Snickers
Mars, Inc
Company
Mars, Inc
Industry
Chocolates & Candy
Other Mars, Inc Brands
Related Brands
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Investment Recommendations
Targeted investment recommendations for Snickers, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
54 DMAs
18 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
57 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
4 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
80 DMAs
23 States
|
Brand Insights
Brand Insights reveal Snickers’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Snickers shows challenging performance with -5.1% average growth across 51 markets (16.6% avg brand interest), with positive growth in 9 of 51 markets
Top performing markets for Snickers demonstrate exceptional results in Montana (+14.3% growth, 24.0% brand interest, +3.0% change) and Kansas (+11.1% growth, 20.0% brand interest, +2.0% change)
Snickers has 0 markets with high growth (>15%), 9 markets with moderate growth (5-15%), 11 stable markets (0-5%), and 31 declining markets
Snickers achieves significant brand interest gains in Montana (+3.0% brand interest growth, now at 24.0%)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Chocolates & Candy industry.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Snickers, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Kit Kat demonstrates category leadership at state level with 17.5% average brand interest growth, showing exceptional performance in Alabama (+30.0%, 13.0% brand interest), Arizona (+16.7%, 14.0% brand interest), and California (+28.6%, 18.0% brand interest)
In high-growth state markets, Kit Kat maintains an average brand interest of 14.3% with consistent performance across 30 markets
Kit Kat shows strong momentum with 17.5% average brand interest growth across key state markets: Idaho (+62.5% growth, +5.0% brand interest), Nevada (+54.5% growth, +6.0% brand interest), and Kansas (+50.0% growth, +4.0% brand interest)
Kit Kat captured additional brand interest in 42 state markets, averaging +2.5% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Snickers in the Chocolates & Candy category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
54
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 14.0% | -6.7% | +7.7% |
| Atlanta GA | 2,277,873 | 16.0% | +0.0% | +6.7% |
| Houston TX | 2,266,381 | 17.0% | +0.0% | +6.3% |
| Washington DC (Hagerstown MD) | 2,224,748 | 16.0% | -5.9% | +6.7% |
| Phoenix AZ | 1,818,040 | 17.0% | +0.0% | +6.3% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | -11.1% | +6.7% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 15.0% | -16.7% | +7.1% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 17.0% | -5.6% | +13.3% |
High Growth Priority
Large markets showing strong consistent growth
57
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Detroit MI | 1,646,663 | 17.0% | +6.3% | +13.3% |
| Nashville TN | 993,259 | 16.0% | +6.7% | +6.7% |
| Hartford & New Haven CT | 862,036 | 14.0% | +7.7% | +7.7% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 17.0% | +6.3% | +13.3% |
| Providence RI-New Bedford MA | 564,315 | 16.0% | +6.7% | +14.3% |
| Fresno-Visalia CA | 539,002 | 20.0% | +25.0% | +42.9% |
| Wilkes Barre-Scranton PA | 501,832 | 15.0% | +36.4% | +7.1% |
| Knoxville TN | 475,703 | 19.0% | +18.8% | +26.7% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Boston MA-Manchester NH | 2,206,762 | 14.0% | +0.0% | +0.0% |
| Baltimore MD | 977,058 | 15.0% | +0.0% | +0.0% |
| Kansas City MO | 866,618 | 16.0% | +0.0% | +0.0% |
| Meridian MS | 55,267 | 0.0% | +0.0% | +0.0% |
| Greenwood-Greenville MS | 52,998 | 0.0% | +0.0% | +0.0% |
| Eureka CA | 52,063 | 0.0% | +0.0% | +0.0% |
| St. Joseph MO | 38,607 | 0.0% | +0.0% | +0.0% |
| Fairbanks AK | 32,241 | 0.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
80
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 15.0% | -16.7% | +0.0% |
| Chicago IL | 3,081,097 | 17.0% | -5.6% | -5.6% |
