Geico
Company
Geico
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Geico, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
46 DMAs
10 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
20 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
3 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
130 DMAs
36 States
|
Brand Insights
Brand Insights reveal Geico’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Geico shows challenging performance with -5.7% average growth across 51 markets (19.7% avg brand interest), with positive growth in 4 of 51 markets
Geico has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 35 declining markets
Geico successfully defends strong market positions while maintaining brand interest growth in New Mexico (maintained 22.0% brand interest, +4.8% growth) and Vermont (maintained 28.0% brand interest, +3.7% growth)
Geico maintains dominant market position with >35% brand interest in key markets: New Jersey (38.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Allstate demonstrates category leadership at state level with 4.5% average brand interest growth, showing exceptional performance in Colorado (+16.7%, 14.0% brand interest), North Dakota (+25.0%, 10.0% brand interest), and Tennessee (+15.4%, 15.0% brand interest)
In high-growth state markets, Allstate maintains an average brand interest of 12.8% with consistent performance across 4 markets
In direct competition, Allstate outperforms State Farm Insurance with 20.2 percentage point brand interest advantage across 51 shared markets: California (gap: 16.0% brand interest, 22.1% growth), Hawaii (gap: 16.0% brand interest, 12.6% growth), and Nevada (gap: 14.0% brand interest, 7.1% growth)
In select markets, Progressive outperforms Geico despite weaker overall growth (+0.6% vs -5.7% overall): Alaska (Progressive: +4.5% growth vs Geico: -4.2% growth)
Investment Recommendations
Strategic recommendations for Geico in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 40.0% | -2.4% | +8.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 33.0% | +3.1% | +10.0% |
| Detroit MI | 1,646,663 | 10.0% | +0.0% | +11.1% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 12.0% | -7.7% | +9.1% |
| St. Louis MO | 1,066,886 | 14.0% | +0.0% | +7.7% |
| Indianapolis IN | 1,026,188 | 17.0% | +0.0% | +6.3% |
| Pittsburgh PA | 998,699 | 16.0% | -11.1% | +6.7% |
| Nashville TN | 993,259 | 17.0% | -5.6% | +6.3% |
High Growth Priority
Large markets showing strong consistent growth
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 23.0% | +9.5% | +21.1% |
| Knoxville TN | 475,703 | 18.0% | +12.5% | +12.5% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 14.0% | +27.3% | +16.7% |
| Baton Rouge LA | 300,475 | 16.0% | +14.3% | +0.0% |
| Montgomery (Selma) AL | 211,769 | 15.0% | +7.1% | +15.4% |
| La Crosse-Eau Claire WI | 192,704 | 11.0% | +10.0% | +10.0% |
| Corpus Christi TX | 177,217 | 20.0% | +17.7% | +17.7% |
| Amarillo TX | 167,518 | 18.0% | +12.5% | +12.5% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 14.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 36.0% | +2.9% | +2.9% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 8.0% | +0.0% | +0.0% |
| New Orleans LA | 584,044 | 20.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 16.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 28.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 13.0% | +0.0% | +0.0% |
| Rochester NY | 370,481 | 31.0% | +0.0% | +3.3% |
Turnaround Priority
Markets requiring immediate attention / improvement
130
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 30.0% | -3.2% | +0.0% |
| Philadelphia PA | 2,642,616 | 23.0% | -4.2% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | -5.0% | +0.0% |
| Atlanta GA | 2,277,873 | 17.0% | -5.6% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | -5.7% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 35.0% | -7.9% | -18.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 37.0% | -5.1% | +2.8% |
| Phoenix AZ | 1,818,040 | 21.0% | -8.7% | -4.6% |
Brand Insights
Brand Insights for Geico in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Geico shows challenging performance with -5.0% average growth across 210 markets (18.1% avg brand interest), with positive growth in 33 of 210 markets
Top performing markets for Geico demonstrate exceptional results in Alpena MI (+100.0% growth, 27.0% brand interest, +27.0% change), Corpus Christi TX (+17.6% growth, 20.0% brand interest, +3.0% change), and Presque Isle ME (+16.7% growth, 21.0% brand interest, +3.0% change)
Geico has 9 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 46 stable markets (0-5%), and 137 declining markets
Notable high-growth markets for Geico include Alexandria LA (+23.1% growth, 16.0% brand interest), Alpena MI (+100.0% growth, 27.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+30.8% growth, 17.0% brand interest)
Geico successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 27.0% brand interest, +100.0% growth), Presque Isle ME (maintained 21.0% brand interest, +16.7% growth), and Sacramento-Stockton-Modesto CA (maintained 36.0% brand interest, +2.9% growth)
Geico maintains dominant market position with >35% brand interest in key markets: Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth)
Geico achieves significant brand interest gains in Alexandria LA (+3.0% brand interest growth, now at 16.0%), Alpena MI (+27.0% brand interest growth, now at 27.0%), and Bluefield-Beckley-Oak Hill WV (+4.0% brand interest growth, now at 17.0%)
