Mountain Valley Spring Water
Company
Mountain Valley Spring Water
Industry
Bottled Water
Related Brands
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Investment Recommendations
Targeted investment recommendations for Mountain Valley Spring Water, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
14 DMAs
9 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
21 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
128 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
45 DMAs
24 States
|
Brand Insights
Brand Insights reveal Mountain Valley Spring Water’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mountain Valley Spring Water shows challenging performance with -8.8% average growth across 51 markets (19.1% avg brand interest), with positive growth in 18 of 51 markets
Top performing markets for Mountain Valley Spring Water demonstrate exceptional results in Nebraska (+95.5% growth, 43.0% brand interest, +21.0% change), Wisconsin (+31.2% growth, 21.0% brand interest, +5.0% change), and Connecticut (+25.0% growth, 25.0% brand interest, +5.0% change)
Mountain Valley Spring Water has 6 markets with high growth (>15%), 8 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 24 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Connecticut (+25.0% growth, 25.0% brand interest), Louisiana (+17.2% growth, 34.0% brand interest), and Maine (+100.0% growth, 8.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Bottled Water industry.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mountain Valley Spring Water, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Dasani demonstrates category leadership at state level with 34.2% average brand interest growth, showing exceptional performance in Alaska (+100.0%, 100.0% brand interest), Delaware (+100.0%, 3.0% brand interest), and District of Columbia (+39.3%, 39.0% brand interest)
In high-growth state markets, Dasani maintains an average brand interest of 30.4% with consistent performance across 16 markets
Dasani shows strong momentum with 34.2% average brand interest growth across key state markets: Hawaii (+700.0% growth, +7.0% brand interest), Idaho (+400.0% growth, +4.0% brand interest), and Alaska (+100.0% growth, +100.0% brand interest)
Dasani captured additional brand interest in 23 state markets, averaging +12.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Mountain Valley Spring Water in the Bottled Water category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
14
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 23.0% | -17.9% | +9.5% |
| Boston MA-Manchester NH | 2,206,762 | 21.0% | +5.0% | +16.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 28.0% | -3.5% | +16.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 29.0% | -6.5% | +20.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 22.0% | +4.8% | +10.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 18.0% | -10.0% | +12.5% |
| Charlotte NC | 1,124,890 | 27.0% | +3.9% | +17.4% |
| Portland OR | 1,086,232 | 18.0% | -10.0% | +50.0% |
High Growth Priority
Large markets showing strong consistent growth
21
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Houston TX | 2,266,381 | 33.0% | +10.0% | +13.8% |
| Phoenix AZ | 1,818,040 | 31.0% | +10.7% | +14.8% |
| Pittsburgh PA | 998,699 | 27.0% | +17.4% | +0.0% |
| Hartford & New Haven CT | 862,036 | 22.0% | +10.0% | +4.8% |
| Austin TX | 831,742 | 38.0% | +18.8% | +18.8% |
| Cincinnati OH | 810,849 | 36.0% | +38.5% | +24.1% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 38.0% | +11.8% | -7.3% |
| Jacksonville FL | 671,993 | 33.0% | +50.0% | +83.3% |
Maintain & Optimize
Stable markets with consistent performance
128
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 36.0% | +0.0% | -2.7% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 1.0% | +0.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 3.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 3.0% | +0.0% | +0.0% |
| Spokane WA | 409,624 | 3.0% | +0.0% | +0.0% |
| Des Moines-Ames IA | 401,464 | 4.0% | +0.0% | +0.0% |
| Green Bay-Appleton WI | 400,512 | 2.0% | +0.0% | +0.0% |
| Wichita-Hutchinson KS | 388,977 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 30.0% | -6.3% | -16.7% |
| Los Angeles CA | 4,962,377 | 38.0% | +0.0% | -5.0% |
| Chicago IL | 3,081,097 | 26.0% | -7.1% | -3.7% |
