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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Marriott, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
45 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
49 DMAs
11 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
24 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
93 DMAs
23 States
|
Brand Insights
Brand Insights reveal Marriott’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Marriott shows stable performance with 1.9% average growth across 51 markets (28.4% avg brand interest), with positive growth in 22 of 51 markets
Top performing markets for Marriott demonstrate exceptional results in South Carolina (+20.7% growth, 35.0% brand interest, +6.0% change), Mississippi (+16.7% growth, 21.0% brand interest, +3.0% change), and Tennessee (+12.0% growth, 28.0% brand interest, +3.0% change)
Marriott has 2 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Marriott include Mississippi (+16.7% growth, 21.0% brand interest) and South Carolina (+20.7% growth, 35.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Hospitality industry.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Marriott, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Hyatt demonstrates category leadership at state level with 15.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+16.7%, 7.0% brand interest), and Arizona (+33.3%, 8.0% brand interest)
In high-growth state markets, Hyatt maintains an average brand interest of 6.7% with consistent performance across 24 markets
Hyatt shows strong momentum with 15.3% average brand interest growth across key state markets: Wyoming (+100.0% growth, +3.0% brand interest), Alabama (+50.0% growth, +2.0% brand interest), and North Dakota (+50.0% growth, +2.0% brand interest)
Hyatt captured additional brand interest in 31 state markets, averaging +1.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Marriott in the Hospitality category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 33.0% | +3.1% | +0.0% |
| Chicago IL | 3,081,097 | 33.0% | +6.5% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 33.0% | +3.1% | +0.0% |
| Atlanta GA | 2,277,873 | 33.0% | +3.1% | +0.0% |
| St. Louis MO | 1,066,886 | 31.0% | -6.1% | +6.9% |
| Kansas City MO | 866,618 | 31.0% | +3.3% | +3.3% |
| Milwaukee WI | 765,170 | 25.0% | +4.2% | +4.2% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 39.0% | +5.4% | +2.6% |
High Growth Priority
Large markets showing strong consistent growth
49
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 34.0% | +6.3% | +6.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 33.0% | +13.8% | -2.9% |
| Detroit MI | 1,646,663 | 34.0% | +6.3% | +6.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 30.0% | +7.1% | +3.5% |
| San Antonio TX | 900,609 | 34.0% | +17.2% | +6.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 38.0% | +72.7% | +65.2% |
| Las Vegas NV | 739,704 | 33.0% | +6.5% | +6.5% |
| Oklahoma City OK | 631,839 | 23.0% | +9.5% | +4.6% |
Maintain & Optimize
Stable markets with consistent performance
24
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 40.0% | +2.6% | -4.8% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 37.0% | +2.8% | +2.8% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 35.0% | +2.9% | -2.8% |
| Pittsburgh PA | 998,699 | 32.0% | +3.2% | -3.0% |
| Nashville TN | 993,259 | 30.0% | +0.0% | +3.5% |
| Salt Lake City UT | 975,902 | 32.0% | +3.2% | -3.0% |
| San Diego CA | 940,959 | 34.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 31.0% | +3.3% | -3.1% |
Turnaround Priority
Markets requiring immediate attention / improvement
93
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 35.0% | -2.8% | -7.9% |
| Houston TX | 2,266,381 | 33.0% | +3.1% | -5.7% |
| Boston MA-Manchester NH | 2,206,762 | 33.0% | -2.9% | -2.9% |
| Phoenix AZ | 1,818,040 | 29.0% | -6.5% | -6.5% |
| Seattle-Tacoma WA | 1,798,974 | 27.0% | -3.6% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 33.0% | -5.7% | -2.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 27.0% | -3.6% | +0.0% |
