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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Marriott, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
57 DMAs
17 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
59 DMAs
13 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
63 DMAs
15 States
|
Brand Insights
Brand Insights reveal Marriott’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Marriott shows stable performance with 5.0% average growth across 51 markets (29.7% avg brand interest), with positive growth in 38 of 51 markets
Top performing markets for Marriott demonstrate exceptional results in Maine (+25.0% growth, 25.0% brand interest, +5.0% change), Indiana (+15.4% growth, 30.0% brand interest, +4.0% change), and Montana (+15.0% growth, 23.0% brand interest, +3.0% change)
Marriott has 3 markets with high growth (>15%), 20 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 7 declining markets
Notable high-growth markets for Marriott include Indiana (+15.4% growth, 30.0% brand interest), Maine (+25.0% growth, 25.0% brand interest), and Montana (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 8.5% average brand interest growth, showing exceptional performance in Idaho (+20.0%, 6.0% brand interest), Maine (+25.0%, 5.0% brand interest), and Montana (+25.0%, 5.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 7.1% with consistent performance across 13 markets
Hilton shows strong momentum with 7.5% average brand interest growth across key state markets: Kansas (+30.0% growth, +3.0% brand interest), Washington (+22.2% growth, +2.0% brand interest), and Rhode Island (+20.0% growth, +2.0% brand interest)
Hilton captured additional brand interest in 37 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Marriott in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 38.0% | +8.6% | +0.0% |
| Chicago IL | 3,081,097 | 35.0% | +6.1% | +2.9% |
| Atlanta GA | 2,277,873 | 34.0% | +3.0% | -2.9% |
| Houston TX | 2,266,381 | 34.0% | +3.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 34.0% | +3.0% | -2.9% |
| Phoenix AZ | 1,818,040 | 31.0% | +6.9% | -3.1% |
| Seattle-Tacoma WA | 1,798,974 | 28.0% | +3.7% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 35.0% | +6.1% | +2.9% |
High Growth Priority
Large markets showing strong consistent growth
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 38.0% | +11.8% | +5.6% |
| Boston MA-Manchester NH | 2,206,762 | 37.0% | +12.1% | -2.6% |
| Minneapolis-St. Paul MN | 1,563,558 | 30.0% | +11.1% | +0.0% |
| Denver CO | 1,523,659 | 34.0% | +9.7% | +6.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 32.0% | +14.3% | +6.7% |
| Hartford & New Haven CT | 862,036 | 36.0% | +12.5% | -2.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 28.0% | +21.7% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 28.0% | +16.7% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +0.0% | +3.1% |
| Detroit MI | 1,646,663 | 34.0% | +0.0% | -2.9% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 38.0% | +2.7% | +2.7% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 35.0% | +0.0% | -2.8% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 30.0% | +0.0% | +0.0% |
| San Diego CA | 940,959 | 34.0% | +0.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 40.0% | +2.6% | +2.6% |
| Jacksonville FL | 671,993 | 32.0% | +3.2% | -3.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
63
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 31.0% | -6.1% | -8.8% |
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | -2.5% | -4.9% |
| Charlotte NC | 1,124,890 | 30.0% | +0.0% | -6.3% |
| St. Louis MO | 1,066,886 | 30.0% | -3.2% | -9.1% |
| Indianapolis IN | 1,026,188 | 31.0% | +0.0% | -6.1% |
| Baltimore MD | 977,058 | 36.0% | +2.9% | -5.3% |
| Kansas City MO | 866,618 | 31.0% | +0.0% | -3.1% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 31.0% | +0.0% | -11.4% |
Brand Insights
Brand Insights for Marriott in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Marriott shows strong performance with 5.2% average growth across 207 markets (26.4% avg brand interest), with positive growth in 135 of 207 markets
Top performing markets for Marriott demonstrate exceptional results in Ottumwa IA-Kirksville MO (+46.7% growth, 22.0% brand interest, +7.0% change), Victoria TX (+39.1% growth, 32.0% brand interest, +9.0% change), and Medford-Klamath Falls OR (+31.2% growth, 21.0% brand interest, +5.0% change)
Marriott has 25 markets with high growth (>15%), 71 markets with moderate growth (5-15%), 79 stable markets (0-5%), and 32 declining markets
Notable high-growth markets for Marriott include Albany-Schenectady-Troy NY (+24.0% growth, 31.0% brand interest), Amarillo TX (+22.2% growth, 22.0% brand interest), and Anchorage AK (+15.8% growth, 22.0% brand interest)
Marriott demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+24.0% growth, +6.0% gain, 31.0% current brand interest), Amarillo TX (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Bend OR (+23.8% growth, +5.0% gain, 26.0% current brand interest)
Marriott successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +24.0% growth), Amarillo TX (maintained 22.0% brand interest, +22.2% growth), and Anchorage AK (maintained 22.0% brand interest, +15.8% growth)
In large markets, Marriott shows modest growth with moderate brand interest: Atlanta GA (+3.0% growth, 34.0% brand interest) and Baltimore MD (+2.9% growth, 36.0% brand interest)