| Philadelphia PA | 2,642,616 | 14.0% | -6.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 17.0% | -10.5% | +0.0% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 15.0% | -6.3% | -6.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 20.0% | -9.1% | +0.0% |
| Denver CO | 1,523,659 | 16.0% | -11.1% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 14.0% | -17.7% | +0.0% |
Brand Insights
Brand Insights for Snickers in the Chocolates & Candy category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Snickers shows strong performance with 56.2% average growth across 206 markets (16.3% avg brand interest), with positive growth in 66 of 206 markets
Top performing markets for Snickers demonstrate exceptional results in Binghamton NY (+900.0% growth, 20.0% brand interest, +18.0% change), Joplin MO-Pittsburg KS (+900.0% growth, 20.0% brand interest, +18.0% change), and Lake Charles LA (+666.7% growth, 23.0% brand interest, +20.0% change)
Snickers has 44 markets with high growth (>15%), 19 markets with moderate growth (5-15%), 36 stable markets (0-5%), and 107 declining markets
Notable high-growth markets for Snickers include Abilene-Sweetwater TX (+375.0% growth, 19.0% brand interest), Albany GA (+325.0% growth, 17.0% brand interest), and Anchorage AK (+53.3% growth, 23.0% brand interest)
Snickers demonstrates strong market momentum with combined growth and brand interest gains in key markets: Anchorage AK (+53.3% growth, +8.0% gain, 23.0% current brand interest), Billings, MT (+440.0% growth, +22.0% gain, 27.0% current brand interest), and Butte-Bozeman MT (+360.0% growth, +18.0% gain, 23.0% current brand interest)
Snickers successfully defends strong market positions while maintaining brand interest growth in Anchorage AK (maintained 23.0% brand interest, +53.3% growth), Billings, MT (maintained 27.0% brand interest, +440.0% growth), and Butte-Bozeman MT (maintained 23.0% brand interest, +360.0% growth)
In small markets, Snickers shows strong growth with notable brand interest: Abilene-Sweetwater TX (+375.0% growth, 19.0% brand interest) and Albany GA (+325.0% growth, 17.0% brand interest)
Snickers maintains dominant market position with >35% brand interest in key markets: Mankato MN (41.0% brand interest, +485.7% growth), North Platte NE (100.0% brand interest, +100.0% growth), and Rapid City SD (37.0% brand interest, +23.3% growth)
Snickers achieves significant brand interest gains in Abilene-Sweetwater TX (+15.0% brand interest growth, now at 19.0%), Albany GA (+13.0% brand interest growth, now at 17.0%), and Anchorage AK (+8.0% brand interest growth, now at 23.0%)
Snickers shows accelerating brand interest growth in Abilene-Sweetwater TX (+375.0% growth, 19.0% brand interest) and Albany GA (+325.0% growth, 17.0% brand interest)
Snickers demonstrates emerging brand interest strength in Abilene-Sweetwater TX (+375.0% growth, 19.0% brand interest) and Albany GA (+325.0% growth, 17.0% brand interest)
Snickers maintains stable brand interest performance in mature markets: Fargo-Valley City ND (-4.2% growth, 23.0% brand interest) and La Crosse-Eau Claire WI (-4.8% growth, 20.0% brand interest)
Snickers performance in major markets: Charlotte NC (-11.8% growth, 15.0% brand interest, 1.3M TVHH), Chicago IL (-5.6% growth, 17.0% brand interest, 3.6M TVHH), and Cleveland-Akron (Canton) OH (-26.3% growth, 14.0% brand interest, 1.6M TVHH)
Snickers shows positive brand interest growth in markets representing 15.4% of total TVHH coverage
Snickers maintains strong brand interest positions (>30% share) in key markets: Cedar Rapids-Waterloo-Iowa City & Dubuque IA (22.0% brand interest, -6.0% change), Columbus-Tupelo-West Point MS (22.0% brand interest, -4.0% change), and Fargo-Valley City ND (23.0% brand interest, -1.0% change)
Snickers achieves significant brand interest gains in Abilene-Sweetwater TX (+15.0% brand interest), Albany GA (+13.0% brand interest), and Anchorage AK (+8.0% brand interest)
Competitive Insights
Competitive Insights showcase how Snickers performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Snickers can focus its competitive strategy.
