Honey Nut Cheerios
General Mills
Company
General Mills
Industry
Cereals
Other General Mills Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Honey Nut Cheerios, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
42 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
28 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
43 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
48 DMAs
4 States
|
|
Monitor & Maintain
|
All other markets
|
87 DMAs
4 States
|
Brand Insights
Brand Insights reveal Honey Nut Cheerios’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Honey Nut Cheerios shows strong performance with 168.4% average growth across 43 markets (21.5% avg brand interest), with positive growth in 43 of 43 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in New Mexico (+350.0% growth, 27.0% brand interest, +21.0% brand interest change), Louisiana (+257.1% growth, 25.0% brand interest, +18.0% brand interest change), and Oklahoma (+257.1% growth, 25.0% brand interest, +18.0% brand interest change)
Honey Nut Cheerios has 43 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Honey Nut Cheerios include Alabama (+122.2% growth, 20.0% brand interest), Arizona (+212.5% growth, 25.0% brand interest), and Arkansas (+112.5% growth, 17.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Cereals industry.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Honey Nut Cheerios, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Frosted Flakes leads category performance with 273.4% average brand interest growth, particularly strong in Alabama (+290.0%, 39.0% brand interest), Arizona (+208.3%, 37.0% brand interest), and Arkansas (+330.0%, 43.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 44 markets
Frosted Flakes shows strong momentum with 273.4% average brand interest growth across key markets: Nebraska (+475.0% growth, +38.0% brand interest), Iowa (+462.5% growth, +37.0% brand interest), and Massachusetts (+433.3% growth, +39.0% brand interest)
Frosted Flakes captured additional brand interest in 44 markets, averaging +29.7% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Honey Nut Cheerios in the Cereals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Portland OR | N/A | 28.0% | +180.0% | +366.7% |
| Charleston SC | N/A | 26.0% | +160.0% | +188.9% |
| Columbus OH | N/A | 21.0% | +200.0% | +162.5% |
| Rochester NY | N/A | 17.0% | +70.0% | +183.3% |
| Columbia SC | N/A | 17.0% | +88.9% | +88.9% |
Growth Opportunity
Mid-size markets with positive brand interest trends
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Oklahoma City OK | 654,139 | 21.0% | +110.0% | +162.5% |
| Greensboro-High Point-Winston Salem NC | 651,174 | 16.0% | +100.0% | +166.7% |
| Louisville KY | 634,542 | 21.0% | +200.0% | +200.0% |
| Albuquerque-Santa Fe NM | 634,260 | 33.0% | +312.5% | +312.5% |
| New Orleans LA | 604,657 | 25.0% | +127.3% | +212.5% |
| Providence RI-New Bedford MA | 584,232 | 16.0% | +220.0% | +60.0% |
| Memphis TN | 567,037 | 21.0% | +110.0% | +90.9% |
| Fresno-Visalia CA | 558,026 | 19.0% | +137.5% | +216.7% |
High Growth Priority
Large markets showing strong consistent growth
43
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 20.0% | +100.0% | +100.0% |
| Los Angeles CA | 5,137,519 | 22.0% | +175.0% | +144.4% |
| Chicago IL | 3,189,842 | 20.0% | +122.2% | +150.0% |
| Philadelphia PA | 2,735,885 | 19.0% | +111.1% | +111.1% |
| Dallas-Ft. Worth TX | 2,676,555 | 24.0% | +166.7% | +200.0% |
| Atlanta GA | 2,358,268 | 20.0% | +100.0% | +150.0% |
| Houston TX | 2,346,370 | 25.0% | +177.8% | +257.1% |
| Washington DC (Hagerstown MD) | 2,303,268 | 20.0% | +185.7% | +150.0% |
Maintain & Optimize
Stable markets with consistent performance
48
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tulsa OK | 478,465 | 26.0% | +0.0% | +0.0% |
| Spokane WA | 424,081 | 22.0% | +0.0% | +0.0% |
| Huntsville-Decatur (Florence) AL | 362,886 | 18.0% | +0.0% | +0.0% |
| El Paso TX | 327,122 | 12.0% | +0.0% | +0.0% |
| Ft. Smith-Fayetteville-Springdale-Rogers AR | 297,713 | 23.0% | +0.0% | +0.0% |
| Florence-Myrtle Beach SC | 283,448 | 21.0% | +0.0% | +0.0% |
| Greenville-New Bern-Washington NC | 268,682 | 27.0% | +0.0% | +0.0% |
| Tallahassee FL-Thomasville GA | 263,586 | 23.0% | +0.0% | +0.0% |
Monitor & Maintain
All other markets
