Mountain Valley Spring Water
Company
Mountain Valley Spring Water
Industry
Bottled Water
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Investment Recommendations
Targeted investment recommendations for Mountain Valley Spring Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
6 DMAs
11 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
26 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
118 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
59 DMAs
24 States
|
Brand Insights
Brand Insights reveal Mountain Valley Spring Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mountain Valley Spring Water shows challenging performance with -2.6% average growth across 51 markets (15.5% avg brand interest), with positive growth in 9 of 51 markets
Top performing markets for Mountain Valley Spring Water demonstrate exceptional results in District of Columbia (+825.0% growth, 37.0% brand interest, +33.0% change), Colorado (+40.0% growth, 21.0% brand interest, +6.0% change), and Nevada (+15.0% growth, 23.0% brand interest, +3.0% change)
Mountain Valley Spring Water has 3 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 29 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Colorado (+40.0% growth, 21.0% brand interest), District of Columbia (+825.0% growth, 37.0% brand interest), and Nevada (+15.0% growth, 23.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 39.4% average brand interest growth, showing exceptional performance in Alabama (+33.3%, 40.0% brand interest), Arizona (+42.9%, 30.0% brand interest), and Arkansas (+63.6%, 18.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.7% with consistent performance across 31 markets
Aquafina shows strong momentum with 20.1% average brand interest growth across key state markets: Nebraska (+866.7% growth, +26.0% brand interest), Arkansas (+700.0% growth, +7.0% brand interest), and District of Columbia (+100.0% growth, +36.0% brand interest)
Aquafina captured additional brand interest in 18 state markets, averaging +6.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Mountain Valley Spring Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
6
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 20.0% | -13.0% | +5.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 26.0% | -7.1% | +23.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 23.0% | -20.7% | +15.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 35.0% | -2.8% | +45.8% |
| Pittsburgh PA | 998,699 | 28.0% | +3.7% | +47.4% |
| Nashville TN | 993,259 | 30.0% | +3.5% | +42.9% |
High Growth Priority
Large markets showing strong consistent growth
26
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 27.0% | +8.0% | +22.7% |
| Detroit MI | 1,646,663 | 24.0% | +33.3% | +50.0% |
| Denver CO | 1,523,659 | 29.0% | +70.6% | +52.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 23.0% | +27.8% | +35.3% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 22.0% | +37.5% | -15.4% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 25.0% | +38.9% | +13.6% |
| Portland OR | 1,086,232 | 21.0% | +16.7% | +10.5% |
| St. Louis MO | 1,066,886 | 33.0% | +37.5% | +43.5% |
Maintain & Optimize
Stable markets with consistent performance
118
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 19.0% | +0.0% | +0.0% |
| Lexington KY | 434,265 | 0.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 0.0% | +0.0% | +0.0% |
| Honolulu HI | 411,655 | 0.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 95.0% | +0.0% | +0.0% |
| Omaha NE | 384,022 | 0.0% | +0.0% | +0.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 0.0% | +0.0% | +0.0% |
| Charleston-Huntington WV | 363,503 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 27.0% | -10.0% | -12.9% |
| Los Angeles CA | 4,962,377 | 30.0% | -21.1% | -9.1% |
| Chicago IL | 3,081,097 | 22.0% | -15.4% | -12.0% |
| Philadelphia PA | 2,642,616 | 25.0% | -16.7% | -10.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 26.0% | -16.1% | -16.1% |
| Houston TX | 2,266,381 | 27.0% | -18.2% | -3.6% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | -23.8% | -15.8% |
| Phoenix AZ | 1,818,040 | 26.0% | -16.1% | -13.3% |
Brand Insights
