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What is BrandStack.ai?
BrandStack.ai is a brand intelligence platform trusted by leading global brands to drive brand growth across channels and markets. By delivering AI-powered brand insights and strategic market recommendations, BrandStack.ai helps brands strengthen brand performance across Search, Social, Video, Display, CTV / TV, Audio, and more.
Investment Recommendations
Targeted investment recommendations for Enterprise, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
38 DMAs
2 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
10 DMAs
1 State
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
16 DMAs
2 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
145 DMAs
45 States
|
Brand Insights
Brand Insights reveal Enterprise’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Enterprise shows challenging performance with -8.6% average growth across 51 markets (24.1% avg brand interest), with positive growth in 2 of 51 markets
Top performing markets for Enterprise demonstrate exceptional results in Wyoming (+10.5% growth, 21.0% brand interest, +2.0% change)
Enterprise has 0 markets with high growth (>15%), 1 market with moderate growth (5-15%), 6 stable markets (0-5%), and 44 declining markets
Enterprise successfully defends strong market positions while maintaining brand interest growth in Delaware (maintained 24.0% brand interest, +4.3% growth) and Wyoming (maintained 21.0% brand interest, +10.5% growth)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Car Rentals industry.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Enterprise, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Alamo demonstrates category leadership at state level with 30.3% average brand interest growth, showing exceptional performance in Alabama (+50.0%, 6.0% brand interest), Alaska (+42.9%, 10.0% brand interest), and California (+60.0%, 8.0% brand interest)
In high-growth state markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 35 markets
Alamo shows strong momentum with 30.3% average brand interest growth across key state markets: West Virginia (+87.5% growth, +7.0% brand interest), Mississippi (+75.0% growth, +3.0% brand interest), and California (+60.0% growth, +3.0% brand interest)
Alamo captured additional brand interest in 45 state markets, averaging +2.2% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Enterprise in the Car Rentals category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
38
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | -5.0% | +11.8% |
| Atlanta GA | 2,277,873 | 23.0% | +4.6% | +4.6% |
| Houston TX | 2,266,381 | 19.0% | +5.6% | +5.6% |
| Washington DC (Hagerstown MD) | 2,224,748 | 25.0% | -3.9% | +13.6% |
| Pittsburgh PA | 998,699 | 30.0% | +3.5% | +15.4% |
| Austin TX | 831,742 | 23.0% | -4.2% | +21.1% |
| Milwaukee WI | 765,170 | 26.0% | -7.1% | +8.3% |
| West Palm Beach-Ft. Pierce FL | 754,979 | 19.0% | +0.0% | +5.6% |
High Growth Priority
Large markets showing strong consistent growth
10
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Waco-Temple-Bryan TX | 346,477 | 29.0% | +7.4% | +20.8% |
| Rockford IL | 154,224 | 24.0% | +9.1% | +41.2% |
| Topeka KS | 147,365 | 33.0% | +10.0% | +22.2% |
| Erie PA | 129,557 | 31.0% | +10.7% | -3.1% |
| Terre Haute IN | 118,890 | 44.0% | +25.7% | -21.4% |
| Grand Junction-Montrose CO | 66,615 | 22.0% | +22.2% | -4.4% |
| Lima OH | 58,548 | 43.0% | +38.7% | +0.0% |
| Cheyenne WY-Scottsbluff NE | 51,459 | 30.0% | +650.0% | +30.4% |
Maintain & Optimize
Stable markets with consistent performance
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Phoenix AZ | 1,818,040 | 23.0% | +0.0% | +0.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 17.0% | +0.0% | +0.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 17.0% | +0.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 29.0% | +0.0% | +3.6% |
| Baltimore MD | 977,058 | 24.0% | +0.0% | +0.0% |
| Wilkes Barre-Scranton PA | 501,832 | 40.0% | +2.6% | -2.4% |
| Albany-Schenectady-Troy NY | 491,946 | 24.0% | +0.0% | +0.0% |
| Springfield MO | 386,138 | 28.0% | +0.0% | +3.7% |
Turnaround Priority
Markets requiring immediate attention / improvement
145
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 24.0% | -4.0% | +4.4% |