Geico shows accelerating brand interest growth in Alexandria LA (+23.1% growth, 16.0% brand interest) and Alpena MI (+100.0% growth, 27.0% brand interest)
Geico demonstrates emerging brand interest strength in Alexandria LA (+23.1% growth, 16.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+30.8% growth, 17.0% brand interest)
Geico maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.3% growth, 29.0% brand interest) and Albuquerque-Santa Fe NM (-4.5% growth, 21.0% brand interest)
Geico faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-3.3% growth, 29.0% brand interest) and Baltimore MD (-5.6% growth, 34.0% brand interest)
Geico performance in major markets: Atlanta GA (-5.6% growth, 17.0% brand interest, 2.7M TVHH), Baltimore MD (-5.6% growth, 34.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-7.9% growth, 35.0% brand interest, 2.6M TVHH)
Geico shows positive brand interest growth in markets representing 10.6% of total TVHH coverage
Geico maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (20.0% brand interest, -3.0% change), Albany-Schenectady-Troy NY (29.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (21.0% brand interest, -1.0% change)
Geico achieves significant brand interest gains in Alexandria LA (+3.0% brand interest), Alpena MI (+27.0% brand interest), and Bluefield-Beckley-Oak Hill WV (+4.0% brand interest)
Geico shows challenging performance with -1.9% average growth across 210 markets (18.1% avg brand interest), with positive growth in 62 of 210 markets
Competitive Insights
Competitive Insights showcase how Geico performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Allstate demonstrates category leadership at dma level with 7.1% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+27.3%, 14.0% brand interest), Alexandria LA (+75.0%, 14.0% brand interest), and Bowling Green KY (+75.0%, 14.0% brand interest)
In high-growth dma markets, Allstate maintains an average brand interest of 13.8% with consistent performance across 41 markets
Allstate shows strong momentum with 7.1% average brand interest growth across key dma markets: Mankato MN (+100.0% growth, +11.0% brand interest), Presque Isle ME (+100.0% growth, +12.0% brand interest), and Alexandria LA (+75.0% growth, +6.0% brand interest)
Allstate captured additional brand interest in 114 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Allstate outperforms Progressive with 20.0 percentage point brand interest advantage across 210 shared markets: Augusta GA (gap: 17.0% brand interest, 29.0% growth), Bakersfield CA (gap: 9.0% brand interest, 1.2% growth), and Baltimore MD (gap: 11.0% brand interest, 15.4% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (-0.3% vs -5.0% overall): Abilene-Sweetwater TX (State Farm Insurance leads: 31.0% share, +3.3% growth vs Geico: 20.0%, -13.0%) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Geico: -3.3% growth)
In select markets, Geico outperforms State Farm Insurance despite weaker overall growth (-5.0% vs -0.3% overall): Alexandria LA (Geico: +23.1% growth vs State Farm Insurance: -9.5% growth), Alpena MI (Geico: +100.0% growth vs State Farm Insurance: -71.0% growth), and Amarillo TX (Geico: +12.5% growth vs State Farm Insurance: -8.1% growth)
In select markets, Geico outperforms Progressive despite weaker overall growth (-5.0% vs +2.3% overall): Alexandria LA (Geico: +23.1% growth vs Progressive: -13.5% growth) and Amarillo TX (Geico: +12.5% growth vs Progressive: -3.2% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (-0.3% vs +2.3% overall): Abilene-Sweetwater TX (State Farm Insurance: +3.3% growth vs Progressive: -2.8% growth) and Albany-Schenectady-Troy NY (State Farm Insurance: +4.0% growth vs Progressive: -2.9% growth)
In select markets, State Farm Insurance outperforms Allstate despite weaker overall growth (-0.3% vs +7.1% overall): Bakersfield CA (State Farm Insurance leads: 31.0% share, +10.7% growth vs Allstate: 13.0%, -7.1%) and Baltimore MD (State Farm Insurance leads: 27.0% share, +3.9% growth vs Allstate: 14.0%, -6.7%)
In select markets, Progressive outperforms Allstate despite weaker overall growth (+2.3% vs +7.1% overall): Augusta GA (Progressive leads: 33.0% share, +17.9% growth vs Allstate: 16.0%, -11.1%) and Baltimore MD (Progressive leads: 25.0% share, +8.7% growth vs Allstate: 14.0%, -6.7%)
Geico successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 27.0% brand interest, +100.0% growth), Presque Isle ME (maintained 21.0% brand interest, +16.7% growth), and Sacramento-Stockton-Modesto CA (maintained 36.0% brand interest, +2.9% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Burlington VT-Plattsburgh NY (maintained 23.0% brand interest, +15.0% growth), Butte-Bozeman MT (maintained 42.0% brand interest, +16.7% growth), and Dothan AL (maintained 36.0% brand interest, +24.1% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 44.0% brand interest, +100.0% growth), Augusta GA (maintained 33.0% brand interest, +17.9% growth), and Biloxi-Gulfport MS (maintained 35.0% brand interest, +16.7% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Birmingham AL (maintained 21.0% brand interest, +10.5% growth) and Chicago IL (maintained 21.0% brand interest, +10.5% growth)
Geico maintains strong brand interest position in key markets: Sacramento-Stockton-Modesto CA (36.0% brand interest, +2.9% growth), Tampa-St. Petersburg (Sarasota) FL (33.0% brand interest, +3.1% growth), and Houston TX (23.0% brand interest, +9.5% growth)