Snickers
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
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Investment Recommendations
Targeted investment recommendations for Snickers, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
45 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
90 DMAs
22 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
1 State
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
47 DMAs
11 States
|
Brand Insights
Brand Insights reveal Snickers’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Snickers shows stable performance with 1.4% average growth across 51 markets (16.5% avg brand interest), with positive growth in 26 of 51 markets
Top performing markets for Snickers demonstrate exceptional results in Mississippi (+25.0% growth, 20.0% brand interest, +4.0% change)
Snickers has 8 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 8 stable markets (0-5%), and 17 declining markets
Notable high-growth markets for Snickers include Connecticut (+15.4% growth, 15.0% brand interest), District of Columbia (+28.6% growth, 18.0% brand interest), and Maine (+36.4% growth, 15.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Skittles demonstrates category leadership at state level with 11.2% average brand interest growth, showing exceptional performance in Arizona (+15.0%, 23.0% brand interest), California (+15.8%, 22.0% brand interest), and Delaware (+21.1%, 23.0% brand interest)
In high-growth state markets, Skittles maintains an average brand interest of 23.1% with consistent performance across 18 markets
Skittles shows strong momentum with 11.2% average brand interest growth across key state markets: Montana (+41.2% growth, +7.0% brand interest), Idaho (+33.3% growth, +6.0% brand interest), and Pennsylvania (+33.3% growth, +6.0% brand interest)
Skittles captured additional brand interest in 34 state markets, averaging +3.3% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Snickers in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
45
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | +7.7% | +0.0% |
| Chicago IL | 3,081,097 | 17.0% | -5.6% | +6.3% |
| Philadelphia PA | 2,642,616 | 14.0% | +0.0% | +7.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | +7.1% | +0.0% |
| Minneapolis-St. Paul MN | 1,563,558 | 18.0% | -10.0% | +5.9% |
| Charlotte NC | 1,124,890 | 15.0% | -6.3% | +7.1% |
| Portland OR | 1,086,232 | 18.0% | +5.9% | +12.5% |
| St. Louis MO | 1,066,886 | 16.0% | +0.0% | +6.7% |
High Growth Priority
Large markets showing strong consistent growth
90
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 17.0% | +13.3% | +13.3% |
| Atlanta GA | 2,277,873 | 16.0% | +6.7% | +6.7% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | +6.7% | +14.3% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 18.0% | +12.5% | +28.6% |
| Phoenix AZ | 1,818,040 | 17.0% | +6.3% | +13.3% |
| Seattle-Tacoma WA | 1,798,974 | 17.0% | +13.3% | +6.3% |
| Detroit MI | 1,646,663 | 18.0% | +20.0% | +28.6% |
| Denver CO | 1,523,659 | 17.0% | +6.3% | +13.3% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Louisville KY | 612,910 | 16.0% | +0.0% | +0.0% |
| Tulsa OK | 462,154 | 16.0% | +0.0% | +0.0% |
| Champaign & Springfield-Decatur IL | 317,118 | 15.0% | +0.0% | +0.0% |
| Beaumont-Port Arthur TX | 143,616 | 16.0% | +0.0% | +0.0% |
| Jackson TN | 87,355 | 22.0% | +0.0% | +0.0% |
| Lake Charles LA | 84,941 | 0.0% | +0.0% | +0.0% |
| Alexandria LA | 72,854 | 0.0% | +0.0% | +0.0% |
| Lafayette IN | 69,020 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
47
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Dallas-Ft. Worth TX | 2,585,309 | 16.0% | -5.9% | +0.0% |
| Houston TX | 2,266,381 | 15.0% | -6.3% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +0.0% | -6.7% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 13.0% | -7.1% | +0.0% |
| Milwaukee WI | 765,170 | 17.0% | -10.5% | -5.6% |
| Birmingham AL | 651,287 | 12.0% | -14.3% | -25.0% |
| Honolulu HI | 411,655 | 12.0% | -7.7% | -7.7% |
