Honda Civic
Honda
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Investment Recommendations
Targeted investment recommendations for Honda Civic, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
42 DMAs
3 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
15 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
28 DMAs
12 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
126 DMAs
35 States
|
Brand Insights
Brand Insights reveal Honda Civic’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honda Civic shows challenging performance with -4.2% average growth across 51 markets (42.1% avg brand interest), with positive growth in 2 of 51 markets
Honda Civic has 0 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 37 declining markets
Honda Civic successfully defends strong market positions while maintaining brand interest growth in Illinois (maintained 44.0% brand interest, +2.3% growth) and Massachusetts (maintained 47.0% brand interest, +2.2% growth)
Honda Civic maintains dominant market position with >35% brand interest in key markets: North Carolina (49.0% brand interest, 2.0% decline), Ohio (51.0% brand interest, 1.9% decline), and Alabama (42.0% brand interest, +0.0% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Automotive industry.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honda Civic, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Toyota Corolla demonstrates category leadership at state level with 13.2% average brand interest growth, showing exceptional performance in Delaware (+21.1%, 23.0% brand interest), District of Columbia (+26.9%, 33.0% brand interest), and Idaho (+19.1%, 25.0% brand interest)
In high-growth state markets, Toyota Corolla maintains an average brand interest of 26.8% with consistent performance across 16 markets
Toyota Corolla shows strong momentum with 13.2% average brand interest growth across key state markets: North Dakota (+70.0% growth, +14.0% brand interest), Wyoming (+65.0% growth, +13.0% brand interest), and Vermont (+44.0% growth, +11.0% brand interest)
Toyota Corolla captured additional brand interest in 33 state markets, averaging +4.1% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Honda Civic in the Automotive category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 55.0% | +0.0% | +5.8% |
| Chicago IL | 3,081,097 | 47.0% | +0.0% | +6.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 54.0% | +3.9% | +1.9% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 40.0% | +5.3% | +11.1% |
| Columbus OH | 865,632 | 57.0% | +3.6% | +3.6% |
| Hartford & New Haven CT | 862,036 | 44.0% | +0.0% | +7.3% |
| Cincinnati OH | 810,849 | 50.0% | +4.2% | +2.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 40.0% | +2.6% | +11.1% |
High Growth Priority
Large markets showing strong consistent growth
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Columbus-Tupelo-West Point MS | 160,242 | 30.0% | +11.1% | -3.2% |
| Terre Haute IN | 118,890 | 43.0% | +19.4% | +13.2% |
| Bluefield-Beckley-Oak Hill WV | 102,646 | 39.0% | +18.2% | +14.7% |
| Dothan AL | 89,769 | 42.0% | +10.5% | +13.5% |
| Lake Charles LA | 84,941 | 38.0% | +11.8% | -5.0% |
| Clarksburg-Weston WV | 84,830 | 33.0% | +13.8% | +6.5% |
| Charlottesville VA | 83,258 | 48.0% | +11.6% | -4.0% |
| Lima OH | 58,548 | 66.0% | +6.5% | +8.2% |
Maintain & Optimize
Stable markets with consistent performance
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 43.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 48.0% | +0.0% | +4.4% |
| Denver CO | 1,523,659 | 46.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 39.0% | +0.0% | +2.6% |
| San Antonio TX | 900,609 | 38.0% | +2.7% | +2.7% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 47.0% | +2.2% | +2.2% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 47.0% | +0.0% | +2.2% |
| Ft. Myers-Naples FL | 525,402 | 39.0% | +2.6% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
126
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 52.0% | +0.0% | -3.7% |
| Philadelphia PA | 2,642,616 | 45.0% | -6.3% | -2.2% |
