Honey Nut Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Honey Nut Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
46 DMAs
29 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
145 DMAs
16 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
19 DMAs
5 States
|
Brand Insights
Brand Insights reveal Honey Nut Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honey Nut Cheerios shows strong performance with 20.9% average growth across 51 markets (8.0% avg brand interest), with positive growth in 34 of 51 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Delaware (+75.0% growth, 21.0% brand interest, +9.0% change)
Honey Nut Cheerios has 20 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 12 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Honey Nut Cheerios include Alabama (+16.7% growth, 7.0% brand interest), Arkansas (+25.0% growth, 10.0% brand interest), and Colorado (+33.3% growth, 8.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Honey Nut Cheerios demonstrates category leadership at state level with 20.9% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Arkansas (+25.0%, 10.0% brand interest), and Colorado (+33.3%, 8.0% brand interest)
In high-growth state markets, Honey Nut Cheerios maintains an average brand interest of 9.7% with consistent performance across 20 markets
Cheerios shows strong momentum with 8.4% average brand interest growth across key state markets: New Mexico (+25.7% growth, +9.0% brand interest), Oklahoma (+24.3% growth, +9.0% brand interest), and Louisiana (+21.2% growth, +7.0% brand interest)
Cheerios captured additional brand interest in 32 state markets, averaging +5.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Honey Nut Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
High Growth Priority
Large markets showing strong consistent growth
46
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 9.0% | +12.5% | +0.0% |
| Los Angeles CA | 4,962,377 | 8.0% | +14.3% | +0.0% |
| Philadelphia PA | 2,642,616 | 10.0% | +11.1% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 8.0% | +14.3% | +0.0% |
| Atlanta GA | 2,277,873 | 9.0% | +28.6% | +0.0% |
| Houston TX | 2,266,381 | 8.0% | +60.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 10.0% | +11.1% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 10.0% | +11.1% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
145
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 8.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 7.0% | +0.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 8.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 9.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 9.0% | +0.0% | +0.0% |
| Hartford & New Haven CT | 862,036 | 8.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 7.0% | +0.0% | +0.0% |
| Ft. Myers-Naples FL | 525,402 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Las Vegas NV | 739,704 | 8.0% | -27.3% | +0.0% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 8.0% | -11.1% | +0.0% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 6.0% | -33.3% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 8.0% | -33.3% | +0.0% |
| Fresno-Visalia CA | 539,002 | 8.0% | -11.1% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 7.0% | -22.2% | +0.0% |
| Tulsa OK | 462,154 | 11.0% | -26.7% | +0.0% |
| Tucson (Sierra Vista) AZ | 416,976 | 0.0% | -100.0% | +0.0% |
Brand Insights
Brand Insights for Honey Nut Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honey Nut Cheerios shows strong performance with 10.6% average growth across 202 markets (3.9% avg brand interest), with positive growth in 64 of 202 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Evansville IN (+100.0% growth, 20.0% brand interest, +20.0% change)
Honey Nut Cheerios has 49 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 119 stable markets (0-5%), and 19 declining markets
Notable high-growth markets for Honey Nut Cheerios include Albuquerque-Santa Fe NM (+22.2% growth, 11.0% brand interest), Atlanta GA (+28.6% growth, 9.0% brand interest), and Augusta GA (+100.0% growth, 15.0% brand interest)
Honey Nut Cheerios achieves significant brand interest gains in Augusta GA (+15.0% brand interest growth, now at 15.0%) and Buffalo NY (+5.0% brand interest growth, now at 11.0%)
Honey Nut Cheerios shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+22.2% growth, 11.0% brand interest) and Atlanta GA (+28.6% growth, 9.0% brand interest)
Honey Nut Cheerios demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+22.2% growth, 11.0% brand interest) and Atlanta GA (+28.6% growth, 9.0% brand interest)
Honey Nut Cheerios performance in major markets: Atlanta GA (+28.6% growth, 9.0% brand interest, 2.7M TVHH), Cleveland-Akron (Canton) OH (+28.6% growth, 9.0% brand interest, 1.6M TVHH), and Columbus OH (+66.7% growth, 10.0% brand interest, 1.0M TVHH)
Honey Nut Cheerios shows positive brand interest growth in markets representing 65.8% of total TVHH coverage
Honey Nut Cheerios maintains strong brand interest positions (>30% share) in key markets: Evansville IN (20.0% brand interest, +20.0% change)