| Philadelphia PA | 2,642,616 | 30.0% | -3.2% | -3.2% |
| Dallas-Ft. Worth TX | 2,585,309 | 31.0% | -6.1% | -6.1% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +0.0% | -13.8% |
| Seattle-Tacoma WA | 1,798,974 | 19.0% | +5.6% | -9.5% |
| Detroit MI | 1,646,663 | 18.0% | -10.0% | -30.8% |
Brand Insights
Brand Insights for Mountain Valley Spring Water in the Bottled Water category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mountain Valley Spring Water shows strong performance with 12.4% average growth across 207 markets (11.2% avg brand interest), with positive growth in 43 of 207 markets
Top performing markets for Mountain Valley Spring Water demonstrate exceptional results in Albany-Schenectady-Troy NY (+575.0% growth, 27.0% brand interest, +23.0% change), Savannah GA (+566.7% growth, 20.0% brand interest, +17.0% change), and Charleston SC (+139.4% growth, 79.0% brand interest, +46.0% change)
Mountain Valley Spring Water has 33 markets with high growth (>15%), 7 markets with moderate growth (5-15%), 120 stable markets (0-5%), and 47 declining markets
Notable high-growth markets for Mountain Valley Spring Water include Albany-Schenectady-Troy NY (+575.0% growth, 27.0% brand interest), Albuquerque-Santa Fe NM (+200.0% growth, 3.0% brand interest), and Austin TX (+18.8% growth, 38.0% brand interest)
Mountain Valley Spring Water demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany-Schenectady-Troy NY (+575.0% growth, +23.0% gain, 27.0% current brand interest), Austin TX (+18.8% growth, +6.0% gain, 38.0% current brand interest), and Beaumont-Port Arthur TX (+100.0% growth, +100.0% gain, 100.0% current brand interest)
Mountain Valley Spring Water successfully defends strong market positions while maintaining brand interest growth in Albany-Schenectady-Troy NY (maintained 27.0% brand interest, +575.0% growth), Austin TX (maintained 38.0% brand interest, +18.8% growth), and Beaumont-Port Arthur TX (maintained 100.0% brand interest, +100.0% growth)
In medium markets, Mountain Valley Spring Water shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+575.0% growth, 27.0% brand interest) and Albuquerque-Santa Fe NM (+200.0% growth, 3.0% brand interest)
Mountain Valley Spring Water maintains dominant market position with >35% brand interest in key markets: Austin TX (38.0% brand interest, +18.8% growth), Beaumont-Port Arthur TX (100.0% brand interest, +100.0% growth), and Buffalo NY (48.0% brand interest, +60.0% growth)
Mountain Valley Spring Water achieves significant brand interest gains in Albany-Schenectady-Troy NY (+23.0% brand interest growth, now at 27.0%), Austin TX (+6.0% brand interest growth, now at 38.0%), and Beaumont-Port Arthur TX (+100.0% brand interest growth, now at 100.0%)
Mountain Valley Spring Water shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+575.0% growth, 27.0% brand interest) and Albuquerque-Santa Fe NM (+200.0% growth, 3.0% brand interest)
Mountain Valley Spring Water demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+200.0% growth, 3.0% brand interest) and Des Moines-Ames IA (+100.0% growth, 4.0% brand interest)
Mountain Valley Spring Water maintains stable brand interest performance in mature markets: Little Rock-Pine Bluff AR (-3.9% growth, 74.0% brand interest) and Philadelphia PA (-3.2% growth, 30.0% brand interest)
Mountain Valley Spring Water faces growth challenges in historically strong markets: Chicago IL (-7.1% growth, 26.0% brand interest) and Dallas-Ft. Worth TX (-6.1% growth, 31.0% brand interest)
Mountain Valley Spring Water performance in major markets: Atlanta GA (-17.9% growth, 23.0% brand interest, 2.7M TVHH), Baltimore MD (-11.1% growth, 24.0% brand interest, 1.1M TVHH), and Chicago IL (-7.1% growth, 26.0% brand interest, 3.6M TVHH)
Mountain Valley Spring Water shows positive brand interest growth in markets representing 28.1% of total TVHH coverage
Mountain Valley Spring Water maintains strong brand interest positions (>30% share) in key markets: Atlanta GA (23.0% brand interest, -5.0% change), Baltimore MD (24.0% brand interest, -3.0% change), and Chicago IL (26.0% brand interest, -2.0% change)
Competitive Insights
Competitive Insights showcase how Mountain Valley Spring Water performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mountain Valley Spring Water can focus its competitive strategy.
