Honda Civic
Honda
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Investment Recommendations
Targeted investment recommendations for Honda Civic, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
60 DMAs
20 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
40 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
68 DMAs
14 States
|
Brand Insights
Brand Insights reveal Honda Civic’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honda Civic shows stable performance with 2.6% average growth across 51 markets (43.1% avg brand interest), with positive growth in 32 of 51 markets
Top performing markets for Honda Civic demonstrate exceptional results in Alaska (+15.2% growth, 38.0% brand interest, +5.0% change), South Dakota (+14.6% growth, 47.0% brand interest, +6.0% change), and Utah (+10.0% growth, 44.0% brand interest, +4.0% change)
Honda Civic has 1 market with high growth (>15%), 15 markets with moderate growth (5-15%), 23 stable markets (0-5%), and 12 declining markets
Notable high-growth markets for Honda Civic include Alaska (+15.2% growth, 38.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nissan Sentra demonstrates category leadership at state level with 3.7% average brand interest growth, showing exceptional performance in Montana (+20.0%, 6.0% brand interest), Nebraska (+25.0%, 10.0% brand interest), and Pennsylvania (+16.7%, 7.0% brand interest)
In high-growth state markets, Nissan Sentra maintains an average brand interest of 8.2% with consistent performance across 4 markets
In direct competition, Nissan Sentra outperforms Honda Civic with 34.1 percentage point brand interest advantage across 51 shared markets: Alaska (gap: 31.0% brand interest, 27.6% growth), Arizona (gap: 34.0% brand interest, 7.7% growth), and Idaho (gap: 36.0% brand interest, 17.4% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.2% vs +0.3% overall): Alaska (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 8.0%, -11.1%), California (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -12.5% growth), and Hawaii (Volkswagen Jetta: +20.0% growth vs Hyundai Elantra: -12.5% growth)
Investment Recommendations
Strategic recommendations for Honda Civic in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
60
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 44.0% | +7.3% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 48.0% | +4.4% | +4.4% |
| Phoenix AZ | 1,818,040 | 44.0% | +2.3% | +7.3% |
| Seattle-Tacoma WA | 1,798,974 | 49.0% | +4.3% | +6.5% |
| Detroit MI | 1,646,663 | 43.0% | +4.9% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 48.0% | +0.0% | +11.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 40.0% | +5.3% | +5.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 48.0% | +4.4% | +2.1% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 56.0% | +7.7% | +9.8% |
| Boston MA-Manchester NH | 2,206,762 | 46.0% | +7.0% | +7.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 42.0% | +7.7% | +5.0% |
| Salt Lake City UT | 975,902 | 43.0% | +7.5% | +4.9% |
| San Diego CA | 940,959 | 54.0% | +12.5% | +10.2% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 40.0% | +8.1% | +8.1% |
| Buffalo NY | 537,294 | 39.0% | +8.3% | +5.4% |
| Tucson (Sierra Vista) AZ | 416,976 | 40.0% | +8.1% | +5.3% |
Maintain & Optimize
Stable markets with consistent performance
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 47.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 44.0% | +2.3% | +0.0% |
| Atlanta GA | 2,277,873 | 43.0% | +2.4% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 39.0% | +0.0% | +0.0% |
| Denver CO | 1,523,659 | 46.0% | +0.0% | -2.1% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 53.0% | +1.9% | +0.0% |
| Charlotte NC | 1,124,890 | 51.0% | +2.0% | +4.1% |
| St. Louis MO | 1,066,886 | 36.0% | +0.0% | +2.9% |
Turnaround Priority
Markets requiring immediate attention / improvement
68
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 52.0% | -3.7% | +2.0% |
| Houston TX | 2,266,381 | 39.0% | -2.5% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 52.0% | +2.0% | -3.7% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 46.0% | -4.2% | +0.0% |
| Portland OR | 1,086,232 | 47.0% | -2.1% | +4.4% |
