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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Marriott, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
51 DMAs
8 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
7 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
13 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
140 DMAs
36 States
|
Brand Insights
Brand Insights reveal Marriott’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Marriott shows challenging performance with -6.1% average growth across 51 markets (28.1% avg brand interest), with positive growth in 5 of 51 markets
Marriott has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 10 stable markets (0-5%), and 40 declining markets
Marriott successfully defends strong market positions while maintaining brand interest growth in California (maintained 33.0% brand interest, +0.0% growth), Colorado (maintained 32.0% brand interest, +3.2% growth), and Florida (maintained 35.0% brand interest, +2.9% growth)
Marriott maintains stable brand interest performance in mature markets: Hawaii (-2.3% growth, 42.0% brand interest) and Iowa (-4.0% growth, 24.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Airbnb demonstrates category leadership at state level with 7.1% average brand interest growth, showing exceptional performance in Hawaii (+17.9%, 33.0% brand interest) and Tennessee (+17.0%, 55.0% brand interest)
In high-growth state markets, Airbnb maintains an average brand interest of 44.0% with consistent performance across 2 markets
Airbnb shows strong momentum with 7.1% average brand interest growth across key state markets: Hawaii (+17.9% growth, +5.0% brand interest), Tennessee (+17.0% growth, +8.0% brand interest), and Ohio (+14.9% growth, +7.0% brand interest)
Airbnb captured additional brand interest in 32 state markets, averaging +4.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Marriott in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
51
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 33.0% | -2.9% | +6.5% |
| Philadelphia PA | 2,642,616 | 34.0% | -5.6% | +6.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 34.0% | +0.0% | +6.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 29.0% | -3.3% | +7.4% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 31.0% | +3.3% | +6.9% |
| Pittsburgh PA | 998,699 | 34.0% | +0.0% | +6.3% |
| Nashville TN | 993,259 | 31.0% | +3.3% | +3.3% |
| Cincinnati OH | 810,849 | 31.0% | -3.1% | +6.9% |
High Growth Priority
Large markets showing strong consistent growth
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Springfield-Holyoke MA | 224,757 | 31.0% | +6.9% | +10.7% |
| Billings, MT | 100,428 | 20.0% | +25.0% | +11.1% |
| Elmira NY | 80,555 | 21.0% | +10.5% | +5.0% |
| Watertown NY | 79,271 | 24.0% | +14.3% | +14.3% |
| Great Falls MT | 55,922 | 20.0% | +11.1% | +11.1% |
| San Angelo TX | 49,037 | 25.0% | +8.7% | +13.6% |
| Zanesville OH | 28,849 | 24.0% | +9.1% | +20.0% |
Maintain & Optimize
Stable markets with consistent performance
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 32.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 30.0% | +0.0% | +3.5% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 39.0% | +0.0% | +0.0% |
| Albuquerque-Santa Fe NM | 612,638 | 22.0% | +0.0% | +0.0% |
| Lincoln & Hastings-Kearney NE | 247,903 | 25.0% | +0.0% | +0.0% |
| Peoria-Bloomington IL | 210,894 | 27.0% | +0.0% | +3.9% |
| Rockford IL | 154,224 | 20.0% | +0.0% | +0.0% |
| Rochester MN-Mason City IA-Austin MN | 129,362 | 27.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
140
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 37.0% | -2.6% | -7.5% |
| Los Angeles CA | 4,962,377 | 29.0% | -14.7% | -9.4% |
| Atlanta GA | 2,277,873 | 32.0% | -8.6% | -3.0% |
| Houston TX | 2,266,381 | 32.0% | -5.9% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 39.0% | -4.9% | -4.9% |
| Boston MA-Manchester NH | 2,206,762 | 37.0% | -2.6% | +2.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 33.0% | -5.7% | -2.9% |
| Phoenix AZ | 1,818,040 | 30.0% | -6.3% | -3.2% |
Brand Insights
Brand Insights for Marriott in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Marriott shows challenging performance with -7.6% average growth across 207 markets (24.6% avg brand interest), with positive growth in 24 of 207 markets
Top performing markets for Marriott demonstrate exceptional results in Billings, MT (+25.0% growth, 20.0% brand interest, +4.0% change), Watertown NY (+14.3% growth, 24.0% brand interest, +3.0% change), and Great Falls MT (+11.1% growth, 20.0% brand interest, +2.0% change)
Marriott has 1 market with high growth (>15%), 12 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 165 declining markets
Notable high-growth markets for Marriott include Billings, MT (+25.0% growth, 20.0% brand interest)
Marriott successfully defends strong market positions while maintaining brand interest growth in Albuquerque-Santa Fe NM (maintained 22.0% brand interest, +0.0% growth), Boise ID (maintained 24.0% brand interest, +4.3% growth), and Butte-Bozeman MT (maintained 26.0% brand interest, +4.0% growth)
Marriott maintains stable brand interest performance in mature markets: Bakersfield CA (-3.5% growth, 28.0% brand interest) and Boston MA-Manchester NH (-2.6% growth, 37.0% brand interest)
Marriott faces growth challenges in historically strong markets: Albany-Schenectady-Troy NY (-10.3% growth, 26.0% brand interest) and Atlanta GA (-8.6% growth, 32.0% brand interest)
Marriott performance in major markets: Atlanta GA (-8.6% growth, 32.0% brand interest, 2.7M TVHH), Baltimore MD (-5.3% growth, 36.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-2.6% growth, 37.0% brand interest, 2.6M TVHH)
