Honey Nut Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Honey Nut Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
19 DMAs
13 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
34 DMAs
22 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
81 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
66 DMAs
13 States
|
Brand Insights
Brand Insights reveal Honey Nut Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honey Nut Cheerios shows strong performance with 8.7% average growth across 50 markets (8.6% avg brand interest), with positive growth in 23 of 50 markets
Honey Nut Cheerios has 9 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 7 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Honey Nut Cheerios include Connecticut (+20.0% growth, 12.0% brand interest), District of Columbia (+700.0% growth, 16.0% brand interest), and Kansas (+25.0% growth, 10.0% brand interest)
Honey Nut Cheerios maintains consistent performance with steady growth and stable brand interest across 28% of markets, exemplified by Alabama (+11.1% growth, +1.0% brand interest), California (+11.1% growth, +1.0% brand interest), and Colorado (+12.5% growth, +1.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kellogg's Froot Loops demonstrates category leadership at state level with 49.9% average brand interest growth, showing exceptional performance in Alaska (+900.0%, 30.0% brand interest), Connecticut (+16.7%, 14.0% brand interest), and Idaho (+33.3%, 20.0% brand interest)
In high-growth state markets, Kellogg's Froot Loops maintains an average brand interest of 19.0% with consistent performance across 7 markets
Frosted Flakes shows strong momentum with 8.5% average brand interest growth across key state markets: Montana (+366.7% growth, +11.0% brand interest), Oregon (+57.1% growth, +4.0% brand interest), and Nebraska (+50.0% growth, +3.0% brand interest)
Frosted Flakes captured additional brand interest in 25 state markets, averaging +2.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Honey Nut Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 9.0% | +0.0% | +28.6% |
| Chicago IL | 3,081,097 | 9.0% | +0.0% | +12.5% |
| Houston TX | 2,266,381 | 9.0% | -10.0% | +80.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 9.0% | +0.0% | +12.5% |
| Phoenix AZ | 1,818,040 | 9.0% | -10.0% | +28.6% |
| Detroit MI | 1,646,663 | 9.0% | +0.0% | +28.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 9.0% | -10.0% | +12.5% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 7.0% | -12.5% | +16.7% |
High Growth Priority
Large markets showing strong consistent growth
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 11.0% | +10.0% | +37.5% |
| Philadelphia PA | 2,642,616 | 12.0% | +20.0% | +33.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 10.0% | +25.0% | +42.9% |
| Atlanta GA | 2,277,873 | 10.0% | +11.1% | +42.9% |
| Seattle-Tacoma WA | 1,798,974 | 9.0% | +12.5% | +28.6% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 9.0% | +12.5% | +28.6% |
| Denver CO | 1,523,659 | 10.0% | +11.1% | +25.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 8.0% | +100.0% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 9.0% | +0.0% | +0.0% |
| Richmond-Petersburg VA | 516,962 | 11.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 14.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 1.0% | +0.0% | +0.0% |
| Rochester NY | 370,481 | 11.0% | +0.0% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 0.0% | +0.0% | +0.0% |
| Charleston SC | 339,966 | 1.0% | +0.0% | +0.0% |
| Baton Rouge LA | 300,475 | 1.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
66
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 8.0% | -27.3% | -11.1% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 7.0% | -22.2% | +0.0% |
| Baltimore MD | 977,058 | 8.0% | +0.0% | -11.1% |
| Las Vegas NV | 739,704 | 9.0% | -18.2% | -18.2% |
| Jacksonville FL | 671,993 | 6.0% | -33.3% | -14.3% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 8.0% | -27.3% | -11.1% |
| Oklahoma City OK | 631,839 | 0.0% | -100.0% | -100.0% |
| Providence RI-New Bedford MA | 564,315 | 9.0% | -30.8% | -25.0% |
Brand Insights
Brand Insights for Honey Nut Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honey Nut Cheerios shows challenging performance with -10.3% average growth across 199 markets (4.3% avg brand interest), with positive growth in 39 of 199 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+100.0% growth, 100.0% brand interest, +100.0% change) and Great Falls MT (+100.0% growth, 100.0% brand interest, +100.0% change)
Honey Nut Cheerios has 24 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 86 stable markets (0-5%), and 74 declining markets
Notable high-growth markets for Honey Nut Cheerios include Albany-Schenectady-Troy NY (+900.0% growth, 10.0% brand interest), Cheyenne WY-Scottsbluff NE (+100.0% growth, 100.0% brand interest), and Cincinnati OH (+50.0% growth, 9.0% brand interest)
Honey Nut Cheerios demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cheyenne WY-Scottsbluff NE (+100.0% growth, +100.0% gain, 100.0% current brand interest) and Great Falls MT (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Honey Nut Cheerios successfully defends strong market positions while maintaining brand interest growth in Cheyenne WY-Scottsbluff NE (maintained 100.0% brand interest, +100.0% growth) and Great Falls MT (maintained 100.0% brand interest, +100.0% growth)
Honey Nut Cheerios maintains dominant market position with >35% brand interest in key markets: Cheyenne WY-Scottsbluff NE (100.0% brand interest, +100.0% growth) and Great Falls MT (100.0% brand interest, +100.0% growth)
Honey Nut Cheerios achieves significant brand interest gains in Cheyenne WY-Scottsbluff NE (+100.0% brand interest growth, now at 100.0%), Great Falls MT (+100.0% brand interest growth, now at 100.0%), and Waco-Temple-Bryan TX (+6.0% brand interest growth, now at 16.0%)