Honey Nut Cheerios achieves significant brand interest gains in Albuquerque-Santa Fe NM (+2.0% brand interest), Atlanta GA (+2.0% brand interest), and Augusta GA (+15.0% brand interest)
Competitive Insights
Competitive Insights showcase how Honey Nut Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Cheerios demonstrates category leadership at dma level with 14.3% average brand interest growth, showing exceptional performance in Albuquerque-Santa Fe NM (+39.4%, 46.0% brand interest), Alexandria LA (+100.0%, 100.0% brand interest), and Augusta GA (+113.3%, 64.0% brand interest)
In high-growth dma markets, Cheerios maintains an average brand interest of 67.3% with consistent performance across 61 markets
Cheerios shows strong momentum with 14.3% average brand interest growth across key dma markets: Shreveport LA (+168.2% growth, +37.0% brand interest), Evansville IN (+142.4% growth, +47.0% brand interest), and Terre Haute IN (+122.2% growth, +55.0% brand interest)
Cheerios captured additional brand interest in 102 dma markets, averaging +22.2% brand interest growth in key growth dma
Honey Nut Cheerios shows strong momentum with 10.6% average brand interest growth across key dma markets: Augusta GA (+100.0% growth, +15.0% brand interest), Burlington VT-Plattsburgh NY (+100.0% growth, +10.0% brand interest), and Charleston SC (+100.0% growth, +11.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 64 dma markets, averaging +4.8% brand interest growth in key growth dma
In direct competition, Cheerios outperforms Honey Nut Cheerios with 51.2 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 48.0% brand interest, 27.3% growth), Bakersfield CA (gap: 49.0% brand interest, 2.0% growth), and Bangor ME (gap: 33.0% brand interest, 40.0% growth)
In select markets, Kellogg's Froot Loops outperforms Cheerios despite weaker overall growth (-7.7% vs +14.3% overall): Bakersfield CA (Kellogg's Froot Loops: +17.2% growth vs Cheerios: -2.0% growth), Bangor ME (Kellogg's Froot Loops: +0.0% growth vs Cheerios: -40.0% growth), and Binghamton NY (Kellogg's Froot Loops: +100.0% growth vs Cheerios: -38.0% growth)
In select markets, Cinnamon Toast Crunch outperforms Cheerios despite weaker overall growth (+4.1% vs +14.3% overall): Amarillo TX (Cinnamon Toast Crunch leads: 52.0% share, +100.0% growth vs Cheerios: 48.0%, -27.3%), Bangor ME (Cinnamon Toast Crunch leads: 38.0% share, -15.6% growth vs Cheerios: 33.0%, -40.0%), and Binghamton NY (Cinnamon Toast Crunch: +0.0% growth vs Cheerios: -38.0% growth)
In select markets, Kellogg's Froot Loops outperforms Frosted Flakes despite weaker overall growth (-7.7% vs -7.1% overall): Atlanta GA (Kellogg's Froot Loops: 20.0% share vs Frosted Flakes: 12.0% share), Baton Rouge LA (Kellogg's Froot Loops: 17.0% share vs Frosted Flakes: 14.0% share), and Boston MA-Manchester NH (Kellogg's Froot Loops leads: 16.0% share, -20.0% growth vs Frosted Flakes: 8.0%, -27.3%)
In select markets, Frosted Flakes outperforms Honey Nut Cheerios despite weaker overall growth (-7.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Frosted Flakes: 11.0% share vs Honey Nut Cheerios: 8.0% share), and Ft. Wayne IN (Frosted Flakes: +0.0% growth vs Honey Nut Cheerios: -100.0% growth)
In select markets, Kellogg's Froot Loops outperforms Honey Nut Cheerios despite weaker overall growth (-7.7% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Kellogg's Froot Loops: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Kellogg's Froot Loops leads: 19.0% share, -9.5% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Kellogg's Froot Loops leads: 26.0% share, -7.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Cinnamon Toast Crunch outperforms Honey Nut Cheerios despite weaker overall growth (+4.1% vs +10.6% overall): Bluefield-Beckley-Oak Hill WV (Cinnamon Toast Crunch: +0.0% growth vs Honey Nut Cheerios: -100.0% growth), Fresno-Visalia CA (Cinnamon Toast Crunch leads: 22.0% share, +15.8% growth vs Honey Nut Cheerios: 8.0%, -11.1%), and Ft. Wayne IN (Cinnamon Toast Crunch leads: 25.0% share, +19.1% growth vs Honey Nut Cheerios: 0.0%, -100.0%)
In select markets, Frosted Flakes outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.1% vs +4.1% overall): Albuquerque-Santa Fe NM (Frosted Flakes: +22.2% growth vs Cinnamon Toast Crunch: -27.8% growth), Augusta GA (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -12.5% growth), and Austin TX (Frosted Flakes: +0.0% growth vs Cinnamon Toast Crunch: -10.5% growth)
In select markets, Kellogg's Froot Loops outperforms Cinnamon Toast Crunch despite weaker overall growth (-7.7% vs +4.1% overall): Albuquerque-Santa Fe NM (Kellogg's Froot Loops: 19.0% share vs Cinnamon Toast Crunch: 13.0% share), Austin TX (Kellogg's Froot Loops: 20.0% share vs Cinnamon Toast Crunch: 17.0% share), and Bakersfield CA (Kellogg's Froot Loops leads: 34.0% share, +17.2% growth vs Cinnamon Toast Crunch: 17.0%, -19.1%)
Cheerios successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 46.0% brand interest, +39.4% growth), Alexandria LA (maintained 100.0% brand interest, +100.0% growth), and Augusta GA (maintained 64.0% brand interest, +113.3% growth)