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Investment Recommendations
Targeted investment recommendations for Reese's Pieces, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
9 DMAs
6 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
19 DMAs
15 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
124 DMAs
13 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
59 DMAs
16 States
|
Brand Insights
Brand Insights reveal Reese's Pieces’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Reese's Pieces shows stable performance with 0.4% average growth across 51 markets (3.0% avg brand interest), with positive growth in 16 of 51 markets
Reese's Pieces has 16 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 21 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Reese's Pieces include Alabama (+33.3% growth, 4.0% brand interest), Arizona (+33.3% growth, 4.0% brand interest), and California (+33.3% growth, 4.0% brand interest)
Reese's Pieces shows accelerating brand interest growth in Alabama (+33.3% growth, 4.0% brand interest) and Arizona (+33.3% growth, 4.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Reese's Pieces, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Skittles demonstrates category leadership at state level with 11.2% average brand interest growth, showing exceptional performance in Arizona (+15.0%, 23.0% brand interest), California (+15.8%, 22.0% brand interest), and Delaware (+21.1%, 23.0% brand interest)
In high-growth state markets, Skittles maintains an average brand interest of 23.1% with consistent performance across 18 markets
Skittles shows strong momentum with 11.2% average brand interest growth across key state markets: Montana (+41.2% growth, +7.0% brand interest), Idaho (+33.3% growth, +6.0% brand interest), and Pennsylvania (+33.3% growth, +6.0% brand interest)
Skittles captured additional brand interest in 34 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Reese's Pieces in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
9
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Cleveland-Akron (Canton) OH | 1,319,557 | 4.0% | +0.0% | +33.3% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 4.0% | +0.0% | +33.3% |
| St. Louis MO | 1,066,886 | 4.0% | +0.0% | +33.3% |
| Salt Lake City UT | 975,902 | 4.0% | +0.0% | +33.3% |
| Greenville-Spartanburg SC-Asheville NC-Anderson SC | 805,248 | 3.0% | +0.0% | +50.0% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 3.0% | +0.0% | +50.0% |
| Providence RI-New Bedford MA | 564,315 | 4.0% | +0.0% | +100.0% |
| Memphis TN | 547,706 | 4.0% | +0.0% | +33.3% |
High Growth Priority
Large markets showing strong consistent growth
19
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 4.0% | +33.3% | +33.3% |
| Boston MA-Manchester NH | 2,206,762 | 4.0% | +33.3% | +100.0% |
| Detroit MI | 1,646,663 | 4.0% | +33.3% | +33.3% |
| Charlotte NC | 1,124,890 | 3.0% | +200.0% | +0.0% |
| Indianapolis IN | 1,026,188 | 4.0% | +100.0% | +33.3% |
| Baltimore MD | 977,058 | 4.0% | +100.0% | +33.3% |
| San Antonio TX | 900,609 | 5.0% | +25.0% | +66.7% |
| Kansas City MO | 866,618 | 4.0% | +33.3% | +33.3% |
Maintain & Optimize
Stable markets with consistent performance
124
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Philadelphia PA | 2,642,616 | 3.0% | +0.0% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 3.0% | +0.0% | +0.0% |
| Atlanta GA | 2,277,873 | 3.0% | +0.0% | +0.0% |
| Houston TX | 2,266,381 | 3.0% | +0.0% | +0.0% |
| Washington DC (Hagerstown MD) | 2,224,748 | 3.0% | +0.0% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 3.0% | +0.0% | +0.0% |
