BMW X5
BMW
Company
BMW
Industry
Midsize Luxury SUV
Related Brands
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Investment Recommendations
Targeted investment recommendations for BMW X5, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
34 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
47 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
113 DMAs
30 States
|
Brand Insights
Brand Insights reveal BMW X5’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
BMW X5 shows challenging performance with -0.4% average growth across 51 markets (28.0% avg brand interest), with positive growth in 22 of 51 markets
Top performing markets for BMW X5 demonstrate exceptional results in Montana (+28.0% growth, 32.0% brand interest, +7.0% change)
BMW X5 has 1 market with high growth (>15%), 11 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 23 declining markets
Notable high-growth markets for BMW X5 include Montana (+28.0% growth, 32.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Midsize Luxury SUV industry.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For BMW X5, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Lexus RX demonstrates category leadership at state level with 6.0% average brand interest growth, showing exceptional performance in Delaware (+20.8%, 29.0% brand interest), Idaho (+30.4%, 30.0% brand interest), and Kansas (+17.9%, 33.0% brand interest)
In high-growth state markets, Lexus RX maintains an average brand interest of 27.7% with consistent performance across 6 markets
Lexus RX shows strong momentum with 6.0% average brand interest growth across key state markets: Vermont (+53.9% growth, +7.0% brand interest), Idaho (+30.4% growth, +7.0% brand interest), and Wyoming (+23.8% growth, +5.0% brand interest)
Lexus RX captured additional brand interest in 22 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for BMW X5 in the Midsize Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 27.0% | +8.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 28.0% | +7.7% | -6.7% |
| St. Louis MO | 1,066,886 | 32.0% | +6.7% | +0.0% |
| Pittsburgh PA | 998,699 | 29.0% | +7.4% | -3.3% |
| San Diego CA | 940,959 | 31.0% | +6.9% | -3.1% |
| Cincinnati OH | 810,849 | 29.0% | +7.4% | +0.0% |
| Milwaukee WI | 765,170 | 29.0% | +3.6% | +0.0% |
| Jacksonville FL | 671,993 | 26.0% | +8.3% | -3.7% |
High Growth Priority
Large markets showing strong consistent growth
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Nashville TN | 993,259 | 27.0% | +12.5% | -3.6% |
| Birmingham AL | 651,287 | 22.0% | +15.8% | -12.0% |
| Dayton OH | 418,047 | 32.0% | +6.7% | +14.3% |
| Honolulu HI | 411,655 | 34.0% | +9.7% | +17.2% |
| Charleston-Huntington WV | 363,503 | 32.0% | +33.3% | +10.3% |
| Waco-Temple-Bryan TX | 346,477 | 30.0% | +20.0% | -9.1% |
| Syracuse NY | 330,353 | 28.0% | +27.3% | -12.5% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 34.0% | +17.2% | +25.9% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 32.0% | +3.2% | -3.0% |
| Chicago IL | 3,081,097 | 31.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 30.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 28.0% | +3.7% | -3.5% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 27.0% | +0.0% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 28.0% | +3.7% | -3.5% |
| Chattanooga TN | 341,284 | 24.0% | +4.4% | -4.0% |
| Macon GA | 213,027 | 24.0% | +0.0% | +4.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
113
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 29.0% | +0.0% | -9.4% |
| Philadelphia PA | 2,642,616 | 29.0% | +0.0% | -3.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 25.0% | +4.2% | -7.4% |
| Houston TX | 2,266,381 | 24.0% | +0.0% | -11.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | -3.6% | -3.6% |
| Boston MA-Manchester NH | 2,206,762 | 28.0% | +0.0% | -6.7% |
| Phoenix AZ | 1,818,040 | 29.0% | -3.3% | -6.5% |
| Seattle-Tacoma WA | 1,798,974 | 31.0% | -3.1% | -3.1% |
Brand Insights
Brand Insights for BMW X5 in the Midsize Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
BMW X5 shows strong performance with 6.2% average growth across 210 markets (29.0% avg brand interest), with positive growth in 86 of 210 markets
Top performing markets for BMW X5 demonstrate exceptional results in Lima OH (+480.0% growth, 29.0% brand interest, +24.0% change), Mankato MN (+425.0% growth, 42.0% brand interest, +34.0% change), and Great Falls MT (+357.1% growth, 32.0% brand interest, +25.0% change)
BMW X5 has 34 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 48 stable markets (0-5%), and 92 declining markets
Notable high-growth markets for BMW X5 include Abilene-Sweetwater TX (+48.4% growth, 46.0% brand interest), Bangor ME (+27.8% growth, 23.0% brand interest), and Bend OR (+20.7% growth, 35.0% brand interest)
BMW X5 demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+48.4% growth, +15.0% gain, 46.0% current brand interest), Bangor ME (+27.8% growth, +5.0% gain, 23.0% current brand interest), and Bend OR (+20.7% growth, +6.0% gain, 35.0% current brand interest)
BMW X5 successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 46.0% brand interest, +48.4% growth), Bangor ME (maintained 23.0% brand interest, +27.8% growth), and Bend OR (maintained 35.0% brand interest, +20.7% growth)
