Kayak
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Kayak, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
23 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
15 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
11 DMAs
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
161 DMAs
48 States
|
Brand Insights
Brand Insights reveal Kayak’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kayak shows challenging performance with -10.0% average growth across 51 markets (13.9% avg brand interest), with positive growth in 3 of 51 markets
Top performing markets for Kayak demonstrate exceptional results in District of Columbia (+10.0% growth, 22.0% brand interest, +2.0% change)
Kayak has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 6 stable markets (0-5%), and 42 declining markets
Kayak maintains strong brand interest positions (>30% share) in key markets: District of Columbia (22.0% brand interest, +2.0% change)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia demonstrates category leadership at state level with 9.9% average brand interest growth, showing exceptional performance in Alabama (+18.4%, 45.0% brand interest), Alaska (+17.1%, 48.0% brand interest), and Arkansas (+27.3%, 56.0% brand interest)
In high-growth state markets, Expedia maintains an average brand interest of 53.8% with consistent performance across 13 markets
Expedia shows strong momentum with 9.9% average brand interest growth across key state markets: Mississippi (+31.6% growth, +12.0% brand interest), North Dakota (+29.6% growth, +13.0% brand interest), and Arkansas (+27.3% growth, +12.0% brand interest)
Expedia captured additional brand interest in 32 state markets, averaging +6.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Kayak in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
23
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | +7.7% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 13.0% | +8.3% | +0.0% |
| San Diego CA | 940,959 | 17.0% | +6.3% | -5.6% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 16.0% | +6.7% | +0.0% |
| Providence RI-New Bedford MA | 564,315 | 16.0% | +6.7% | -5.9% |
| Roanoke-Lynchburg VA | 387,932 | 14.0% | -6.7% | +7.7% |
| Huntsville-Decatur (Florence) AL | 350,515 | 14.0% | +0.0% | +7.7% |
| Charleston SC | 339,966 | 15.0% | +7.1% | -6.3% |
High Growth Priority
Large markets showing strong consistent growth
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Birmingham AL | 651,287 | 12.0% | +20.0% | +9.1% |
| Greensboro-High Point-Winston Salem NC | 628,975 | 14.0% | +7.7% | +16.7% |
| Jackson MS | 288,295 | 9.0% | +12.5% | +0.0% |
| Evansville IN | 247,342 | 12.0% | +9.1% | +9.1% |
| Youngstown OH | 221,187 | 14.0% | +55.6% | -12.5% |
| Wilmington NC | 186,609 | 17.0% | +13.3% | +6.3% |
| Sioux City IA | 132,124 | 11.0% | +37.5% | -31.3% |
| Sherman TX-Ada OK | 114,130 | 11.0% | +22.2% | -21.4% |
Maintain & Optimize
Stable markets with consistent performance
11
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 12.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 20.0% | +0.0% | +0.0% |
| Portland OR | 1,086,232 | 18.0% | +0.0% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 13.0% | +0.0% | +0.0% |
| Tri-Cities TN-VA | 281,792 | 12.0% | +0.0% | +0.0% |
| Alexandria LA | 72,854 | 11.0% | +0.0% | +0.0% |
| Lima OH | 58,548 | 1.0% | +0.0% | +0.0% |
| St. Joseph MO | 38,607 | 1.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
161
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +0.0% | -5.6% |
| Los Angeles CA | 4,962,377 | 14.0% | -12.5% | -6.7% |
| Chicago IL | 3,081,097 | 15.0% | +0.0% | -11.8% |
| Philadelphia PA | 2,642,616 | 13.0% | -7.1% | -13.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 13.0% | +0.0% | -7.1% |
| Atlanta GA | 2,277,873 | 12.0% | -7.7% | -7.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 18.0% | -5.3% | -14.3% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | -4.8% | -9.1% |
Brand Insights
Brand Insights for Kayak in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kayak shows challenging performance with -10.0% average growth across 209 markets (12.1% avg brand interest), with positive growth in 27 of 209 markets
Top performing markets for Kayak demonstrate exceptional results in Presque Isle ME (+100.0% growth, 23.0% brand interest, +23.0% change)
Kayak has 11 markets with high growth (>15%), 15 markets with moderate growth (5-15%), 37 stable markets (0-5%), and 146 declining markets
Notable high-growth markets for Kayak include Birmingham AL (+20.0% growth, 12.0% brand interest), Elmira NY (+35.7% growth, 19.0% brand interest), and Fairbanks AK (+41.7% growth, 17.0% brand interest)
Kayak successfully defends strong market positions while maintaining brand interest growth in Presque Isle ME (maintained 23.0% brand interest, +100.0% growth), Bend OR (maintained 24.0% brand interest, +4.3% growth), and Charlottesville VA (maintained 24.0% brand interest, +9.1% growth)
Kayak achieves significant brand interest gains in Elmira NY (+5.0% brand interest growth, now at 19.0%), Fairbanks AK (+5.0% brand interest growth, now at 17.0%), and Jonesboro AR (+4.0% brand interest growth, now at 17.0%)
