Mercedes-Benz GLC
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLC, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
33 DMAs
16 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
42 DMAs
10 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
61 DMAs
7 States
|
|
Turnaround Priority
|
Markets requiring immediate attention and improvement
|
70 DMAs
17 States
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLC’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLC shows stable performance with 1.8% average growth across 51 markets (14.7% avg brand interest), with positive growth in 17 of 51 markets
Top performing markets for Mercedes-Benz GLC demonstrate exceptional results in Nevada (+11.1% growth, 20.0% brand interest, +2.0% change)
Mercedes-Benz GLC has 5 markets with high growth (>15%), 12 markets with moderate growth (5-15%), 18 stable markets (0-5%), and 16 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Delaware (+23.1% growth, 16.0% brand interest), Hawaii (+63.6% growth, 18.0% brand interest), and Minnesota (+18.2% growth, 13.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Audi Q5 demonstrates category leadership at state level with 8.2% average brand interest growth, showing exceptional performance in Alabama (+19.1%, 25.0% brand interest), Alaska (+30.4%, 30.0% brand interest), and Florida (+15.0%, 23.0% brand interest)
In high-growth state markets, Audi Q5 maintains an average brand interest of 29.2% with consistent performance across 12 markets
Audi Q5 shows strong momentum with 8.2% average brand interest growth across key state markets: Alaska (+30.4% growth, +7.0% brand interest), Idaho (+28.1% growth, +9.0% brand interest), and Nebraska (+26.1% growth, +6.0% brand interest)
Audi Q5 captured additional brand interest in 32 state markets, averaging +3.4% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLC in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
33
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +5.6% | +5.6% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 19.0% | +5.6% | +11.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 20.0% | -4.8% | +5.3% |
| Denver CO | 1,523,659 | 11.0% | +0.0% | +22.2% |
| Sacramento-Stockton-Modesto CA | 1,276,768 | 18.0% | +5.9% | +0.0% |
| Indianapolis IN | 1,026,188 | 14.0% | -17.7% | +16.7% |
| Baltimore MD | 977,058 | 19.0% | +0.0% | +5.6% |
| San Diego CA | 940,959 | 18.0% | -5.3% | +5.9% |
High Growth Priority
Large markets showing strong consistent growth
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 18.0% | +12.5% | +5.9% |
| Philadelphia PA | 2,642,616 | 16.0% | +14.3% | +0.0% |
| Phoenix AZ | 1,818,040 | 18.0% | +12.5% | +12.5% |
| Seattle-Tacoma WA | 1,798,974 | 15.0% | +7.1% | +7.1% |
| Minneapolis-St. Paul MN | 1,563,558 | 13.0% | +18.2% | +18.2% |
| Charlotte NC | 1,124,890 | 17.0% | +6.3% | +13.3% |
| Pittsburgh PA | 998,699 | 16.0% | +6.7% | +6.7% |
| Nashville TN | 993,259 | 16.0% | +6.7% | +6.7% |
Maintain & Optimize
Stable markets with consistent performance
61
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 4,962,377 | 21.0% | +0.0% | +5.0% |
| Miami-Ft. Lauderdale FL | 1,462,825 | 22.0% | +0.0% | +0.0% |
| Cleveland-Akron (Canton) OH | 1,319,557 | 17.0% | +0.0% | +0.0% |
| Cincinnati OH | 810,849 | 18.0% | +0.0% | +0.0% |
| Grand Rapids-Kalamazoo-Battle Creek MI | 663,876 | 12.0% | +0.0% | +0.0% |
| Mobile AL-Pensacola (Ft. Walton Beach) FL | 500,353 | 15.0% | +0.0% | +0.0% |
| Lexington KY | 434,265 | 14.0% | +0.0% | +0.0% |
| Burlington VT-Plattsburgh NY | 306,170 | 8.0% | +0.0% | +0.0% |
Turnaround Priority
Markets requiring immediate attention and improvement
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 17.0% | -5.6% | -5.6% |
| Dallas-Ft. Worth TX | 2,585,309 | 19.0% | -5.0% | -5.0% |
| Atlanta GA | 2,277,873 | 20.0% | +0.0% | -4.8% |
| Houston TX | 2,266,381 | 23.0% | -4.2% | +0.0% |
| Boston MA-Manchester NH | 2,206,762 | 15.0% | +0.0% | -6.3% |
| Detroit MI | 1,646,663 | 18.0% | -5.3% | -10.0% |
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 19.0% | -5.0% | +0.0% |
| Raleigh-Durham (Fayetteville) NC | 1,096,084 | 15.0% | -11.8% | +0.0% |
Brand Insights
