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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Enterprise, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
65 DMAs
18 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
36 DMAs
5 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
20 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
90 DMAs
21 States
|
Brand Insights
Brand Insights reveal Enterprise’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Enterprise shows challenging performance with -2.0% average growth across 51 markets (25.8% avg brand interest), with positive growth in 10 of 51 markets
Top performing markets for Enterprise demonstrate exceptional results in Ohio (+11.1% growth, 30.0% brand interest, +3.0% change)
Enterprise has 0 markets with high growth (>15%), 5 markets with moderate growth (5-15%), 19 stable markets (0-5%), and 27 declining markets
Enterprise successfully defends strong market positions while maintaining brand interest growth in Illinois (maintained 22.0% brand interest, +4.8% growth), Iowa (maintained 28.0% brand interest, +3.7% growth), and Michigan (maintained 29.0% brand interest, +3.6% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Budget demonstrates category leadership at state level with 6.8% average brand interest growth, showing exceptional performance in Delaware (+20.0%, 18.0% brand interest), Indiana (+17.6%, 20.0% brand interest), and Kansas (+25.0%, 15.0% brand interest)
In high-growth state markets, Budget maintains an average brand interest of 18.1% with consistent performance across 10 markets
Budget shows strong momentum with 6.8% average brand interest growth across key state markets: North Dakota (+33.3% growth, +4.0% brand interest), Vermont (+28.6% growth, +4.0% brand interest), and Nebraska (+26.7% growth, +4.0% brand interest)
Budget captured additional brand interest in 26 state markets, averaging +2.0% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Enterprise in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
65
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 21.0% | +0.0% | +16.7% |
| Los Angeles CA | 4,962,377 | 24.0% | +0.0% | +20.0% |
| Houston TX | 2,266,381 | 19.0% | +0.0% | +5.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | +0.0% | +31.6% |
| Boston MA-Manchester NH | 2,206,762 | 20.0% | -4.8% | +11.1% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | +7.7% |
| Phoenix AZ | 1,818,040 | 23.0% | +0.0% | +15.0% |
| Detroit MI | 1,646,663 | 27.0% | +3.9% | +28.6% |
High Growth Priority
Large markets showing strong consistent growth
36
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Austin TX | 831,742 | 23.0% | +15.0% | +35.3% |
| Cincinnati OH | 810,849 | 31.0% | +6.9% | +14.8% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 32.0% | +14.3% | +10.3% |
| Columbia SC | 382,874 | 45.0% | +7.1% | +9.8% |
| Harlingen-Weslaco-Brownsville-McAllen TX | 342,950 | 31.0% | +6.9% | +3.3% |
| El Paso TX | 315,971 | 28.0% | +12.0% | +16.7% |
| Johnstown-Altoona PA | 241,655 | 33.0% | +13.8% | +6.5% |
| Traverse City-Cadillac MI | 216,002 | 28.0% | +12.0% | +7.7% |
Maintain & Optimize
Stable markets with consistent performance
20
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New Orleans LA | 584,044 | 29.0% | +0.0% | +0.0% |
| Buffalo NY | 537,294 | 24.0% | +0.0% | +0.0% |
| Dayton OH | 418,047 | 28.0% | +0.0% | +3.7% |
| Tucson (Sierra Vista) AZ | 416,976 | 30.0% | +0.0% | +3.5% |
| Green Bay-Appleton WI | 400,512 | 27.0% | +0.0% | +0.0% |
| Waco-Temple-Bryan TX | 346,477 | 26.0% | +0.0% | +4.0% |
| Chattanooga TN | 341,284 | 38.0% | +2.7% | +0.0% |
| Syracuse NY | 330,353 | 24.0% | +0.0% | +4.4% |
Turnaround Priority
Markets requiring immediate attention / improvement
