Honda Civic
Honda
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Investment Recommendations
Targeted investment recommendations for Honda Civic, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
49 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
16 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
42 DMAs
17 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
104 DMAs
24 States
|
Brand Insights
Brand Insights reveal Honda Civic’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honda Civic shows challenging performance with -0.8% average growth across 51 markets (41.6% avg brand interest), with positive growth in 16 of 51 markets
Honda Civic has 0 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 22 stable markets (0-5%), and 22 declining markets
Honda Civic successfully defends strong market positions while maintaining brand interest growth in Alaska (maintained 38.0% brand interest, +2.7% growth), California (maintained 52.0% brand interest, +2.0% growth), and Hawaii (maintained 44.0% brand interest, +2.3% growth)
Honda Civic maintains dominant market position with >35% brand interest in key markets: Alabama (42.0% brand interest, +0.0% growth), Alaska (38.0% brand interest, +2.7% growth), and Arizona (43.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Nissan Sentra demonstrates category leadership at state level with 6.3% average brand interest growth, showing exceptional performance in Alaska (+40.0%, 7.0% brand interest), District of Columbia (+28.6%, 9.0% brand interest), and Minnesota (+16.7%, 7.0% brand interest)
In high-growth state markets, Nissan Sentra maintains an average brand interest of 7.9% with consistent performance across 8 markets
Nissan Sentra shows strong momentum with 6.3% average brand interest growth across key state markets: Alaska (+40.0% growth, +2.0% brand interest), New Hampshire (+33.3% growth, +2.0% brand interest), and District of Columbia (+28.6% growth, +2.0% brand interest)
Nissan Sentra captured additional brand interest in 27 state markets, averaging +1.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Honda Civic in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 47.0% | +6.8% | -2.1% |
| Salt Lake City UT | 975,902 | 44.0% | +4.8% | +10.0% |
| Milwaukee WI | 765,170 | 42.0% | +0.0% | +7.7% |
| Las Vegas NV | 739,704 | 43.0% | +7.5% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 39.0% | +2.6% | +5.4% |
| Lexington KY | 434,265 | 36.0% | -5.3% | +12.5% |
| Tucson (Sierra Vista) AZ | 416,976 | 39.0% | +0.0% | +5.4% |
| Honolulu HI | 411,655 | 44.0% | +2.3% | +7.3% |
High Growth Priority
Large markets showing strong consistent growth
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boise ID | 280,534 | 43.0% | +7.5% | +4.9% |
| Johnstown-Altoona PA | 241,655 | 38.0% | +15.2% | +0.0% |
| Sioux Falls(Mitchell) SD | 235,093 | 45.0% | +18.4% | +7.1% |
| Corpus Christi TX | 177,217 | 39.0% | +11.4% | +11.4% |
| Joplin MO-Pittsburg KS | 128,486 | 46.0% | +15.0% | +4.6% |
| Panama City FL | 128,095 | 42.0% | +13.5% | +2.4% |
| Jackson TN | 87,355 | 41.0% | +13.9% | +7.9% |
| Elmira NY | 80,555 | 35.0% | +16.7% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 39.0% | +0.0% | -2.5% |
| Washington DC (Hagerstown MD) | 2,224,748 | 48.0% | +0.0% | +4.4% |
| Detroit MI | 1,646,663 | 43.0% | +0.0% | +4.9% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 39.0% | +0.0% | +2.6% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 40.0% | +2.6% | +2.6% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 48.0% | +2.1% | +4.4% |
| Indianapolis IN | 1,026,188 | 47.0% | +0.0% | +4.4% |
| Austin TX | 831,742 | 40.0% | +0.0% | -2.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
104
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 48.0% | -12.7% | -7.7% |
| Los Angeles CA | 4,962,377 | 51.0% | -1.9% | -5.6% |
| Chicago IL | 3,081,097 | 43.0% | -8.5% | +4.9% |
| Philadelphia PA | 2,642,616 | 43.0% | -4.4% | -8.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 41.0% | -4.7% | -4.7% |
