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BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Reese's Pieces, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
37 DMAs
23 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
4 DMAs
6 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
116 DMAs
9 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
52 DMAs
12 States
|
Brand Insights
Brand Insights reveal Reese's Pieces’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Reese's Pieces shows strong performance with 16.3% average growth across 51 markets (4.0% avg brand interest), with positive growth in 15 of 51 markets
Reese's Pieces has 15 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 25 stable markets (0-5%), and 11 declining markets
Notable high-growth markets for Reese's Pieces include Alabama (+33.3% growth, 4.0% brand interest), Alaska (+100.0% growth, 6.0% brand interest), and Arkansas (+33.3% growth, 4.0% brand interest)
Reese's Pieces shows accelerating brand interest growth in Alabama (+33.3% growth, 4.0% brand interest) and Alaska (+100.0% growth, 6.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kit Kat demonstrates category leadership at state level with 17.5% average brand interest growth, showing exceptional performance in Alabama (+30.0%, 13.0% brand interest), Arizona (+16.7%, 14.0% brand interest), and California (+28.6%, 18.0% brand interest)
In high-growth state markets, Kit Kat maintains an average brand interest of 14.3% with consistent performance across 30 markets
Kit Kat shows strong momentum with 17.5% average brand interest growth across key state markets: Idaho (+62.5% growth, +5.0% brand interest), Nevada (+54.5% growth, +6.0% brand interest), and Kansas (+50.0% growth, +4.0% brand interest)
Kit Kat captured additional brand interest in 42 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Reese's Pieces in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
37
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 4.0% | +0.0% | +33.3% |
| Chicago IL | 3,081,097 | 3.0% | +0.0% | +50.0% |
| Philadelphia PA | 2,642,616 | 4.0% | +0.0% | +33.3% |
| Dallas-Ft. Worth TX | 2,585,309 | 4.0% | +0.0% | +33.3% |
| Atlanta GA | 2,277,873 | 4.0% | +0.0% | +33.3% |
| Houston TX | 2,266,381 | 4.0% | +0.0% | +33.3% |
| Boston MA-Manchester NH | 2,206,762 | 4.0% | +0.0% | +33.3% |
| Phoenix AZ | 1,818,040 | 4.0% | +0.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
4
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,462,825 | 4.0% | +33.3% | +0.0% |
| Charlotte NC | 1,124,890 | 4.0% | +33.3% | +300.0% |
| Cincinnati OH | 810,849 | 5.0% | +150.0% | +66.7% |
| Greenville-New Bern-Washington NC | 259,522 | 10.0% | +900.0% | +100.0% |
Maintain & Optimize
Stable markets with consistent performance
116
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 4.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 3.0% | +0.0% | +0.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 4.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 4.0% | +0.0% | +0.0% |
| St. Louis MO | 1,066,886 | 4.0% | +0.0% | +0.0% |
| Pittsburgh PA | 998,699 | 3.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 3.0% | +0.0% | +0.0% |
| Salt Lake City UT | 975,902 | 4.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
52
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 3.0% | -25.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 3.0% | -25.0% | +0.0% |
| Detroit MI | 1,646,663 | 3.0% | -25.0% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 3.0% | -25.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 4.0% | -20.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 4.0% | -20.0% | +0.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 3.0% | -40.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 3.0% | -50.0% | +0.0% |
Brand Insights
Brand Insights for Reese's Pieces in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Reese's Pieces shows strong performance with 6.0% average growth across 208 markets (2.2% avg brand interest), with positive growth in 34 of 208 markets
Top performing markets for Reese's Pieces demonstrate exceptional results in Ottumwa IA-Kirksville MO (+100.0% growth, 53.0% brand interest, +53.0% change)
Reese's Pieces has 34 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 128 stable markets (0-5%), and 46 declining markets
Notable high-growth markets for Reese's Pieces include Bakersfield CA (+100.0% growth, 6.0% brand interest), Birmingham AL (+100.0% growth, 4.0% brand interest), and Burlington VT-Plattsburgh NY (+100.0% growth, 4.0% brand interest)
Reese's Pieces maintains dominant market position with >35% brand interest in key markets: Ottumwa IA-Kirksville MO (53.0% brand interest, +100.0% growth)
Reese's Pieces achieves significant brand interest gains in Ottumwa IA-Kirksville MO (+53.0% brand interest growth, now at 53.0%)
Reese's Pieces shows accelerating brand interest growth in Bakersfield CA (+100.0% growth, 6.0% brand interest) and Birmingham AL (+100.0% growth, 4.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Bakersfield CA (+100.0% growth, 6.0% brand interest) and Birmingham AL (+100.0% growth, 4.0% brand interest)
