Geico
Company
Geico
Industry
Insurance
Related Brands
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Investment Recommendations
Targeted investment recommendations for Geico, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
56 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
47 DMAs
15 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
10 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
98 DMAs
21 States
|
Brand Insights
Brand Insights reveal Geico’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Geico shows strong performance with 5.9% average growth across 51 markets (18.5% avg brand interest), with positive growth in 30 of 51 markets
Top performing markets for Geico demonstrate exceptional results in Washington (+16.7% growth, 21.0% brand interest, +3.0% change), Maryland (+13.3% growth, 34.0% brand interest, +4.0% change), and Virginia (+12.0% growth, 28.0% brand interest, +3.0% change)
Geico has 7 markets with high growth (>15%), 23 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 8 declining markets
Notable high-growth markets for Geico include Alaska (+21.4% growth, 17.0% brand interest), New Mexico (+18.8% growth, 19.0% brand interest), and North Dakota (+42.9% growth, 10.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Insurance industry.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Geico, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Geico demonstrates category leadership at state level with 5.9% average brand interest growth, showing exceptional performance in Alaska (+21.4%, 17.0% brand interest), New Mexico (+18.8%, 19.0% brand interest), and North Dakota (+42.9%, 10.0% brand interest)
In high-growth state markets, Geico maintains an average brand interest of 15.6% with consistent performance across 7 markets
Geico shows strong momentum with 5.9% average brand interest growth across key state markets: North Dakota (+42.9% growth, +3.0% brand interest), South Dakota (+28.6% growth, +2.0% brand interest), and Alaska (+21.4% growth, +3.0% brand interest)
Geico captured additional brand interest in 30 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Geico in the Insurance category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
56
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 31.0% | +6.9% | -18.4% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 39.0% | +8.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 22.0% | +10.0% | -4.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 34.0% | +3.0% | +6.3% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 38.0% | +5.6% | +8.6% |
| Portland OR | 1,086,232 | 16.0% | +6.7% | -15.8% |
| Indianapolis IN | 1,026,188 | 17.0% | +6.3% | +0.0% |
| Pittsburgh PA | 998,699 | 17.0% | +6.3% | -5.6% |
High Growth Priority
Large markets showing strong consistent growth
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 15.0% | +15.4% | +7.1% |
| Philadelphia PA | 2,642,616 | 23.0% | +15.0% | -4.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 22.0% | +10.0% | +10.0% |
| Houston TX | 2,266,381 | 22.0% | +10.0% | +4.8% |
| Detroit MI | 1,646,663 | 11.0% | +22.2% | +10.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 32.0% | +6.7% | +3.2% |
| Salt Lake City UT | 975,902 | 17.0% | +13.3% | -10.5% |
| Kansas City MO | 866,618 | 13.0% | +18.2% | -18.8% |
Maintain & Optimize
Stable markets with consistent performance
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 30.0% | +3.5% | -3.2% |
| San Antonio TX | 900,609 | 22.0% | +4.8% | -4.4% |
| Dayton OH | 418,047 | 16.0% | +0.0% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 29.0% | +0.0% | +3.6% |
| Wichita-Hutchinson KS | 388,977 | 13.0% | +0.0% | +0.0% |
| Savannah GA | 321,334 | 18.0% | +0.0% | +0.0% |
| Erie PA | 129,557 | 14.0% | +0.0% | +0.0% |
| Mankato MN | 47,507 | 8.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
98
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | +2.7% | -7.3% |
