.8% growth), and Hattiesburg-Laurel MS (31.0% brand interest, +24.0% growth)
Lexus RX dominates in 135 of 171 key battleground markets against Mercedes-Benz GLE, notably in Amarillo TX (43.0% vs 31.0% brand interest), Bangor ME (18.0% vs 20.0% brand interest), and Binghamton NY (26.0% vs 30.0% brand interest)
Lexus RX dominates in 125 of 162 key battleground markets against BMW X5, notably in Bangor ME (18.0% vs 16.0% brand interest), Butte-Bozeman MT (28.0% vs 17.0% brand interest), and Champaign & Springfield-Decatur IL (24.0% vs 9.0% brand interest)
Lexus RX dominates in 143 of 169 key battleground markets against Audi Q7, notably in Bangor ME (18.0% vs 37.0% brand interest), Binghamton NY (26.0% vs 27.0% brand interest), and Bluefield-Beckley-Oak Hill WV (34.0% vs 0.0% brand interest)
Volvo XC90 dominates in 86 of 156 key battleground markets against Lexus RX, notably in Abilene-Sweetwater TX (41.0% vs 0.0% brand interest), Amarillo TX (43.0% vs 10.0% brand interest), and Bangor ME (18.0% vs 9.0% brand interest)
Mercedes-Benz GLE dominates in 94 of 161 key battleground markets against BMW X5, notably in Albany GA (24.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 11.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 7.0% brand interest)
Mercedes-Benz GLE dominates in 110 of 169 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (33.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (31.0% vs 14.0% brand interest), and Anchorage AK (32.0% vs 20.0% brand interest)
Volvo XC90 dominates in 126 of 156 key battleground markets against Mercedes-Benz GLE, notably in Albany GA (24.0% vs 23.0% brand interest), Albany-Schenectady-Troy NY (33.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (31.0% vs 12.0% brand interest)
BMW X5 dominates in 70 of 132 key battleground markets against Audi Q7, notably in Albuquerque-Santa Fe NM (7.0% vs 14.0% brand interest), Augusta GA (11.0% vs 13.0% brand interest), and Austin TX (10.0% vs 15.0% brand interest)
Volvo XC90 dominates in 120 of 146 key battleground markets against BMW X5, notably in Albuquerque-Santa Fe NM (7.0% vs 12.0% brand interest), Atlanta GA (9.0% vs 19.0% brand interest), and Augusta GA (11.0% vs 20.0% brand interest)
Volvo XC90 dominates in 131 of 147 key battleground markets against Audi Q7, notably in Albany-Schenectady-Troy NY (19.0% vs 12.0% brand interest), Anchorage AK (20.0% vs 12.0% brand interest), and Atlanta GA (11.0% vs 19.0% brand interest)