Honey Nut Cheerios shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+900.0% growth, 10.0% brand interest) and Cheyenne WY-Scottsbluff NE (+100.0% growth, 100.0% brand interest)
Honey Nut Cheerios demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+900.0% growth, 10.0% brand interest) and Cincinnati OH (+50.0% growth, 9.0% brand interest)
Honey Nut Cheerios performance in major markets: Charlotte NC (-11.1% growth, 8.0% brand interest, 1.3M TVHH), Houston TX (-10.0% growth, 9.0% brand interest, 2.7M TVHH), and Minneapolis-St. Paul MN (-10.0% growth, 9.0% brand interest, 1.8M TVHH)
Honey Nut Cheerios shows positive brand interest growth in markets representing 40.9% of total TVHH coverage
Honey Nut Cheerios maintains strong brand interest positions (>30% share) in key markets: Cheyenne WY-Scottsbluff NE (100.0% brand interest, +100.0% change) and Great Falls MT (100.0% brand interest, +100.0% change)
Honey Nut Cheerios achieves significant brand interest gains in Albany-Schenectady-Troy NY (+9.0% brand interest), Cheyenne WY-Scottsbluff NE (+100.0% brand interest), and Cincinnati OH (+3.0% brand interest)
Honey Nut Cheerios shows strong performance with 16.0% average growth across 209 markets (4.7% avg brand interest), with positive growth in 81 of 209 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+100.0% growth, 100.0% brand interest, +100.0% change), Columbia-Jefferson City MO (+100.0% growth, 26.0% brand interest, +26.0% change), and Great Falls MT (+100.0% growth, 100.0% brand interest, +100.0% change)
Competitive Insights
Competitive Insights showcase how Honey Nut Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 13.5% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+122.2%, 100.0% brand interest), Albany GA (+16.3%, 100.0% brand interest), and Amarillo TX (+15.5%, 97.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 85.5% with consistent performance across 55 markets
Cheerios shows strong momentum with 13.5% average brand interest growth across key dma markets: Yuma AZ-El Centro CA (+840.0% growth, +84.0% brand interest), Harrisonburg VA (+700.0% growth, +84.0% brand interest), and Billings, MT (+185.7% growth, +65.0% brand interest)
Cheerios captured additional brand interest in 85 dma markets, averaging +24.3% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 8.4% average brand interest growth across key dma markets: Fargo-Valley City ND (+800.0% growth, +24.0% brand interest), Syracuse NY (+800.0% growth, +16.0% brand interest), and Sioux Falls(Mitchell) SD (+733.3% growth, +22.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 50 dma markets, averaging +8.3% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Kellogg's Froot Loops with 51.6 percentage point brand interest advantage across 207 shared markets: Albany-Schenectady-Troy NY (gap: 25.0% brand interest, 33.1% growth), Albuquerque-Santa Fe NM (gap: 17.0% brand interest, 23.5% growth), and Alexandria LA (gap: 93.0% brand interest, 7.0% growth)
In select markets, Honey Nut Cheerios outperforms Cheerios despite weaker overall growth (-10.3% vs +13.5% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Cheerios: -6.2% growth), Austin TX (Honey Nut Cheerios: +12.5% growth vs Cheerios: -4.2% growth), and Cheyenne WY-Scottsbluff NE (Honey Nut Cheerios leads: 100.0% share, +100.0% growth vs Cheerios: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Frosted Flakes despite weaker overall growth (-10.3% vs -1.4% overall): Cincinnati OH (Honey Nut Cheerios leads: 9.0% share, +50.0% growth vs Frosted Flakes: 8.0%, -27.3%), Columbus OH (Honey Nut Cheerios leads: 11.0% share, +22.2% growth vs Frosted Flakes: 10.0%, -16.7%), and Greensboro-High Point-Winston Salem NC (Honey Nut Cheerios: +12.5% growth vs Frosted Flakes: -18.2% growth)
In select markets, Cinnamon Toast Crunch outperforms Frosted Flakes despite weaker overall growth (-3.4% vs -1.4% overall): Beaumont-Port Arthur TX (Cinnamon Toast Crunch leads: 23.0% share, +360.0% growth vs Frosted Flakes: 0.0%, -100.0%) and Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Frosted Flakes: 11.0%, -15.4%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-1.4% vs -10.3% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%) and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (-3.4% vs -10.3% overall): Birmingham AL (Cinnamon Toast Crunch leads: 23.0% share, +64.3% growth vs Honey Nut Cheerios: 7.0%, -12.5%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (-1.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Frosted Flakes: +42.9% growth vs Kellogg's Froot Loops: -39.4% growth), Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), and Anchorage AK (Frosted Flakes leads: 3.0% share, +100.0% growth vs Kellogg's Froot Loops: 0.0%, -100.0%)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (-10.3% vs +8.4% overall): Albany-Schenectady-Troy NY (Honey Nut Cheerios: +900.0% growth vs Kellogg's Froot Loops: -39.4% growth), Atlanta GA (Honey Nut Cheerios: +11.1% growth vs Kellogg's Froot Loops: -16.7% growth), and Austin TX (Honey Nut Cheerios: +12.5% growth vs Kellogg's Froot Loops: -11.1% growth)
In select markets, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops despite weaker overall growth (-3.4% vs +8.4% overall): Albany-Schenectady-Troy NY (Cinnamon Toast Crunch: +36.4% growth vs Kellogg's Froot Loops: -39.4% growth)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-1.4% vs -3.4% overall): Amarillo TX (Frosted Flakes leads: 3.0% share, +100.0% growth vs Cinnamon Toast Crunch: 0.0%, -100.0%), Anchorage AK (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -57.1% growth), and Boise ID (Frosted Flakes: +100.0% growth vs Cinnamon Toast Crunch: -27.6% growth)