| Spokane WA | 409,624 | 17.0% | -5.6% | +0.0% |
Brand Insights
Brand Insights for Snickers in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Snickers shows challenging performance with -0.2% average growth across 210 markets (14.6% avg brand interest), with positive growth in 106 of 210 markets
Top performing markets for Snickers demonstrate exceptional results in Lubbock TX (+150.0% growth, 20.0% brand interest, +12.0% change), Hattiesburg-Laurel MS (+125.0% growth, 36.0% brand interest, +20.0% change), and Cheyenne WY-Scottsbluff NE (+100.0% growth, 53.0% brand interest, +53.0% change)
Snickers has 48 markets with high growth (>15%), 57 markets with moderate growth (5-15%), 39 stable markets (0-5%), and 66 declining markets
Notable high-growth markets for Snickers include Abilene-Sweetwater TX (+15.8% growth, 22.0% brand interest), Albany-Schenectady-Troy NY (+33.3% growth, 16.0% brand interest), and Augusta GA (+35.7% growth, 19.0% brand interest)
Snickers demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cheyenne WY-Scottsbluff NE (+100.0% growth, +53.0% gain, 53.0% current brand interest), Clarksburg-Weston WV (+33.3% growth, +6.0% gain, 24.0% current brand interest), and Erie PA (+100.0% growth, +11.0% gain, 22.0% current brand interest)
Snickers successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 22.0% brand interest, +15.8% growth), Cheyenne WY-Scottsbluff NE (maintained 53.0% brand interest, +100.0% growth), and Clarksburg-Weston WV (maintained 24.0% brand interest, +33.3% growth)
In large markets, Snickers shows strong growth with notable brand interest: Cleveland-Akron (Canton) OH (+21.4% growth, 17.0% brand interest) and Detroit MI (+20.0% growth, 18.0% brand interest)
In medium markets, Snickers shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+33.3% growth, 16.0% brand interest) and Grand Rapids-Kalamazoo-Battle Creek MI (+18.8% growth, 19.0% brand interest)
Snickers maintains consistent performance with steady growth and stable brand interest across 28% of markets, exemplified by Palm Springs CA (+15.0% growth, +3.0% brand interest), Atlanta GA (+6.7% growth, +1.0% brand interest), and Austin TX (+6.2% growth, +1.0% brand interest)
Snickers maintains dominant market position with >35% brand interest in key markets: Cheyenne WY-Scottsbluff NE (53.0% brand interest, +100.0% growth) and Hattiesburg-Laurel MS (36.0% brand interest, +125.0% growth)
Snickers achieves significant brand interest gains in Abilene-Sweetwater TX (+3.0% brand interest growth, now at 22.0%), Albany-Schenectady-Troy NY (+4.0% brand interest growth, now at 16.0%), and Augusta GA (+5.0% brand interest growth, now at 19.0%)
Snickers shows accelerating brand interest growth in Abilene-Sweetwater TX (+15.8% growth, 22.0% brand interest) and Albany-Schenectady-Troy NY (+33.3% growth, 16.0% brand interest)
Snickers demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+33.3% growth, 16.0% brand interest) and Augusta GA (+35.7% growth, 19.0% brand interest)
Snickers maintains stable brand interest performance in mature markets: Duluth MN-Superior WI (+0.0% growth, 32.0% brand interest) and Montgomery (Selma) AL (+0.0% growth, 21.0% brand interest)
Snickers faces growth challenges in historically strong markets: Billings, MT (-18.8% growth, 26.0% brand interest) and Mankato MN (-50.9% growth, 27.0% brand interest)
Snickers performance in major markets: Baltimore MD (-6.7% growth, 14.0% brand interest, 1.1M TVHH), Charlotte NC (-6.2% growth, 15.0% brand interest, 1.3M TVHH), and Chicago IL (-5.6% growth, 17.0% brand interest, 3.6M TVHH)
Competitive Insights
Competitive Insights showcase how Snickers performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Skittles demonstrates category leadership at dma level with 11.7% average brand interest growth, showing exceptional performance in Albany GA (+39.1%, 32.0% brand interest), Albany-Schenectady-Troy NY (+33.3%, 24.0% brand interest), and Albuquerque-Santa Fe NM (+33.3%, 24.0% brand interest)
