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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Orbitz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
7 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
16 DMAs
2 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
52 DMAs
5 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
136 DMAs
43 States
|
Brand Insights
Brand Insights reveal Orbitz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Orbitz shows challenging performance with -8.6% average growth across 51 markets (3.6% avg brand interest), with positive growth in 2 of 51 markets
Orbitz has 2 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 29 stable markets (0-5%), and 20 declining markets
Notable high-growth markets for Orbitz include Montana (+25.0% growth, 5.0% brand interest) and West Virginia (+33.3% growth, 4.0% brand interest)
Orbitz shows accelerating brand interest growth in Montana (+25.0% growth, 5.0% brand interest) and West Virginia (+33.3% growth, 4.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia demonstrates category leadership at state level with 9.9% average brand interest growth, showing exceptional performance in Alabama (+18.4%, 45.0% brand interest), Alaska (+17.1%, 48.0% brand interest), and Arkansas (+27.3%, 56.0% brand interest)
In high-growth state markets, Expedia maintains an average brand interest of 53.8% with consistent performance across 13 markets
Expedia shows strong momentum with 9.9% average brand interest growth across key state markets: Mississippi (+31.6% growth, +12.0% brand interest), North Dakota (+29.6% growth, +13.0% brand interest), and Arkansas (+27.3% growth, +12.0% brand interest)
Expedia captured additional brand interest in 32 state markets, averaging +6.7% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Orbitz in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
7
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Tri-Cities TN-VA | 281,792 | 5.0% | +0.0% | +25.0% |
| Augusta GA | 240,635 | 3.0% | +0.0% | +50.0% |
| Youngstown OH | 221,187 | 4.0% | +0.0% | +33.3% |
| Eugene OR | 213,214 | 5.0% | +0.0% | +25.0% |
| Corpus Christi TX | 177,217 | 3.0% | +0.0% | +50.0% |
| Gainesville FL | 118,040 | 4.0% | +0.0% | +33.3% |
| Missoula MT | 110,645 | 6.0% | +0.0% | +20.0% |
High Growth Priority
Large markets showing strong consistent growth
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 4.0% | +33.3% | +33.3% |
| Madison WI | 386,495 | 6.0% | +20.0% | +20.0% |
| Flint-Saginaw-Bay City MI | 375,743 | 5.0% | +25.0% | -16.7% |
| Toledo OH | 360,723 | 4.0% | +33.3% | -42.9% |
| Paducah KY-Cape Girardeau MO-Harrisburg-Mount Vernon IL | 313,880 | 3.0% | +50.0% | -25.0% |
| Baton Rouge LA | 300,475 | 3.0% | +50.0% | -25.0% |
| Fargo-Valley City ND | 225,922 | 6.0% | +50.0% | +0.0% |
| Springfield-Holyoke MA | 224,757 | 5.0% | +25.0% | -16.7% |
Maintain & Optimize
Stable markets with consistent performance
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Atlanta GA | 2,277,873 | 3.0% | +0.0% | +0.0% |
| Austin TX | 831,742 | 3.0% | +0.0% | +0.0% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 4.0% | +0.0% | +0.0% |
| Jacksonville FL | 671,993 | 4.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 4.0% | +0.0% | +0.0% |
| Roanoke-Lynchburg VA | 387,932 | 3.0% | +0.0% | +0.0% |
| Portland-Auburn ME | 364,761 | 5.0% | +0.0% | +0.0% |
| Colorado Springs-Pueblo CO | 327,871 | 5.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
136
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 3.0% | +0.0% | -25.0% |
| Los Angeles CA | 4,962,377 | 3.0% | +0.0% | -25.0% |
| Chicago IL | 3,081,097 | 5.0% | +0.0% | -16.7% |
| Philadelphia PA | 2,642,616 | 3.0% | +0.0% | -40.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 3.0% | +0.0% | -25.0% |
| Houston TX | 2,266,381 | 3.0% | +0.0% | -25.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 4.0% | +0.0% | -20.0% |
| Boston MA-Manchester NH | 2,206,762 | 4.0% | +0.0% | -20.0% |
Brand Insights
Brand Insights for Orbitz in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Orbitz shows challenging performance with -5.7% average growth across 210 markets (2.6% avg brand interest), with positive growth in 27 of 210 markets
Orbitz has 25 markets with high growth (>15%), 2 markets with moderate growth (5-15%), 115 stable markets (0-5%), and 68 declining markets
Notable high-growth markets for Orbitz include Baton Rouge LA (+50.0% growth, 3.0% brand interest), Beaumont-Port Arthur TX (+100.0% growth, 3.0% brand interest), and Billings, MT (+50.0% growth, 6.0% brand interest)
Orbitz shows accelerating brand interest growth in Baton Rouge LA (+50.0% growth, 3.0% brand interest) and Beaumont-Port Arthur TX (+100.0% growth, 3.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Baton Rouge LA (+50.0% growth, 3.0% brand interest) and Beaumont-Port Arthur TX (+100.0% growth, 3.0% brand interest)
Orbitz performance in major markets: Charlotte NC (-25.0% growth, 3.0% brand interest, 1.3M TVHH), Columbus OH (-25.0% growth, 3.0% brand interest, 1.0M TVHH), and Detroit MI (-20.0% growth, 4.0% brand interest, 1.9M TVHH)
Orbitz shows positive brand interest growth in markets representing 5.5% of total TVHH coverage
