Geico
Company
Geico
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Geico, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
12 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
22 DMAs
5 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
25 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
11 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
54 DMAs
18 States
|
|
Monitor & Maintain
|
All other markets
|
84 DMAs
27 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
3 DMAs
|
Brand Insights
Brand Insights reveal Geico’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Geico shows stable performance with 3.4% average growth across 51 markets (20.7% avg brand interest), with positive growth in 27 of 51 markets
Top performing markets for Geico demonstrate exceptional results in North Carolina (+13.0% growth, 26.0% brand interest, +3.0% brand interest change)
Geico has 3 markets with high growth (>15%), 22 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Geico include Alabama (+16.7% growth, 14.0% brand interest), Indiana (+15.4% growth, 15.0% brand interest), and Nebraska (+16.7% growth, 14.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico shows market leadership with 3.4% average brand interest growth and notable strength in Alabama (+16.7%, 14.0% brand interest), Indiana (+15.4%, 15.0% brand interest), and Nebraska (+16.7%, 14.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 14.3% with consistent performance across 3 markets
Geico maintains market dominance with an average 35.3% brand interest across key markets: Maryland (33.0% brand interest, +3.1% growth), Massachusetts (40.0% brand interest, +2.6% growth), and Florida (33.0% brand interest, +6.5% growth)
State Farm Insurance maintains market dominance with an average 39.2% brand interest across key markets: Arizona (33.0% brand interest, +3.1% growth), Arkansas (46.0% brand interest, +2.2% growth), and Delaware (39.0% brand interest, +2.6% growth)
Investment Recommendations
Strategic recommendations for Geico in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
12
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,303,268 | 34.0% | -2.9% | -2.9% |
| Phoenix AZ | 1,882,206 | 22.0% | -4.4% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 32.0% | +0.0% | -3.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 31.0% | -6.1% | -6.1% |
| Miami-Ft. Lauderdale FL | 1,514,454 | 34.0% | +0.0% | -5.6% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 35.0% | +0.0% | -2.8% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 26.0% | +4.0% | -7.1% |
| Baltimore MD | 1,011,542 | 33.0% | -8.3% | +3.1% |
Emerging Market
Smaller markets showing strong growth potential
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Peoria-Bloomington IL | 218,337 | 8.0% | +14.3% | +14.3% |
| Wausau-Rhinelander WI | 166,302 | 14.0% | +40.0% | +27.3% |
| Columbus-Tupelo-West Point MS | 165,898 | 14.0% | +16.7% | +27.3% |
| Rockford IL | 159,667 | 14.0% | +27.3% | +40.0% |
| Monroe LA-El Dorado AR | 153,067 | 14.0% | +16.7% | +7.7% |
| Wichita Falls TX & Lawton OK | 136,919 | 20.0% | +11.1% | +5.3% |
| Joplin MO-Pittsburg KS | 133,021 | 15.0% | +15.4% | +7.1% |
| Sherman TX-Ada OK | 118,158 | 17.0% | +30.8% | +6.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
25
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albuquerque-Santa Fe NM | 634,260 | 22.0% | +4.8% | +10.0% |
| New Orleans LA | 604,657 | 20.0% | +5.3% | +11.1% |
| Memphis TN | 567,037 | 18.0% | +12.5% | +12.5% |
| Buffalo NY | 556,257 | 36.0% | +5.9% | +2.9% |
| Richmond-Petersburg VA | 535,207 | 26.0% | +4.0% | +4.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 518,012 | 25.0% | +4.2% | +8.7% |
| Little Rock-Pine Bluff AR | 507,874 | 16.0% | +6.7% | +14.3% |
| Des Moines-Ames IA | 415,633 | 13.0% | +18.2% | +18.2% |
High Growth Priority
Large markets showing strong consistent growth
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,358,268 | 18.0% | +0.0% | +12.5% |
| Houston TX | 2,346,370 | 21.0% | +10.5% | +5.0% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 39.0% | +8.3% | +2.6% |
| Minneapolis-St. Paul MN | 1,618,742 | 12.0% | +9.1% | +9.1% |
| Denver CO | 1,577,435 | 18.0% | +20.0% | +5.9% |
| Charlotte NC | 1,164,592 | 23.0% | +9.5% | -4.2% |
| St. Louis MO | 1,104,541 | 13.0% | +8.3% | +8.3% |
