Geico
Company
Geico
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Geico, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
17 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
114 DMAs
43 States
|
Brand Insights
Brand Insights reveal Geico’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Geico shows challenging performance with -11.4% average growth across 51 markets (17.5% avg brand interest), with positive growth in 2 of 51 markets
Top performing markets for Geico demonstrate exceptional results in District of Columbia (+25.0% growth, 35.0% brand interest, +7.0% change)
Geico has 1 market with high growth (>15%), 1 market with moderate growth (5-15%), 8 stable markets (0-5%), and 41 declining markets
Notable high-growth markets for Geico include District of Columbia (+25.0% growth, 35.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 114.9% average brand interest growth, showing exceptional performance in Alabama (+56.2%, 25.0% brand interest), Alaska (+200.0%, 48.0% brand interest), and Arizona (+77.8%, 16.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 26.1% with consistent performance across 49 markets
Allstate shows strong momentum with 114.9% average brand interest growth across key state markets: South Dakota (+571.4% growth, +40.0% brand interest), North Dakota (+512.5% growth, +41.0% brand interest), and Wyoming (+422.2% growth, +38.0% brand interest)
Allstate captured additional brand interest in 51 state markets, averaging +13.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Geico in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | -4.8% | +5.3% |
| Houston TX | 2,266,381 | 20.0% | -4.8% | +5.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 9.0% | +0.0% | +12.5% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 16.0% | +0.0% | +6.7% |
| Tucson (Sierra Vista) AZ | 416,976 | 29.0% | -3.3% | +7.4% |
| Wichita-Hutchinson KS | 388,977 | 13.0% | +0.0% | +8.3% |
| Roanoke-Lynchburg VA | 387,932 | 20.0% | -4.8% | +11.1% |
| Flint-Saginaw-Bay City MI | 375,743 | 10.0% | +0.0% | +42.9% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Fresno-Visalia CA | 539,002 | 35.0% | +12.9% | +12.9% |
| Wilkes Barre-Scranton PA | 501,832 | 18.0% | +20.0% | +20.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 21.0% | +10.5% | +5.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 13.0% | +18.2% | +30.0% |
| El Paso TX | 315,971 | 21.0% | +10.5% | +16.7% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 14.0% | +16.7% | +16.7% |
| South Bend-Elkhart IN | 279,718 | 13.0% | +8.3% | +30.0% |
| Johnstown-Altoona PA | 241,655 | 14.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 12.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 13.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 16.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 17.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 29.0% | +0.0% | +0.0% |
| Buffalo NY | 537,294 | 34.0% | +0.0% | +0.0% |
| Richmond-Petersburg VA | 516,962 | 25.0% | +0.0% | +0.0% |
| Knoxville TN | 475,703 | 17.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
114
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 37.0% | -7.5% | -7.5% |
| Los Angeles CA | 4,962,377 | 29.0% | -6.5% | -6.5% |
| Chicago IL | 3,081,097 | 13.0% | -13.3% | +0.0% |
| Philadelphia PA | 2,642,616 | 20.0% | -13.0% | -13.0% |
| Atlanta GA | 2,277,873 | 16.0% | -11.1% | -5.9% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | -5.7% | -5.7% |
| Boston MA-Manchester NH | 2,206,762 | 29.0% | -17.1% | -19.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 36.0% | -7.7% | -2.7% |
Brand Insights
Brand Insights for Geico in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Geico shows challenging performance with -2.3% average growth across 210 markets (17.6% avg brand interest), with positive growth in 55 of 210 markets
Top performing markets for Geico demonstrate exceptional results in Meridian MS (+71.4% growth, 24.0% brand interest, +10.0% change), Quincy IL-Hannibal MO-Keokuk IA (+53.9% growth, 20.0% brand interest, +7.0% change), and Ottumwa IA-Kirksville MO (+29.4% growth, 22.0% brand interest, +5.0% change)
Geico has 34 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 30 stable markets (0-5%), and 126 declining markets
Notable high-growth markets for Geico include Albany GA (+26.7% growth, 19.0% brand interest), Alexandria LA (+33.3% growth, 16.0% brand interest), and Alpena MI (+100.0% growth, 2.0% brand interest)
Geico demonstrates strong market momentum with combined growth and brand interest gains in key markets: Chico-Redding CA (+17.4% growth, +4.0% gain, 27.0% current brand interest), Meridian MS (+71.4% growth, +10.0% gain, 24.0% current brand interest), and Ottumwa IA-Kirksville MO (+29.4% growth, +5.0% gain, 22.0% current brand interest)
Geico successfully defends strong market positions while maintaining brand interest growth in Chico-Redding CA (maintained 27.0% brand interest, +17.4% growth), Meridian MS (maintained 24.0% brand interest, +71.4% growth), and Ottumwa IA-Kirksville MO (maintained 22.0% brand interest, +29.4% growth)
In small markets, Geico shows modest growth with notable brand interest: Albany GA (+26.7% growth, 19.0% brand interest) and Alexandria LA (+33.3% growth, 16.0% brand interest)