| Chicago IL | 3,081,097 | 16.0% | -5.9% | -20.0% |
| Philadelphia PA | 2,642,616 | 21.0% | +0.0% | -16.0% |
| Dallas-Ft. Worth TX | 2,585,309 | 18.0% | -5.3% | -5.3% |
| Boston MA-Manchester NH | 2,206,762 | 19.0% | -9.5% | -9.5% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 14.0% | +0.0% | -6.7% |
| Seattle-Tacoma WA | 1,798,974 | 20.0% | -4.8% | -4.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 21.0% | +0.0% | -4.6% |
Brand Insights
Brand Insights for Enterprise in the Car Rentals category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Enterprise shows challenging performance with -4.6% average growth across 208 markets (27.2% avg brand interest), with positive growth in 29 of 208 markets
Top performing markets for Enterprise demonstrate exceptional results in Cheyenne WY-Scottsbluff NE (+650.0% growth, 30.0% brand interest, +26.0% change), Zanesville OH (+229.6% growth, 89.0% brand interest, +62.0% change), and Presque Isle ME (+100.0% growth, 23.0% brand interest, +23.0% change)
Enterprise has 8 markets with high growth (>15%), 11 markets with moderate growth (5-15%), 31 stable markets (0-5%), and 158 declining markets
Notable high-growth markets for Enterprise include Cheyenne WY-Scottsbluff NE (+650.0% growth, 30.0% brand interest), Grand Junction-Montrose CO (+22.2% growth, 22.0% brand interest), and Lima OH (+38.7% growth, 43.0% brand interest)
Enterprise demonstrates strong market momentum with combined growth and brand interest gains in key markets: Cheyenne WY-Scottsbluff NE (+650.0% growth, +26.0% gain, 30.0% current brand interest), Grand Junction-Montrose CO (+22.2% growth, +4.0% gain, 22.0% current brand interest), and Lima OH (+38.7% growth, +12.0% gain, 43.0% current brand interest)
Enterprise successfully defends strong market positions while maintaining brand interest growth in Cheyenne WY-Scottsbluff NE (maintained 30.0% brand interest, +650.0% growth), Grand Junction-Montrose CO (maintained 22.0% brand interest, +22.2% growth), and Lima OH (maintained 43.0% brand interest, +38.7% growth)
Enterprise maintains dominant market position with >35% brand interest in key markets: Lima OH (43.0% brand interest, +38.7% growth), Terre Haute IN (44.0% brand interest, +25.7% growth), and Zanesville OH (89.0% brand interest, +229.6% growth)
Enterprise achieves significant brand interest gains in Cheyenne WY-Scottsbluff NE (+26.0% brand interest growth, now at 30.0%), Grand Junction-Montrose CO (+4.0% brand interest growth, now at 22.0%), and Lima OH (+12.0% brand interest growth, now at 43.0%)
Enterprise shows accelerating brand interest growth in Cheyenne WY-Scottsbluff NE (+650.0% growth, 30.0% brand interest) and Grand Junction-Montrose CO (+22.2% growth, 22.0% brand interest)
Enterprise maintains stable brand interest performance in mature markets: Austin TX (-4.2% growth, 23.0% brand interest) and Bakersfield CA (-3.2% growth, 30.0% brand interest)
Enterprise faces growth challenges in historically strong markets: Albany GA (-19.1% growth, 38.0% brand interest) and Albuquerque-Santa Fe NM (-7.1% growth, 26.0% brand interest)
Enterprise performance in major markets: Boston MA-Manchester NH (-9.5% growth, 19.0% brand interest, 2.6M TVHH), Charlotte NC (-14.8% growth, 23.0% brand interest, 1.3M TVHH), and Chicago IL (-5.9% growth, 16.0% brand interest, 3.6M TVHH)
Enterprise shows positive brand interest growth in markets representing 9.2% of total TVHH coverage
Enterprise maintains strong brand interest positions (>30% share) in key markets: Abilene-Sweetwater TX (24.0% brand interest, -5.0% change), Albany GA (38.0% brand interest, -9.0% change), and Albuquerque-Santa Fe NM (26.0% brand interest, -2.0% change)
Enterprise achieves significant brand interest gains in Cheyenne WY-Scottsbluff NE (+26.0% brand interest), Grand Junction-Montrose CO (+4.0% brand interest), and Lima OH (+12.0% brand interest)
Enterprise shows challenging performance with -3.9% average growth across 210 markets (27.4% avg brand interest), with positive growth in 54 of 210 markets
Competitive Insights
Competitive Insights showcase how Enterprise performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Enterprise can focus its competitive strategy.