Brand Insights for Mercedes-Benz GLC in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLC shows challenging performance with -0.5% average growth across 203 markets (11.9% avg brand interest), with positive growth in 60 of 203 markets
Top performing markets for Mercedes-Benz GLC demonstrate exceptional results in Dothan AL (+100.0% growth, 30.0% brand interest, +30.0% change), Laredo TX (+100.0% growth, 100.0% brand interest, +100.0% change), and Rochester MN-Mason City IA-Austin MN (+100.0% growth, 21.0% brand interest, +21.0% change)
Mercedes-Benz GLC has 35 markets with high growth (>15%), 25 markets with moderate growth (5-15%), 75 stable markets (0-5%), and 68 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Binghamton NY (+100.0% growth, 16.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+30.0% growth, 13.0% brand interest), and Charleston SC (+21.4% growth, 17.0% brand interest)
Mercedes-Benz GLC demonstrates strong market momentum with combined growth and brand interest gains in key markets: Columbia SC (+61.5% growth, +8.0% gain, 21.0% current brand interest), Corpus Christi TX (+18.2% growth, +4.0% gain, 26.0% current brand interest), and Dothan AL (+100.0% growth, +30.0% gain, 30.0% current brand interest)
Mercedes-Benz GLC successfully defends strong market positions while maintaining brand interest growth in Columbia SC (maintained 21.0% brand interest, +61.5% growth), Corpus Christi TX (maintained 26.0% brand interest, +18.2% growth), and Dothan AL (maintained 30.0% brand interest, +100.0% growth)
In large markets, Mercedes-Benz GLC shows modest growth with notable brand interest: Hartford & New Haven CT (+27.3% growth, 14.0% brand interest) and Minneapolis-St. Paul MN (+18.2% growth, 13.0% brand interest)
Mercedes-Benz GLC achieves significant brand interest gains in Binghamton NY (+16.0% brand interest growth, now at 16.0%) and Columbia SC (+8.0% brand interest growth, now at 21.0%)
Mercedes-Benz GLC shows accelerating brand interest growth in Binghamton NY (+100.0% growth, 16.0% brand interest) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+30.0% growth, 13.0% brand interest)
Mercedes-Benz GLC demonstrates emerging brand interest strength in Binghamton NY (+100.0% growth, 16.0% brand interest) and Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+30.0% growth, 13.0% brand interest)
Mercedes-Benz GLC maintains stable brand interest performance in mature markets: Houston TX (-4.2% growth, 23.0% brand interest) and Las Vegas NV (-4.8% growth, 20.0% brand interest)
Mercedes-Benz GLC performance in major markets: Chicago IL (-5.6% growth, 17.0% brand interest, 3.6M TVHH), Dallas-Ft. Worth TX (-5.0% growth, 19.0% brand interest, 3.0M TVHH), and Detroit MI (-5.3% growth, 18.0% brand interest, 1.9M TVHH)
Mercedes-Benz GLC shows positive brand interest growth in markets representing 39.3% of total TVHH coverage
Mercedes-Benz GLC maintains strong brand interest positions (>30% share) in key markets: Albany GA (25.0% brand interest, -5.0% change), Beaumont-Port Arthur TX (32.0% brand interest, -18.0% change), and Houston TX (23.0% brand interest, -1.0% change)
Mercedes-Benz GLC achieves significant brand interest gains in Binghamton NY (+16.0% brand interest), Cedar Rapids-Waterloo-Iowa City & Dubuque IA (+3.0% brand interest), and Charleston SC (+3.0% brand interest)
Mercedes-Benz GLC maintains dominant market position with >35% brand interest in key markets: Albany GA (25.0% brand interest, -16.7% change) and Beaumont-Port Arthur TX (32.0% brand interest, -36.0% change)
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLC performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Audi Q5 demonstrates category leadership at dma level with 12.0% average brand interest growth, showing exceptional performance in Amarillo TX (+81.5%, 49.0% brand interest), Anchorage AK (+32.0%, 33.0% brand interest), and Augusta GA (+107.7%, 27.0% brand interest)
In high-growth dma markets, Audi Q5 maintains an average brand interest of 36.0% with consistent performance across 70 markets
Audi Q5 shows strong momentum with 12.0% average brand interest growth across key dma markets: Twin Falls ID (+127.3% growth, +56.0% brand interest), Duluth MN-Superior WI (+125.9% growth, +34.0% brand interest), and Augusta GA (+107.7% growth, +14.0% brand interest)
