Kayak
Booking.com
Company
Booking.com
Industry
Online Travel Agency
Other Booking.com Brands
Related Brands
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Kayak, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
22 DMAs
7 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
28 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
15 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
145 DMAs
40 States
|
Brand Insights
Brand Insights reveal Kayak’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Kayak shows challenging performance with -3.3% average growth across 51 markets (13.5% avg brand interest), with positive growth in 10 of 51 markets
Kayak has 1 market with high growth (>15%), 9 markets with moderate growth (5-15%), 16 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Kayak include Nevada (+20.0% growth, 12.0% brand interest)
Kayak demonstrates emerging brand interest strength in Nevada (+20.0% growth, 12.0% brand interest) and Connecticut (+12.5% growth, 18.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Kayak, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Orbitz demonstrates category leadership at state level with 23.4% average brand interest growth, showing exceptional performance in Alaska (+75.0%, 7.0% brand interest), Arkansas (+33.3%, 4.0% brand interest), and Delaware (+50.0%, 3.0% brand interest)
In high-growth state markets, Orbitz maintains an average brand interest of 4.7% with consistent performance across 26 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key state markets: Mississippi (+200.0% growth, +2.0% brand interest), Vermont (+150.0% growth, +3.0% brand interest), and Wyoming (+100.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 26 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Kayak in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
22
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 14.0% | +7.7% | -6.7% |
| Houston TX | 2,266,381 | 13.0% | +8.3% | +0.0% |
| Baltimore MD | 977,058 | 14.0% | +7.7% | -22.2% |
| Columbus OH | 865,632 | 16.0% | +6.7% | -5.9% |
| Providence RI-New Bedford MA | 564,315 | 17.0% | +6.3% | -5.6% |
| Fresno-Visalia CA | 539,002 | 11.0% | +10.0% | -15.4% |
| Tucson (Sierra Vista) AZ | 416,976 | 14.0% | +7.7% | -12.5% |
| Chattanooga TN | 341,284 | 13.0% | +0.0% | +8.3% |
High Growth Priority
Large markets showing strong consistent growth
28
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 20.0% | +11.1% | -9.1% |
| Memphis TN | 547,706 | 10.0% | +11.1% | -9.1% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 14.0% | +16.7% | +0.0% |
| Colorado Springs-Pueblo CO | 327,871 | 18.0% | +12.5% | +0.0% |
| Shreveport LA | 317,492 | 7.0% | +16.7% | -30.0% |
| Florence-Myrtle Beach SC | 273,785 | 13.0% | +62.5% | +8.3% |
| Johnstown-Altoona PA | 241,655 | 17.0% | +6.3% | +21.4% |
| Springfield-Holyoke MA | 224,757 | 17.0% | +21.4% | -15.0% |
Maintain & Optimize
Stable markets with consistent performance
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 14.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | +0.0% | +0.0% |
| Knoxville TN | 475,703 | 13.0% | +0.0% | +0.0% |
| South Bend-Elkhart IN | 279,718 | 14.0% | +0.0% | +0.0% |
| Augusta GA | 240,635 | 9.0% | +0.0% | +0.0% |
| Anchorage AK | 137,029 | 19.0% | +0.0% | +0.0% |
| Jackson TN | 87,355 | 0.0% | +0.0% | +0.0% |
| Charlottesville VA | 83,258 | 24.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
145
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 17.0% | +0.0% | -10.5% |
| Los Angeles CA | 4,962,377 | 14.0% | +0.0% | -12.5% |
| Chicago IL | 3,081,097 | 14.0% | -6.7% | -17.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 12.0% | -7.7% | -14.3% |
| Atlanta GA | 2,277,873 | 12.0% | +0.0% | -7.7% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | -5.0% | -9.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | -10.0% | -18.2% |
| Phoenix AZ | 1,818,040 | 13.0% | +0.0% | -13.3% |
Brand Insights
Brand Insights for Kayak in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Kayak shows challenging performance with -7.5% average growth across 209 markets (11.5% avg brand interest), with positive growth in 49 of 209 markets
Top performing markets for Kayak demonstrate exceptional results in Zanesville OH (+100.0% growth, 34.0% brand interest, +34.0% change) and Washington DC (Hagerstown MD) (+11.1% growth, 20.0% brand interest, +2.0% change)
Kayak has 20 markets with high growth (>15%), 28 markets with moderate growth (5-15%), 60 stable markets (0-5%), and 101 declining markets
Notable high-growth markets for Kayak include Abilene-Sweetwater TX (+28.6% growth, 9.0% brand interest), Albany GA (+25.0% growth, 5.0% brand interest), and Chico-Redding CA (+18.2% growth, 13.0% brand interest)
Kayak successfully defends strong market positions while maintaining brand interest growth in Zanesville OH (maintained 34.0% brand interest, +100.0% growth) and Butte-Bozeman MT (maintained 23.0% brand interest, +4.5% growth)
Kayak achieves significant brand interest gains in Marquette MI (+4.0% brand interest growth, now at 18.0%), Palm Springs CA (+4.0% brand interest growth, now at 16.0%), and Springfield-Holyoke MA (+3.0% brand interest growth, now at 17.0%)
Kayak shows accelerating brand interest growth in Abilene-Sweetwater TX (+28.6% growth, 9.0% brand interest) and Albany GA (+25.0% growth, 5.0% brand interest)
