Netflix
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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Netflix, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
5 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
5 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
32 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
166 DMAs
41 States
|
Brand Insights
Brand Insights reveal Netflix’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Netflix shows challenging performance with -4.9% average growth across 51 markets (50.8% avg brand interest), with positive growth in 3 of 51 markets
Netflix has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 10 stable markets (0-5%), and 40 declining markets
Netflix successfully defends strong market positions while maintaining brand interest growth in California (maintained 57.0% brand interest, +3.6% growth), Minnesota (maintained 54.0% brand interest, +3.9% growth), and Hawaii (maintained 56.0% brand interest, +5.7% growth)
Netflix achieves significant brand interest gains in Hawaii (+3.0% brand interest growth, now at 56.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Streaming industry.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Netflix, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Disney+ demonstrates category leadership at state level with 16.9% average brand interest growth, showing exceptional performance in Alabama (+18.2%, 13.0% brand interest), Arkansas (+27.3%, 14.0% brand interest), and Connecticut (+25.0%, 10.0% brand interest)
In high-growth state markets, Disney+ maintains an average brand interest of 11.7% with consistent performance across 31 markets
Max shows strong momentum with 12.7% average brand interest growth across key state markets: Alabama (+40.0% growth, +2.0% brand interest), Kentucky (+40.0% growth, +2.0% brand interest), and New Jersey (+40.0% growth, +2.0% brand interest)
Max captured additional brand interest in 33 state markets, averaging +1.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Netflix in the Streaming category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 56.0% | -3.5% | +9.8% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 57.0% | +3.6% | +3.6% |
| Honolulu HI | 411,655 | 56.0% | +5.7% | +0.0% |
| Boise ID | 280,534 | 50.0% | +6.4% | -2.0% |
| Bakersfield CA | 210,103 | 54.0% | +1.9% | +5.9% |
| St. Joseph MO | 38,607 | 49.0% | -3.9% | +8.9% |
| Victoria TX | 28,475 | 52.0% | -3.7% | +6.1% |
| District of Columbia | N/A | 56.0% | +0.0% | +5.7% |
High Growth Priority
Large markets showing strong consistent growth
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Eureka CA | 52,063 | 50.0% | +6.4% | +6.4% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 51.0% | +13.3% | +10.9% |
| Presque Isle ME | 23,953 | 49.0% | +8.9% | +11.4% |
| Alpena MI | 14,646 | 50.0% | +6.4% | +6.4% |
| Glendive MT | 3,332 | 100.0% | +88.7% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
32
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 53.0% | +0.0% | +1.9% |
| Phoenix AZ | 1,818,040 | 51.0% | +0.0% | -1.9% |
| Minneapolis-St. Paul MN | 1,563,558 | 52.0% | +0.0% | -1.9% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 60.0% | +1.7% | -1.6% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 53.0% | +0.0% | +0.0% |
| Portland OR | 1,086,232 | 52.0% | +2.0% | +4.0% |
| Pittsburgh PA | 998,699 | 53.0% | +0.0% | +1.9% |
| Salt Lake City UT | 975,902 | 48.0% | +0.0% | -2.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
166
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 57.0% | -3.4% | +1.8% |
| Los Angeles CA | 4,962,377 | 55.0% | -1.8% | +0.0% |
| Chicago IL | 3,081,097 | 53.0% | -10.2% | -1.9% |
| Dallas-Ft. Worth TX | 2,585,309 | 53.0% | -5.4% | -3.6% |
| Houston TX | 2,266,381 | 53.0% | -8.6% | -3.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 54.0% | -3.6% | +1.9% |
| Boston MA-Manchester NH | 2,206,762 | 54.0% | -3.6% | -1.8% |
| Seattle-Tacoma WA | 1,798,974 | 52.0% | -1.9% | +2.0% |
Brand Insights
Brand Insights for Netflix in the Streaming category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Netflix shows challenging performance with -4.5% average growth across 210 markets (49.3% avg brand interest), with positive growth in 25 of 210 markets
Top performing markets for Netflix demonstrate exceptional results in Glendive MT (+88.7% growth, 100.0% brand interest, +47.0% change) and Cheyenne WY-Scottsbluff NE (+13.3% growth, 51.0% brand interest, +6.0% change)
Netflix has 1 market with high growth (>15%), 6 markets with moderate growth (5-15%), 39 stable markets (0-5%), and 164 declining markets
Notable high-growth markets for Netflix include Glendive MT (+88.7% growth, 100.0% brand interest)
Netflix demonstrates strong market momentum with combined growth and brand interest gains in key markets: Glendive MT (+88.7% growth, +47.0% gain, 100.0% current brand interest) and Cheyenne WY-Scottsbluff NE (+13.3% growth, +6.0% gain, 51.0% current brand interest)
Netflix successfully defends strong market positions while maintaining brand interest growth in Glendive MT (maintained 100.0% brand interest, +88.7% growth), Bakersfield CA (maintained 54.0% brand interest, +1.9% growth), and Chico-Redding CA (maintained 47.0% brand interest, +2.2% growth)
Netflix achieves significant brand interest gains in Glendive MT (+47.0% brand interest growth, now at 100.0%), Alpena MI (+3.0% brand interest growth, now at 50.0%), and Boise ID (+3.0% brand interest growth, now at 50.0%)
Netflix maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-3.7% growth, 52.0% brand interest) and Amarillo TX (-2.1% growth, 46.0% brand interest)
Netflix faces growth challenges in historically strong markets: Abilene-Sweetwater TX (-38.4% growth, 45.0% brand interest) and Albany GA (-7.8% growth, 47.0% brand interest)
Netflix performance in major markets: Baltimore MD (-1.8% growth, 55.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-3.6% growth, 54.0% brand interest, 2.6M TVHH), and Charlotte NC (-7.3% growth, 51.0% brand interest, 1.3M TVHH)
Netflix shows positive brand interest growth in markets representing 9.2% of total TVHH coverage
Netflix maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (45.0% brand interest, -28.0% change), Albany GA (47.0% brand interest, -4.0% change), and Albany-Schenectady-Troy NY (51.0% brand interest, -3.0% change)
Netflix achieves significant brand interest gains in Glendive MT (+47.0% brand interest), Bakersfield CA (+1.0% brand interest), and Chico-Redding CA (+1.0% brand interest)
Netflix maintains dominant market position with >35% brand interest in key markets: Austin TX (52.0% brand interest, 1.9% decline), Baltimore MD (55.0% brand interest, 1.8% decline), and Cleveland-Akron (Canton) OH (52.0% brand interest, 1.9% decline)
Netflix shows challenging performance with -2.3% average growth across 210 markets (49.3% avg brand interest), with positive growth in 44 of 210 markets
Top performing markets for Netflix demonstrate exceptional results in Presque Isle ME (+11.4% growth, 49.0% brand interest, +5.0% change) and Cheyenne WY-Scottsbluff NE (+10.9% growth, 51.0% brand interest, +5.0% change)
Competitive Insights
Competitive Insights showcase how Netflix performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Netflix can focus its competitive strategy.
