Netflix
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Netflix, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
87 DMAs
19 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
69 DMAs
21 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
40 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
15 DMAs
2 States
|
Brand Insights
Brand Insights reveal Netflix’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Netflix shows strong performance with 5.3% average growth across 51 markets (53.5% avg brand interest), with positive growth in 43 of 51 markets
Top performing markets for Netflix demonstrate exceptional results in Kentucky (+19.1% growth, 56.0% brand interest, +9.0% change), West Virginia (+14.0% growth, 57.0% brand interest, +7.0% change), and Wyoming (+13.9% growth, 49.0% brand interest, +6.0% change)
Netflix has 1 market with high growth (>15%), 24 markets with moderate growth (5-15%), 24 stable markets (0-5%), and 2 declining markets
Notable high-growth markets for Netflix include Kentucky (+19.1% growth, 56.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Amazon Prime Video demonstrates category leadership at state level with 7.5% average brand interest growth, showing exceptional performance in Arizona (+21.4%, 17.0% brand interest), Hawaii (+20.0%, 18.0% brand interest), and Idaho (+20.0%, 18.0% brand interest)
In high-growth state markets, Amazon Prime Video maintains an average brand interest of 16.6% with consistent performance across 5 markets
Amazon Prime Video shows strong momentum with 7.5% average brand interest growth across key state markets: Arizona (+21.4% growth, +3.0% brand interest), Hawaii (+20.0% growth, +3.0% brand interest), and Idaho (+20.0% growth, +3.0% brand interest)
Amazon Prime Video captured additional brand interest in 39 state markets, averaging +1.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Netflix in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
87
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 59.0% | +5.4% | +15.7% |
| Los Angeles CA | 4,962,377 | 56.0% | +3.7% | +7.7% |
| Philadelphia PA | 2,642,616 | 58.0% | +5.5% | +11.5% |
| Dallas-Ft. Worth TX | 2,585,309 | 56.0% | +3.7% | +12.0% |
| Houston TX | 2,266,381 | 58.0% | +3.6% | +9.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 56.0% | +3.7% | +7.7% |
| Boston MA-Manchester NH | 2,206,762 | 56.0% | +1.8% | +9.8% |
| Seattle-Tacoma WA | 1,798,974 | 53.0% | +3.9% | +3.9% |
High Growth Priority
Large markets showing strong consistent growth
69
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 59.0% | +9.3% | +20.4% |
| Detroit MI | 1,646,663 | 56.0% | +9.8% | +7.7% |
| Indianapolis IN | 1,026,188 | 52.0% | +6.1% | +6.1% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 54.0% | +10.2% | +10.2% |
| Oklahoma City OK | 631,839 | 52.0% | +6.1% | +8.3% |
| Louisville KY | 612,910 | 55.0% | +10.0% | +12.2% |
| Albuquerque-Santa Fe NM | 612,638 | 54.0% | +12.5% | +10.2% |
| Fresno-Visalia CA | 539,002 | 59.0% | +13.5% | +15.7% |
Maintain & Optimize
Stable markets with consistent performance
40
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 53.0% | +0.0% | +3.9% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 55.0% | +1.9% | +3.8% |
| Phoenix AZ | 1,818,040 | 51.0% | +0.0% | +4.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 52.0% | +2.0% | +4.0% |
| Denver CO | 1,523,659 | 51.0% | +2.0% | +4.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 59.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 53.0% | +1.9% | +3.9% |
| Portland OR | 1,086,232 | 51.0% | +0.0% | +4.1% |
Turnaround Priority
Markets requiring immediate attention / improvement
15
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 53.0% | -5.4% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 51.0% | -3.8% | +2.0% |