Dasani demonstrates category leadership at dma level with 25.1% average brand interest growth, showing exceptional performance in Albany GA (+100.0%, 40.0% brand interest), Albany-Schenectady-Troy NY (+260.0%, 18.0% brand interest), and Albuquerque-Santa Fe NM (+22.2%, 44.0% brand interest)
In high-growth dma markets, Dasani maintains an average brand interest of 39.2% with consistent performance across 75 markets
Aquafina shows strong momentum with 21.7% average brand interest growth across key dma markets: Charleston SC (+600.0% growth, +6.0% brand interest), Chattanooga TN (+200.0% growth, +4.0% brand interest), and Albany GA (+100.0% growth, +60.0% brand interest)
Aquafina captured additional brand interest in 67 dma markets, averaging +17.5% brand interest growth in key growth dma
Dasani shows strong momentum with 25.1% average brand interest growth across key dma markets: Albany-Schenectady-Troy NY (+260.0% growth, +13.0% brand interest), Chattanooga TN (+132.4% growth, +49.0% brand interest), and Albany GA (+100.0% growth, +40.0% brand interest)
Dasani captured additional brand interest in 80 dma markets, averaging +30.7% brand interest growth in key growth dma
Fiji Water shows strong momentum with 12.6% average brand interest growth across key dma markets: Baton Rouge LA (+300.0% growth, +6.0% brand interest), Dayton OH (+113.3% growth, +51.0% brand interest), and Augusta GA (+100.0% growth, +90.0% brand interest)
Fiji Water captured additional brand interest in 63 dma markets, averaging +44.0% brand interest growth in key growth dma
Mountain Valley Spring Water shows strong momentum with 12.4% average brand interest growth across key dma markets: Greensboro-High Point-Winston Salem NC (+850.0% growth, +17.0% brand interest), Albany-Schenectady-Troy NY (+575.0% growth, +23.0% brand interest), and Savannah GA (+566.7% growth, +17.0% brand interest)
Mountain Valley Spring Water captured additional brand interest in 39 dma markets, averaging +18.0% brand interest growth in key growth dma
In direct competition, Dasani outperforms Aquafina with 28.1 percentage point brand interest advantage across 209 shared markets: Augusta GA (gap: 6.0% brand interest, 200.0% growth), Baltimore MD (gap: 3.0% brand interest, 5.3% growth), and Baton Rouge LA (gap: 23.0% brand interest, 46.9% growth)
In select markets, Fiji Water outperforms Aquafina despite weaker overall growth (+12.6% vs +21.7% overall): Baton Rouge LA (Fiji Water: +300.0% growth vs Aquafina: -53.2% growth), Birmingham AL (Fiji Water leads: 41.0% share, +10.8% growth vs Aquafina: 6.0%, -66.7%), and Cincinnati OH (Fiji Water leads: 45.0% share, +28.6% growth vs Aquafina: 2.0%, -88.2%)
In select markets, Mountain Valley Spring Water outperforms Aquafina despite weaker overall growth (+12.4% vs +21.7% overall): Cincinnati OH (Mountain Valley Spring Water leads: 36.0% share, +38.5% growth vs Aquafina: 2.0%, -88.2%) and Fresno-Visalia CA (Mountain Valley Spring Water leads: 36.0% share, +125.0% growth vs Aquafina: 3.0%, -81.2%)
In select markets, Aquafina outperforms Dasani despite weaker overall growth (+21.7% vs +25.1% overall): Augusta GA (Aquafina leads: 6.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Boston MA-Manchester NH (Aquafina: +5.6% growth vs Dasani: -4.3% growth), and Charleston SC (Aquafina leads: 7.0% share, +600.0% growth vs Dasani: 6.0%, -80.0%)
In select markets, Fiji Water outperforms Dasani despite weaker overall growth (+12.6% vs +25.1% overall): Augusta GA (Fiji Water leads: 90.0% share, +100.0% growth vs Dasani: 0.0%, -100.0%), Baltimore MD (Fiji Water leads: 43.0% share, +10.3% growth vs Dasani: 18.0%, -5.3%), and Baton Rouge LA (Fiji Water: +300.0% growth vs Dasani: -6.2% growth)
In select markets, Evian outperforms Dasani despite weaker overall growth (+1.9% vs +25.1% overall): New Orleans LA (Evian: +100.0% growth vs Dasani: -84.0% growth) and Duluth MN-Superior WI (Evian leads: 100.0% share, +100.0% growth vs Dasani: 0.0%, +0.0%)