Brand Insights for Mountain Valley Spring Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mountain Valley Spring Water shows challenging performance with -8.3% average growth across 208 markets (9.1% avg brand interest), with positive growth in 30 of 208 markets
Top performing markets for Mountain Valley Spring Water demonstrate exceptional results in Tulsa OK (+800.0% growth, 27.0% brand interest, +24.0% change), Madison WI (+185.7% growth, 100.0% brand interest, +65.0% change), and Clarksburg-Weston WV (+100.0% growth, 100.0% brand interest, +100.0% change)
Mountain Valley Spring Water has 23 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 119 stable markets (0-5%), and 61 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Clarksburg-Weston WV (+100.0% growth, 100.0% brand interest), Cleveland-Akron (Canton) OH (+37.5% growth, 22.0% brand interest), and Columbus OH (+18.8% growth, 19.0% brand interest)
Mountain Valley Spring Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Clarksburg-Weston WV (+100.0% growth, +100.0% gain, 100.0% current brand interest), Cleveland-Akron (Canton) OH (+37.5% growth, +6.0% gain, 22.0% current brand interest), and Denver CO (+70.6% growth, +12.0% gain, 29.0% current brand interest)
Mountain Valley Spring Water successfully defends strong market positions while maintaining brand interest growth in Clarksburg-Weston WV (maintained 100.0% brand interest, +100.0% growth), Cleveland-Akron (Canton) OH (maintained 22.0% brand interest, +37.5% growth), and Denver CO (maintained 29.0% brand interest, +70.6% growth)
Mountain Valley Spring Water maintains dominant market position with >35% brand interest in key markets: Clarksburg-Weston WV (100.0% brand interest, +100.0% growth), Little Rock-Pine Bluff AR (97.0% brand interest, +31.1% growth), and Madison WI (100.0% brand interest, +185.7% growth)
Mountain Valley Spring Water achieves significant brand interest gains in Clarksburg-Weston WV (+100.0% brand interest growth, now at 100.0%), Cleveland-Akron (Canton) OH (+6.0% brand interest growth, now at 22.0%), and Columbus OH (+3.0% brand interest growth, now at 19.0%)
Mountain Valley Spring Water shows accelerating brand interest growth in Clarksburg-Weston WV (+100.0% growth, 100.0% brand interest) and Cleveland-Akron (Canton) OH (+37.5% growth, 22.0% brand interest)
Mountain Valley Spring Water demonstrates emerging brand interest strength in Columbus OH (+18.8% growth, 19.0% brand interest) and Harlingen-Weslaco-Brownsville-McAllen TX (+250.0% growth, 7.0% brand interest)
Mountain Valley Spring Water maintains stable brand interest performance in mature markets: Indianapolis IN (-4.8% growth, 20.0% brand interest) and Kansas City MO (-3.5% growth, 28.0% brand interest)
Mountain Valley Spring Water faces growth challenges in historically strong markets: Austin TX (-10.5% growth, 34.0% brand interest) and Dallas-Ft. Worth TX (-16.1% growth, 26.0% brand interest)
Mountain Valley Spring Water performance in major markets: Atlanta GA (-13.0% growth, 20.0% brand interest, 2.7M TVHH), Boston MA-Manchester NH (-23.8% growth, 16.0% brand interest, 2.6M TVHH), and Charlotte NC (-33.3% growth, 18.0% brand interest, 1.3M TVHH)
Mountain Valley Spring Water shows positive brand interest growth in markets representing 23.6% of total TVHH coverage
Mountain Valley Spring Water maintains strong brand interest positions (>30% share) in key markets: Atlanta GA (20.0% brand interest, -3.0% change), Austin TX (34.0% brand interest, -4.0% change), and Chicago IL (22.0% brand interest, -4.0% change)
Mountain Valley Spring Water achieves significant brand interest gains in Clarksburg-Weston WV (+100.0% brand interest), Cleveland-Akron (Canton) OH (+6.0% brand interest), and Columbus OH (+3.0% brand interest)
Competitive Insights
Competitive Insights showcase how Mountain Valley Spring Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 7.6% average brand interest growth, showing exceptional performance in Atlanta GA (+20.7%, 35.0% brand interest), Austin TX (+47.6%, 31.0% brand interest), and Baltimore MD (+44.4%, 26.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 49.7% with consistent performance across 54 markets