Marriott shows positive brand interest growth in markets representing 5.4% of total TVHH coverage
Marriott maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (20.0% brand interest, -6.0% change), Albany GA (23.0% brand interest, -3.0% change), and Albany-Schenectady-Troy NY (26.0% brand interest, -3.0% change)
Marriott achieves significant brand interest gains in Billings, MT (+4.0% brand interest), Boise ID (+1.0% brand interest), and Butte-Bozeman MT (+1.0% brand interest)
Marriott maintains dominant market position with >35% brand interest in key markets: Albany-Schenectady-Troy NY (26.0% brand interest, -10.3% change) and Atlanta GA (32.0% brand interest, -8.6% change)
Marriott shows stable performance with 0.7% average growth across 203 markets (24.7% avg brand interest), with positive growth in 79 of 203 markets
Top performing markets for Marriott demonstrate exceptional results in Mankato MN (+46.7% growth, 22.0% brand interest, +7.0% change), North Platte NE (+44.4% growth, 26.0% brand interest, +8.0% change), and Cheyenne WY-Scottsbluff NE (+33.3% growth, 24.0% brand interest, +6.0% change)
Marriott has 15 markets with high growth (>15%), 35 markets with moderate growth (5-15%), 77 stable markets (0-5%), and 76 declining markets
Notable high-growth markets for Marriott include Albany GA (+15.0% growth, 23.0% brand interest), Alexandria LA (+15.0% growth, 23.0% brand interest), and Butte-Bozeman MT (+23.8% growth, 26.0% brand interest)
Competitive Insights
Competitive Insights showcase how Marriott performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Airbnb demonstrates category leadership at dma level with 8.4% average brand interest growth, showing exceptional performance in Alpena MI (+33.3%, 100.0% brand interest), Charlottesville VA (+20.4%, 53.0% brand interest), and Cheyenne WY-Scottsbluff NE (+21.1%, 63.0% brand interest)
In high-growth dma markets, Airbnb maintains an average brand interest of 61.9% with consistent performance across 19 markets
Airbnb shows strong momentum with 8.4% average brand interest growth across key dma markets: Glendive MT (+100.0% growth, +100.0% brand interest), North Platte NE (+42.3% growth, +22.0% brand interest), and Alpena MI (+33.3% growth, +25.0% brand interest)
Airbnb captured additional brand interest in 144 dma markets, averaging +6.3% brand interest growth in key growth dma
In direct competition, Airbnb outperforms Hyatt with 52.4 percentage point brand interest advantage across 207 shared markets: Billings, MT (gap: 61.0% brand interest, 26.5% growth), Bluefield-Beckley-Oak Hill WV (gap: 59.0% brand interest, 101.6% growth), and Butte-Bozeman MT (gap: 59.0% brand interest, 53.1% growth)
In select markets, Hilton outperforms Marriott despite weaker overall growth (-12.1% vs -7.6% overall): Bluefield-Beckley-Oak Hill WV (Hilton: +7.1% growth vs Marriott: -18.2% growth), Charleston-Huntington WV (Hilton: +18.2% growth vs Marriott: -16.1% growth), and Charlotte NC (Hilton: +6.2% growth vs Marriott: -9.4% growth)
In select markets, Hyatt outperforms Hilton despite weaker overall growth (+1.6% vs -12.1% overall): Alexandria LA (Hyatt: +100.0% growth vs Hilton: -53.3% growth), Baton Rouge LA (Hyatt: +20.0% growth vs Hilton: -12.5% growth), and Billings, MT (Hyatt: +25.0% growth vs Hilton: -30.8% growth)
In select markets, Marriott outperforms Airbnb despite weaker overall growth (-7.6% vs +8.4% overall): Billings, MT (Marriott: +25.0% growth vs Airbnb: -1.5% growth), Butte-Bozeman MT (Marriott: +4.0% growth vs Airbnb: -3.1% growth), and Eureka CA (Marriott: +7.1% growth vs Airbnb: -2.7% growth)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Boise ID (maintained 24.0% brand interest, +4.3% growth), Butte-Bozeman MT (maintained 26.0% brand interest, +4.0% growth), and Fairbanks AK (maintained 22.0% brand interest, +4.8% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in Alpena MI (maintained 100.0% brand interest, +33.3% growth), Charlottesville VA (maintained 53.0% brand interest, +20.4% growth), and Cheyenne WY-Scottsbluff NE (maintained 63.0% brand interest, +21.1% growth)
Marriott maintains strong brand interest position in key markets: Nashville TN (31.0% brand interest, +3.3% growth) and Raleigh-Durham (Fayetteville) NC (31.0% brand interest, +3.3% growth)
Airbnb maintains strong brand interest position in key markets: Salt Lake City UT (53.0% brand interest, +15.2% growth), San Antonio TX (53.0% brand interest, +26.2% growth), and Boston MA-Manchester NH (47.0% brand interest, +4.4% growth)
Marriott dominates head-to-head competition against Hilton in 168 of 172 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (23.0% vs 12.0% brand interest), Albany-Schenectady-Troy NY (26.0% vs 13.0% brand interest), and Alexandria LA (23.0% vs 7.0% brand interest)
Marriott dominates head-to-head competition against Hyatt in 180 of 187 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (20.0% vs 4.0% brand interest), Albany GA (23.0% vs 2.0% brand interest), and Albany-Schenectady-Troy NY (26.0% vs 5.0% brand interest)
Airbnb dominates head-to-head competition against Marriott in 204 of 204 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (63.0% vs 20.0% brand interest), Albany GA (63.0% vs 23.0% brand interest), and Albany-Schenectady-Troy NY (56.0% vs 26.0% brand interest)
Hilton dominates head-to-head competition against Hyatt in 54 of 68 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (13.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (13.0% vs 5.0% brand interest), and Alexandria LA (7.0% vs 5.0% brand interest)