90
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 17.0% | -5.6% | -19.1% |
| Philadelphia PA | 2,642,616 | 21.0% | -8.7% | +0.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | -5.3% | -14.3% |
| Atlanta GA | 2,277,873 | 20.0% | -13.0% | -13.0% |
| Seattle-Tacoma WA | 1,798,974 | 21.0% | -4.6% | +5.0% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 20.0% | -13.0% | -4.8% |
| Minneapolis-St. Paul MN | 1,563,558 | 23.0% | -4.2% | +4.6% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 16.0% | -5.9% | -5.9% |
Brand Insights
Brand Insights for Enterprise in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Enterprise shows challenging performance with -0.8% average growth across 210 markets (28.9% avg brand interest), with positive growth in 57 of 210 markets
Top performing markets for Enterprise demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+100.0% growth, 31.0% brand interest, +31.0% change), Helena MT (+100.0% growth, 37.0% brand interest, +37.0% change), and Parkersburg WV (+100.0% growth, 42.0% brand interest, +42.0% change)
Enterprise has 19 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 62 stable markets (0-5%), and 104 declining markets
Notable high-growth markets for Enterprise include Amarillo TX (+34.8% growth, 31.0% brand interest), Austin TX (+15.0% growth, 23.0% brand interest), and Bowling Green KY (+46.1% growth, 38.0% brand interest)
Enterprise demonstrates strong market momentum with combined growth and brand interest gains in key markets: Amarillo TX (+34.8% growth, +8.0% gain, 31.0% current brand interest), Bowling Green KY (+46.1% growth, +12.0% gain, 38.0% current brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +31.0% gain, 31.0% current brand interest)
Enterprise successfully defends strong market positions while maintaining brand interest growth in Amarillo TX (maintained 31.0% brand interest, +34.8% growth), Austin TX (maintained 23.0% brand interest, +15.0% growth), and Bowling Green KY (maintained 38.0% brand interest, +46.1% growth)
In small markets, Enterprise shows modest growth with moderate brand interest: Amarillo TX (+34.8% growth, 31.0% brand interest) and Bowling Green KY (+46.1% growth, 38.0% brand interest)
Enterprise maintains dominant market position with >35% brand interest in key markets: Monroe LA-El Dorado AR (49.0% brand interest, 2.0% decline), Bowling Green KY (38.0% brand interest, +46.1% growth), and Helena MT (37.0% brand interest, +100.0% growth)
Enterprise achieves significant brand interest gains in Amarillo TX (+8.0% brand interest growth, now at 31.0%), Austin TX (+3.0% brand interest growth, now at 23.0%), and Bowling Green KY (+12.0% brand interest growth, now at 38.0%)
Enterprise shows accelerating brand interest growth in Amarillo TX (+34.8% growth, 31.0% brand interest) and Bowling Green KY (+46.1% growth, 38.0% brand interest)
Enterprise maintains stable brand interest performance in mature markets: Albuquerque-Santa Fe NM (-3.6% growth, 27.0% brand interest) and Augusta GA (-2.6% growth, 38.0% brand interest)
Enterprise faces growth challenges in historically strong markets: Albuquerque-Santa Fe NM (-3.6% growth, 27.0% brand interest) and Alexandria LA (-13.2% growth, 33.0% brand interest)
Enterprise performance in major markets: Atlanta GA (-13.0% growth, 20.0% brand interest, 2.7M TVHH), Baltimore MD (-7.7% growth, 24.0% brand interest, 1.1M TVHH), and Boston MA-Manchester NH (-4.8% growth, 20.0% brand interest, 2.6M TVHH)
Enterprise shows positive brand interest growth in markets representing 13.0% of total TVHH coverage
Enterprise maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (24.0% brand interest, -4.0% change), Albany-Schenectady-Troy NY (23.0% brand interest, -2.0% change), and Albuquerque-Santa Fe NM (27.0% brand interest, -1.0% change)