| Atlanta GA | 2,277,873 | 41.0% | -2.4% | -2.4% |
| Boston MA-Manchester NH | 2,206,762 | 44.0% | -4.4% | +2.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 51.0% | -5.6% | +0.0% |
Brand Insights
Brand Insights for Honda Civic in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honda Civic shows challenging performance with -2.0% average growth across 210 markets (40.3% avg brand interest), with positive growth in 61 of 210 markets
Top performing markets for Honda Civic demonstrate exceptional results in Great Falls MT (+35.1% growth, 50.0% brand interest, +13.0% change), Casper-Riverton WY (+28.6% growth, 36.0% brand interest, +8.0% change), and Sioux Falls(Mitchell) SD (+18.4% growth, 45.0% brand interest, +7.0% change)
Honda Civic has 8 markets with high growth (>15%), 26 markets with moderate growth (5-15%), 72 stable markets (0-5%), and 104 declining markets
Notable high-growth markets for Honda Civic include Casper-Riverton WY (+28.6% growth, 36.0% brand interest), Elmira NY (+16.7% growth, 35.0% brand interest), and Fairbanks AK (+16.2% growth, 43.0% brand interest)
Honda Civic demonstrates strong market momentum with combined growth and brand interest gains in key markets: Casper-Riverton WY (+28.6% growth, +8.0% gain, 36.0% current brand interest), Elmira NY (+16.7% growth, +5.0% gain, 35.0% current brand interest), and Fairbanks AK (+16.2% growth, +6.0% gain, 43.0% current brand interest)
Honda Civic successfully defends strong market positions while maintaining brand interest growth in Casper-Riverton WY (maintained 36.0% brand interest, +28.6% growth), Elmira NY (maintained 35.0% brand interest, +16.7% growth), and Fairbanks AK (maintained 43.0% brand interest, +16.2% growth)
Honda Civic achieves significant brand interest gains in Casper-Riverton WY (+8.0% brand interest growth, now at 36.0%), Elmira NY (+5.0% brand interest growth, now at 35.0%), and Fairbanks AK (+6.0% brand interest growth, now at 43.0%)
Honda Civic shows accelerating brand interest growth in Casper-Riverton WY (+28.6% growth, 36.0% brand interest) and Elmira NY (+16.7% growth, 35.0% brand interest)
Honda Civic maintains stable brand interest performance in mature markets: Atlanta GA (-2.4% growth, 41.0% brand interest) and Bakersfield CA (-2.0% growth, 49.0% brand interest)
Honda Civic faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-9.8% growth, 37.0% brand interest) and Albany GA (-20.0% growth, 32.0% brand interest)
Honda Civic performance in major markets: Atlanta GA (-2.4% growth, 41.0% brand interest, 2.7M TVHH), Baltimore MD (-2.3% growth, 43.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-4.3% growth, 44.0% brand interest, 2.6M TVHH)
Honda Civic shows positive brand interest growth in markets representing 15.4% of total TVHH coverage
Honda Civic maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (37.0% brand interest, -4.0% change), Albany GA (32.0% brand interest, -8.0% change), and Alexandria LA (32.0% brand interest, -7.0% change)
Honda Civic achieves significant brand interest gains in Casper-Riverton WY (+8.0% brand interest), Elmira NY (+5.0% brand interest), and Fairbanks AK (+6.0% brand interest)
Honda Civic maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (49.0% brand interest, 2.0% decline), Charlotte NC (50.0% brand interest, 2.0% decline), and Dayton OH (51.0% brand interest, 1.9% decline)
Honda Civic shows challenging performance with -0.7% average growth across 210 markets (40.3% avg brand interest), with positive growth in 68 of 210 markets
Competitive Insights
Competitive Insights showcase how Honda Civic performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Hyundai Elantra demonstrates category leadership at dma level with 5.4% average brand interest growth, showing exceptional performance in Albany GA (+57.1%, 22.0% brand interest), Bakersfield CA (+25.0%, 10.0% brand interest), and Bangor ME (+40.0%, 14.0% brand interest)
In high-growth dma markets, Hyundai Elantra maintains an average brand interest of 14.5% with consistent performance across 30 markets