Dasani shows strong momentum with 7.6% average brand interest growth across key dma markets: Fresno-Visalia CA (+900.0% growth, +27.0% brand interest), Honolulu HI (+760.0% growth, +38.0% brand interest), and Ft. Myers-Naples FL (+450.0% growth, +9.0% brand interest)
Dasani captured additional brand interest in 58 dma markets, averaging +24.5% brand interest growth in key growth dma
In direct competition, Dasani outperforms Mountain Valley Spring Water with 27.1 percentage point brand interest advantage across 204 shared markets: Albany GA (gap: 0.0% brand interest, 100.0% growth), Albany-Schenectady-Troy NY (gap: 0.0% brand interest, 0.0% growth), and Amarillo TX (gap: 0.0% brand interest, 100.0% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (-16.3% vs -16.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Aquafina: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Aquafina: 1.0%, -80.0%), and Austin TX (Fiji Water leads: 35.0% share, +34.6% growth vs Aquafina: 0.0%, -100.0%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (-8.3% vs -16.3% overall): Cleveland-Akron (Canton) OH (Mountain Valley Spring Water leads: 22.0% share, +37.5% growth vs Aquafina: 11.0%, -26.7%) and Columbus OH (Mountain Valley Spring Water leads: 19.0% share, +18.8% growth vs Aquafina: 17.0%, -5.6%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Birmingham AL (Aquafina: +400.0% growth vs Dasani: -15.7% growth) and Memphis TN (Aquafina: +900.0% growth vs Dasani: -44.4% growth)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (-16.3% vs +7.6% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Dasani: 0.0%, -100.0%), Chattanooga TN (Fiji Water: +450.0% growth vs Dasani: -34.9% growth), and Columbus OH (Fiji Water leads: 43.0% share, +22.9% growth vs Dasani: 21.0%, -32.3%)
In select markets, Mountain Valley Spring Water outperforms Dasani despite weaker overall growth (-8.3% vs +7.6% overall): Columbus OH (Mountain Valley Spring Water: +18.8% growth vs Dasani: -32.3% growth), Ft. Smith-Fayetteville-Springdale-Rogers AR (Mountain Valley Spring Water leads: 100.0% share, +12.4% growth vs Dasani: 0.0%, -100.0%), and Harrisburg-Lancaster-Lebanon-York PA (Mountain Valley Spring Water leads: 34.0% share, +70.0% growth vs Dasani: 1.0%, -94.1%)
In select markets, Aquafina outperforms Fiji Water despite weaker overall growth (-16.3% vs -16.3% overall): Baltimore MD (Aquafina: +20.0% growth vs Fiji Water: -30.2% growth), Birmingham AL (Aquafina leads: 30.0% share, +400.0% growth vs Fiji Water: 2.0%, -95.1%), and Chicago IL (Aquafina: +5.9% growth vs Fiji Water: -10.5% growth)
In select markets, Mountain Valley Spring Water outperforms Fiji Water despite weaker overall growth (-8.3% vs -16.3% overall): Baltimore MD (Mountain Valley Spring Water: +8.3% growth vs Fiji Water: -30.2% growth), Cleveland-Akron (Canton) OH (Mountain Valley Spring Water: +37.5% growth vs Fiji Water: -9.8% growth), and Detroit MI (Mountain Valley Spring Water: +33.3% growth vs Fiji Water: -19.6% growth)
In select markets, Aquafina outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Beaumont-Port Arthur TX (Aquafina leads: 100.0% share, +100.0% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Charlotte NC (Aquafina leads: 22.0% share, +4.8% growth vs Mountain Valley Spring Water: 18.0%, -33.3%)
In select markets, Fiji Water outperforms Mountain Valley Spring Water despite weaker overall growth (-16.3% vs -8.3% overall): Albany-Schenectady-Troy NY (Fiji Water leads: 100.0% share, +222.6% growth vs Mountain Valley Spring Water: 0.0%, -100.0%) and Albuquerque-Santa Fe NM (Fiji Water leads: 51.0% share, +6.2% growth vs Mountain Valley Spring Water: 2.0%, -33.3%)
Aquafina successfully defends market leadership positions while maintaining brand interest growth in Beaumont-Port Arthur TX (maintained 100.0% brand interest, +100.0% growth), Birmingham AL (maintained 30.0% brand interest, +400.0% growth), and Eureka CA (maintained 100.0% brand interest, +100.0% growth)
Dasani successfully defends market leadership positions while maintaining brand interest growth in Atlanta GA (maintained 35.0% brand interest, +20.7% growth), Austin TX (maintained 31.0% brand interest, +47.6% growth), and Baltimore MD (maintained 26.0% brand interest, +44.4% growth)