| Wilkes Barre-Scranton PA | 501,832 | 52.0% | -3.7% | +4.0% |
| Honolulu HI | 411,655 | 53.0% | -1.9% | -7.0% |
| Madison WI | 386,495 | 49.0% | -3.9% | +0.0% |
| Boise ID | 280,534 | 47.0% | -2.1% | -4.1% |
| Tallahassee FL-Thomasville GA | 254,601 | 50.0% | -3.9% | -2.0% |
| Monterey-Salinas CA | 197,948 | 52.0% | +0.0% | -5.5% |
Brand Insights
Brand Insights for Netflix in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Netflix shows stable performance with 4.7% average growth across 210 markets (51.7% avg brand interest), with positive growth in 161 of 210 markets
Top performing markets for Netflix demonstrate exceptional results in Abilene-Sweetwater TX (+32.7% growth, 73.0% brand interest, +18.0% change), Tri-Cities TN-VA (+30.4% growth, 60.0% brand interest, +14.0% change), and Clarksburg-Weston WV (+21.3% growth, 57.0% brand interest, +10.0% change)
Netflix has 10 markets with high growth (>15%), 69 markets with moderate growth (5-15%), 114 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Netflix include Abilene-Sweetwater TX (+32.7% growth, 73.0% brand interest), Clarksburg-Weston WV (+21.3% growth, 57.0% brand interest), and Evansville IN (+19.6% growth, 55.0% brand interest)
Netflix demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+32.7% growth, +18.0% gain, 73.0% current brand interest), Clarksburg-Weston WV (+21.3% growth, +10.0% gain, 57.0% current brand interest), and Evansville IN (+19.6% growth, +9.0% gain, 55.0% current brand interest)
Netflix successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 73.0% brand interest, +32.7% growth), Clarksburg-Weston WV (maintained 57.0% brand interest, +21.3% growth), and Evansville IN (maintained 55.0% brand interest, +19.6% growth)
In large markets, Netflix shows modest growth with high brand interest: Atlanta GA (+0.0% growth, 53.0% brand interest) and Baltimore MD (+1.8% growth, 56.0% brand interest)
In medium markets, Netflix shows modest growth with high brand interest: Albany-Schenectady-Troy NY (+3.9% growth, 54.0% brand interest) and Austin TX (+3.9% growth, 53.0% brand interest)
In small markets, Netflix shows strong growth with high brand interest: Abilene-Sweetwater TX (+32.7% growth, 73.0% brand interest) and Clarksburg-Weston WV (+21.3% growth, 57.0% brand interest)
Netflix achieves significant brand interest gains in Abilene-Sweetwater TX (+18.0% brand interest growth, now at 73.0%), Clarksburg-Weston WV (+10.0% brand interest growth, now at 57.0%), and Evansville IN (+9.0% brand interest growth, now at 55.0%)
Netflix shows accelerating brand interest growth in Abilene-Sweetwater TX (+32.7% growth, 73.0% brand interest) and Clarksburg-Weston WV (+21.3% growth, 57.0% brand interest)
Netflix maintains stable brand interest performance in mature markets: Alpena MI (-2.1% growth, 47.0% brand interest) and Boise ID (-2.1% growth, 47.0% brand interest)
Netflix faces growth challenges in historically strong markets: Alpena MI (-2.1% growth, 47.0% brand interest) and Boise ID (-2.1% growth, 47.0% brand interest)
Netflix performance in major markets: Orlando-Daytona Beach-Melbourne FL (-5.4% growth, 53.0% brand interest, 1.8M TVHH), Atlanta GA (+0.0% growth, 53.0% brand interest, 2.7M TVHH), and Baltimore MD (+1.8% growth, 56.0% brand interest, 1.1M TVHH)
Netflix shows positive brand interest growth in markets representing 79.3% of total TVHH coverage
Netflix maintains strong brand interest positions (>30% share) in key markets: Alpena MI (47.0% brand interest, -1.0% change), Boise ID (47.0% brand interest, -1.0% change), and Gainesville FL (44.0% brand interest, -1.0% change)
Competitive Insights
Competitive Insights showcase how Netflix performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Amazon Prime Video demonstrates category leadership at dma level with 11.5% average brand interest growth, showing exceptional performance in Albany GA (+25.0%, 15.0% brand interest), Alpena MI (+23.1%, 16.0% brand interest), and Amarillo TX (+15.4%, 15.0% brand interest)