In large markets, BMW X5 shows modest growth with notable brand interest: Boston MA-Manchester NH (+0.0% growth, 28.0% brand interest) and Charlotte NC (+0.0% growth, 30.0% brand interest)
In medium markets, BMW X5 shows modest growth with notable brand interest: Birmingham AL (+15.8% growth, 22.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (+0.0% growth, 27.0% brand interest)
In small markets, BMW X5 shows strong growth with notable brand interest: Abilene-Sweetwater TX (+48.4% growth, 46.0% brand interest) and Bangor ME (+27.8% growth, 23.0% brand interest)
BMW X5 maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (46.0% brand interest, +48.4% growth), Billings, MT (53.0% brand interest, +39.5% growth), and Clarksburg-Weston WV (82.0% brand interest, +90.7% growth)
BMW X5 achieves significant brand interest gains in Abilene-Sweetwater TX (+15.0% brand interest growth, now at 46.0%), Bangor ME (+5.0% brand interest growth, now at 23.0%), and Bend OR (+6.0% brand interest growth, now at 35.0%)
BMW X5 shows accelerating brand interest growth in Abilene-Sweetwater TX (+48.4% growth, 46.0% brand interest) and Bangor ME (+27.8% growth, 23.0% brand interest)
BMW X5 maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.0% growth, 32.0% brand interest) and Albuquerque-Santa Fe NM (-3.1% growth, 31.0% brand interest)
BMW X5 faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.0% growth, 32.0% brand interest) and Albuquerque-Santa Fe NM (-3.1% growth, 31.0% brand interest)
BMW X5 performance in major markets: Baltimore MD (-3.9% growth, 25.0% brand interest, 1.1M TVHH), Columbus OH (-3.7% growth, 26.0% brand interest, 1.0M TVHH), and Denver CO (-3.2% growth, 30.0% brand interest, 1.8M TVHH)
BMW X5 shows positive brand interest growth in markets representing 37.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how BMW X5 performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where BMW X5 can focus its competitive strategy.
Mercedes-Benz GLE demonstrates category leadership at dma level with 17.9% average brand interest growth, showing exceptional performance in Alexandria LA (+933.3%, 31.0% brand interest), Billings, MT (+100.0%, 2.0% brand interest), and Biloxi-Gulfport MS (+17.6%, 20.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLE maintains an average brand interest of 16.2% with consistent performance across 41 markets
Lexus RX shows strong momentum with 8.5% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+650.0% growth, +26.0% brand interest), Fairbanks AK (+400.0% growth, +20.0% brand interest), and Mankato MN (+200.0% growth, +12.0% brand interest)
Lexus RX captured additional brand interest in 82 dma markets, averaging +7.5% brand interest growth in key growth dma
Mercedes-Benz GLE shows strong momentum with 17.9% average brand interest growth across key dma markets: Alexandria LA (+933.3% growth, +28.0% brand interest), Missoula MT (+900.0% growth, +9.0% brand interest), and Greenwood-Greenville MS (+485.7% growth, +34.0% brand interest)
Mercedes-Benz GLE captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
BMW X5 shows strong momentum with 6.2% average brand interest growth across key dma markets: Lima OH (+480.0% growth, +24.0% brand interest), Mankato MN (+425.0% growth, +34.0% brand interest), and Great Falls MT (+357.1% growth, +25.0% brand interest)
BMW X5 captured additional brand interest in 70 dma markets, averaging +9.8% brand interest growth in key growth dma
Audi Q7 shows strong momentum with 16.7% average brand interest growth across key dma markets: Sioux City IA (+900.0% growth, +18.0% brand interest), Amarillo TX (+800.0% growth, +8.0% brand interest), and Minot-Bismarck-Dickinson(Williston) ND (+533.3% growth, +16.0% brand interest)
Audi Q7 captured additional brand interest in 80 dma markets, averaging +3.8% brand interest growth in key growth dma
Volvo XC90 shows strong momentum with 11.4% average brand interest growth across key dma markets: Billings, MT (+900.0% growth, +18.0% brand interest), Missoula MT (+750.0% growth, +15.0% brand interest), and Elmira NY (+500.0% growth, +30.0% brand interest)
Volvo XC90 captured additional brand interest in 59 dma markets, averaging +6.1% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLE outperforms Audi Q7 with 8.6 percentage point brand interest advantage across 201 shared markets: Abilene-Sweetwater TX (gap: 22.0% brand interest, 66.7% growth), Albany-Schenectady-Troy NY (gap: 2.0% brand interest, 36.2% growth), and Alpena MI (gap: 0.0% brand interest, 100.0% growth)
In select markets, BMW X5 outperforms Lexus RX despite weaker overall growth (+6.2% vs +8.5% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Lexus RX: 30.0%, -9.1%) and Albany GA (BMW X5: +8.7% growth vs Lexus RX: -13.9% growth)
In select markets, Lexus RX outperforms Mercedes-Benz GLE despite weaker overall growth (+8.5% vs +17.9% overall): Amarillo TX (Lexus RX leads: 39.0% share, +5.4% growth vs Mercedes-Benz GLE: 12.0%, -42.9%)
In select markets, BMW X5 outperforms Mercedes-Benz GLE despite weaker overall growth (+6.2% vs +17.9% overall): Abilene-Sweetwater TX (BMW X5 leads: 46.0% share, +48.4% growth vs Mercedes-Benz GLE: 22.0%, -33.3%)