In high-growth dma markets, Skittles maintains an average brand interest of 28.0% with consistent performance across 83 markets
Skittles shows strong momentum with 11.7% average brand interest growth across key dma markets: Alexandria LA (+138.1% growth, +58.0% brand interest), Binghamton NY (+131.6% growth, +25.0% brand interest), and Bowling Green KY (+122.7% growth, +27.0% brand interest)
Skittles captured additional brand interest in 122 dma markets, averaging +7.1% brand interest growth in key growth dma
In direct competition, Skittles outperforms Snickers with 10.2 percentage point brand interest advantage across 210 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 24.1% growth), Amarillo TX (gap: 3.0% brand interest, 3.5% growth), and Anchorage AK (gap: 3.0% brand interest, 9.1% growth)
In select markets, M&M's outperforms Kit Kat despite weaker overall growth (-2.9% vs -1.2% overall): Abilene-Sweetwater TX (M&M's leads: 56.0% share, +27.3% growth vs Kit Kat: 0.0%, -100.0%) and Anchorage AK (M&M's leads: 50.0% share, +8.7% growth vs Kit Kat: 13.0%, -13.3%)
In select markets, Snickers outperforms Kit Kat despite weaker overall growth (-0.2% vs -1.2% overall): Abilene-Sweetwater TX (Snickers leads: 22.0% share, +15.8% growth vs Kit Kat: 0.0%, -100.0%) and Atlanta GA (Snickers leads: 16.0% share, +6.7% growth vs Kit Kat: 13.0%, -7.1%)
In select markets, Kit Kat outperforms Skittles despite weaker overall growth (-1.2% vs +11.7% overall): Baton Rouge LA (Kit Kat: +100.0% growth vs Skittles: -20.7% growth) and Chico-Redding CA (Kit Kat: +38.5% growth vs Skittles: -14.3% growth)
In select markets, M&M's outperforms Skittles despite weaker overall growth (-2.9% vs +11.7% overall): Abilene-Sweetwater TX (M&M's leads: 56.0% share, +27.3% growth vs Skittles: 22.0%, -8.3%), Amarillo TX (M&M's leads: 51.0% share, +6.2% growth vs Skittles: 17.0%, -5.6%), and Anchorage AK (M&M's leads: 50.0% share, +8.7% growth vs Skittles: 20.0%, -9.1%)
In select markets, Snickers outperforms Skittles despite weaker overall growth (-0.2% vs +11.7% overall): Abilene-Sweetwater TX (Snickers: +15.8% growth vs Skittles: -8.3% growth) and Baton Rouge LA (Snickers: +35.7% growth vs Skittles: -20.7% growth)
In select markets, Kit Kat outperforms Snickers despite weaker overall growth (-1.2% vs -0.2% overall): Albany GA (Kit Kat leads: 20.0% share, +100.0% growth vs Snickers: 18.0%, -30.8%), Albuquerque-Santa Fe NM (Kit Kat: +16.7% growth vs Snickers: -5.0% growth), and Bakersfield CA (Kit Kat leads: 17.0% share, +30.8% growth vs Snickers: 13.0%, -35.0%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (-2.9% vs -0.2% overall): Amarillo TX (M&M's leads: 51.0% share, +6.2% growth vs Snickers: 20.0%, -9.1%)
In select markets, Kit Kat outperforms Reese's Pieces despite weaker overall growth (-1.2% vs -6.4% overall): Albany-Schenectady-Troy NY (Kit Kat leads: 16.0% share, +14.3% growth vs Reese's Pieces: 0.0%, -100.0%), Albuquerque-Santa Fe NM (Kit Kat leads: 14.0% share, +16.7% growth vs Reese's Pieces: 0.0%, -100.0%), and Baton Rouge LA (Kit Kat leads: 14.0% share, +100.0% growth vs Reese's Pieces: 0.0%, -100.0%)
In select markets, Snickers outperforms Reese's Pieces despite weaker overall growth (-0.2% vs -6.4% overall): Albany-Schenectady-Troy NY (Snickers leads: 16.0% share, +33.3% growth vs Reese's Pieces: 0.0%, -100.0%) and Baton Rouge LA (Snickers leads: 19.0% share, +35.7% growth vs Reese's Pieces: 0.0%, -100.0%)
Kit Kat successfully defends market leadership positions while maintaining brand interest growth in Lima OH (maintained 43.0% brand interest, +100.0% growth), Missoula MT (maintained 25.0% brand interest, +100.0% growth), and Honolulu HI (maintained 22.0% brand interest, +4.8% growth)
M&M's successfully defends market leadership positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 56.0% brand interest, +27.3% growth), Bangor ME (maintained 60.0% brand interest, +30.4% growth), and Bend OR (maintained 100.0% brand interest, +117.4% growth)