| Atlanta GA | 2,277,873 | 42.0% | -2.3% | -2.3% |
| Houston TX | 2,266,381 | 39.0% | -7.1% | -4.9% |
| Boston MA-Manchester NH | 2,206,762 | 46.0% | -4.2% | +4.6% |
| Phoenix AZ | 1,818,040 | 43.0% | -2.3% | -2.3% |
| Seattle-Tacoma WA | 1,798,974 | 48.0% | -2.0% | +2.1% |
| Detroit MI | 1,646,663 | 43.0% | -4.4% | +0.0% |
Brand Insights
Brand Insights for Honda Civic in the Automotive category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honda Civic shows challenging performance with -2.1% average growth across 210 markets (41.6% avg brand interest), with positive growth in 52 of 210 markets
Top performing markets for Honda Civic demonstrate exceptional results in Alpena MI (+212.5% growth, 100.0% brand interest, +68.0% change), Presque Isle ME (+41.7% growth, 68.0% brand interest, +20.0% change), and Ottumwa IA-Kirksville MO (+23.7% growth, 47.0% brand interest, +9.0% change)
Honda Civic has 8 markets with high growth (>15%), 16 markets with moderate growth (5-15%), 52 stable markets (0-5%), and 134 declining markets
Notable high-growth markets for Honda Civic include Alpena MI (+212.5% growth, 100.0% brand interest), Bluefield-Beckley-Oak Hill WV (+18.2% growth, 39.0% brand interest), and Greenwood-Greenville MS (+21.7% growth, 28.0% brand interest)
Honda Civic demonstrates strong market momentum with combined growth and brand interest gains in key markets: Alpena MI (+212.5% growth, +68.0% gain, 100.0% current brand interest), Bluefield-Beckley-Oak Hill WV (+18.2% growth, +6.0% gain, 39.0% current brand interest), and Greenwood-Greenville MS (+21.7% growth, +5.0% gain, 28.0% current brand interest)
Honda Civic successfully defends strong market positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +212.5% growth), Bluefield-Beckley-Oak Hill WV (maintained 39.0% brand interest, +18.2% growth), and Greenwood-Greenville MS (maintained 28.0% brand interest, +21.7% growth)
Honda Civic achieves significant brand interest gains in Alpena MI (+68.0% brand interest growth, now at 100.0%), Bluefield-Beckley-Oak Hill WV (+6.0% brand interest growth, now at 39.0%), and Greenwood-Greenville MS (+5.0% brand interest growth, now at 28.0%)
Honda Civic shows accelerating brand interest growth in Alpena MI (+212.5% growth, 100.0% brand interest) and Bluefield-Beckley-Oak Hill WV (+18.2% growth, 39.0% brand interest)
Honda Civic maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-2.3% growth, 43.0% brand interest) and Albuquerque-Santa Fe NM (-4.9% growth, 39.0% brand interest)
Honda Civic faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-6.8% growth, 41.0% brand interest) and Albany-Schenectady-Troy NY (-2.3% growth, 43.0% brand interest)
Honda Civic performance in major markets: Atlanta GA (-2.3% growth, 42.0% brand interest, 2.7M TVHH), Baltimore MD (-4.3% growth, 44.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-4.2% growth, 46.0% brand interest, 2.6M TVHH)
Honda Civic shows positive brand interest growth in markets representing 15.9% of total TVHH coverage
Honda Civic maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (41.0% brand interest, -3.0% change), Albany-Schenectady-Troy NY (43.0% brand interest, -1.0% change), and Albuquerque-Santa Fe NM (39.0% brand interest, -2.0% change)
Honda Civic achieves significant brand interest gains in Alpena MI (+68.0% brand interest), Bluefield-Beckley-Oak Hill WV (+6.0% brand interest), and Greenwood-Greenville MS (+5.0% brand interest)
Honda Civic maintains dominant market position with >35% brand interest in key markets: Bakersfield CA (50.0% brand interest, 2.0% decline), Charlotte NC (51.0% brand interest, 1.9% decline), and Fresno-Visalia CA (54.0% brand interest, 1.8% decline)
Honda Civic shows challenging performance with -0.3% average growth across 210 markets (41.6% avg brand interest), with positive growth in 79 of 210 markets
Competitive Insights
Competitive Insights showcase how Honda Civic performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honda Civic can focus its competitive strategy.