| San Diego CA | 974,169 | 42.0% | +10.5% | +2.4% |
Maintain & Optimize
Stable markets with consistent performance
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 40.0% | +0.0% | +5.3% |
| Los Angeles CA | 5,137,519 | 31.0% | +3.3% | +6.9% |
| Philadelphia PA | 2,735,885 | 24.0% | +4.4% | +0.0% |
| Dallas-Ft. Worth TX | 2,676,555 | 20.0% | +5.3% | +5.3% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 12.0% | +0.0% | +0.0% |
| Indianapolis IN | 1,062,406 | 16.0% | -5.9% | +0.0% |
| Pittsburgh PA | 1,033,947 | 16.0% | +0.0% | +6.7% |
| Nashville TN | 1,028,315 | 16.0% | -5.9% | +0.0% |
Monitor & Maintain
All other markets
84
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,189,842 | 14.0% | +7.7% | +0.0% |
| Detroit MI | 1,704,780 | 9.0% | +0.0% | +28.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 833,668 | 15.0% | -11.8% | -6.3% |
| Jacksonville FL | 695,710 | 32.0% | +6.7% | +10.3% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 687,306 | 8.0% | +0.0% | +14.3% |
| Wilkes Barre-Scranton PA | 519,543 | 16.0% | +6.7% | -11.1% |
| Lexington KY | 449,592 | 14.0% | -12.5% | -6.7% |
| Spokane WA | 424,081 | 19.0% | +5.6% | -9.5% |
Turnaround Priority
Markets requiring immediate attention and improvement
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,284,647 | 37.0% | -2.6% | -15.9% |
| Seattle-Tacoma WA | 1,862,467 | 24.0% | +0.0% | -14.3% |
| Las Vegas NV | 765,811 | 24.0% | -4.0% | -17.2% |
Brand Insights
Brand Insights for Geico in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Geico shows strong performance with 5.0% average growth across 208 markets (19.0% avg brand interest), with positive growth in 109 of 208 markets
Top performing markets for Geico demonstrate exceptional results in Chico-Redding CA (+18.2% growth, 26.0% brand interest, +4.0% brand interest change), San Angelo TX (+18.2% growth, 26.0% brand interest, +4.0% brand interest change), and Macon GA (+16.7% growth, 28.0% brand interest, +4.0% brand interest change)
Geico has 36 markets with high growth (>15%), 60 markets with moderate growth (5-15%), 67 stable markets (0-5%), and 45 declining markets
Notable high-growth markets for Geico include Birmingham AL (+15.4% growth, 15.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+22.2% growth, 11.0% brand interest), and Chico-Redding CA (+18.2% growth, 26.0% brand interest)
Geico maintains strong brand interest positions in key markets: Baltimore MD (33.0% brand interest, -3.0% change), Boston MA-Manchester NH (37.0% brand interest, -1.0% change), and Fresno-Visalia CA (30.0% brand interest, -1.0% change)
Geico shows positive brand interest momentum in 109 markets, notably in Birmingham AL (+2.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+2.0% brand interest), Chico-Redding CA (+4.0% brand interest)
Geico demonstrates strong market momentum with combined growth and brand interest gains in key markets: Chico-Redding CA (+18.2% growth, +4.0% gain, 26.0% current brand interest), Macon GA (+16.7% growth, +4.0% gain, 28.0% current brand interest), and San Angelo TX (+18.2% growth, +4.0% gain, 26.0% current brand interest)
Geico successfully defends strong market positions while maintaining brand interest growth in Chico-Redding CA (maintained 26.0% brand interest, +18.2% growth), Macon GA (maintained 28.0% brand interest, +16.7% growth), and San Angelo TX (maintained 26.0% brand interest, +18.2% growth)
Geico maintains dominant market position with >35% brand interest in key markets: Boston MA-Manchester NH (37.0% brand interest, -2.6% change) and Honolulu HI (35.0% brand interest, +0.0% change)
Geico achieves significant brand interest gains in Greenwood-Greenville MS (+5.0% brand interest growth, now at 15.0%) and Helena MT (+5.0% brand interest growth, now at 16.0%)
Geico shows accelerating brand interest growth in Birmingham AL (+15.4% growth, 15.0% brand interest) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+22.2% growth, 11.0% brand interest)
Geico demonstrates emerging brand interest strength in Birmingham AL (+15.4% growth, 15.0% brand interest) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+22.2% growth, 11.0% brand interest)
Geico maintains stable brand interest performance in mature markets: Anchorage AK (-4.0% decline, 24.0% brand interest) and Boston MA-Manchester NH (-2.6% decline, 37.0% brand interest)