| Phoenix AZ | 1,818,040 | 3.0% | +0.0% | +0.0% |
| Seattle-Tacoma WA | 1,798,974 | 3.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
59
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 3.0% | -25.0% | -25.0% |
| Chicago IL | 3,081,097 | 2.0% | +0.0% | -33.3% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 3.0% | -25.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 3.0% | -25.0% | +0.0% |
| Portland OR | 1,086,232 | 3.0% | +0.0% | -25.0% |
| Pittsburgh PA | 998,699 | 2.0% | -33.3% | -50.0% |
| San Diego CA | 940,959 | 3.0% | -25.0% | -25.0% |
| Las Vegas NV | 739,704 | 2.0% | -33.3% | +0.0% |
Brand Insights
Brand Insights for Reese's Pieces in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Reese's Pieces shows challenging performance with -6.4% average growth across 210 markets (1.3% avg brand interest), with positive growth in 26 of 210 markets
Reese's Pieces has 26 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 144 stable markets (0-5%), and 40 declining markets
Notable high-growth markets for Reese's Pieces include Austin TX (+66.7% growth, 5.0% brand interest), Baltimore MD (+100.0% growth, 4.0% brand interest), and Boise ID (+25.0% growth, 5.0% brand interest)
Reese's Pieces shows accelerating brand interest growth in Austin TX (+66.7% growth, 5.0% brand interest) and Baltimore MD (+100.0% growth, 4.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Austin TX (+66.7% growth, 5.0% brand interest) and Baltimore MD (+100.0% growth, 4.0% brand interest)
Reese's Pieces performance in major markets: Los Angeles CA (-25.0% growth, 3.0% brand interest, 5.8M TVHH), Miami-Ft. Lauderdale FL (-25.0% growth, 3.0% brand interest, 1.7M TVHH), and Pittsburgh PA (-33.3% growth, 2.0% brand interest, 1.2M TVHH)
Reese's Pieces shows positive brand interest growth in markets representing 22.6% of total TVHH coverage
Reese's Pieces achieves significant brand interest gains in Austin TX (+2.0% brand interest), Baltimore MD (+2.0% brand interest), and Boise ID (+1.0% brand interest)
Reese's Pieces shows challenging performance with -2.3% average growth across 209 markets (1.3% avg brand interest), with positive growth in 33 of 209 markets
Reese's Pieces has 33 markets with high growth (>15%), 0 markets with moderate growth (5-15%), 140 stable markets (0-5%), and 36 declining markets
Notable high-growth markets for Reese's Pieces include Baltimore MD (+33.3% growth, 4.0% brand interest), Boise ID (+100.0% growth, 5.0% brand interest), and Boston MA-Manchester NH (+100.0% growth, 4.0% brand interest)
Reese's Pieces shows accelerating brand interest growth in Baltimore MD (+33.3% growth, 4.0% brand interest) and Boise ID (+100.0% growth, 5.0% brand interest)
Reese's Pieces demonstrates emerging brand interest strength in Baltimore MD (+33.3% growth, 4.0% brand interest) and Boise ID (+100.0% growth, 5.0% brand interest)
Reese's Pieces performance in major markets: Chicago IL (-33.3% growth, 2.0% brand interest, 3.6M TVHH), Los Angeles CA (-25.0% growth, 3.0% brand interest, 5.8M TVHH), and Pittsburgh PA (-50.0% growth, 2.0% brand interest, 1.2M TVHH)
Reese's Pieces shows positive brand interest growth in markets representing 27.6% of total TVHH coverage
Reese's Pieces achieves significant brand interest gains in Baltimore MD (+1.0% brand interest), Boise ID (+5.0% brand interest), and Boston MA-Manchester NH (+2.0% brand interest)
Competitive Insights
Competitive Insights showcase how Reese's Pieces performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Reese's Pieces can focus its competitive strategy.