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Little Rock-Pine Bluff AR | 507,874 | 15.0% | +0.0% | +50.0% |
| Knoxville TN | 492,492 | 25.0% | +0.0% | +212.5% |
| Honolulu HI | 426,184 | 20.0% | +0.0% | +150.0% |
| Wichita-Hutchinson KS | 402,706 | 17.0% | +0.0% | +88.9% |
| Roanoke-Lynchburg VA | 401,623 | 18.0% | +0.0% | +100.0% |
| Portland-Auburn ME | 377,634 | 21.0% | +0.0% | +200.0% |
| Toledo OH | 373,454 | 25.0% | +0.0% | +92.3% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 355,054 | 31.0% | +0.0% | +287.5% |
Brand Insights
Brand Insights for Honey Nut Cheerios in the Cereals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Honey Nut Cheerios shows strong performance with 141.3% average growth across 80 markets (21.8% avg brand interest), with positive growth in 80 of 80 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Albuquerque-Santa Fe NM (+312.5% growth, 33.0% brand interest, +25.0% brand interest change), Albany-Schenectady-Troy NY (+237.5% growth, 27.0% brand interest, +19.0% brand interest change), and Colorado Springs-Pueblo CO (+222.2% growth, 29.0% brand interest, +20.0% brand interest change)
Honey Nut Cheerios has 80 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 0 stable markets (0-5%), and 0 declining markets
Notable high-growth markets for Honey Nut Cheerios include Albany-Schenectady-Troy NY (+237.5% growth, 27.0% brand interest), Albuquerque-Santa Fe NM (+312.5% growth, 33.0% brand interest), and Atlanta GA (+100.0% growth, 20.0% brand interest)
Honey Nut Cheerios maintains strong brand interest positions in key markets: Albuquerque-Santa Fe NM (33.0% brand interest, +25.0% change), Charleston-Huntington WV (30.0% brand interest, +16.0% change), and Columbia-Jefferson City MO (34.0% brand interest, +10.0% change)
Honey Nut Cheerios shows positive brand interest momentum in 80 markets, notably in Albany-Schenectady-Troy NY (+19.0% brand interest), Albuquerque-Santa Fe NM (+25.0% brand interest), Atlanta GA (+10.0% brand interest)
Honey Nut Cheerios demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+237.5% growth, +19.0% gain, 27.0% current brand interest), Albuquerque-Santa Fe NM (+312.5% growth, +25.0% gain, 33.0% current brand interest), and Austin TX (+120.0% growth, +12.0% gain, 22.0% current brand interest)
Honey Nut Cheerios successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 27.0% brand interest, +237.5% growth), Albuquerque-Santa Fe NM (maintained 33.0% brand interest, +312.5% growth), and Charleston SC (maintained 26.0% brand interest, +160.0% growth)
Honey Nut Cheerios achieves significant brand interest gains in Albany-Schenectady-Troy NY (+19.0% brand interest growth, now at 27.0%) and Albuquerque-Santa Fe NM (+25.0% brand interest growth, now at 33.0%)
Honey Nut Cheerios shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+237.5% growth, 27.0% brand interest) and Albuquerque-Santa Fe NM (+312.5% growth, 33.0% brand interest)
Honey Nut Cheerios demonstrates emerging brand interest strength in Baltimore MD (+111.1% growth, 19.0% brand interest) and Boston MA-Manchester NH (+80.0% growth, 18.0% brand interest)
Honey Nut Cheerios performance in major markets: Atlanta GA (+100.0% growth, 20.0% brand interest, 2.7M TVHH), Baltimore MD (+111.1% growth, 19.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (+80.0% growth, 18.0% brand interest, 2.6M TVHH)
Honey Nut Cheerios shows positive brand interest growth in markets representing 100.0% of total TVHH coverage
Honey Nut Cheerios shows strong performance with 149.7% average growth across 102 markets (21.4% avg brand interest), with positive growth in 100 of 102 markets
Top performing markets for Honey Nut Cheerios demonstrate exceptional results in Portland OR (+366.7% growth, 28.0% brand interest, +22.0% brand interest change), Albany-Schenectady-Troy NY (+350.0% growth, 27.0% brand interest, +21.0% brand interest change), and Albuquerque-Santa Fe NM (+312.5% growth, 33.0% brand interest, +25.0% brand interest change)
Honey Nut Cheerios has 99 markets with high growth (>15%), 1 market with moderate growth (5-15%), 0 stable markets (0-5%), and 2 declining markets
Competitive Insights
Competitive Insights showcase how Honey Nut Cheerios performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Honey Nut Cheerios can focus its competitive strategy.