| Atlanta GA | 2,277,873 | 16.0% | +0.0% | -11.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 33.0% | +0.0% | -5.7% |
| Seattle-Tacoma WA | 1,798,974 | 20.0% | +5.3% | -16.7% |
| Minneapolis-St. Paul MN | 1,563,558 | 11.0% | +0.0% | -15.4% |
| Denver CO | 1,523,659 | 13.0% | -7.1% | -23.5% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 32.0% | +3.2% | -5.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 12.0% | +0.0% | -7.7% |
Brand Insights
Brand Insights for Geico in the Insurance category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Geico shows stable performance with 4.8% average growth across 210 markets (17.9% avg brand interest), with positive growth in 89 of 210 markets
Top performing markets for Geico demonstrate exceptional results in Presque Isle ME (+475.0% growth, 23.0% brand interest, +19.0% change), Victoria TX (+25.0% growth, 25.0% brand interest, +5.0% change), and Harrisonburg VA (+20.0% growth, 24.0% brand interest, +4.0% change)
Geico has 30 markets with high growth (>15%), 49 markets with moderate growth (5-15%), 56 stable markets (0-5%), and 75 declining markets
Notable high-growth markets for Geico include Albuquerque-Santa Fe NM (+18.8% growth, 19.0% brand interest), Anchorage AK (+35.7% growth, 19.0% brand interest), and Boise ID (+15.4% growth, 15.0% brand interest)
Geico demonstrates strong market momentum with combined growth and brand interest gains in key markets: Harrisonburg VA (+20.0% growth, +4.0% gain, 24.0% current brand interest), Presque Isle ME (+475.0% growth, +19.0% gain, 23.0% current brand interest), and Victoria TX (+25.0% growth, +5.0% gain, 25.0% current brand interest)
Geico successfully defends strong market positions while maintaining brand interest growth in Harrisonburg VA (maintained 24.0% brand interest, +20.0% growth), Odessa-Midland TX (maintained 22.0% brand interest, +15.8% growth), and Philadelphia PA (maintained 23.0% brand interest, +15.0% growth)
In large markets, Geico shows strong growth with notable brand interest: Chicago IL (+15.4% growth, 15.0% brand interest) and Detroit MI (+22.2% growth, 11.0% brand interest)
In medium markets, Geico shows modest growth with notable brand interest: Albuquerque-Santa Fe NM (+18.8% growth, 19.0% brand interest) and Little Rock-Pine Bluff AR (+16.7% growth, 14.0% brand interest)
In small markets, Geico shows modest growth with notable brand interest: Anchorage AK (+35.7% growth, 19.0% brand interest) and Boise ID (+15.4% growth, 15.0% brand interest)
Geico maintains dominant market position with >35% brand interest in key markets: New York NY (38.0% brand interest, +2.7% growth), Springfield-Holyoke MA (36.0% brand interest, +0.0% growth), and Sacramento-Stockton-Modesto CA (38.0% brand interest, +5.6% growth)
Geico achieves significant brand interest gains in Albuquerque-Santa Fe NM (+3.0% brand interest growth, now at 19.0%), Anchorage AK (+5.0% brand interest growth, now at 19.0%), and Columbia SC (+3.0% brand interest growth, now at 16.0%)
Geico shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+18.8% growth, 19.0% brand interest) and Anchorage AK (+35.7% growth, 19.0% brand interest)
Geico demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+18.8% growth, 19.0% brand interest) and Anchorage AK (+35.7% growth, 19.0% brand interest)
Geico maintains stable brand interest performance in mature markets: Beaumont-Port Arthur TX (-4.5% growth, 21.0% brand interest) and Buffalo NY (-2.9% growth, 33.0% brand interest)
Geico faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-6.9% growth, 27.0% brand interest) and Buffalo NY (-2.9% growth, 33.0% brand interest)
Geico performance in major markets: Denver CO (-7.1% growth, 13.0% brand interest, 1.8M TVHH), Raleigh-Durham (Fayetteville) NC (-4.3% growth, 22.0% brand interest, 1.3M TVHH), and San Diego CA (-2.6% growth, 37.0% brand interest, 1.1M TVHH)
Competitive Insights
Competitive Insights showcase how Geico performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Geico can focus its competitive strategy.