| Columbus OH | 865,632 | 54.0% | -1.8% | +0.0% |
| Jacksonville FL | 671,993 | 37.0% | -2.6% | -2.6% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 42.0% | -2.3% | +0.0% |
Brand Insights
Brand Insights for Honda Civic in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honda Civic shows stable performance with 2.3% average growth across 210 markets (41.2% avg brand interest), with positive growth in 118 of 210 markets
Top performing markets for Honda Civic demonstrate exceptional results in Fairbanks AK (+96.5% growth, 57.0% brand interest, +28.0% change), Greenwood-Greenville MS (+50.0% growth, 27.0% brand interest, +9.0% change), and Lafayette IN (+30.8% growth, 51.0% brand interest, +12.0% change)
Honda Civic has 12 markets with high growth (>15%), 53 markets with moderate growth (5-15%), 80 stable markets (0-5%), and 65 declining markets
Notable high-growth markets for Honda Civic include Binghamton NY (+24.2% growth, 41.0% brand interest), Elmira NY (+23.3% growth, 37.0% brand interest), and Erie PA (+27.0% growth, 47.0% brand interest)
Honda Civic demonstrates strong market momentum with combined growth and brand interest gains in key markets: Binghamton NY (+24.2% growth, +8.0% gain, 41.0% current brand interest), Elmira NY (+23.3% growth, +7.0% gain, 37.0% current brand interest), and Erie PA (+27.0% growth, +10.0% gain, 47.0% current brand interest)
Honda Civic successfully defends strong market positions while maintaining brand interest growth in Binghamton NY (maintained 41.0% brand interest, +24.2% growth), Elmira NY (maintained 37.0% brand interest, +23.3% growth), and Erie PA (maintained 47.0% brand interest, +27.0% growth)
In large markets, Honda Civic shows modest growth with moderate brand interest: Atlanta GA (+2.4% growth, 43.0% brand interest) and Baltimore MD (+2.2% growth, 46.0% brand interest)
In medium markets, Honda Civic shows modest growth with moderate brand interest: Albany-Schenectady-Troy NY (+4.7% growth, 45.0% brand interest) and Austin TX (+2.4% growth, 42.0% brand interest)
In small markets, Honda Civic shows modest growth with moderate brand interest: Binghamton NY (+24.2% growth, 41.0% brand interest) and Elmira NY (+23.3% growth, 37.0% brand interest)
Honda Civic achieves significant brand interest gains in Binghamton NY (+8.0% brand interest growth, now at 41.0%) and Elmira NY (+7.0% brand interest growth, now at 37.0%)
Honda Civic shows accelerating brand interest growth in Binghamton NY (+24.2% growth, 41.0% brand interest) and Elmira NY (+23.3% growth, 37.0% brand interest)
Honda Civic maintains stable brand interest performance in mature markets: Biloxi-Gulfport MS (-2.6% growth, 37.0% brand interest) and Birmingham AL (-2.6% growth, 38.0% brand interest)
Honda Civic faces growth challenges in historically strong markets: Alexandria LA (-10.0% growth, 36.0% brand interest) and Billings, MT (-18.4% growth, 40.0% brand interest)
Honda Civic performance in major markets: Cleveland-Akron (Canton) OH (-4.2% growth, 46.0% brand interest, 1.6M TVHH), Columbus OH (-1.8% growth, 54.0% brand interest, 1.0M TVHH), and Houston TX (-2.5% growth, 39.0% brand interest, 2.7M TVHH)
Honda Civic shows positive brand interest growth in markets representing 62.6% of total TVHH coverage
Honda Civic maintains strong brand interest positions (>30% share) in key markets: Alexandria LA (36.0% brand interest, -4.0% change), Billings, MT (40.0% brand interest, -9.0% change), and Biloxi-Gulfport MS (37.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Honda Civic performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 7.2% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+33.3%, 12.0% brand interest), Albany GA (+15.4%, 15.0% brand interest), and Alexandria LA (+40.0%, 21.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 11.7% with consistent performance across 54 markets
Nissan Sentra shows strong momentum with 7.2% average brand interest growth across key dma markets: Jonesboro AR (+222.2% growth, +20.0% brand interest), Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest), and Meridian MS (+100.0% growth, +10.0% brand interest)