Kayak shows accelerating brand interest growth in Birmingham AL (+20.0% growth, 12.0% brand interest) and Elmira NY (+35.7% growth, 19.0% brand interest)
Kayak demonstrates emerging brand interest strength in Birmingham AL (+20.0% growth, 12.0% brand interest) and Elmira NY (+35.7% growth, 19.0% brand interest)
Kayak maintains stable brand interest performance in mature markets: Boston MA-Manchester NH (-4.8% growth, 20.0% brand interest) and Bend OR (+4.3% growth, 24.0% brand interest)
Kayak performance in major markets: Atlanta GA (-7.7% growth, 12.0% brand interest, 2.7M TVHH), Baltimore MD (-18.8% growth, 13.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-4.8% growth, 20.0% brand interest, 2.6M TVHH)
Kayak shows positive brand interest growth in markets representing 9.1% of total TVHH coverage
Kayak maintains strong brand interest positions (>30% share) in key markets: Boston MA-Manchester NH (20.0% brand interest, -1.0% change), Butte-Bozeman MT (22.0% brand interest, -3.0% change), and Lafayette IN (22.0% brand interest, -2.0% change)
Kayak achieves significant brand interest gains in Birmingham AL (+2.0% brand interest), Elmira NY (+5.0% brand interest), and Fairbanks AK (+5.0% brand interest)
Kayak shows challenging performance with -12.0% average growth across 210 markets (12.1% avg brand interest), with positive growth in 24 of 210 markets
Top performing markets for Kayak demonstrate exceptional results in Butte-Bozeman MT (+10.0% growth, 22.0% brand interest, +2.0% change)
Kayak has 9 markets with high growth (>15%), 13 markets with moderate growth (5-15%), 34 stable markets (0-5%), and 154 declining markets
Competitive Insights
Competitive Insights showcase how Kayak performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Expedia demonstrates category leadership at dma level with 14.0% average brand interest growth, showing exceptional performance in Albany GA (+74.4%, 68.0% brand interest), Alpena MI (+56.5%, 97.0% brand interest), and Amarillo TX (+32.7%, 69.0% brand interest)
In high-growth dma markets, Expedia maintains an average brand interest of 59.3% with consistent performance across 71 markets
Expedia shows strong momentum with 14.0% average brand interest growth across key dma markets: Meridian MS (+154.3% growth, +54.0% brand interest), Columbus-Tupelo-West Point MS (+91.4% growth, +32.0% brand interest), and Greenwood-Greenville MS (+80.8% growth, +21.0% brand interest)
Expedia captured additional brand interest in 151 dma markets, averaging +9.2% brand interest growth in key growth dma
In direct competition, Expedia outperforms Booking.com with 36.8 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 31.0% brand interest, 75.6% growth), Alexandria LA (gap: 20.0% brand interest, 38.3% growth), and Austin TX (gap: 29.0% brand interest, 23.6% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-10.0% vs -1.0% overall): Bend OR (Kayak leads: 24.0% share, +4.3% growth vs Booking.com: 14.0%, -12.5%) and Birmingham AL (Kayak: +20.0% growth vs Booking.com: -12.0% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-1.0% vs -10.0% overall): Abilene-Sweetwater TX (Booking.com leads: 22.0% share, +57.1% growth vs Kayak: 7.0%, -30.0%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.7% vs -10.0% overall): Abilene-Sweetwater TX (Priceline leads: 18.0% share, +63.6% growth vs Kayak: 7.0%, -30.0%)
Orbitz demonstrates relative improvement against Kayak in select markets despite weaker overall momentum (-5.7% vs -10.0%): Baton Rouge LA (Orbitz: +50.0% growth vs Kayak: -8.3% growth), Billings, MT (Orbitz: +50.0% growth vs Kayak: -26.7% growth), and Butte-Bozeman MT (Orbitz: +20.0% growth vs Kayak: -12.0% growth)
In select markets, Booking.com outperforms Orbitz despite weaker overall growth (-1.0% vs -5.7% overall): Anchorage AK (Booking.com leads: 16.0% share, +23.1% growth vs Orbitz: 4.0%, -20.0%) and Bakersfield CA (Booking.com leads: 22.0% share, +22.2% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 68.0% brand interest, +74.4% growth), Alpena MI (maintained 97.0% brand interest, +56.5% growth), and Amarillo TX (maintained 69.0% brand interest, +32.7% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 22.0% brand interest, +57.1% growth), Alexandria LA (maintained 24.0% brand interest, +26.3% growth), and Bakersfield CA (maintained 22.0% brand interest, +22.2% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 21.0% brand interest, +5.0% growth), Cheyenne WY-Scottsbluff NE (maintained 21.0% brand interest, +10.5% growth), and Dothan AL (maintained 22.0% brand interest, +10.0% growth)
Kayak successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 23.0% brand interest, +100.0% growth), Bend OR (maintained 24.0% brand interest, +4.3% growth), and Charlottesville VA (maintained 24.0% brand interest, +9.1% growth)
Expedia maintains strong brand interest position in key markets: Baltimore MD (48.0% brand interest, +17.1% growth), Birmingham AL (48.0% brand interest, +23.1% growth), and Indianapolis IN (53.0% brand interest, +15.2% growth)
Booking.com maintains strong brand interest position in key markets: San Francisco-Oakland-San Jose CA (22.0% brand interest, +22.2% growth) and Washington DC (Hagerstown MD) (20.0% brand interest, +5.3% growth)