Geico demonstrates category leadership at dma level with 4.8% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+18.8%, 19.0% brand interest), Anchorage AK (+35.7%, 19.0% brand interest), and Boise ID (+15.4%, 15.0% brand interest)
In high-growth dma markets, Geico maintains an average brand interest of 16.2% with consistent performance across 30 markets
In direct competition, Geico outperforms Progressive with 14.9 percentage point brand interest advantage across 210 shared markets: Albany GA (gap: 26.0% brand interest, 20.8% growth), Albany-Schenectady-Troy NY (gap: 11.0% brand interest, 15.5% growth), and Alexandria LA (gap: 19.0% brand interest, 9.3% growth)
In select markets, State Farm Insurance outperforms Geico despite weaker overall growth (+2.8% vs +4.8% overall): Alexandria LA (State Farm Insurance leads: 42.0% share, +5.0% growth vs Geico: 15.0%, -6.2%) and Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Geico: 0.0%, -100.0%)
In select markets, Progressive outperforms Geico despite weaker overall growth (+3.6% vs +4.8% overall): Albany GA (Progressive leads: 42.0% share, +5.0% growth vs Geico: 16.0%, -15.8%), Albany-Schenectady-Troy NY (Progressive leads: 38.0% share, +8.6% growth vs Geico: 27.0%, -6.9%), and Alexandria LA (Progressive leads: 34.0% share, +3.0% growth vs Geico: 15.0%, -6.2%)
In select markets, Allstate outperforms Geico despite weaker overall growth (-7.3% vs +4.8% overall): Albany GA (Allstate: +25.0% growth vs Geico: -15.8% growth)
In select markets, Allstate outperforms State Farm Insurance despite weaker overall growth (-7.3% vs +2.8% overall): Albany GA (Allstate: +25.0% growth vs State Farm Insurance: -3.0% growth), Charlottesville VA (Allstate: +25.0% growth vs State Farm Insurance: -7.1% growth), and Clarksburg-Weston WV (Allstate: +10.0% growth vs State Farm Insurance: -2.0% growth)
In select markets, State Farm Insurance outperforms Progressive despite weaker overall growth (+2.8% vs +3.6% overall): Alpena MI (State Farm Insurance leads: 65.0% share, +58.5% growth vs Progressive: 35.0%, -37.5%), Atlanta GA (State Farm Insurance leads: 38.0% share, +11.8% growth vs Progressive: 29.0%, -3.3%), and Augusta GA (State Farm Insurance leads: 36.0% share, +12.5% growth vs Progressive: 31.0%, -3.1%)
In select markets, Allstate outperforms Progressive despite weaker overall growth (-7.3% vs +3.6% overall): Clarksburg-Weston WV (Allstate: +10.0% growth vs Progressive: -8.3% growth), Columbus-Tupelo-West Point MS (Allstate: +27.3% growth vs Progressive: -15.6% growth), and Dayton OH (Allstate: +5.9% growth vs Progressive: -6.2% growth)
Geico successfully defends market leadership positions while maintaining brand interest growth in Harrisonburg VA (maintained 24.0% brand interest, +20.0% growth), Odessa-Midland TX (maintained 22.0% brand interest, +15.8% growth), and Philadelphia PA (maintained 23.0% brand interest, +15.0% growth)
State Farm Insurance successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 65.0% brand interest, +58.5% growth), Anchorage AK (maintained 28.0% brand interest, +27.3% growth), and Bangor ME (maintained 22.0% brand interest, +15.8% growth)
Progressive successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 38.0% brand interest, +18.8% growth), Boise ID (maintained 26.0% brand interest, +18.2% growth), and Casper-Riverton WY (maintained 21.0% brand interest, +23.5% growth)
Allstate successfully defends market leadership positions while maintaining brand interest growth in Montgomery (Selma) AL (maintained 27.0% brand interest, +8.0% growth) and Juneau AK (maintained 57.0% brand interest, +11.8% growth)
Geico maintains strong brand interest position in key markets: Philadelphia PA (23.0% brand interest, +15.0% growth), Jacksonville FL (27.0% brand interest, +3.9% growth), and Las Vegas NV (23.0% brand interest, +4.5% growth)
State Farm Insurance maintains strong brand interest position in key markets: Birmingham AL (37.0% brand interest, +2.8% growth), Columbus OH (30.0% brand interest, +3.5% growth), and Indianapolis IN (31.0% brand interest, +3.3% growth)
Progressive maintains strong brand interest position in key markets: Austin TX (35.0% brand interest, +2.9% growth), Baltimore MD (23.0% brand interest, +4.5% growth), and Cincinnati OH (32.0% brand interest, +3.2% growth)