In high-growth dma markets, Amazon Prime Video maintains an average brand interest of 16.9% with consistent performance across 40 markets
Amazon Prime Video shows strong momentum with 11.5% average brand interest growth across key dma markets: Glendive MT (+925.0% growth, +37.0% brand interest), Boston MA-Manchester NH (+30.8% growth, +4.0% brand interest), and Las Vegas NV (+30.8% growth, +4.0% brand interest)
Amazon Prime Video captured additional brand interest in 140 dma markets, averaging +2.0% brand interest growth in key growth dma
In direct competition, Amazon Prime Video outperforms Netflix with 36.1 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 64.0% brand interest, 57.7% growth), Beaumont-Port Arthur TX (gap: 36.0% brand interest, 10.3% growth), and Billings, MT (gap: 31.0% brand interest, 17.9% growth)
In select markets, Disney+ outperforms Max despite weaker overall growth (-1.0% vs -26.7% overall): Albany GA (Disney+ leads: 13.0% share, +18.2% growth vs Max: 4.0%, -33.3%)
In select markets, Netflix outperforms Amazon Prime Video despite weaker overall growth (+4.7% vs +11.5% overall): Abilene-Sweetwater TX (Netflix leads: 73.0% share, +32.7% growth vs Amazon Prime Video: 9.0%, -25.0%), Beaumont-Port Arthur TX (Netflix leads: 51.0% share, +4.1% growth vs Amazon Prime Video: 15.0%, -6.2%), and Billings, MT (Netflix leads: 47.0% share, +6.8% growth vs Amazon Prime Video: 16.0%, -11.1%)
Disney+ demonstrates relative improvement against Hulu in select markets despite weaker overall momentum (-1.0% vs -3.9%): Albany GA (Disney+: +18.2% growth vs Hulu: -15.0% growth), Butte-Bozeman MT (Disney+: +11.1% growth vs Hulu: -5.6% growth), and Cleveland-Akron (Canton) OH (Disney+: +11.1% growth vs Hulu: -5.6% growth)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (-3.9% vs -1.0% overall): Alpena MI (Hulu leads: 23.0% share, +9.5% growth vs Disney+: 8.0%, -27.3%)
Hulu successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 22.0% brand interest, +4.8% growth), Alpena MI (maintained 23.0% brand interest, +9.5% growth), and Joplin MO-Pittsburg KS (maintained 22.0% brand interest, +10.0% growth)
Netflix successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 73.0% brand interest, +32.7% growth), Clarksburg-Weston WV (maintained 57.0% brand interest, +21.3% growth), and Evansville IN (maintained 55.0% brand interest, +19.6% growth)
Netflix maintains strong brand interest position in key markets: Austin TX (53.0% brand interest, +3.9% growth), Baltimore MD (56.0% brand interest, +1.8% growth), and Boston MA-Manchester NH (56.0% brand interest, +1.8% growth)
Amazon Prime Video dominates head-to-head competition against Max in 195 of 195 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (15.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (15.0% vs 6.0% brand interest)
Hulu dominates head-to-head competition against Max in 187 of 187 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (17.0% vs 4.0% brand interest), Albany-Schenectady-Troy NY (15.0% vs 7.0% brand interest), and Albuquerque-Santa Fe NM (16.0% vs 6.0% brand interest)
Netflix dominates head-to-head competition against Max in 210 of 210 shared DMA markets, with superior brand interest in key battlegrounds: Abilene-Sweetwater TX (73.0% vs 3.0% brand interest), Albany GA (51.0% vs 4.0% brand interest), and Albany-Schenectady-Troy NY (54.0% vs 7.0% brand interest)
Disney+ dominates head-to-head competition against Max in 43 of 43 shared DMA markets, with superior brand interest in key battlegrounds: Albany GA (13.0% vs 4.0% brand interest), Beaumont-Port Arthur TX (11.0% vs 6.0% brand interest), and Birmingham AL (11.0% vs 6.0% brand interest)