BMW X5
BMW
Company
BMW
Industry
Midsize Luxury SUV
Related Brands
Integrate BMW X5's brand intelligence and insights into your brand strategy
Request for information on BrandStack's brand intelligence solutions and insights.
Ready to Schedule a Quick Demo?
See BrandStack in Action
Learn how our marketing intelligence solutions can power your brand
What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for BMW X5, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
15 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
32 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
25 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
139 DMAs
43 States
|
Brand Insights
Brand Insights reveal BMW X5’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X5 shows challenging performance with -3.0% average growth across 51 markets (27.7% avg brand interest), with positive growth in 8 of 51 markets
Top performing markets for BMW X5 demonstrate exceptional results in New Mexico (+13.8% growth, 33.0% brand interest, +4.0% change) and North Dakota (+13.0% growth, 26.0% brand interest, +3.0% change)
BMW X5 has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 15 stable markets (0-5%), and 33 declining markets
BMW X5 successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 27.0% brand interest, +3.9% growth), California (maintained 29.0% brand interest, +3.6% growth), and Illinois (maintained 33.0% brand interest, +3.1% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLE demonstrates category leadership at state level with 17.4% average brand interest growth, showing exceptional performance in Alabama (+22.2%, 22.0% brand interest), Alaska (+44.4%, 13.0% brand interest), and Arizona (+17.6%, 20.0% brand interest)
In high-growth state markets, Mercedes-Benz GLE maintains an average brand interest of 17.9% with consistent performance across 30 markets
Mercedes-Benz GLE shows strong momentum with 17.4% average brand interest growth across key state markets: Vermont (+150.0% growth, +6.0% brand interest), Alaska (+44.4% growth, +4.0% brand interest), and Idaho (+42.9% growth, +3.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 45 state markets, averaging +2.8% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for BMW X5 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Milwaukee WI | 765,170 | 30.0% | +3.5% | +3.5% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 27.0% | +8.0% | -10.0% |
| Knoxville TN | 475,703 | 28.0% | +7.7% | -3.5% |
| Columbia SC | 382,874 | 24.0% | +9.1% | -17.2% |
| Champaign & Springfield-Decatur IL | 317,118 | 33.0% | +0.0% | +13.8% |
| Boise ID | 280,534 | 31.0% | +3.3% | +3.3% |
| Lincoln & Hastings-Kearney NE | 247,903 | 26.0% | -16.1% | +8.3% |
| Evansville IN | 247,342 | 26.0% | +8.3% | -3.7% |
High Growth Priority
Large markets showing strong consistent growth
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 739,704 | 28.0% | +7.7% | +3.7% |
| Albuquerque-Santa Fe NM | 612,638 | 32.0% | +14.3% | -8.6% |
| Dayton OH | 418,047 | 31.0% | +10.7% | +10.7% |
| Wichita-Hutchinson KS | 388,977 | 28.0% | +12.0% | -6.7% |
| Cedar Rapids-Waterloo-Iowa City & Dubuque IA | 306,748 | 32.0% | +18.5% | -5.9% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 33.0% | +6.5% | +6.5% |
| Tallahassee FL-Thomasville GA | 254,601 | 29.0% | +16.0% | +7.4% |
| Sioux Falls(Mitchell) SD | 235,093 | 35.0% | +12.9% | -7.9% |
Maintain & Optimize
Stable markets with consistent performance
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 28.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 29.0% | +3.6% | -3.3% |
| Baltimore MD | 977,058 | 27.0% | +3.9% | -3.6% |
| Columbus OH | 865,632 | 28.0% | +3.7% | -3.5% |
| Buffalo NY | 537,294 | 30.0% | +3.5% | -3.2% |
| Portland-Auburn ME | 364,761 | 26.0% | +0.0% | +4.0% |
| Fargo-Valley City ND | 225,922 | 24.0% | +4.4% | -4.0% |
| Bakersfield CA | 210,103 | 26.0% | +0.0% | +4.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
139
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | -9.1% | -14.3% |
| Los Angeles CA | 4,962,377 | 29.0% | +0.0% | -9.4% |
