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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Netflix, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
13 DMAs
1 State
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
2 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
47 DMAs
11 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
149 DMAs
38 States
|
Brand Insights
Brand Insights reveal Netflix’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Netflix shows challenging performance with -2.5% average growth across 51 markets (50.1% avg brand interest), with positive growth in 7 of 51 markets
Netflix has 0 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 36 declining markets
Netflix successfully defends strong market positions while maintaining brand interest growth in Alabama (maintained 50.0% brand interest, +0.0% growth), Arkansas (maintained 48.0% brand interest, +2.1% growth), and Connecticut (maintained 53.0% brand interest, +0.0% growth)
Netflix maintains stable brand interest performance in mature markets: Alaska (-2.1% growth, 46.0% brand interest) and Arizona (-2.0% growth, 50.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Max demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Alabama (+16.7%, 7.0% brand interest), Connecticut (+16.7%, 7.0% brand interest), and Florida (+16.7%, 7.0% brand interest)
In high-growth state markets, Max maintains an average brand interest of 7.0% with consistent performance across 15 markets
Max shows strong momentum with 7.5% average brand interest growth across key state markets: North Carolina (+33.3% growth, +2.0% brand interest), Iowa (+20.0% growth, +1.0% brand interest), and Alabama (+16.7% growth, +1.0% brand interest)
Max captured additional brand interest in 25 state markets, averaging +1.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Netflix in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
13
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 55.0% | +3.8% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 52.0% | +4.0% | +0.0% |
| Tri-Cities TN-VA | 281,792 | 49.0% | +4.3% | -2.0% |
| Reno NV | 260,899 | 52.0% | +4.0% | +2.0% |
| Davenport IA-Rock Island-Moline IL | 257,210 | 53.0% | +3.9% | +8.2% |
| Palm Springs CA | 142,979 | 57.0% | +3.6% | -1.7% |
| Joplin MO-Pittsburg KS | 128,486 | 46.0% | -2.1% | +9.5% |
| Albany GA | 122,885 | 50.0% | +2.0% | +8.7% |
High Growth Priority
Large markets showing strong consistent growth
2
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Victoria TX | 28,475 | 53.0% | +8.2% | +3.9% |
| Presque Isle ME | 23,953 | 50.0% | +13.6% | -3.9% |
Maintain & Optimize
Stable markets with consistent performance
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,798,974 | 52.0% | +2.0% | +0.0% |
| Denver CO | 1,523,659 | 50.0% | +0.0% | -2.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 53.0% | +0.0% | -1.9% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 52.0% | +2.0% | +2.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 53.0% | +0.0% | -1.9% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 52.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 55.0% | +1.9% | +1.9% |
| Cincinnati OH | 810,849 | 51.0% | +2.0% | +2.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
149
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 54.0% | -3.6% | -8.5% |
| Los Angeles CA | 4,962,377 | 54.0% | -1.8% | -1.8% |
| Chicago IL | 3,081,097 | 53.0% | -1.9% | -3.6% |
| Philadelphia PA | 2,642,616 | 52.0% | +2.0% | -3.7% |
| Dallas-Ft. Worth TX | 2,585,309 | 53.0% | -3.6% | -3.6% |
| Atlanta GA | 2,277,873 | 52.0% | +0.0% | -7.1% |
| Houston TX | 2,266,381 | 54.0% | -1.8% | -3.6% |
| Boston MA-Manchester NH | 2,206,762 | 53.0% | -3.6% | -3.6% |
Brand Insights
Brand Insights for Netflix in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Netflix shows challenging performance with -2.0% average growth across 210 markets (49.4% avg brand interest), with positive growth in 34 of 210 markets
Top performing markets for Netflix demonstrate exceptional results in Presque Isle ME (+13.6% growth, 50.0% brand interest, +6.0% change)
Netflix has 0 markets with high growth (>15%), 3 markets with moderate growth (5-15%), 73 stable markets (0-5%), and 134 declining markets
Netflix successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 50.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +0.0% growth), and Atlanta GA (maintained 52.0% brand interest, +0.0% growth)
Netflix achieves significant brand interest gains in Presque Isle ME (+6.0% brand interest growth, now at 50.0%)
Netflix maintains stable brand interest performance in mature markets: Abilene-Sweetwater TX (-2.1% growth, 47.0% brand interest) and Albuquerque-Santa Fe NM (-3.9% growth, 50.0% brand interest)
Netflix faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-2.1% growth, 47.0% brand interest) and Albuquerque-Santa Fe NM (-3.9% growth, 50.0% brand interest)
Netflix performance in major markets: Baltimore MD (-3.8% growth, 51.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-3.6% growth, 53.0% brand interest, 2.6M TVHH), and Charlotte NC (-3.9% growth, 50.0% brand interest, 1.3M TVHH)
Netflix shows positive brand interest growth in markets representing 14.4% of total TVHH coverage
Netflix maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (47.0% brand interest, -1.0% change), Albuquerque-Santa Fe NM (50.0% brand interest, -2.0% change), and Alexandria LA (47.0% brand interest, -2.0% change)