| Denver CO | 1,523,659 | 31.0% | -3.1% | -3.1% |
Brand Insights
Brand Insights for Marriott in the Hospitality category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Marriott shows stable performance with 2.9% average growth across 210 markets (25.2% avg brand interest), with positive growth in 111 of 210 markets
Top performing markets for Marriott demonstrate exceptional results in Greenville-Spartanburg SC-Asheville NC-Anderson SC (+72.7% growth, 38.0% brand interest, +16.0% change), Twin Falls ID (+50.0% growth, 21.0% brand interest, +7.0% change), and St. Joseph MO (+37.5% growth, 22.0% brand interest, +6.0% change)
Marriott has 15 markets with high growth (>15%), 53 markets with moderate growth (5-15%), 80 stable markets (0-5%), and 62 declining markets
Notable high-growth markets for Marriott include Albany GA (+15.0% growth, 23.0% brand interest), Charlottesville VA (+20.0% growth, 30.0% brand interest), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (+72.7% growth, 38.0% brand interest)
Marriott demonstrates strong market momentum with combined growth and brand interest gains in key markets: Charlottesville VA (+20.0% growth, +5.0% gain, 30.0% current brand interest), Greenville-Spartanburg SC-Asheville NC-Anderson SC (+72.7% growth, +16.0% gain, 38.0% current brand interest), and Jackson TN (+26.3% growth, +5.0% gain, 24.0% current brand interest)
Marriott successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Charlottesville VA (maintained 30.0% brand interest, +20.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (maintained 38.0% brand interest, +72.7% growth)
In large markets, Marriott shows modest growth with moderate brand interest: San Antonio TX (+17.2% growth, 34.0% brand interest) and Atlanta GA (+3.1% growth, 33.0% brand interest)
In medium markets, Marriott shows strong growth with notable brand interest: Greenville-Spartanburg SC-Asheville NC-Anderson SC (+72.7% growth, 38.0% brand interest) and Lexington KY (+18.5% growth, 32.0% brand interest)
In small markets, Marriott shows modest growth with notable brand interest: Albany GA (+15.0% growth, 23.0% brand interest) and Charlottesville VA (+20.0% growth, 30.0% brand interest)
Marriott maintains consistent performance with steady growth and stable brand interest across 26% of markets, exemplified by Albany GA (+15.0% growth, +3.0% brand interest), Panama City FL (+15.0% growth, +3.0% brand interest), and Rockford IL (+15.0% growth, +3.0% brand interest)
Marriott maintains dominant market position with >35% brand interest in key markets: Greenville-Spartanburg SC-Asheville NC-Anderson SC (38.0% brand interest, +72.7% growth), Orlando-Daytona Beach-Melbourne FL (37.0% brand interest, +2.8% growth), and Palm Springs CA (46.0% brand interest, +0.0% growth)
Marriott achieves significant brand interest gains in Albany GA (+3.0% brand interest growth, now at 23.0%), Charlottesville VA (+5.0% brand interest growth, now at 30.0%), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (+16.0% brand interest growth, now at 38.0%)
Marriott shows accelerating brand interest growth in Charlottesville VA (+20.0% growth, 30.0% brand interest) and Greenville-Spartanburg SC-Asheville NC-Anderson SC (+72.7% growth, 38.0% brand interest)
Marriott demonstrates emerging brand interest strength in Presque Isle ME (+28.6% growth, 18.0% brand interest) and Quincy IL-Hannibal MO-Keokuk IA (+26.7% growth, 19.0% brand interest)
Marriott maintains stable brand interest performance in mature markets: Albany-Schenectady-Troy NY (-3.9% growth, 25.0% brand interest) and Bakersfield CA (-3.7% growth, 26.0% brand interest)
Marriott faces growth challenges in historically strong markets: Bakersfield CA (-3.7% growth, 26.0% brand interest) and Baltimore MD (-2.8% growth, 35.0% brand interest)
Competitive Insights
Competitive Insights showcase how Marriott performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Marriott can focus its competitive strategy.