| Chicago IL | 3,081,097 | 32.0% | -5.9% | +0.0% |
| Philadelphia PA | 2,642,616 | 27.0% | -10.0% | -12.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 23.0% | -8.0% | -14.8% |
| Atlanta GA | 2,277,873 | 25.0% | -3.9% | -10.7% |
| Houston TX | 2,266,381 | 24.0% | +0.0% | -7.7% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | -3.5% | -3.5% |
Brand Insights
Brand Insights for BMW X5 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X5 shows challenging performance with -3.0% average growth across 208 markets (27.1% avg brand interest), with positive growth in 57 of 208 markets
Top performing markets for BMW X5 demonstrate exceptional results in Greenwood-Greenville MS (+100.0% growth, 30.0% brand interest, +30.0% change), Helena MT (+100.0% growth, 100.0% brand interest, +100.0% change), and Bluefield-Beckley-Oak Hill WV (+91.3% growth, 44.0% brand interest, +21.0% change)
BMW X5 has 23 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 62 stable markets (0-5%), and 107 declining markets
Notable high-growth markets for BMW X5 include Abilene-Sweetwater TX (+56.5% growth, 36.0% brand interest), Alexandria LA (+40.7% growth, 38.0% brand interest), and Amarillo TX (+25.9% growth, 34.0% brand interest)
BMW X5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+56.5% growth, +13.0% gain, 36.0% current brand interest), Alexandria LA (+40.7% growth, +11.0% gain, 38.0% current brand interest), and Amarillo TX (+25.9% growth, +7.0% gain, 34.0% current brand interest)
BMW X5 successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 36.0% brand interest, +56.5% growth), Alexandria LA (maintained 38.0% brand interest, +40.7% growth), and Amarillo TX (maintained 34.0% brand interest, +25.9% growth)
BMW X5 achieves significant brand interest gains in Abilene-Sweetwater TX (+13.0% brand interest growth, now at 36.0%) and Alexandria LA (+11.0% brand interest growth, now at 38.0%)
BMW X5 shows accelerating brand interest growth in Abilene-Sweetwater TX (+56.5% growth, 36.0% brand interest) and Alexandria LA (+40.7% growth, 38.0% brand interest)
BMW X5 maintains stable brand interest performance in mature markets: Atlanta GA (-3.9% growth, 25.0% brand interest) and Birmingham AL (-4.5% growth, 21.0% brand interest)
BMW X5 faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-11.4% growth, 31.0% brand interest) and Anchorage AK (-6.7% growth, 28.0% brand interest)
BMW X5 performance in major markets: Atlanta GA (-3.9% growth, 25.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-3.5% growth, 28.0% brand interest, 2.6M TVHH), and Chicago IL (-5.9% growth, 32.0% brand interest, 3.6M TVHH)
BMW X5 shows positive brand interest growth in markets representing 18.9% of total TVHH coverage
BMW X5 maintains strong brand interest positions (>30% share) in key markets: Albany GA (23.0% brand interest, -4.0% change), Albany-Schenectady-Troy NY (31.0% brand interest, -4.0% change), and Anchorage AK (28.0% brand interest, -2.0% change)
BMW X5 achieves significant brand interest gains in Abilene-Sweetwater TX (+13.0% brand interest), Alexandria LA (+11.0% brand interest), and Amarillo TX (+7.0% brand interest)
BMW X5 maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (31.0% brand interest, -11.4% change) and Anchorage AK (28.0% brand interest, -6.7% change)
BMW X5 shows challenging performance with -6.4% average growth across 210 markets (27.0% avg brand interest), with positive growth in 36 of 210 markets
Competitive Insights
Competitive Insights showcase how BMW X5 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Mercedes-Benz GLE demonstrates category leadership at dma level with 17.0% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 28.0% brand interest), Albany-Schenectady-Troy NY (+33.3%, 16.0% brand interest), and Alexandria LA (+60.9%, 37.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLE maintains an average brand interest of 20.2% with consistent performance across 93 markets