Orbitz achieves significant brand interest gains in Baton Rouge LA (+1.0% brand interest), Beaumont-Port Arthur TX (+3.0% brand interest), and Billings, MT (+2.0% brand interest)
Orbitz shows challenging performance with -22.0% average growth across 210 markets (2.6% avg brand interest), with positive growth in 14 of 210 markets
Orbitz has 14 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 63 stable markets (0-5%), and 133 declining markets
Notable high-growth markets for Orbitz include Augusta GA (+50.0% growth, 3.0% brand interest), Billings, MT (+100.0% growth, 6.0% brand interest), and Columbus GA (+100.0% growth, 3.0% brand interest)
Orbitz shows accelerating brand interest growth in Augusta GA (+50.0% growth, 3.0% brand interest) and Billings, MT (+100.0% growth, 6.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Augusta GA (+50.0% growth, 3.0% brand interest) and Billings, MT (+100.0% growth, 6.0% brand interest)
Orbitz performance in major markets: Baltimore MD (-25.0% growth, 3.0% brand interest, 1.1M TVHH), Boston MA-Manchester NH (-20.0% growth, 4.0% brand interest, 2.6M TVHH), and Charlotte NC (-25.0% growth, 3.0% brand interest, 1.3M TVHH)
Orbitz shows positive brand interest growth in markets representing 3.0% of total TVHH coverage
Orbitz achieves significant brand interest gains in Augusta GA (+1.0% brand interest), Billings, MT (+3.0% brand interest), and Columbus GA (+3.0% brand interest)
Competitive Insights
Competitive Insights showcase how Orbitz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Expedia demonstrates category leadership at dma level with 14.0% average brand interest growth, showing exceptional performance in Albany GA (+74.4%, 68.0% brand interest), Alpena MI (+56.5%, 97.0% brand interest), and Amarillo TX (+32.7%, 69.0% brand interest)
In high-growth dma markets, Expedia maintains an average brand interest of 59.3% with consistent performance across 71 markets
Expedia shows strong momentum with 14.0% average brand interest growth across key dma markets: Meridian MS (+154.3% growth, +54.0% brand interest), Columbus-Tupelo-West Point MS (+91.4% growth, +32.0% brand interest), and Greenwood-Greenville MS (+80.8% growth, +21.0% brand interest)
Expedia captured additional brand interest in 151 dma markets, averaging +9.2% brand interest growth in key growth dma
In direct competition, Expedia outperforms Booking.com with 36.8 percentage point brand interest advantage across 209 shared markets: Abilene-Sweetwater TX (gap: 31.0% brand interest, 75.6% growth), Alexandria LA (gap: 20.0% brand interest, 38.3% growth), and Austin TX (gap: 29.0% brand interest, 23.6% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-10.0% vs -1.0% overall): Bend OR (Kayak leads: 24.0% share, +4.3% growth vs Booking.com: 14.0%, -12.5%) and Birmingham AL (Kayak: +20.0% growth vs Booking.com: -12.0% growth)
In select markets, Booking.com outperforms Kayak despite weaker overall growth (-1.0% vs -10.0% overall): Abilene-Sweetwater TX (Booking.com leads: 22.0% share, +57.1% growth vs Kayak: 7.0%, -30.0%)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.7% vs -10.0% overall): Abilene-Sweetwater TX (Priceline leads: 18.0% share, +63.6% growth vs Kayak: 7.0%, -30.0%)
Orbitz demonstrates relative improvement against Kayak in select markets despite weaker overall momentum (-5.7% vs -10.0%): Baton Rouge LA (Orbitz: +50.0% growth vs Kayak: -8.3% growth), Billings, MT (Orbitz: +50.0% growth vs Kayak: -26.7% growth), and Butte-Bozeman MT (Orbitz: +20.0% growth vs Kayak: -12.0% growth)
In select markets, Booking.com outperforms Orbitz despite weaker overall growth (-1.0% vs -5.7% overall): Anchorage AK (Booking.com leads: 16.0% share, +23.1% growth vs Orbitz: 4.0%, -20.0%) and Bakersfield CA (Booking.com leads: 22.0% share, +22.2% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Albany GA (maintained 68.0% brand interest, +74.4% growth), Alpena MI (maintained 97.0% brand interest, +56.5% growth), and Amarillo TX (maintained 69.0% brand interest, +32.7% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 22.0% brand interest, +57.1% growth), Alexandria LA (maintained 24.0% brand interest, +26.3% growth), and Bakersfield CA (maintained 22.0% brand interest, +22.2% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Alexandria LA (maintained 21.0% brand interest, +5.0% growth), Cheyenne WY-Scottsbluff NE (maintained 21.0% brand interest, +10.5% growth), and Dothan AL (maintained 22.0% brand interest, +10.0% growth)
Kayak successfully defends market leadership positions while maintaining brand interest growth in Presque Isle ME (maintained 23.0% brand interest, +100.0% growth), Bend OR (maintained 24.0% brand interest, +4.3% growth), and Charlottesville VA (maintained 24.0% brand interest, +9.1% growth)
Expedia maintains strong brand interest position in key markets: Baltimore MD (48.0% brand interest, +17.1% growth), Birmingham AL (48.0% brand interest, +23.1% growth), and Indianapolis IN (53.0% brand interest, +15.2% growth)
Booking.com maintains strong brand interest position in key markets: San Francisco-Oakland-San Jose CA (22.0% brand interest, +22.2% growth) and Washington DC (Hagerstown MD) (20.0% brand interest, +5.3% growth)