Kayak demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+28.6% growth, 9.0% brand interest) and Albany GA (+25.0% growth, 5.0% brand interest)
Kayak maintains stable brand interest performance in mature markets: Butte-Bozeman MT (+4.5% growth, 23.0% brand interest) and Charlottesville VA (+0.0% growth, 24.0% brand interest)
Kayak performance in major markets: Boston MA-Manchester NH (-5.0% growth, 19.0% brand interest, 2.6M TVHH), Charlotte NC (-7.7% growth, 12.0% brand interest, 1.3M TVHH), and Chicago IL (-6.7% growth, 14.0% brand interest, 3.6M TVHH)
Kayak shows positive brand interest growth in markets representing 15.8% of total TVHH coverage
Kayak maintains strong brand interest positions (>30% share) in key markets: Helena MT (24.0% brand interest, -3.0% change), Zanesville OH (34.0% brand interest, +34.0% change), and Butte-Bozeman MT (23.0% brand interest, +1.0% change)
Kayak achieves significant brand interest gains in Abilene-Sweetwater TX (+2.0% brand interest), Albany GA (+1.0% brand interest), and Chico-Redding CA (+2.0% brand interest)
Kayak shows challenging performance with -17.8% average growth across 210 markets (11.5% avg brand interest), with positive growth in 11 of 210 markets
Top performing markets for Kayak demonstrate exceptional results in Zanesville OH (+100.0% growth, 34.0% brand interest, +34.0% change)
Kayak has 5 markets with high growth (>15%), 6 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 168 declining markets
Competitive Insights
Competitive Insights showcase how Kayak performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Kayak can focus its competitive strategy.
Orbitz demonstrates category leadership at dma level with 23.4% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 3.0% brand interest), Albuquerque-Santa Fe NM (+33.3%, 4.0% brand interest), and Amarillo TX (+100.0%, 2.0% brand interest)
In high-growth dma markets, Orbitz maintains an average brand interest of 4.6% with consistent performance across 95 markets
Orbitz shows strong momentum with 23.4% average brand interest growth across key dma markets: Harlingen-Weslaco-Brownsville-McAllen TX (+200.0% growth, +2.0% brand interest), Jackson MS (+200.0% growth, +2.0% brand interest), and Wilkes Barre-Scranton PA (+150.0% growth, +3.0% brand interest)
Orbitz captured additional brand interest in 95 dma markets, averaging +2.2% brand interest growth in key growth dma
In direct competition, Orbitz outperforms Expedia with 52.0 percentage point brand interest advantage across 210 shared markets: Albany-Schenectady-Troy NY (gap: 51.0% brand interest, 33.0% growth), Bakersfield CA (gap: 51.0% brand interest, 37.2% growth), and Billings, MT (gap: 57.0% brand interest, 63.2% growth)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-5.5% vs -6.5% overall): Albany-Schenectady-Troy NY (Priceline: +7.1% growth vs Booking.com: -11.8% growth) and Alexandria LA (Priceline leads: 24.0% share, +14.3% growth vs Booking.com: 22.0%, -8.3%)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-7.5% vs -6.5% overall): Abilene-Sweetwater TX (Kayak: +28.6% growth vs Booking.com: -31.8% growth)
In select markets, Booking.com outperforms Priceline despite weaker overall growth (-6.5% vs -5.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Priceline: 15.0%, -11.8%)
In select markets, Kayak outperforms Priceline despite weaker overall growth (-7.5% vs -5.5% overall): Albany GA (Kayak: +25.0% growth vs Priceline: -11.1% growth) and Baltimore MD (Kayak: +7.7% growth vs Priceline: -12.5% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-6.5% vs -7.5% overall): Albuquerque-Santa Fe NM (Booking.com leads: 17.0% share, +6.2% growth vs Kayak: 10.0%, -16.7%) and Austin TX (Booking.com leads: 18.0% share, +5.9% growth vs Kayak: 17.0%, -5.6%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-5.5% vs -7.5% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 13.0%, -13.3%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Kayak: 9.0%, -10.0%)
In select markets, Expedia outperforms Orbitz despite weaker overall growth (+4.7% vs +23.4% overall): Albany-Schenectady-Troy NY (Expedia leads: 54.0% share, +8.0% growth vs Orbitz: 3.0%, -25.0%), Bakersfield CA (Expedia leads: 53.0% share, +3.9% growth vs Orbitz: 2.0%, -33.3%), and Billings, MT (Expedia leads: 60.0% share, +13.2% growth vs Orbitz: 3.0%, -50.0%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-5.5% vs +23.4% overall): Albany-Schenectady-Troy NY (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 3.0%, -25.0%) and Bakersfield CA (Priceline leads: 15.0% share, +7.1% growth vs Orbitz: 2.0%, -33.3%)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-7.5% vs +23.4% overall): Billings, MT (Kayak leads: 12.0% share, +9.1% growth vs Orbitz: 3.0%, -50.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 58.0% brand interest, +26.1% growth), Bowling Green KY (maintained 59.0% brand interest, +15.7% growth), and Clarksburg-Weston WV (maintained 63.0% brand interest, +18.9% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 22.0% brand interest, +15.8% growth), Cheyenne WY-Scottsbluff NE (maintained 38.0% brand interest, +216.7% growth), and Columbus GA (maintained 26.0% brand interest, +23.8% growth)