Honey Nut Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Honey Nut Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
17 DMAs
17 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
33 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
81 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
74 DMAs
19 States
|
Brand Insights
Brand Insights reveal Honey Nut Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honey Nut Cheerios shows challenging performance with -3.5% average growth across 49 markets (8.1% avg brand interest), with positive growth in 9 of 49 markets
Honey Nut Cheerios has 6 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Honey Nut Cheerios include Alaska (+100.0% growth, 2.0% brand interest), Arkansas (+37.5% growth, 11.0% brand interest), and District of Columbia (+100.0% growth, 2.0% brand interest)
Honey Nut Cheerios shows accelerating brand interest growth in Alaska (+100.0% growth, 2.0% brand interest) and Arkansas (+37.5% growth, 11.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes demonstrates category leadership at state level with 34.0% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 2.0% brand interest), Delaware (+33.3%, 16.0% brand interest), and Illinois (+25.0%, 10.0% brand interest)
In high-growth state markets, Frosted Flakes maintains an average brand interest of 9.0% with consistent performance across 13 markets
Frosted Flakes shows strong momentum with 34.0% average brand interest growth across key state markets: New Mexico (+800.0% growth, +8.0% brand interest), Maine (+700.0% growth, +7.0% brand interest), and Montana (+200.0% growth, +2.0% brand interest)
Frosted Flakes captured additional brand interest in 19 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Honey Nut Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
17
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 9.0% | -10.0% | +12.5% |
| Philadelphia PA | 2,642,616 | 10.0% | +0.0% | +11.1% |
| Houston TX | 2,266,381 | 10.0% | +0.0% | +25.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 11.0% | +0.0% | +37.5% |
| Phoenix AZ | 1,818,040 | 10.0% | -9.1% | +25.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 10.0% | -9.1% | +42.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 7.0% | -30.0% | +16.7% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 9.0% | +0.0% | +28.6% |
High Growth Priority
Large markets showing strong consistent growth
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 9.0% | +28.6% | +12.5% |
| San Antonio TX | 900,609 | 11.0% | +37.5% | +0.0% |
| Hartford & New Haven CT | 862,036 | 10.0% | +11.1% | +42.9% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 9.0% | +12.5% | -10.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 9.0% | +28.6% | +28.6% |
| Las Vegas NV | 739,704 | 11.0% | +22.2% | +37.5% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 11.0% | +22.2% | +37.5% |
| Albuquerque-Santa Fe NM | 612,638 | 11.0% | +22.2% | +10.0% |
Maintain & Optimize
Stable markets with consistent performance
81
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dayton OH | 418,047 | 1.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 1.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 1.0% | +0.0% | +0.0% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 0.0% | +0.0% | +0.0% |
| Baton Rouge LA | 300,475 | 1.0% | +0.0% | +0.0% |
| Jackson MS | 288,295 | 1.0% | +0.0% | +0.0% |
| Reno NV | 260,899 | 1.0% | +0.0% | +0.0% |
| Greenville-New Bern-Washington NC | 259,522 | 1.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
74
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 10.0% | -9.1% | +0.0% |
| Chicago IL | 3,081,097 | 9.0% | -10.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | -20.0% | -11.1% |
| Atlanta GA | 2,277,873 | 9.0% | -10.0% | -10.0% |
| Boston MA-Manchester NH | 2,206,762 | 9.0% | -10.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 9.0% | -10.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 8.0% | -11.1% | -11.1% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 8.0% | -20.0% | -20.0% |