Geico faces growth challenges in historically strong markets: Baltimore MD (-8.3% decline, 33.0% brand interest) and Boston MA-Manchester NH (-2.6% decline, 37.0% brand interest)
Geico performance in major markets: Baltimore MD (-8.3% decline, 33.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-2.6% decline, 37.0% brand interest, 2.6M TVHH), and Indianapolis IN (-5.9% decline, 16.0% brand interest, 1.2M TVHH)
Geico shows positive brand interest growth in markets representing 48.1% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Geico performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Geico shows market leadership with 5.0% average brand interest growth and notable strength in Birmingham AL (+15.4%, 15.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+22.2%, 11.0% brand interest), and Chico-Redding CA (+18.2%, 26.0% brand interest)
In high-growth markets, Geico maintains an average brand interest of 15.2% with consistent performance across 36 markets
Geico shows strong momentum with 5.0% average brand interest growth across key markets: Greenwood-Greenville MS (+50.0% growth, +5.0% brand interest), Helena MT (+45.5% growth, +5.0% brand interest), and Lima OH (+45.5% growth, +5.0% brand interest)
Geico captured additional brand interest in 95 markets, averaging +2.0% brand interest growth in key growth markets
Geico maintains market dominance with an average 36.1% brand interest across key markets: Los Angeles CA (31.0% brand interest, +3.3% growth), Buffalo NY (36.0% brand interest, +5.9% growth), and Gainesville FL (36.0% brand interest, +9.1% growth)
State Farm Insurance maintains market dominance with an average 40.1% brand interest across key markets: Zanesville OH (42.0% brand interest, +35.5% growth), Alpena MI (60.0% brand interest, +3.5% growth), and Biloxi-Gulfport MS (36.0% brand interest, +2.9% growth)
Progressive maintains market dominance with an average 36.1% brand interest across key markets: Billings, MT (37.0% brand interest, +15.6% growth), Bowling Green KY (34.0% brand interest, +17.2% growth), and Jonesboro AR (35.0% brand interest, +25.0% growth)
Geico dominates in 126 of 197 key battleground markets against State Farm Insurance, notably in Alexandria LA (13.0% vs 42.0% brand interest), Anchorage AK (24.0% vs 37.0% brand interest), and Baltimore MD (33.0% vs 28.0% brand interest)
Geico dominates in 125 of 199 key battleground markets against Progressive, notably in Alexandria LA (13.0% vs 36.0% brand interest), Anchorage AK (24.0% vs 22.0% brand interest), and Baltimore MD (33.0% vs 26.0% brand interest)
Geico dominates in 126 of 185 key battleground markets against Allstate, notably in Anchorage AK (24.0% vs 17.0% brand interest), Baltimore MD (33.0% vs 13.0% brand interest), and Bangor ME (19.0% vs 12.0% brand interest)
Progressive dominates in 102 of 173 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 34.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 34.0% brand interest), and Anchorage AK (37.0% vs 22.0% brand interest)
Allstate dominates in 106 of 205 key battleground markets against State Farm Insurance, notably in Abilene-Sweetwater TX (31.0% vs 13.0% brand interest), Albany-Schenectady-Troy NY (24.0% vs 12.0% brand interest), and Albuquerque-Santa Fe NM (35.0% vs 12.0% brand interest)
Progressive dominates in 109 of 204 key battleground markets against Allstate, notably in Albany GA (36.0% vs 12.0% brand interest), Augusta GA (29.0% vs 17.0% brand interest), and Bangor ME (38.0% vs 12.0% brand interest)
Geico successfully defends market leadership positions while maintaining brand interest growth in Chico-Redding CA (maintained 26.0% brand interest, +18.2% growth), Macon GA (maintained 28.0% brand interest, +16.7% growth), and San Angelo TX (maintained 26.0% brand interest, +18.2% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Orlando-Daytona Beach-Melbourne FL (maintained 29.0% brand interest, +16.0% growth), Zanesville OH (maintained 42.0% brand interest, +35.5% growth), and Alpena MI (maintained 60.0% brand interest, +3.5% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Billings, MT (maintained 37.0% brand interest, +15.6% growth), Bowling Green KY (maintained 34.0% brand interest, +17.2% growth), and Jonesboro AR (maintained 35.0% brand interest, +25.0% growth)