Hyundai Elantra shows strong momentum with 5.4% average brand interest growth across key dma markets: Zanesville OH (+800.0% growth, +8.0% brand interest), Greenwood-Greenville MS (+81.2% growth, +13.0% brand interest), and Medford-Klamath Falls OR (+80.0% growth, +4.0% brand interest)
Hyundai Elantra captured additional brand interest in 81 dma markets, averaging +2.2% brand interest growth in key growth dma
In direct competition, Hyundai Elantra outperforms Nissan Sentra with 4.1 percentage point brand interest advantage across 207 shared markets: Albany-Schenectady-Troy NY (gap: 3.0% brand interest, 15.4% growth), Amarillo TX (gap: 2.0% brand interest, 42.4% growth), and Anchorage AK (gap: 1.0% brand interest, 118.2% growth)
In select markets, Honda Civic outperforms Hyundai Elantra despite weaker overall growth (-2.0% vs +5.4% overall): Albany-Schenectady-Troy NY (Honda Civic leads: 44.0% share, +2.3% growth vs Hyundai Elantra: 11.0%, -15.4%) and Anchorage AK (Honda Civic leads: 37.0% share, +5.7% growth vs Hyundai Elantra: 9.0%, -18.2%)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (+3.6% vs +5.4% overall): Albany-Schenectady-Troy NY (Volkswagen Jetta leads: 15.0% share, +7.1% growth vs Hyundai Elantra: 11.0%, -15.4%) and Anchorage AK (Volkswagen Jetta leads: 15.0% share, +7.1% growth vs Hyundai Elantra: 9.0%, -18.2%)
In select markets, Toyota Corolla outperforms Hyundai Elantra despite weaker overall growth (-1.6% vs +5.4% overall): Amarillo TX (Toyota Corolla leads: 28.0% share, +3.7% growth vs Hyundai Elantra: 10.0%, -9.1%)
In select markets, Nissan Sentra outperforms Hyundai Elantra despite weaker overall growth (+3.9% vs +5.4% overall): Amarillo TX (Nissan Sentra leads: 12.0% share, +33.3% growth vs Hyundai Elantra: 10.0%, -9.1%), Anchorage AK (Nissan Sentra leads: 10.0% share, +100.0% growth vs Hyundai Elantra: 9.0%, -18.2%), and Bluefield-Beckley-Oak Hill WV (Nissan Sentra: +8.3% growth vs Hyundai Elantra: -6.2% growth)
In select markets, Honda Civic outperforms Volkswagen Jetta despite weaker overall growth (-2.0% vs +3.6% overall): Albuquerque-Santa Fe NM (Honda Civic leads: 40.0% share, +2.6% growth vs Volkswagen Jetta: 11.0%, -8.3%)
In select markets, Toyota Corolla outperforms Volkswagen Jetta despite weaker overall growth (-1.6% vs +3.6% overall): Amarillo TX (Toyota Corolla leads: 28.0% share, +3.7% growth vs Volkswagen Jetta: 15.0%, -16.7%)
In select markets, Honda Civic outperforms Toyota Corolla despite weaker overall growth (-2.0% vs -1.6% overall): Albuquerque-Santa Fe NM (Honda Civic leads: 40.0% share, +2.6% growth vs Toyota Corolla: 24.0%, -4.0%) and Anchorage AK (Honda Civic leads: 37.0% share, +5.7% growth vs Toyota Corolla: 29.0%, -17.1%)
In select markets, Volkswagen Jetta outperforms Nissan Sentra despite weaker overall growth (+3.6% vs +3.9% overall): Abilene-Sweetwater TX (Volkswagen Jetta: +9.1% growth vs Nissan Sentra: -7.1% growth) and Alexandria LA (Volkswagen Jetta: +500.0% growth vs Nissan Sentra: -5.0% growth)
In select markets, Toyota Corolla outperforms Nissan Sentra despite weaker overall growth (-1.6% vs +3.9% overall): Abilene-Sweetwater TX (Toyota Corolla leads: 26.0% share, +13.0% growth vs Nissan Sentra: 13.0%, -7.1%), Alexandria LA (Toyota Corolla leads: 26.0% share, +4.0% growth vs Nissan Sentra: 19.0%, -5.0%), and Bangor ME (Toyota Corolla leads: 32.0% share, +10.3% growth vs Nissan Sentra: 4.0%, -50.0%)
Hyundai Elantra successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 22.0% brand interest, +57.1% growth), Dothan AL (maintained 21.0% brand interest, +40.0% growth), and Greenwood-Greenville MS (maintained 29.0% brand interest, +81.2% growth)
Honda Civic successfully defends market leadership positions while maintaining brand interest growth in Casper-Riverton WY (maintained 36.0% brand interest, +28.6% growth), Elmira NY (maintained 35.0% brand interest, +16.7% growth), and Fairbanks AK (maintained 43.0% brand interest, +16.2% growth)