Skittles demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+39.1%, 32.0% brand interest), Albany-Schenectady-Troy NY (+33.3%, 24.0% brand interest), and Albuquerque-Santa Fe NM (+33.3%, 24.0% brand interest)
In high-growth dma markets, Skittles maintains an average brand interest of 28.0% with consistent performance across 83 markets
Skittles shows strong momentum with 11.7% average brand interest growth across key dma markets: Alexandria LA (+138.1% growth, +58.0% brand interest), Binghamton NY (+131.6% growth, +25.0% brand interest), and Bowling Green KY (+122.7% growth, +27.0% brand interest)
Skittles captured additional brand interest in 122 dma markets, averaging +7.1% brand interest growth in key growth dma
In direct competition, Skittles outperforms Snickers with 10.2 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 24.1% growth), Amarillo TX (gap: 3.0% brand interest, 3.5% growth), and Anchorage AK (gap: 3.0% brand interest, 9.1% growth)
In select markets, M&M's outperforms Kit Kat despite weaker overall growth (-2.9% vs -1.2% overall): Abilene-Sweetwater TX (M&M's leads: 56.0% share, +27.3% growth vs Kit Kat: 0.0%, -100.0%) and Anchorage AK (M&M's leads: 50.0% share, +8.7% growth vs Kit Kat: 13.0%, -13.3%)
In select markets, Snickers outperforms Kit Kat despite weaker overall growth (-0.2% vs -1.2% overall): Abilene-Sweetwater TX (Snickers leads: 22.0% share, +15.8% growth vs Kit Kat: 0.0%, -100.0%) and Atlanta GA (Snickers leads: 16.0% share, +6.7% growth vs Kit Kat: 13.0%, -7.1%)
In select markets, Kit Kat outperforms Skittles despite weaker overall growth (-1.2% vs +11.7% overall): Baton Rouge LA (Kit Kat: +100.0% growth vs Skittles: -20.7% growth) and Chico-Redding CA (Kit Kat: +38.5% growth vs Skittles: -14.3% growth)
In select markets, M&M's outperforms Skittles despite weaker overall growth (-2.9% vs +11.7% overall): Abilene-Sweetwater TX (M&M's leads: 56.0% share, +27.3% growth vs Skittles: 22.0%, -8.3%), Amarillo TX (M&M's leads: 51.0% share, +6.2% growth vs Skittles: 17.0%, -5.6%), and Anchorage AK (M&M's leads: 50.0% share, +8.7% growth vs Skittles: 20.0%, -9.1%)
In select markets, Snickers outperforms Skittles despite weaker overall growth (-0.2% vs +11.7% overall): Abilene-Sweetwater TX (Snickers: +15.8% growth vs Skittles: -8.3% growth) and Baton Rouge LA (Snickers: +35.7% growth vs Skittles: -20.7% growth)
In select markets, Kit Kat outperforms Snickers despite weaker overall growth (-1.2% vs -0.2% overall): Albany GA (Kit Kat leads: 20.0% share, +100.0% growth vs Snickers: 18.0%, -30.8%), Albuquerque-Santa Fe NM (Kit Kat: +16.7% growth vs Snickers: -5.0% growth), and Bakersfield CA (Kit Kat leads: 17.0% share, +30.8% growth vs Snickers: 13.0%, -35.0%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (-2.9% vs -0.2% overall): Amarillo TX (M&M's leads: 51.0% share, +6.2% growth vs Snickers: 20.0%, -9.1%)
In select markets, Kit Kat outperforms Reese's Pieces despite weaker overall growth (-1.2% vs -6.4% overall): Albany-Schenectady-Troy NY (Kit Kat leads: 16.0% share, +14.3% growth vs Reese's Pieces: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Kit Kat leads: 14.0% share, +16.7% growth vs Reese's Pieces: 0.0%, -100.0%), and Baton Rouge LA (Kit Kat leads: 14.0% share, +100.0% growth vs Reese's Pieces: 0.0%, -100.0%)
In select markets, Snickers outperforms Reese's Pieces despite weaker overall growth (-0.2% vs -6.4% overall): Albany-Schenectady-Troy NY (Snickers leads: 16.0% share, +33.3% growth vs Reese's Pieces: 0.0%, -100.0%) and Baton Rouge LA (Snickers leads: 19.0% share, +35.7% growth vs Reese's Pieces: 0.0%, -100.0%)
Kit Kat successfully defends market leadership positions while maintaining brand interest growth in Lima OH (maintained 43.0% brand interest, +100.0% growth), Missoula MT (maintained 25.0% brand interest, +100.0% growth), and Honolulu HI (maintained 22.0% brand interest, +4.8% growth)
M&M's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 56.0% brand interest, +27.3% growth), Bangor ME (maintained 60.0% brand interest, +30.4% growth), and Bend OR (maintained 100.0% brand interest, +117.4% growth)