Mercedes-Benz GLE shows strong momentum with 17.0% average brand interest growth across key dma markets: Chico-Redding CA (+185.7% growth, +13.0% brand interest), Binghamton NY (+100.0% growth, +12.0% brand interest), and Clarksburg-Weston WV (+100.0% growth, +20.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 135 dma markets, averaging +5.3% brand interest growth in key growth dma
Audi Q7 shows strong momentum with 7.8% average brand interest growth across key dma markets: Columbus GA (+175.0% growth, +7.0% brand interest), Butte-Bozeman MT (+125.0% growth, +20.0% brand interest), and Albany GA (+100.0% growth, +10.0% brand interest)
Audi Q7 captured additional brand interest in 88 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLE outperforms Audi Q7 with 11.3 percentage point brand interest advantage across 208 shared markets: Albany GA (gap: 16.0% brand interest, 116.1% growth), Anchorage AK (gap: 7.0% brand interest, 50.0% growth), and Biloxi-Gulfport MS (gap: 1.0% brand interest, 128.6% growth)
BMW X5 demonstrates relative improvement against Lexus RX in select markets despite weaker overall momentum (-3.0% vs -6.2%): Albany GA (BMW X5: -14.8% growth vs Lexus RX: -38.1% growth), Albany-Schenectady-Troy NY (BMW X5 leads: 31.0% share, -11.4% growth vs Lexus RX: 22.0%, -18.5%), and Albuquerque-Santa Fe NM (BMW X5: +14.3% growth vs Lexus RX: -7.9% growth)
In select markets, Lexus RX outperforms Mercedes-Benz GLE despite weaker overall growth (-6.2% vs +17.0% overall): Anchorage AK (Lexus RX leads: 26.0% share, +0.0% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), Biloxi-Gulfport MS (Lexus RX leads: 31.0% share, -8.8% growth vs Mercedes-Benz GLE: 15.0%, -28.6%), and Bluefield-Beckley-Oak Hill WV (Lexus RX leads: 56.0% share, +24.4% growth vs Mercedes-Benz GLE: 0.0%, -100.0%)
In select markets, BMW X5 outperforms Mercedes-Benz GLE despite weaker overall growth (-3.0% vs +17.0% overall): Albany GA (BMW X5: -14.8% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (BMW X5 leads: 28.0% share, -6.7% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (BMW X5 leads: 25.0% share, -21.9% growth vs Mercedes-Benz GLE: 15.0%, -28.6%)
In select markets, Audi Q7 outperforms Mercedes-Benz GLE despite weaker overall growth (+7.8% vs +17.0% overall): Albany GA (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (Audi Q7 leads: 19.0% share, +35.7% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (Audi Q7: +100.0% growth vs Mercedes-Benz GLE: -28.6% growth)
In select markets, Volvo XC90 outperforms Mercedes-Benz GLE despite weaker overall growth (+2.3% vs +17.0% overall): Albany GA (Volvo XC90: +100.0% growth vs Mercedes-Benz GLE: -16.1% growth), Anchorage AK (Volvo XC90 leads: 15.0% share, -6.2% growth vs Mercedes-Benz GLE: 12.0%, -14.3%), and Biloxi-Gulfport MS (Volvo XC90: +15.4% growth vs Mercedes-Benz GLE: -28.6% growth)
In select markets, Lexus RX outperforms BMW X5 despite weaker overall growth (-6.2% vs -3.0% overall): Albany GA (Lexus RX: 26.0% share vs BMW X5: 23.0% share), Anchorage AK (Lexus RX: +0.0% growth vs BMW X5: -6.7% growth), and Atlanta GA (Lexus RX: 30.0% share vs BMW X5: 25.0% share)
In select markets, Lexus RX outperforms Audi Q7 despite weaker overall growth (-6.2% vs +7.8% overall): Alexandria LA (Lexus RX leads: 25.0% share, -26.5% growth vs Audi Q7: 0.0%, -100.0%), Augusta GA (Lexus RX leads: 33.0% share, -5.7% growth vs Audi Q7: 10.0%, -16.7%), and Baton Rouge LA (Lexus RX leads: 34.0% share, -8.1% growth vs Audi Q7: 11.0%, -8.3%)
In select markets, BMW X5 outperforms Audi Q7 despite weaker overall growth (-3.0% vs +7.8% overall): Alexandria LA (BMW X5 leads: 38.0% share, +40.7% growth vs Audi Q7: 0.0%, -100.0%), Augusta GA (BMW X5 leads: 21.0% share, +0.0% growth vs Audi Q7: 10.0%, -16.7%), and Baton Rouge LA (BMW X5 leads: 18.0% share, -5.3% growth vs Audi Q7: 11.0%, -8.3%)
In select markets, Volvo XC90 outperforms Audi Q7 despite weaker overall growth (+2.3% vs +7.8% overall): Alexandria LA (Volvo XC90: +0.0% growth vs Audi Q7: -100.0% growth), Augusta GA (Volvo XC90 leads: 13.0% share, +0.0% growth vs Audi Q7: 10.0%, -16.7%), and Bend OR (Volvo XC90 leads: 19.0% share, -17.4% growth vs Audi Q7: 14.0%, -44.0%)