Nissan Sentra demonstrates category leadership at dma level with 13.9% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+40.0%, 14.0% brand interest), Alexandria LA (+33.3%, 20.0% brand interest), and Bangor ME (+33.3%, 8.0% brand interest)
In high-growth dma markets, Nissan Sentra maintains an average brand interest of 10.2% with consistent performance across 33 markets
Hyundai Elantra shows strong momentum with 8.9% average brand interest growth across key dma markets: Billings, MT (+800.0% growth, +8.0% brand interest), Marquette MI (+800.0% growth, +8.0% brand interest), and Bend OR (+600.0% growth, +6.0% brand interest)
Hyundai Elantra captured additional brand interest in 63 dma markets, averaging +2.1% brand interest growth in key growth dma
Toyota Corolla shows strong momentum with 11.2% average brand interest growth across key dma markets: Wheeling WV-Steubenville OH (+115.4% growth, +15.0% brand interest), Cheyenne WY-Scottsbluff NE (+106.2% growth, +17.0% brand interest), and Parkersburg WV (+104.8% growth, +22.0% brand interest)
Toyota Corolla captured additional brand interest in 113 dma markets, averaging +5.8% brand interest growth in key growth dma
Nissan Sentra shows strong momentum with 13.9% average brand interest growth across key dma markets: Fairbanks AK (+900.0% growth, +9.0% brand interest), Marquette MI (+900.0% growth, +9.0% brand interest), and San Angelo TX (+700.0% growth, +14.0% brand interest)
Nissan Sentra captured additional brand interest in 62 dma markets, averaging +2.5% brand interest growth in key growth dma
In direct competition, Nissan Sentra outperforms Toyota Corolla with 15.7 percentage point brand interest advantage across 210 shared markets: Anchorage AK (gap: 30.0% brand interest, 70.7% growth), Atlanta GA (gap: 17.0% brand interest, 10.0% growth), and Augusta GA (gap: 15.0% brand interest, 13.3% growth)
In select markets, Honda Civic outperforms Hyundai Elantra despite weaker overall growth (-2.1% vs +8.9% overall): Albany GA (Honda Civic leads: 40.0% share, +2.6% growth vs Hyundai Elantra: 14.0%, -17.6%)
In select markets, Volkswagen Jetta outperforms Hyundai Elantra despite weaker overall growth (-3.9% vs +8.9% overall): Amarillo TX (Volkswagen Jetta leads: 18.0% share, +5.9% growth vs Hyundai Elantra: 11.0%, -15.4%) and Baton Rouge LA (Volkswagen Jetta: +50.0% growth vs Hyundai Elantra: -7.7% growth)
In select markets, Hyundai Elantra outperforms Toyota Corolla despite weaker overall growth (+8.9% vs +11.2% overall): Lima OH (Hyundai Elantra leads: 14.0% share, +55.6% growth vs Toyota Corolla: 10.0%, -37.5%) and Mankato MN (Hyundai Elantra: +36.4% growth vs Toyota Corolla: -20.0% growth)
In select markets, Honda Civic outperforms Toyota Corolla despite weaker overall growth (-2.1% vs +11.2% overall): Alpena MI (Honda Civic leads: 100.0% share, +212.5% growth vs Toyota Corolla: 0.0%, -100.0%), Binghamton NY (Honda Civic leads: 39.0% share, +5.4% growth vs Toyota Corolla: 23.0%, -14.8%), and Bluefield-Beckley-Oak Hill WV (Honda Civic leads: 39.0% share, +18.2% growth vs Toyota Corolla: 21.0%, -8.7%)
In select markets, Volkswagen Jetta outperforms Toyota Corolla despite weaker overall growth (-3.9% vs +11.2% overall): Bowling Green KY (Volkswagen Jetta: +16.7% growth vs Toyota Corolla: -4.8% growth), Columbus GA (Volkswagen Jetta: +12.5% growth vs Toyota Corolla: -8.0% growth), and Grand Junction-Montrose CO (Volkswagen Jetta leads: 20.0% share, +17.6% growth vs Toyota Corolla: 19.0%, -9.5%)
In select markets, Hyundai Elantra outperforms Nissan Sentra despite weaker overall growth (+8.9% vs +13.9% overall): Anchorage AK (Hyundai Elantra leads: 11.0% share, +37.5% growth vs Nissan Sentra: 5.0%, -50.0%) and Atlanta GA (Hyundai Elantra leads: 14.0% share, +16.7% growth vs Nissan Sentra: 9.0%, -10.0%)
In select markets, Honda Civic outperforms Nissan Sentra despite weaker overall growth (-2.1% vs +13.9% overall): Augusta GA (Honda Civic leads: 41.0% share, +2.5% growth vs Nissan Sentra: 10.0%, -9.1%)