Hyatt demonstrates category leadership at dma level with 11.8% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+20.0%, 6.0% brand interest), Albuquerque-Santa Fe NM (+16.7%, 7.0% brand interest), and Alexandria LA (+66.7%, 5.0% brand interest)
In high-growth dma markets, Hyatt maintains an average brand interest of 6.5% with consistent performance across 90 markets
Hyatt shows strong momentum with 11.8% average brand interest growth across key dma markets: Bluefield-Beckley-Oak Hill WV (+100.0% growth, +3.0% brand interest), Casper-Riverton WY (+100.0% growth, +7.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +7.0% brand interest)
Hyatt captured additional brand interest in 107 dma markets, averaging +1.6% brand interest growth in key growth dma
In direct competition, Hyatt outperforms Marriott with 19.3 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 13.0% brand interest, 11.4% growth), Biloxi-Gulfport MS (gap: 18.0% brand interest, 50.0% growth), and Binghamton NY (gap: 19.0% brand interest, 35.0% growth)
In select markets, Hilton outperforms Marriott despite weaker overall growth (+0.8% vs +2.9% overall): Amarillo TX (Hilton: +7.7% growth vs Marriott: -5.3% growth), Anchorage AK (Hilton: +14.3% growth vs Marriott: -13.6% growth), and Bakersfield CA (Hilton: +10.0% growth vs Marriott: -3.7% growth)
In select markets, Airbnb outperforms Marriott despite weaker overall growth (-2.1% vs +2.9% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Marriott: 25.0%, -3.9%) and Alpena MI (Airbnb leads: 85.0% share, +11.8% growth vs Marriott: 15.0%, -37.5%)
In select markets, Airbnb outperforms Hilton despite weaker overall growth (-2.1% vs +0.8% overall): Albany-Schenectady-Troy NY (Airbnb leads: 58.0% share, +5.5% growth vs Hilton: 11.0%, -21.4%)
In select markets, Marriott outperforms Hyatt despite weaker overall growth (+2.9% vs +11.8% overall): Binghamton NY (Marriott leads: 22.0% share, +10.0% growth vs Hyatt: 3.0%, -25.0%)
In select markets, Hilton outperforms Hyatt despite weaker overall growth (+0.8% vs +11.8% overall): Amarillo TX (Hilton leads: 14.0% share, +7.7% growth vs Hyatt: 5.0%, -16.7%)
In select markets, Airbnb outperforms Hyatt despite weaker overall growth (-2.1% vs +11.8% overall): Biloxi-Gulfport MS (Airbnb leads: 61.0% share, +5.2% growth vs Hyatt: 3.0%, -50.0%)
Marriott successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 23.0% brand interest, +15.0% growth), Charlottesville VA (maintained 30.0% brand interest, +20.0% growth), and Greenville-Spartanburg SC-Asheville NC-Anderson SC (maintained 38.0% brand interest, +72.7% growth)
Airbnb successfully defends market leadership positions while maintaining brand interest growth in North Platte NE (maintained 79.0% brand interest, +21.5% growth), Amarillo TX (maintained 63.0% brand interest, +1.6% growth), and Anchorage AK (maintained 66.0% brand interest, +1.5% growth)
Marriott maintains strong brand interest position in key markets: Greenville-Spartanburg SC-Asheville NC-Anderson SC (38.0% brand interest, +72.7% growth), San Antonio TX (34.0% brand interest, +17.2% growth), and Atlanta GA (33.0% brand interest, +3.1% growth)
Airbnb maintains strong brand interest position in key markets: Boston MA-Manchester NH (51.0% brand interest, +2.0% growth), Cleveland-Akron (Canton) OH (54.0% brand interest, +1.9% growth), and Grand Rapids-Kalamazoo-Battle Creek MI (59.0% brand interest, +1.7% growth)
Marriott dominates head-to-head competition against Hilton in 164 of 167 shared DMA markets, with superior brand interest in key battlegrounds: Albany-Schenectady-Troy NY (25.0% vs 11.0% brand interest), Alpena MI (15.0% vs 0.0% brand interest), and Bakersfield CA (26.0% vs 11.0% brand interest)