Kit Kat demonstrates category leadership at dma level with 77.6% average brand interest growth, showing exceptional performance in Albany GA (+450.0%, 11.0% brand interest), Albuquerque-Santa Fe NM (+20.0%, 12.0% brand interest), and Atlanta GA (+18.2%, 13.0% brand interest)
In high-growth dma markets, Kit Kat maintains an average brand interest of 15.1% with consistent performance across 100 markets
Kit Kat shows strong momentum with 77.6% average brand interest growth across key dma markets: Montgomery (Selma) AL (+950.0% growth, +19.0% brand interest), Biloxi-Gulfport MS (+900.0% growth, +9.0% brand interest), and Yuma AZ-El Centro CA (+850.0% growth, +17.0% brand interest)
Kit Kat captured additional brand interest in 121 dma markets, averaging +5.6% brand interest growth in key growth dma
Snickers shows strong momentum with 56.2% average brand interest growth across key dma markets: Binghamton NY (+900.0% growth, +18.0% brand interest), Joplin MO-Pittsburg KS (+900.0% growth, +18.0% brand interest), and Bowling Green KY (+850.0% growth, +17.0% brand interest)
Snickers captured additional brand interest in 62 dma markets, averaging +10.9% brand interest growth in key growth dma
Reese's Pieces shows strong momentum with 6.0% average brand interest growth across key dma markets: Greenville-New Bern-Washington NC (+900.0% growth, +9.0% brand interest), Cincinnati OH (+150.0% growth, +3.0% brand interest), and Bakersfield CA (+100.0% growth, +6.0% brand interest)
Reese's Pieces captured additional brand interest in 34 dma markets, averaging +6.5% brand interest growth in key growth dma
In direct competition, Kit Kat outperforms Snickers with 7.3 percentage point brand interest advantage across 193 shared markets: Amarillo TX (gap: 3.0% brand interest, 11.8% growth), Bend OR (gap: 20.0% brand interest, 500.0% growth), and Billings, MT (gap: 27.0% brand interest, 540.0% growth)
In select markets, M&M's outperforms Kit Kat despite weaker overall growth (+0.0% vs +77.6% overall): Amarillo TX (M&M's leads: 55.0% share, +25.0% growth vs Kit Kat: 12.0%, -20.0%)
In select markets, Skittles outperforms Kit Kat despite weaker overall growth (-2.9% vs +77.6% overall): Bend OR (Skittles leads: 31.0% share, +100.0% growth vs Kit Kat: 0.0%, -100.0%) and Billings, MT (Skittles leads: 19.0% share, +137.5% growth vs Kit Kat: 0.0%, -100.0%)
In select markets, Snickers outperforms Kit Kat despite weaker overall growth (+56.2% vs +77.6% overall): Bend OR (Snickers leads: 20.0% share, +400.0% growth vs Kit Kat: 0.0%, -100.0%) and Billings, MT (Snickers leads: 27.0% share, +440.0% growth vs Kit Kat: 0.0%, -100.0%)
In select markets, Reese's Pieces outperforms Kit Kat despite weaker overall growth (+6.0% vs +77.6% overall): Honolulu HI (Reese's Pieces: +100.0% growth vs Kit Kat: -15.0% growth), Johnstown-Altoona PA (Reese's Pieces: +100.0% growth vs Kit Kat: -35.3% growth), and Monroe LA-El Dorado AR (Reese's Pieces leads: 14.0% share, +100.0% growth vs Kit Kat: 1.0%, -50.0%)
In select markets, M&M's outperforms Skittles despite weaker overall growth (+0.0% vs -2.9% overall): Albuquerque-Santa Fe NM (M&M's leads: 49.0% share, +4.3% growth vs Skittles: 18.0%, -10.0%)
In select markets, M&M's outperforms Snickers despite weaker overall growth (+0.0% vs +56.2% overall): Albuquerque-Santa Fe NM (M&M's leads: 49.0% share, +4.3% growth vs Snickers: 16.0%, -11.1%) and Amarillo TX (M&M's leads: 55.0% share, +25.0% growth vs Snickers: 15.0%, -31.8%)
In select markets, Skittles outperforms Snickers despite weaker overall growth (-2.9% vs +56.2% overall): Albany-Schenectady-Troy NY (Skittles leads: 21.0% share, +16.7% growth vs Snickers: 11.0%, -8.3%)