Alamo demonstrates category leadership at dma level with 48.3% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+200.0%, 33.0% brand interest), Albany GA (+700.0%, 8.0% brand interest), and Albuquerque-Santa Fe NM (+28.6%, 9.0% brand interest)
In high-growth dma markets, Alamo maintains an average brand interest of 8.9% with consistent performance across 119 markets
Budget shows strong momentum with 17.0% average brand interest growth across key dma markets: Joplin MO-Pittsburg KS (+900.0% growth, +9.0% brand interest), Great Falls MT (+800.0% growth, +16.0% brand interest), and Bowling Green KY (+566.7% growth, +17.0% brand interest)
Budget captured additional brand interest in 104 dma markets, averaging +3.3% brand interest growth in key growth dma
Alamo shows strong momentum with 48.3% average brand interest growth across key dma markets: Duluth MN-Superior WI (+900.0% growth, +9.0% brand interest), Albany GA (+700.0% growth, +7.0% brand interest), and Columbus-Tupelo-West Point MS (+700.0% growth, +7.0% brand interest)
Alamo captured additional brand interest in 138 dma markets, averaging +3.2% brand interest growth in key growth dma
Avis shows strong momentum with 16.1% average brand interest growth across key dma markets: Sioux City IA (+800.0% growth, +16.0% brand interest), Wheeling WV-Steubenville OH (+700.0% growth, +14.0% brand interest), and St. Joseph MO (+140.9% growth, +31.0% brand interest)
Avis captured additional brand interest in 107 dma markets, averaging +3.9% brand interest growth in key growth dma
In direct competition, Alamo outperforms Budget with 9.6 percentage point brand interest advantage across 202 shared markets: Amarillo TX (gap: 8.0% brand interest, 12.0% growth), Beaumont-Port Arthur TX (gap: 7.0% brand interest, 4.6% growth), and Bowling Green KY (gap: 20.0% brand interest, 666.7% growth)
In select markets, Avis outperforms Budget despite weaker overall growth (+16.1% vs +17.0% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Budget: 14.0%, -26.3%)
In select markets, Enterprise outperforms Alamo despite weaker overall growth (-4.6% vs +48.3% overall): Beaumont-Port Arthur TX (Enterprise leads: 42.0% share, +5.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Budget outperforms Alamo despite weaker overall growth (+17.0% vs +48.3% overall): Bowling Green KY (Budget leads: 20.0% share, +566.7% growth vs Alamo: 0.0%, -100.0%)
In select markets, Hertz outperforms Alamo despite weaker overall growth (+1.9% vs +48.3% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Alamo: 4.0%, -20.0%)
In select markets, Avis outperforms Alamo despite weaker overall growth (+16.1% vs +48.3% overall): Amarillo TX (Avis leads: 26.0% share, +30.0% growth vs Alamo: 6.0%, -14.3%)
In select markets, Enterprise outperforms Avis despite weaker overall growth (-4.6% vs +16.1% overall): Atlanta GA (Enterprise leads: 23.0% share, +4.5% growth vs Avis: 21.0%, -8.7%)
In select markets, Hertz outperforms Avis despite weaker overall growth (+1.9% vs +16.1% overall): Beaumont-Port Arthur TX (Hertz leads: 27.0% share, +8.0% growth vs Avis: 16.0%, -5.9%)