Geico achieves significant brand interest gains in Albany GA (+4.0% brand interest growth, now at 19.0%), Alexandria LA (+4.0% brand interest growth, now at 16.0%), and Amarillo TX (+3.0% brand interest growth, now at 18.0%)
Geico shows accelerating brand interest growth in Albany GA (+26.7% growth, 19.0% brand interest) and Alexandria LA (+33.3% growth, 16.0% brand interest)
Geico demonstrates emerging brand interest strength in Albany GA (+26.7% growth, 19.0% brand interest) and Alexandria LA (+33.3% growth, 16.0% brand interest)
Geico maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.3% growth, 29.0% brand interest) and Bakersfield CA (-2.9% growth, 34.0% brand interest)
Geico faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.3% growth, 29.0% brand interest) and Bakersfield CA (-2.9% growth, 34.0% brand interest)
Geico performance in major markets: Atlanta GA (-11.1% growth, 16.0% brand interest, 2.7M TVHH), Baltimore MD (-13.5% growth, 32.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-17.1% growth, 29.0% brand interest, 2.6M TVHH)
Geico shows positive brand interest growth in markets representing 8.7% of total TVHH coverage
Geico maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (20.0% brand interest, -6.0% change), Albany-Schenectady-Troy NY (29.0% brand interest, -1.0% change), and Austin TX (21.0% brand interest, -2.0% change)
Geico achieves significant brand interest gains in Albany GA (+4.0% brand interest), Alexandria LA (+4.0% brand interest), and Alpena MI (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Geico performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 62.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+58.3%, 19.0% brand interest), Albuquerque-Santa Fe NM (+190.0%, 29.0% brand interest), and Alpena MI (+100.0%, 1.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 23.8% with consistent performance across 122 markets
Allstate shows strong momentum with 62.8% average brand interest growth across key dma markets: Fargo-Valley City ND (+880.0% growth, +44.0% brand interest), Casper-Riverton WY (+625.0% growth, +50.0% brand interest), and Sioux Falls(Mitchell) SD (+557.1% growth, +39.0% brand interest)
Allstate captured additional brand interest in 152 dma markets, averaging +9.7% brand interest growth in key growth dma
In direct competition, Allstate outperforms Geico with 10.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 11.0% brand interest, 46.7% growth), Alexandria LA (gap: 5.0% brand interest, 41.7% growth), and Beaumont-Port Arthur TX (gap: 4.0% brand interest, 15.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-5.2% vs -2.3% overall): Albany-Schenectady-Troy NY (State Farm Insurance: +4.2% growth vs Geico: -3.3% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (-10.4% vs -2.3% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs Geico: 20.0%, -23.1%)
In select markets, Progressive outperforms State Farm Insurance despite weaker overall growth (-10.4% vs -5.2% overall): Abilene-Sweetwater TX (Progressive leads: 32.0% share, +6.7% growth vs State Farm Insurance: 29.0%, -9.4%), Alpena MI (Progressive leads: 56.0% share, +12.0% growth vs State Farm Insurance: 41.0%, -18.0%), and Bakersfield CA (Progressive: +4.8% growth vs State Farm Insurance: -3.5% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-5.2% vs -10.4% overall): Albany GA (State Farm Insurance: +13.8% growth vs Progressive: -13.0% growth)
In select markets, Geico outperforms Allstate despite weaker overall growth (-2.3% vs +62.8% overall): Albany GA (Geico leads: 19.0% share, +26.7% growth vs Allstate: 8.0%, -20.0%), Alexandria LA (Geico leads: 16.0% share, +33.3% growth vs Allstate: 11.0%, -8.3%), and Beaumont-Port Arthur TX (Geico leads: 22.0% share, +10.0% growth vs Allstate: 18.0%, -5.3%)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-5.2% vs +62.8% overall): Albany GA (State Farm Insurance leads: 33.0% share, +13.8% growth vs Allstate: 8.0%, -20.0%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 27.0% brand interest, +17.4% growth), Meridian MS (maintained 24.0% brand interest, +71.4% growth), and Ottumwa IA-Kirksville MO (maintained 22.0% brand interest, +29.4% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Elmira NY (maintained 25.0% brand interest, +25.0% growth), Eureka CA (maintained 35.0% brand interest, +16.7% growth), and Grand Junction-Montrose CO (maintained 47.0% brand interest, +20.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Helena MT (maintained 47.0% brand interest, +17.5% growth), Bakersfield CA (maintained 22.0% brand interest, +4.8% growth), and Greenville-New Bern-Washington NC (maintained 33.0% brand interest, +3.1% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 29.0% brand interest, +190.0% growth), Anchorage AK (maintained 50.0% brand interest, +233.3% growth), and Baltimore MD (maintained 22.0% brand interest, +57.1% growth)
State Farm Insurance maintains strong brand interest position in key markets: Austin TX (27.0% brand interest, +3.9% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and San Francisco-Oakland-San Jose CA (28.0% brand interest, +3.7% growth)