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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Orbitz, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
8 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
34 DMAs
9 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
58 DMAs
8 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
111 DMAs
33 States
|
Brand Insights
Brand Insights reveal Orbitz’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Orbitz shows challenging performance with -2.2% average growth across 51 markets (4.5% avg brand interest), with positive growth in 9 of 51 markets
Orbitz has 9 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 15 declining markets
Notable high-growth markets for Orbitz include California (+33.3% growth, 4.0% brand interest), Connecticut (+25.0% growth, 5.0% brand interest), and Hawaii (+20.0% growth, 6.0% brand interest)
Orbitz shows accelerating brand interest growth in California (+33.3% growth, 4.0% brand interest) and Connecticut (+25.0% growth, 5.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Online Travel Agency industry.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Orbitz, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Expedia dominates head-to-head competition against Booking.com in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 11.0% brand interest), and Idaho (48.0% vs 9.0% brand interest)
Expedia dominates head-to-head competition against Priceline in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 23.0% brand interest), Connecticut (52.0% vs 14.0% brand interest), and Idaho (48.0% vs 20.0% brand interest)
Expedia dominates head-to-head competition against Kayak in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 11.0% brand interest), Connecticut (52.0% vs 18.0% brand interest), and Idaho (48.0% vs 18.0% brand interest)
Expedia dominates head-to-head competition against Orbitz in 51 of 51 shared state markets, with superior brand interest in key battlegrounds: Alabama (39.0% vs 4.0% brand interest), Connecticut (52.0% vs 5.0% brand interest), and Idaho (48.0% vs 5.0% brand interest)
Investment Recommendations
Strategic recommendations for Orbitz in the Online Travel Agency category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
8
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Albany-Schenectady-Troy NY | 491,946 | 5.0% | +0.0% | +25.0% |
| Shreveport LA | 317,492 | 4.0% | +0.0% | +33.3% |
| Burlington VT-Plattsburgh NY | 306,170 | 6.0% | +0.0% | +20.0% |
| La Crosse-Eau Claire WI | 192,704 | 6.0% | -14.3% | +20.0% |
| Duluth MN-Superior WI | 148,546 | 6.0% | +0.0% | +20.0% |
| Erie PA | 129,557 | 5.0% | -16.7% | +25.0% |
| Harrisonburg VA | 84,057 | 7.0% | +0.0% | +16.7% |
| Elmira NY | 80,555 | 8.0% | +0.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
34
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 4.0% | +33.3% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 5.0% | +25.0% | -16.7% |
| St. Louis MO | 1,066,886 | 4.0% | +33.3% | -20.0% |
| Nashville TN | 993,259 | 4.0% | +33.3% | -20.0% |
| Hartford & New Haven CT | 862,036 | 5.0% | +25.0% | -16.7% |
| Austin TX | 831,742 | 4.0% | +33.3% | +0.0% |
| Harrisburg-Lancaster-Lebanon-York PA | 656,472 | 4.0% | +33.3% | -33.3% |
| Birmingham AL | 651,287 | 3.0% | +50.0% | +0.0% |
Maintain & Optimize
Stable markets with consistent performance
58
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 6.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 4.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 4.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 5.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 4.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 5.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 4.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 5.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
111
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 3.0% | +0.0% | -25.0% |
| Philadelphia PA | 2,642,616 | 4.0% | +0.0% | -20.0% |
