Category | Description | Markets |
---|---|---|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
8 States
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
1 State
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
5 States
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
140 DMAs
36 States
|
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Chicago IL | 3,081,097 | 33.0% | -2.9% | +6.5% |
Philadelphia PA | 2,642,616 | 34.0% | -5.6% | +6.3% |
Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 34.0% | +0.0% | +6.3% |
Minneapolis-St. Paul MN | 1,563,558 | 29.0% | -3.3% | +7.4% |
Raleigh-Durham (Fayetteville) NC | 1,096,084 | 31.0% | +3.3% | +6.9% |
Pittsburgh PA | 998,699 | 34.0% | +0.0% | +6.3% |
Nashville TN | 993,259 | 31.0% | +3.3% | +3.3% |
Cincinnati OH | 810,849 | 31.0% | -3.1% | +6.9% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Springfield-Holyoke MA | 224,757 | 31.0% | +6.9% | +10.7% |
Billings, MT | 100,428 | 20.0% | +25.0% | +11.1% |
Elmira NY | 80,555 | 21.0% | +10.5% | +5.0% |
Watertown NY | 79,271 | 24.0% | +14.3% | +14.3% |
Great Falls MT | 55,922 | 20.0% | +11.1% | +11.1% |
San Angelo TX | 49,037 | 25.0% | +8.7% | +13.6% |
Zanesville OH | 28,849 | 24.0% | +9.1% | +20.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
Dallas-Ft. Worth TX | 2,585,309 | 32.0% | +0.0% | +0.0% |
Cleveland-Akron (Canton) OH | 1,319,557 | 30.0% | +0.0% | +3.5% |
West Palm Beach-Ft. Pierce FL | 754,979 | 39.0% | +0.0% | +0.0% |
Albuquerque-Santa Fe NM | 612,638 | 22.0% | +0.0% | +0.0% |
Lincoln & Hastings-Kearney NE | 247,903 | 25.0% | +0.0% | +0.0% |
Peoria-Bloomington IL | 210,894 | 27.0% | +0.0% | +3.9% |
Rockford IL | 154,224 | 20.0% | +0.0% | +0.0% |
Rochester MN-Mason City IA-Austin MN | 129,362 | 27.0% | +0.0% | +0.0% |
Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
---|---|---|---|---|
New York NY | 6,567,593 | 37.0% | -2.6% | -7.5% |
Los Angeles CA | 4,962,377 | 29.0% | -14.7% | -9.4% |
Atlanta GA | 2,277,873 | 32.0% | -8.6% | -3.0% |
Houston TX | 2,266,381 | 32.0% | -5.9% | +0.0% |
Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | -4.9% | -4.9% |
Boston MA-Manchester NH | 2,206,762 | 37.0% | -2.6% | +2.8% |
San Francisco-Oakland-San Jose CA | 2,204,229 | 33.0% | -5.7% | -2.9% |
Phoenix AZ | 1,818,040 | 30.0% | -6.3% | -3.2% |