Audi Q5 captured additional brand interest in 101 dma markets, averaging +11.6% brand interest growth in key growth dma
In direct competition, Audi Q5 outperforms Lexus NX with 20.1 percentage point brand interest advantage across 203 shared markets: Abilene-Sweetwater TX (gap: 0.0% brand interest, 100.0% growth), Albany GA (gap: 21.0% brand interest, 4.5% growth), and Austin TX (gap: 11.0% brand interest, 0.6% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (-5.2% vs +2.7% overall): Augusta GA (BMW X3 leads: 29.0% share, -9.4% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (BMW X3: 21.0% share vs Volvo XC60: 16.0% share), and Champaign & Springfield-Decatur IL (BMW X3: 32.0% share vs Volvo XC60: 21.0% share)
In select markets, Mercedes-Benz GLC outperforms Volvo XC60 despite weaker overall growth (-0.5% vs +2.7% overall): Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Volvo XC60: 11.0%, -38.9%), Boise ID (Mercedes-Benz GLC: -10.0% growth vs Volvo XC60: -20.0% growth), and Champaign & Springfield-Decatur IL (Mercedes-Benz GLC: -7.1% growth vs Volvo XC60: -8.7% growth)
In select markets, Volvo XC60 outperforms Audi Q5 despite weaker overall growth (+2.7% vs +12.0% overall): Abilene-Sweetwater TX (Volvo XC60: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Volvo XC60 leads: 22.0% share, +100.0% growth vs Audi Q5: 21.0%, -4.5%), and Austin TX (Volvo XC60: +0.0% growth vs Audi Q5: -7.7% growth)
In select markets, Lexus NX outperforms Audi Q5 despite weaker overall growth (+4.2% vs +12.0% overall): Abilene-Sweetwater TX (Lexus NX: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Lexus NX: +0.0% growth vs Audi Q5: -4.5% growth), and Austin TX (Lexus NX: -7.1% growth vs Audi Q5: -7.7% growth)
In select markets, BMW X3 outperforms Audi Q5 despite weaker overall growth (-5.2% vs +12.0% overall): Abilene-Sweetwater TX (BMW X3 leads: 100.0% share, +100.0% growth vs Audi Q5: 0.0%, -100.0%), Albany GA (BMW X3: 32.0% share vs Audi Q5: 21.0% share), and Austin TX (BMW X3 leads: 30.0% share, +3.5% growth vs Audi Q5: 24.0%, -7.7%)
In select markets, Mercedes-Benz GLC outperforms Audi Q5 despite weaker overall growth (-0.5% vs +12.0% overall): Abilene-Sweetwater TX (Mercedes-Benz GLC: +0.0% growth vs Audi Q5: -100.0% growth), Albany GA (Mercedes-Benz GLC: 25.0% share vs Audi Q5: 21.0% share), and Austin TX (Mercedes-Benz GLC: +11.8% growth vs Audi Q5: -7.7% growth)
In select markets, Volvo XC60 outperforms Lexus NX despite weaker overall growth (+2.7% vs +4.2% overall): Albuquerque-Santa Fe NM (Volvo XC60: +18.2% growth vs Lexus NX: -5.9% growth), Amarillo TX (Volvo XC60: +0.0% growth vs Lexus NX: -12.5% growth), and Atlanta GA (Volvo XC60: +0.0% growth vs Lexus NX: -11.8% growth)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (-5.2% vs +4.2% overall): Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Lexus NX: 16.0%, -5.9%), Amarillo TX (BMW X3: 30.0% share vs Lexus NX: 21.0% share), and Atlanta GA (BMW X3 leads: 28.0% share, +3.7% growth vs Lexus NX: 15.0%, -11.8%)
In select markets, Mercedes-Benz GLC outperforms Lexus NX despite weaker overall growth (-0.5% vs +4.2% overall): Amarillo TX (Mercedes-Benz GLC: +0.0% growth vs Lexus NX: -12.5% growth), Atlanta GA (Mercedes-Benz GLC leads: 20.0% share, +0.0% growth vs Lexus NX: 15.0%, -11.8%), and Augusta GA (Mercedes-Benz GLC leads: 17.0% share, +6.2% growth vs Lexus NX: 16.0%, -23.8%)
In select markets, BMW X3 outperforms Mercedes-Benz GLC despite weaker overall growth (-5.2% vs -0.5% overall): Albany GA (BMW X3: 32.0% share vs Mercedes-Benz GLC: 25.0% share), Albany-Schenectady-Troy NY (BMW X3 leads: 37.0% share, -5.1% growth vs Mercedes-Benz GLC: 9.0%, -30.8%), and Albuquerque-Santa Fe NM (BMW X3 leads: 33.0% share, -2.9% growth vs Mercedes-Benz GLC: 11.0%, -15.4%)
Volvo XC60 successfully defends market leadership positions while maintaining brand interest growth in Duluth MN-Superior WI (maintained 39.0% brand interest, +21.9% growth), Burlington VT-Plattsburgh NY (maintained 35.0% brand interest, +2.9% growth), and Bangor ME (maintained 38.0% brand interest, +11.8% growth)