Brand Insights
Brand Insights for Honey Nut Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honey Nut Cheerios shows strong performance with 13.1% average growth across 204 markets (4.3% avg brand interest), with positive growth in 44 of 204 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Ottumwa IA-Kirksville MO (+100.0% growth, 95.0% brand interest, +95.0% change), Rapid City SD (+100.0% growth, 21.0% brand interest, +21.0% change), and Chattanooga TN (+33.3% growth, 20.0% brand interest, +5.0% change)
Honey Nut Cheerios has 39 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 81 stable markets (0-5%), and 79 declining markets
Notable high-growth markets for Honey Nut Cheerios include Albuquerque-Santa Fe NM (+22.2% growth, 11.0% brand interest), Amarillo TX (+100.0% growth, 3.0% brand interest), and Anchorage AK (+100.0% growth, 3.0% brand interest)
Honey Nut Cheerios demonstrates strong market momentum with combined growth and brand interest gains in key markets: Ottumwa IA-Kirksville MO (+100.0% growth, +95.0% gain, 95.0% current brand interest) and Rapid City SD (+100.0% growth, +21.0% gain, 21.0% current brand interest)
Honey Nut Cheerios successfully defends strong market positions while maintaining brand interest growth in Ottumwa IA-Kirksville MO (maintained 95.0% brand interest, +100.0% growth) and Rapid City SD (maintained 21.0% brand interest, +100.0% growth)
Honey Nut Cheerios maintains dominant market position with >35% brand interest in key markets: Ottumwa IA-Kirksville MO (95.0% brand interest, +100.0% growth)
Honey Nut Cheerios achieves significant brand interest gains in Chattanooga TN (+5.0% brand interest growth, now at 20.0%), Colorado Springs-Pueblo CO (+17.0% brand interest growth, now at 19.0%), and Ottumwa IA-Kirksville MO (+95.0% brand interest growth, now at 95.0%)
Honey Nut Cheerios shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+22.2% growth, 11.0% brand interest) and Amarillo TX (+100.0% growth, 3.0% brand interest)
Honey Nut Cheerios demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+22.2% growth, 11.0% brand interest) and Amarillo TX (+100.0% growth, 3.0% brand interest)
Honey Nut Cheerios performance in major markets: Atlanta GA (-10.0% growth, 9.0% brand interest, 2.7M TVHH), Baltimore MD (-11.1% growth, 8.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-10.0% growth, 9.0% brand interest, 2.6M TVHH)
Honey Nut Cheerios shows positive brand interest growth in markets representing 16.7% of total TVHH coverage
Honey Nut Cheerios maintains strong brand interest positions (>30% share) in key markets: Chattanooga TN (20.0% brand interest, +5.0% change), Ottumwa IA-Kirksville MO (95.0% brand interest, +95.0% change), and Rapid City SD (21.0% brand interest, +21.0% change)
Honey Nut Cheerios achieves significant brand interest gains in Albuquerque-Santa Fe NM (+2.0% brand interest), Amarillo TX (+3.0% brand interest), and Anchorage AK (+3.0% brand interest)
Honey Nut Cheerios shows strong performance with 22.9% average growth across 209 markets (4.5% avg brand interest), with positive growth in 85 of 209 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Ottumwa IA-Kirksville MO (+100.0% growth, 95.0% brand interest, +95.0% change), Rapid City SD (+100.0% growth, 21.0% brand interest, +21.0% change), and Chattanooga TN (+81.8% growth, 20.0% brand interest, +9.0% change)
Competitive Insights
Competitive Insights showcase how Honey Nut Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Cinnamon Toast Crunch demonstrates category leadership at dma level with 57.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+100.0%, 25.0% brand interest), Albuquerque-Santa Fe NM (+26.7%, 19.0% brand interest), and Amarillo TX (+150.0%, 5.0% brand interest)