Nissan Sentra captured additional brand interest in 83 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Honda Civic with 32.3 percentage point brand interest advantage across 210 shared markets: Bangor ME (gap: 28.0% brand interest, 58.8% growth), Beaumont-Port Arthur TX (gap: 29.0% brand interest, 25.1% growth), and Biloxi-Gulfport MS (gap: 25.0% brand interest, 11.7% growth)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-0.0% vs +2.0% overall): Albuquerque-Santa Fe NM (Volkswagen Jetta leads: 13.0% share, +0.0% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Volkswagen Jetta leads: 16.0% share, -11.1% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Volkswagen Jetta: +0.0% growth vs Hyundai Elantra: -7.1% growth)
In select markets, Toyota Corolla outperforms Hyundai Elantra despite weaker overall growth (-4.4% vs +2.0% overall): Albuquerque-Santa Fe NM (Toyota Corolla leads: 23.0% share, -4.2% growth vs Hyundai Elantra: 12.0%, -7.7%), Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Hyundai Elantra: 9.0%, -18.2%), and Baltimore MD (Toyota Corolla leads: 22.0% share, +0.0% growth vs Hyundai Elantra: 13.0%, -7.1%)
In select markets, Volkswagen Jetta outperforms Honda Civic despite weaker overall growth (-0.0% vs +2.3% overall): Alexandria LA (Volkswagen Jetta: +33.3% growth vs Honda Civic: -10.0% growth), Billings, MT (Volkswagen Jetta: +5.0% growth vs Honda Civic: -18.4% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Honda Civic: -2.6% growth)
In select markets, Toyota Corolla outperforms Volkswagen Jetta despite weaker overall growth (-4.4% vs -0.0% overall): Anchorage AK (Toyota Corolla leads: 31.0% share, +6.9% growth vs Volkswagen Jetta: 16.0%, -11.1%), Austin TX (Toyota Corolla leads: 26.0% share, -3.7% growth vs Volkswagen Jetta: 10.0%, -9.1%), and Baton Rouge LA (Toyota Corolla: 23.0% share vs Volkswagen Jetta: 7.0% share)
Volkswagen Jetta demonstrates relative improvement against Toyota Corolla in select markets despite weaker overall momentum (-0.0% vs -4.4%): Abilene-Sweetwater TX (Volkswagen Jetta: +28.6% growth vs Toyota Corolla: -36.7% growth), Albany GA (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -20.0% growth), and Albany-Schenectady-Troy NY (Volkswagen Jetta: +0.0% growth vs Toyota Corolla: -9.5% growth)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+2.0% vs +7.2% overall): Bangor ME (Hyundai Elantra leads: 13.0% share, -7.1% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Hyundai Elantra leads: 13.0% share, +18.2% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Hyundai Elantra leads: 16.0% share, +14.3% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (+2.3% vs +7.2% overall): Bangor ME (Honda Civic leads: 32.0% share, +3.2% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Honda Civic leads: 41.0% share, +5.1% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Honda Civic leads: 37.0% share, -2.6% growth vs Nissan Sentra: 12.0%, -14.3%)
In select markets, Volkswagen Jetta outperforms Nissan Sentra despite weaker overall growth (-0.0% vs +7.2% overall): Bangor ME (Volkswagen Jetta leads: 25.0% share, +13.6% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Volkswagen Jetta: +10.0% growth vs Nissan Sentra: -20.0% growth), and Biloxi-Gulfport MS (Volkswagen Jetta: +28.6% growth vs Nissan Sentra: -14.3% growth)
In select markets, Toyota Corolla outperforms Nissan Sentra despite weaker overall growth (-4.4% vs +7.2% overall): Bangor ME (Toyota Corolla leads: 26.0% share, +8.3% growth vs Nissan Sentra: 4.0%, -55.6%), Beaumont-Port Arthur TX (Toyota Corolla leads: 23.0% share, -8.0% growth vs Nissan Sentra: 12.0%, -20.0%), and Biloxi-Gulfport MS (Toyota Corolla leads: 26.0% share, -3.7% growth vs Nissan Sentra: 12.0%, -14.3%)
Honda Civic successfully defends market leadership positions while maintaining brand interest growth in Binghamton NY (maintained 41.0% brand interest, +24.2% growth), Elmira NY (maintained 37.0% brand interest, +23.3% growth), and Erie PA (maintained 47.0% brand interest, +27.0% growth)
Volkswagen Jetta successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 29.0% brand interest, +20.8% growth), Juneau AK (maintained 28.0% brand interest, +100.0% growth), and North Platte NE (maintained 100.0% brand interest, +100.0% growth)