Disney+ demonstrates category leadership at dma level with 16.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+133.3%, 14.0% brand interest), Albany-Schenectady-Troy NY (+22.2%, 11.0% brand interest), and Alexandria LA (+30.0%, 13.0% brand interest)
In high-growth dma markets, Disney+ maintains an average brand interest of 12.6% with consistent performance across 117 markets
Max shows strong momentum with 14.9% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +4.0% brand interest), Juneau AK (+100.0% growth, +5.0% brand interest), and Albany GA (+75.0% growth, +3.0% brand interest)
Max captured additional brand interest in 140 dma markets, averaging +1.4% brand interest growth in key growth dma
Disney+ shows strong momentum with 16.3% average brand interest growth across key dma markets: Abilene-Sweetwater TX (+133.3% growth, +8.0% brand interest), Tri-Cities TN-VA (+66.7% growth, +6.0% brand interest), and Alpena MI (+50.0% growth, +4.0% brand interest)
Disney+ captured additional brand interest in 186 dma markets, averaging +1.9% brand interest growth in key growth dma
In direct competition, Disney+ outperforms Max with 5.1 percentage point brand interest advantage across 210 shared markets: Glendive MT (gap: 0.0% brand interest, 100.0% growth), Juneau AK (gap: 1.0% brand interest, 110.0% growth), and Parkersburg WV (gap: 1.0% brand interest, 59.1% growth)
In select markets, Amazon Prime Video outperforms Max despite weaker overall growth (-3.4% vs +14.9% overall): Alpena MI (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 0.0%, -100.0%), Billings, MT (Amazon Prime Video leads: 17.0% share, +6.2% growth vs Max: 6.0%, -14.3%), and Buffalo NY (Amazon Prime Video leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Hulu outperforms Max despite weaker overall growth (+4.4% vs +14.9% overall): Buffalo NY (Hulu leads: 15.0% share, +7.1% growth vs Max: 7.0%, -12.5%)
In select markets, Netflix outperforms Max despite weaker overall growth (-4.5% vs +14.9% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Max: 0.0%, -100.0%)
In select markets, Amazon Prime Video outperforms Hulu despite weaker overall growth (-3.4% vs +4.4% overall): Albany-Schenectady-Troy NY (Amazon Prime Video leads: 16.0% share, +6.7% growth vs Hulu: 14.0%, -6.7%), Alpena MI (Amazon Prime Video: +6.2% growth vs Hulu: -8.7% growth), and Anchorage AK (Amazon Prime Video leads: 18.0% share, +5.9% growth vs Hulu: 17.0%, -5.6%)
In select markets, Netflix outperforms Hulu despite weaker overall growth (-4.5% vs +4.4% overall): Alpena MI (Netflix leads: 50.0% share, +6.4% growth vs Hulu: 21.0%, -8.7%)
In select markets, Max outperforms Disney+ despite weaker overall growth (+14.9% vs +16.3% overall): Juneau AK (Max leads: 10.0% share, +100.0% growth vs Disney+: 9.0%, -10.0%), Parkersburg WV (Max: +50.0% growth vs Disney+: -9.1% growth), and Sacramento-Stockton-Modesto CA (Max: +16.7% growth vs Disney+: -9.1% growth)
In select markets, Amazon Prime Video outperforms Disney+ despite weaker overall growth (-3.4% vs +16.3% overall): Juneau AK (Amazon Prime Video leads: 19.0% share, +5.6% growth vs Disney+: 9.0%, -10.0%) and Parkersburg WV (Amazon Prime Video leads: 16.0% share, +14.3% growth vs Disney+: 10.0%, -9.1%)
In select markets, Hulu outperforms Disney+ despite weaker overall growth (+4.4% vs +16.3% overall): Sacramento-Stockton-Modesto CA (Hulu leads: 15.0% share, +7.1% growth vs Disney+: 10.0%, -9.1%)
In select markets, Netflix outperforms Disney+ despite weaker overall growth (-4.5% vs +16.3% overall): Glendive MT (Netflix leads: 100.0% share, +88.7% growth vs Disney+: 0.0%, -100.0%)