In high-growth dma markets, Cinnamon Toast Crunch maintains an average brand interest of 20.9% with consistent performance across 106 markets
Cheerios shows strong momentum with 8.5% average brand interest growth across key dma markets: Laredo TX (+966.7% growth, +87.0% brand interest), Albany GA (+681.8% growth, +75.0% brand interest), and Beaumont-Port Arthur TX (+500.0% growth, +75.0% brand interest)
Cheerios captured additional brand interest in 53 dma markets, averaging +26.7% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 13.1% average brand interest growth across key dma markets: Ft. Smith-Fayetteville-Springdale-Rogers AR (+900.0% growth, +9.0% brand interest), Honolulu HI (+900.0% growth, +9.0% brand interest), and Savannah GA (+900.0% growth, +9.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 44 dma markets, averaging +5.4% brand interest growth in key growth dma
Kellogg's Froot Loops shows strong momentum with 24.7% average brand interest growth across key dma markets: Odessa-Midland TX (+875.0% growth, +35.0% brand interest), Medford-Klamath Falls OR (+833.3% growth, +25.0% brand interest), and Montgomery (Selma) AL (+800.0% growth, +24.0% brand interest)
Kellogg's Froot Loops captured additional brand interest in 63 dma markets, averaging +11.3% brand interest growth in key growth dma
Cinnamon Toast Crunch shows strong momentum with 57.7% average brand interest growth across key dma markets: Traverse City-Cadillac MI (+966.7% growth, +29.0% brand interest), Shreveport LA (+950.0% growth, +19.0% brand interest), and Macon GA (+933.3% growth, +28.0% brand interest)
Cinnamon Toast Crunch captured additional brand interest in 118 dma markets, averaging +10.0% brand interest growth in key growth dma
In direct competition, Cinnamon Toast Crunch outperforms Kellogg's Froot Loops with 11.0 percentage point brand interest advantage across 196 shared markets: Albany GA (gap: 6.0% brand interest, 188.8% growth), Albany-Schenectady-Troy NY (gap: 22.0% brand interest, 42.3% growth), and Beaumont-Port Arthur TX (gap: 5.0% brand interest, 6.8% growth)
In select markets, Cheerios outperforms Honey Nut Cheerios despite weaker overall growth (+8.5% vs +13.1% overall): Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 1.0%, -90.9%) and Austin TX (Cheerios leads: 48.0% share, +11.6% growth vs Honey Nut Cheerios: 8.0%, -20.0%)
In select markets, Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+8.5% vs +24.7% overall): Alexandria LA (Cheerios leads: 100.0% share, +122.2% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Amarillo TX (Cheerios leads: 84.0% share, +82.6% growth vs Kellogg's Froot Loops: 8.0%, -84.0%), and Augusta GA (Cheerios leads: 60.0% share, +22.4% growth vs Kellogg's Froot Loops: 2.0%, -33.3%)
In select markets, Frosted Flakes outperforms Kellogg's Froot Loops despite weaker overall growth (+3.3% vs +24.7% overall): Beaumont-Port Arthur TX (Frosted Flakes leads: 5.0% share, +66.7% growth vs Kellogg's Froot Loops: 0.0%, -100.0%), Birmingham AL (Frosted Flakes: +8.3% growth vs Kellogg's Froot Loops: -17.4% growth), and Charleston-Huntington WV (Frosted Flakes: +100.0% growth vs Kellogg's Froot Loops: -26.3% growth)
In select markets, Honey Nut Cheerios outperforms Kellogg's Froot Loops despite weaker overall growth (+13.1% vs +24.7% overall): Amarillo TX (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -84.0% growth), Augusta GA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -33.3% growth), and Bakersfield CA (Honey Nut Cheerios: +100.0% growth vs Kellogg's Froot Loops: -82.6% growth)
In select markets, Cheerios outperforms Cinnamon Toast Crunch despite weaker overall growth (+8.5% vs +57.7% overall): Albany GA (Cheerios leads: 86.0% share, +681.8% growth vs Cinnamon Toast Crunch: 10.0%, -88.8%), Albany-Schenectady-Troy NY (Cheerios leads: 48.0% share, +11.6% growth vs Cinnamon Toast Crunch: 11.0%, -15.4%), and Beaumont-Port Arthur TX (Cheerios leads: 90.0% share, +500.0% growth vs Cinnamon Toast Crunch: 5.0%, -93.2%)