| Atlanta GA | 2,277,873 | 3.0% | -25.0% | -40.0% |
| Boston MA-Manchester NH | 2,206,762 | 5.0% | +0.0% | -16.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 3.0% | -25.0% | -25.0% |
| Phoenix AZ | 1,818,040 | 4.0% | +0.0% | -20.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 5.0% | +0.0% | -16.7% |
| Detroit MI | 1,646,663 | 6.0% | +0.0% | -14.3% |
Brand Insights
Brand Insights for Orbitz in the Online Travel Agency category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Orbitz shows stable performance with 0.2% average growth across 209 markets (3.4% avg brand interest), with positive growth in 44 of 209 markets
Orbitz has 44 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 105 stable markets (0-5%), and 60 declining markets
Notable high-growth markets for Orbitz include Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest), Austin TX (+33.3% growth, 4.0% brand interest), and Bangor ME (+33.3% growth, 4.0% brand interest)
Orbitz achieves significant brand interest gains in Casper-Riverton WY (+8.0% brand interest growth, now at 8.0%) and Elmira NY (+8.0% brand interest growth, now at 8.0%)
Orbitz shows accelerating brand interest growth in Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest) and Austin TX (+33.3% growth, 4.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest) and Austin TX (+33.3% growth, 4.0% brand interest)
Orbitz performance in major markets: Atlanta GA (-25.0% growth, 3.0% brand interest, 2.7M TVHH), Cleveland-Akron (Canton) OH (-28.6% growth, 5.0% brand interest, 1.6M TVHH), and Denver CO (-16.7% growth, 5.0% brand interest, 1.8M TVHH)
Orbitz shows positive brand interest growth in markets representing 18.5% of total TVHH coverage
Orbitz achieves significant brand interest gains in Albuquerque-Santa Fe NM (+1.0% brand interest), Austin TX (+1.0% brand interest), and Bangor ME (+1.0% brand interest)
Orbitz shows challenging performance with -17.7% average growth across 210 markets (3.5% avg brand interest), with positive growth in 19 of 210 markets
Orbitz has 18 markets with high growth (>15%), 1 market with moderate growth (5-15%), 70 stable markets (0-5%), and 121 declining markets
Notable high-growth markets for Orbitz include Albany-Schenectady-Troy NY (+25.0% growth, 5.0% brand interest), Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest), and Burlington VT-Plattsburgh NY (+20.0% growth, 6.0% brand interest)
Orbitz achieves significant brand interest gains in Casper-Riverton WY (+8.0% brand interest growth, now at 8.0%) and Lafayette IN (+6.0% brand interest growth, now at 6.0%)
Orbitz shows accelerating brand interest growth in Albany-Schenectady-Troy NY (+25.0% growth, 5.0% brand interest) and Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest)
Orbitz demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+25.0% growth, 5.0% brand interest) and Albuquerque-Santa Fe NM (+25.0% growth, 5.0% brand interest)
Orbitz performance in major markets: Atlanta GA (-40.0% growth, 3.0% brand interest, 2.7M TVHH), Baltimore MD (-20.0% growth, 4.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-16.7% growth, 5.0% brand interest, 2.6M TVHH)
Competitive Insights
Competitive Insights showcase how Orbitz performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Orbitz can focus its competitive strategy.
Booking.com demonstrates category leadership at dma level with 5.5% average brand interest growth, showing exceptional performance in Amarillo TX (+15.8%, 22.0% brand interest), Anchorage AK (+22.2%, 11.0% brand interest), and Beaumont-Port Arthur TX (+53.3%, 23.0% brand interest)
In high-growth dma markets, Booking.com maintains an average brand interest of 16.8% with consistent performance across 48 markets
Booking.com shows strong momentum with 5.5% average brand interest growth across key dma markets: Great Falls MT (+100.0% growth, +9.0% brand interest), Watertown NY (+100.0% growth, +10.0% brand interest), and Wheeling WV-Steubenville OH (+100.0% growth, +18.0% brand interest)