Netflix achieves significant brand interest gains in Albany GA (+1.0% brand interest), Austin TX (+1.0% brand interest), and Billings, MT (+1.0% brand interest)
Netflix maintains dominant market position with >35% brand interest in key markets: Abilene-Sweetwater TX (47.0% brand interest, -2.1% change) and Albuquerque-Santa Fe NM (50.0% brand interest, -3.9% change)
Netflix shows challenging performance with -2.2% average growth across 210 markets (49.4% avg brand interest), with positive growth in 29 of 210 markets
Top performing markets for Netflix demonstrate exceptional results in Glendive MT (+44.9% growth, 100.0% brand interest, +31.0% change)
Netflix has 1 market with high growth (>15%), 4 markets with moderate growth (5-15%), 64 stable markets (0-5%), and 141 declining markets
Notable high-growth markets for Netflix include Glendive MT (+44.9% growth, 100.0% brand interest)
Competitive Insights
Competitive Insights showcase how Netflix performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Max demonstrates category leadership at dma level with 6.5% average brand interest growth, showing exceptional performance in Alexandria LA (+20.0%, 6.0% brand interest), Amarillo TX (+16.7%, 7.0% brand interest), and Anchorage AK (+16.7%, 7.0% brand interest)
In high-growth dma markets, Max maintains an average brand interest of 7.2% with consistent performance across 67 markets
Max shows strong momentum with 6.5% average brand interest growth across key dma markets: Clarksburg-Weston WV (+60.0% growth, +3.0% brand interest), Juneau AK (+42.9% growth, +3.0% brand interest), and Green Bay-Appleton WI (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 95 dma markets, averaging +1.2% brand interest growth in key growth dma
In direct competition, Max outperforms Hulu with 11.8 percentage point brand interest advantage across 210 shared markets: Alpena MI (gap: 21.0% brand interest, 116.7% growth), Austin TX (gap: 9.0% brand interest, 19.2% growth), and Billings, MT (gap: 14.0% brand interest, 14.3% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (+2.2% vs +6.5% overall): Alpena MI (Amazon Prime Video leads: 12.0% share, -20.0% growth vs Max: 0.0%, -100.0%), Austin TX (Amazon Prime Video leads: 14.0% share, +7.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Amazon Prime Video leads: 17.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.8% vs +6.5% overall): Alpena MI (Hulu leads: 21.0% share, +16.7% growth vs Max: 0.0%, -100.0%), Austin TX (Hulu leads: 16.0% share, +6.7% growth vs Max: 7.0%, -12.5%), and Billings, MT (Hulu leads: 20.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Max despite weaker overall growth (-2.0% vs +6.5% overall): Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Max: 0.0%, -100.0%), Austin TX (Netflix leads: 55.0% share, +1.9% growth vs Max: 7.0%, -12.5%), and Billings, MT (Netflix leads: 46.0% share, +2.2% growth vs Max: 6.0%, -14.3%)
In select markets, Disney+ outperforms Max despite weaker overall growth (-3.8% vs +6.5% overall): Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Max: 0.0%, -100.0%), Austin TX (Disney+: 8.0% share vs Max: 7.0% share), and Billings, MT (Disney+ leads: 11.0% share, +0.0% growth vs Max: 6.0%, -14.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (-2.0% vs +2.2% overall): Albuquerque-Santa Fe NM (Netflix leads: 50.0% share, -3.9% growth vs Amazon Prime Video: 14.0%, -6.7%), Alpena MI (Netflix leads: 51.0% share, +8.5% growth vs Amazon Prime Video: 12.0%, -20.0%), and Atlanta GA (Netflix leads: 52.0% share, +0.0% growth vs Amazon Prime Video: 14.0%, -6.7%)
In select markets, Disney+ outperforms Amazon Prime Video despite weaker overall growth (-3.8% vs +2.2% overall): Albuquerque-Santa Fe NM (Disney+: +0.0% growth vs Amazon Prime Video: -6.7% growth), Alpena MI (Disney+ leads: 16.0% share, +14.3% growth vs Amazon Prime Video: 12.0%, -20.0%), and Binghamton NY (Disney+: +9.1% growth vs Amazon Prime Video: -12.5% growth)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (+2.2% vs +4.8% overall): Abilene-Sweetwater TX (Amazon Prime Video: +25.0% growth vs Hulu: -4.8% growth), Casper-Riverton WY (Amazon Prime Video: +21.4% growth vs Hulu: -15.0% growth), and Columbus-Tupelo-West Point MS (Amazon Prime Video: +16.7% growth vs Hulu: -4.5% growth)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-2.0% vs +4.8% overall): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 20.0%, -4.8%), Casper-Riverton WY (Netflix leads: 47.0% share, +2.2% growth vs Hulu: 17.0%, -15.0%), and Columbus-Tupelo-West Point MS (Netflix leads: 47.0% share, -2.1% growth vs Hulu: 21.0%, -4.5%)
Netflix demonstrates relative improvement against Disney+ in select markets despite weaker overall momentum (-2.0% vs -3.8%): Abilene-Sweetwater TX (Netflix leads: 47.0% share, -2.1% growth vs Disney+: 12.0%, -7.7%), Albany GA (Netflix leads: 50.0% share, +2.0% growth vs Disney+: 12.0%, -14.3%), and Albany-Schenectady-Troy NY (Netflix leads: 53.0% share, +0.0% growth vs Disney+: 8.0%, -11.1%)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 50.0% brand interest, +2.0% growth), Albany-Schenectady-Troy NY (maintained 53.0% brand interest, +0.0% growth), and Atlanta GA (maintained 52.0% brand interest, +0.0% growth)
Hulu maintains strong brand interest position in key markets: Harrisburg-Lancaster-Lebanon-York PA (23.0% brand interest, +35.3% growth), Norfolk-Portsmouth-Newport News VA (21.0% brand interest, +5.0% growth), and Milwaukee WI (20.0% brand interest, +11.1% growth)