Reese's Pieces performance in major markets: Baltimore MD (-40.0% growth, 3.0% brand interest, 1.1M TVHH), Detroit MI (-25.0% growth, 3.0% brand interest, 1.9M TVHH), and Hartford & New Haven CT (-20.0% growth, 4.0% brand interest, 1.0M TVHH)
Reese's Pieces shows positive brand interest growth in markets representing 12.5% of total TVHH coverage
Reese's Pieces maintains strong brand interest positions (>30% share) in key markets: Ottumwa IA-Kirksville MO (53.0% brand interest, +53.0% change)
Reese's Pieces achieves significant brand interest gains in Bakersfield CA (+6.0% brand interest), Birmingham AL (+4.0% brand interest), and Burlington VT-Plattsburgh NY (+4.0% brand interest)
Reese's Pieces shows strong performance with 8.2% average growth across 208 markets (2.2% avg brand interest), with positive growth in 52 of 208 markets
Top performing markets for Reese's Pieces demonstrate exceptional results in Ottumwa IA-Kirksville MO (+100.0% growth, 53.0% brand interest, +53.0% change)
Reese's Pieces has 52 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 131 stable markets (0-5%), and 25 declining markets
Notable high-growth markets for Reese's Pieces include Albuquerque-Santa Fe NM (+66.7% growth, 5.0% brand interest), Atlanta GA (+33.3% growth, 4.0% brand interest), and Austin TX (+33.3% growth, 4.0% brand interest)
Competitive Insights
Competitive Insights showcase how Reese's Pieces performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Kit Kat demonstrates category leadership at dma level with 77.6% average brand interest growth, showing exceptional performance in Albany GA (+450.0%, 11.0% brand interest), Albuquerque-Santa Fe NM (+20.0%, 12.0% brand interest), and Atlanta GA (+18.2%, 13.0% brand interest)
In high-growth dma markets, Kit Kat maintains an average brand interest of 15.1% with consistent performance across 100 markets
Kit Kat shows strong momentum with 77.6% average brand interest growth across key dma markets: Montgomery (Selma) AL (+950.0% growth, +19.0% brand interest), Biloxi-Gulfport MS (+900.0% growth, +9.0% brand interest), and Yuma AZ-El Centro CA (+850.0% growth, +17.0% brand interest)
Kit Kat captured additional brand interest in 121 dma markets, averaging +5.6% brand interest growth in key growth dma
Snickers shows strong momentum with 56.2% average brand interest growth across key dma markets: Binghamton NY (+900.0% growth, +18.0% brand interest), Joplin MO-Pittsburg KS (+900.0% growth, +18.0% brand interest), and Bowling Green KY (+850.0% growth, +17.0% brand interest)
Snickers captured additional brand interest in 62 dma markets, averaging +10.9% brand interest growth in key growth dma
Reese's Pieces shows strong momentum with 6.0% average brand interest growth across key dma markets: Greenville-New Bern-Washington NC (+900.0% growth, +9.0% brand interest), Cincinnati OH (+150.0% growth, +3.0% brand interest), and Bakersfield CA (+100.0% growth, +6.0% brand interest)
Reese's Pieces captured additional brand interest in 34 dma markets, averaging +6.5% brand interest growth in key growth dma
In direct competition, Kit Kat outperforms Snickers with 7.3 percentage point brand interest advantage across 193 shared markets: Amarillo TX (gap: 3.0% brand interest, 11.8% growth), Bend OR (gap: 20.0% brand interest, 500.0% growth), and Billings, MT (gap: 27.0% brand interest, 540.0% growth)
In select markets, M&M's outperforms Kit Kat despite weaker overall growth (+0.0% vs +77.6% overall): Amarillo TX (M&M's leads: 55.0% share, +25.0% growth vs Kit Kat: 12.0%, -20.0%)
In select markets, Skittles outperforms Kit Kat despite weaker overall growth (-2.9% vs +77.6% overall): Bend OR (Skittles leads: 31.0% share, +100.0% growth vs Kit Kat: 0.0%, -100.0%) and Billings, MT (Skittles leads: 19.0% share, +137.5% growth vs Kit Kat: 0.0%, -100.0%)
In select markets, Snickers outperforms Kit Kat despite weaker overall growth (+56.2% vs +77.6% overall): Bend OR (Snickers leads: 20.0% share, +400.0% growth vs Kit Kat: 0.0%, -100.0%) and Billings, MT (Snickers leads: 27.0% share, +440.0% growth vs Kit Kat: 0.0%, -100.0%)
In select markets, Reese's Pieces outperforms Kit Kat despite weaker overall growth (+6.0% vs +77.6% overall): Honolulu HI (Reese's Pieces: +100.0% growth vs Kit Kat: -15.0% growth), Johnstown-Altoona PA (Reese's Pieces: +100.0% growth vs Kit Kat: -35.3% growth), and Monroe LA-El Dorado AR (Reese's Pieces leads: 14.0% share, +100.0% growth vs Kit Kat: 1.0%, -50.0%)
In select markets, M&M's outperforms Skittles despite weaker overall growth (+0.0% vs -2.9% overall): Albuquerque-Santa Fe NM (M&M's leads: 49.0% share, +4.3% growth vs Skittles: 18.0%, -10.0%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (+0.0% vs +56.2% overall): Albuquerque-Santa Fe NM (M&M's leads: 49.0% share, +4.3% growth vs Snickers: 16.0%, -11.1%) and Amarillo TX (M&M's leads: 55.0% share, +25.0% growth vs Snickers: 15.0%, -31.8%)
In select markets, Skittles outperforms Snickers despite weaker overall growth (-2.9% vs +56.2% overall): Albany-Schenectady-Troy NY (Skittles leads: 21.0% share, +16.7% growth vs Snickers: 11.0%, -8.3%)