Booking.com captured additional brand interest in 99 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Booking.com outperforms Expedia with 33.9 percentage point brand interest advantage across 209 shared markets: Bakersfield CA (gap: 38.0% brand interest, 22.8% growth), Bangor ME (gap: 42.0% brand interest, 33.7% growth), and Biloxi-Gulfport MS (gap: 33.0% brand interest, 29.5% growth)
In select markets, Expedia outperforms Booking.com despite weaker overall growth (+5.0% vs +5.5% overall): Bakersfield CA (Expedia leads: 55.0% share, +12.2% growth vs Booking.com: 17.0%, -10.5%), Bangor ME (Expedia leads: 52.0% share, +10.6% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Expedia leads: 47.0% share, +11.9% growth vs Booking.com: 14.0%, -17.6%)
In select markets, Priceline outperforms Booking.com despite weaker overall growth (-7.6% vs +5.5% overall): Bangor ME (Priceline leads: 16.0% share, -20.0% growth vs Booking.com: 10.0%, -23.1%), Biloxi-Gulfport MS (Priceline leads: 24.0% share, -7.7% growth vs Booking.com: 14.0%, -17.6%), and Boston MA-Manchester NH (Priceline: -9.1% growth vs Booking.com: -16.7% growth)
In select markets, Kayak outperforms Booking.com despite weaker overall growth (-1.6% vs +5.5% overall): Bakersfield CA (Kayak: +9.1% growth vs Booking.com: -10.5% growth), Bangor ME (Kayak leads: 18.0% share, +5.9% growth vs Booking.com: 10.0%, -23.1%), and Biloxi-Gulfport MS (Kayak: +10.0% growth vs Booking.com: -17.6% growth)
In select markets, Orbitz outperforms Booking.com despite weaker overall growth (+0.2% vs +5.5% overall): Bangor ME (Orbitz: +33.3% growth vs Booking.com: -23.1% growth), Boston MA-Manchester NH (Orbitz: +0.0% growth vs Booking.com: -16.7% growth), and Burlington VT-Plattsburgh NY (Orbitz: +0.0% growth vs Booking.com: -15.4% growth)
Kayak demonstrates relative improvement against Priceline in select markets despite weaker overall momentum (-1.6% vs -7.6%): Albany GA (Kayak: +0.0% growth vs Priceline: -34.6% growth), Albany-Schenectady-Troy NY (Kayak leads: 17.0% share, -5.6% growth vs Priceline: 16.0%, -11.1%), and Alexandria LA (Kayak: +41.7% growth vs Priceline: -17.1% growth)
In select markets, Priceline outperforms Kayak despite weaker overall growth (-7.6% vs -1.6% overall): Abilene-Sweetwater TX (Priceline leads: 25.0% share, -24.2% growth vs Kayak: 7.0%, -30.0%), Albuquerque-Santa Fe NM (Priceline leads: 19.0% share, -5.0% growth vs Kayak: 13.0%, -13.3%), and Baton Rouge LA (Priceline leads: 22.0% share, -8.3% growth vs Kayak: 10.0%, -16.7%)
In select markets, Priceline outperforms Orbitz despite weaker overall growth (-7.6% vs +0.2% overall): Anchorage AK (Priceline leads: 21.0% share, +0.0% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Priceline leads: 23.0% share, -8.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Priceline: 20.0% share vs Orbitz: 3.0% share)
In select markets, Kayak outperforms Orbitz despite weaker overall growth (-1.6% vs +0.2% overall): Anchorage AK (Kayak leads: 20.0% share, +5.3% growth vs Orbitz: 6.0%, -14.3%), Atlanta GA (Kayak leads: 13.0% share, +0.0% growth vs Orbitz: 3.0%, -25.0%), and Augusta GA (Kayak leads: 12.0% share, +33.3% growth vs Orbitz: 3.0%, -25.0%)
Expedia successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 48.0% brand interest, +23.1% growth), Albany GA (maintained 43.0% brand interest, +22.9% growth), and Amarillo TX (maintained 49.0% brand interest, +19.5% growth)
Booking.com successfully defends market leadership positions while maintaining brand interest growth in Bluefield-Beckley-Oak Hill WV (maintained 30.0% brand interest, +50.0% growth), Bowling Green KY (maintained 27.0% brand interest, +68.8% growth), and Hattiesburg-Laurel MS (maintained 26.0% brand interest, +30.0% growth)
Priceline successfully defends market leadership positions while maintaining brand interest growth in Juneau AK (maintained 41.0% brand interest, +36.7% growth), Lima OH (maintained 44.0% brand interest, +22.2% growth), and Terre Haute IN (maintained 27.0% brand interest, +22.7% growth)