In medium markets, Marriott shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+24.0% growth, 31.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (+21.7% growth, 28.0% brand interest)
In small markets, Marriott shows strong growth with notable brand interest: Amarillo TX (+22.2% growth, 22.0% brand interest) and Anchorage AK (+15.8% growth, 22.0% brand interest)
Marriott maintains consistent performance with steady growth and stable brand interest across 31% of markets, exemplified by Austin TX (+6.5% growth, +2.0% brand interest), Beaumont-Port Arthur TX (+9.5% growth, +2.0% brand interest), and Charleston-Huntington WV (+8.0% growth, +2.0% brand interest)
Marriott maintains dominant market position with >35% brand interest in key markets: Baltimore MD (36.0% brand interest, +2.9% growth), Ft. Myers-Naples FL (36.0% brand interest, +0.0% growth), and Honolulu HI (42.0% brand interest, +0.0% growth)
Marriott achieves significant brand interest gains in Albany-Schenectady-Troy NY (+6.0% brand interest growth, now at 31.0%), Amarillo TX (+4.0% brand interest growth, now at 22.0%), and Anchorage AK (+3.0% brand interest growth, now at 22.0%)
Marriott shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+24.0% growth, 31.0% brand interest) and Amarillo TX (+22.2% growth, 22.0% brand interest)
Marriott demonstrates emerging brand interest strength in Duluth MN-Superior WI (+18.8% growth, 19.0% brand interest) and Great Falls MT (+28.6% growth, 18.0% brand interest)
Marriott maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-4.3% growth, 22.0% brand interest) and Augusta GA (-3.5% growth, 28.0% brand interest)
Marriott faces growth challenges in historically strong markets: Augusta GA (-3.5% growth, 28.0% brand interest) and Baton Rouge LA (-10.0% growth, 27.0% brand interest)
Competitive Insights
Competitive Insights showcase how Marriott performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Hilton demonstrates category leadership at dma level with 11.0% average brand interest growth, showing exceptional performance in Albany GA (+15.4%, 15.0% brand interest), Albany-Schenectady-Troy NY (+27.3%, 14.0% brand interest), and Alpena MI (+100.0%, 3.0% brand interest)
In high-growth dma markets, Hilton maintains an average brand interest of 13.7% with consistent performance across 49 markets
Marriott shows strong momentum with 5.2% average brand interest growth across key dma markets: Ottumwa IA-Kirksville MO (+46.7% growth, +7.0% brand interest), Victoria TX (+39.1% growth, +9.0% brand interest), and Greenwood-Greenville MS (+35.7% growth, +5.0% brand interest)
Marriott captured additional brand interest in 95 dma markets, averaging +2.9% brand interest growth in key growth dma
Hilton shows strong momentum with 11.0% average brand interest growth across key dma markets: North Platte NE (+750.0% growth, +15.0% brand interest), Alpena MI (+100.0% growth, +3.0% brand interest), and Parkersburg WV (+75.0% growth, +6.0% brand interest)
Hilton captured additional brand interest in 129 dma markets, averaging +1.7% brand interest growth in key growth dma
Hyatt shows strong momentum with 9.1% average brand interest growth across key dma markets: Biloxi-Gulfport MS (+100.0% growth, +3.0% brand interest), Hattiesburg-Laurel MS (+100.0% growth, +3.0% brand interest), and Jonesboro AR (+100.0% growth, +4.0% brand interest)
Hyatt captured additional brand interest in 88 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hilton outperforms Hyatt with 6.9 percentage point brand interest advantage across 206 shared markets: Billings, MT (gap: 3.0% brand interest, 25.8% growth), Biloxi-Gulfport MS (gap: 7.0% brand interest, 113.3% growth), and Binghamton NY (gap: 6.0% brand interest, 75.0% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-4.9% vs +5.2% overall): Alpena MI (Airbnb leads: 94.0% share, +10.6% growth vs Marriott: 3.0%, -80.0%)
In select markets, Marriott outperforms Hilton despite weaker overall growth (+5.2% vs +11.0% overall): Billings, MT (Marriott leads: 21.0% share, +10.5% growth vs Hilton: 10.0%, -9.1%), Biloxi-Gulfport MS (Marriott leads: 22.0% share, +4.8% growth vs Hilton: 13.0%, -13.3%), and Binghamton NY (Marriott leads: 26.0% share, +18.2% growth vs Hilton: 11.0%, -8.3%)
In select markets, Hyatt outperforms Hilton despite weaker overall growth (+9.1% vs +11.0% overall): Billings, MT (Hyatt: +16.7% growth vs Hilton: -9.1% growth), Biloxi-Gulfport MS (Hyatt: +100.0% growth vs Hilton: -13.3% growth), and Binghamton NY (Hyatt: +66.7% growth vs Hilton: -8.3% growth)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+5.2% vs +9.1% overall): Alexandria LA (Marriott leads: 22.0% share, +4.8% growth vs Hyatt: 0.0%, -100.0%) and Bend OR (Marriott leads: 26.0% share, +23.8% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-4.9% vs +9.1% overall): Alexandria LA (Airbnb leads: 66.0% share, +6.5% growth vs Hyatt: 0.0%, -100.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 31.0% brand interest, +24.0% growth), Amarillo TX (maintained 22.0% brand interest, +22.2% growth), and Anchorage AK (maintained 22.0% brand interest, +15.8% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 58.0% brand interest, +1.8% growth), Baton Rouge LA (maintained 51.0% brand interest, +2.0% growth), and Casper-Riverton WY (maintained 63.0% brand interest, +3.3% growth)