Frosted Flakes demonstrates category dominance with 256.2% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+720.0%, 41.0% brand interest), Albuquerque-Santa Fe NM (+300.0%, 44.0% brand interest), and Atlanta GA (+236.4%, 37.0% brand interest)
In high-growth markets, Frosted Flakes maintains an average brand interest of 41.1% with consistent performance across 93 markets
Frosted Flakes shows strong momentum with 256.2% average brand interest growth across key markets: Albany-Schenectady-Troy NY (+720.0% growth, +36.0% brand interest), Omaha NE (+500.0% growth, +35.0% brand interest), and Buffalo NY (+462.5% growth, +37.0% brand interest)
Frosted Flakes captured additional brand interest in 93 markets, averaging +28.5% brand interest growth in key growth markets
Honey Nut Cheerios shows strong momentum with 141.3% average brand interest growth across key markets: Cleveland-Akron (Canton) OH (+360.0% growth, +18.0% brand interest), Albuquerque-Santa Fe NM (+312.5% growth, +25.0% brand interest), and West Palm Beach-Ft. Pierce FL (+283.3% growth, +17.0% brand interest)
Honey Nut Cheerios captured additional brand interest in 80 markets, averaging +12.2% brand interest growth in key growth markets
Frosted Flakes maintains market dominance with an average 41.7% brand interest across key markets: Albany-Schenectady-Troy NY (41.0% brand interest, +720.0% growth), Albuquerque-Santa Fe NM (44.0% brand interest, +300.0% growth), and Atlanta GA (37.0% brand interest, +236.4% growth)
Frosted Flakes dominates in 93 of 93 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 41.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 44.0% brand interest), and Atlanta GA (13.0% vs 37.0% brand interest)
Honey Nut Cheerios dominates in 80 of 80 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 33.0% brand interest), and Atlanta GA (13.0% vs 20.0% brand interest)
Kellogg's Froot Loops dominates in 80 of 111 key battleground markets against Cheerios, notably in Albuquerque-Santa Fe NM (0.0% vs 7.0% brand interest), Atlanta GA (13.0% vs 9.0% brand interest), and Augusta GA (14.0% vs 0.0% brand interest)
Cinnamon Toast Crunch dominates in 122 of 124 key battleground markets against Cheerios, notably in Albany-Schenectady-Troy NY (7.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (0.0% vs 16.0% brand interest), and Atlanta GA (13.0% vs 21.0% brand interest)
Frosted Flakes dominates in 57 of 67 key battleground markets against Honey Nut Cheerios, notably in Albany-Schenectady-Troy NY (41.0% vs 27.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 33.0% brand interest), and Atlanta GA (37.0% vs 20.0% brand interest)
Frosted Flakes dominates in 89 of 89 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (41.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 7.0% brand interest), and Atlanta GA (37.0% vs 9.0% brand interest)
Frosted Flakes dominates in 90 of 92 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (41.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (44.0% vs 16.0% brand interest), and Atlanta GA (37.0% vs 21.0% brand interest)
Honey Nut Cheerios dominates in 78 of 78 key battleground markets against Kellogg's Froot Loops, notably in Albany-Schenectady-Troy NY (27.0% vs 6.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 7.0% brand interest), and Atlanta GA (20.0% vs 9.0% brand interest)
Honey Nut Cheerios dominates in 79 of 80 key battleground markets against Cinnamon Toast Crunch, notably in Albany-Schenectady-Troy NY (27.0% vs 19.0% brand interest), Albuquerque-Santa Fe NM (33.0% vs 16.0% brand interest), and Atlanta GA (20.0% vs 21.0% brand interest)