Enterprise achieves significant brand interest gains in Amarillo TX (+8.0% brand interest), Austin TX (+3.0% brand interest), and Bowling Green KY (+12.0% brand interest)
Competitive Insights
Competitive Insights showcase how Enterprise performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Budget demonstrates category leadership at dma level with 7.7% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+41.7%, 17.0% brand interest), Alexandria LA (+25.0%, 15.0% brand interest), and Bangor ME (+64.3%, 23.0% brand interest)
In high-growth dma markets, Budget maintains an average brand interest of 19.1% with consistent performance across 52 markets
Budget shows strong momentum with 7.7% average brand interest growth across key dma markets: Charlottesville VA (+160.0% growth, +8.0% brand interest), Bluefield-Beckley-Oak Hill WV (+100.0% growth, +18.0% brand interest), and Cheyenne WY-Scottsbluff NE (+100.0% growth, +27.0% brand interest)
Budget captured additional brand interest in 102 dma markets, averaging +4.3% brand interest growth in key growth dma
Alamo shows strong momentum with 7.5% average brand interest growth across key dma markets: Sioux Falls(Mitchell) SD (+150.0% growth, +6.0% brand interest), Springfield-Holyoke MA (+125.0% growth, +5.0% brand interest), and Beaumont-Port Arthur TX (+100.0% growth, +6.0% brand interest)
Alamo captured additional brand interest in 63 dma markets, averaging +2.8% brand interest growth in key growth dma
In direct competition, Budget outperforms Alamo with 11.8 percentage point brand interest advantage across 210 shared markets: Amarillo TX (gap: 7.0% brand interest, 2.4% growth), Bakersfield CA (gap: 12.0% brand interest, 66.7% growth), and Beaumont-Port Arthur TX (gap: 6.0% brand interest, 129.4% growth)
In select markets, Hertz outperforms Enterprise despite weaker overall growth (-0.8% vs -0.8% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Enterprise: 27.0%, -3.6%)
In select markets, Enterprise outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Budget: 16.0%, -15.8%) and Bakersfield CA (Enterprise leads: 36.0% share, +12.5% growth vs Budget: 15.0%, -16.7%)
In select markets, Alamo outperforms Budget despite weaker overall growth (+7.5% vs +7.7% overall): Bakersfield CA (Alamo: +50.0% growth vs Budget: -16.7% growth), Beaumont-Port Arthur TX (Alamo: +100.0% growth vs Budget: -29.4% growth), and Chattanooga TN (Alamo: +20.0% growth vs Budget: -6.2% growth)
In select markets, Hertz outperforms Budget despite weaker overall growth (-0.8% vs +7.7% overall): Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Budget: 16.0%, -15.8%) and Beaumont-Port Arthur TX (Hertz leads: 28.0% share, +3.7% growth vs Budget: 12.0%, -29.4%)
In select markets, Avis outperforms Budget despite weaker overall growth (+2.1% vs +7.7% overall): Charlotte NC (Avis leads: 23.0% share, +4.5% growth vs Budget: 16.0%, -5.9%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Amarillo TX (Enterprise leads: 31.0% share, +34.8% growth vs Alamo: 9.0%, -18.2%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (-0.8% vs +7.5% overall): Albuquerque-Santa Fe NM (Hertz leads: 32.0% share, +6.7% growth vs Alamo: 7.0%, -12.5%) and Amarillo TX (Hertz leads: 30.0% share, +7.1% growth vs Alamo: 9.0%, -18.2%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+2.1% vs +7.5% overall): Abilene-Sweetwater TX (Avis leads: 23.0% share, +15.0% growth vs Alamo: 12.0%, -14.3%)
In select markets, Enterprise outperforms Hertz despite weaker overall growth (-0.8% vs -0.8% overall): Albany GA (Enterprise leads: 42.0% share, +2.4% growth vs Hertz: 21.0%, -12.5%) and Austin TX (Enterprise: +15.0% growth vs Hertz: -3.1% growth)