Mercedes-Benz GLC
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLC, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
42 DMAs
14 States
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
70 DMAs
27 States
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
39 DMAs
6 States
|
|
Turnaround Priority
|
Markets requiring immediate attention / improvement
|
55 DMAs
3 States
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLC’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLC shows strong performance with 34.8% average growth across 51 markets (16.0% avg brand interest), with positive growth in 32 of 51 markets
Top performing markets for Mercedes-Benz GLC demonstrate exceptional results in California (+21.1% growth, 23.0% brand interest, +4.0% change), Georgia (+10.5% growth, 21.0% brand interest, +2.0% change), and Texas (+10.5% growth, 21.0% brand interest, +2.0% change)
Mercedes-Benz GLC has 14 markets with high growth (>15%), 18 markets with moderate growth (5-15%), 14 stable markets (0-5%), and 5 declining markets
Notable high-growth markets for Mercedes-Benz GLC include California (+21.1% growth, 23.0% brand interest), Delaware (+38.5% growth, 18.0% brand interest), and Idaho (+22.2% growth, 11.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Mercedes-Benz GLC demonstrates category leadership at state level with 34.8% average brand interest growth, showing exceptional performance in California (+21.1%, 23.0% brand interest), Delaware (+38.5%, 18.0% brand interest), and Idaho (+22.2%, 11.0% brand interest)
In high-growth state markets, Mercedes-Benz GLC maintains an average brand interest of 15.3% with consistent performance across 14 markets
Lexus NX shows strong momentum with 22.6% average brand interest growth across key state markets: Montana (+800.0% growth, +8.0% brand interest), North Dakota (+100.0% growth, +1.0% brand interest), and Wyoming (+100.0% growth, +1.0% brand interest)
Lexus NX captured additional brand interest in 18 state markets, averaging +1.9% brand interest growth in key growth state
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLC in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Growth Opportunity
Mid-size markets with positive brand interest trends
42
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Chicago IL | 3,081,097 | 19.0% | +5.6% | +11.8% |
| Dallas-Ft. Worth TX | 2,585,309 | 20.0% | +0.0% | +5.3% |
| Houston TX | 2,266,381 | 24.0% | +4.4% | +4.4% |
| Washington DC (Hagerstown MD) | 2,224,748 | 19.0% | +5.6% | +11.8% |
| Phoenix AZ | 1,818,040 | 19.0% | +5.6% | +18.8% |
| Tampa-St. Petersburg (Sarasota) FL | 1,758,412 | 20.0% | +5.3% | +5.3% |
| Minneapolis-St. Paul MN | 1,563,558 | 12.0% | +0.0% | +9.1% |
| Denver CO | 1,523,659 | 12.0% | +9.1% | +0.0% |
High Growth Priority
Large markets showing strong consistent growth
70
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,567,593 | 19.0% | +11.8% | +18.8% |
| Los Angeles CA | 4,962,377 | 25.0% | +19.1% | +25.0% |
| Philadelphia PA | 2,642,616 | 18.0% | +28.6% | +28.6% |
| Atlanta GA | 2,277,873 | 22.0% | +10.0% | +4.8% |
| Boston MA-Manchester NH | 2,206,762 | 16.0% | +6.7% | +6.7% |
| San Francisco-Oakland-San Jose CA | 2,204,229 | 21.0% | +10.5% | +16.7% |
| Seattle-Tacoma WA | 1,798,974 | 16.0% | +6.7% | +14.3% |
| Detroit MI | 1,646,663 | 21.0% | +10.5% | +16.7% |
Maintain & Optimize
Stable markets with consistent performance
39
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Orlando-Daytona Beach-Melbourne FL | 1,508,869 | 19.0% | +0.0% | +0.0% |
| Nashville TN | 993,259 | 15.0% | +0.0% | +0.0% |
| Birmingham AL | 651,287 | 22.0% | +0.0% | +4.8% |
| Knoxville TN | 475,703 | 14.0% | +0.0% | +0.0% |
| Evansville IN | 247,342 | 17.0% | +0.0% | +0.0% |
| Wausau-Rhinelander WI | 160,633 | 1.0% | +0.0% | +0.0% |
| Chico-Redding CA | 160,565 | 2.0% | +0.0% | +0.0% |
| Wichita Falls TX & Lawton OK | 132,252 | 40.0% | +2.6% | +0.0% |
Turnaround Priority
Markets requiring immediate attention / improvement
55
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Hartford & New Haven CT | 862,036 | 12.0% | -7.7% | +0.0% |
| Cincinnati OH | 810,849 | 16.0% | +0.0% | -11.1% |
| Jacksonville FL | 671,993 | 16.0% | -15.8% | -5.9% |
| Norfolk-Portsmouth-Newport News VA | 656,362 | 17.0% | -5.6% | +0.0% |
| Buffalo NY | 537,294 | 13.0% | -7.1% | -13.3% |
| Richmond-Petersburg VA | 516,962 | 15.0% | -6.3% | +0.0% |
| Little Rock-Pine Bluff AR | 490,561 | 14.0% | -12.5% | -26.3% |
| Dayton OH | 418,047 | 13.0% | -23.5% | -23.5% |
Brand Insights
Brand Insights for Mercedes-Benz GLC in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLC shows strong performance with 33.8% average growth across 205 markets (14.7% avg brand interest), with positive growth in 103 of 205 markets
Top performing markets for Mercedes-Benz GLC demonstrate exceptional results in Lake Charles LA (+866.7% growth, 29.0% brand interest, +26.0% change), Columbia-Jefferson City MO (+475.0% growth, 23.0% brand interest, +19.0% change), and Abilene-Sweetwater TX (+420.0% growth, 26.0% brand interest, +21.0% change)
Mercedes-Benz GLC has 63 markets with high growth (>15%), 36 markets with moderate growth (5-15%), 43 stable markets (0-5%), and 63 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Abilene-Sweetwater TX (+420.0% growth, 26.0% brand interest), Albany GA (+25.9% growth, 34.0% brand interest), and Albany-Schenectady-Troy NY (+62.5% growth, 13.0% brand interest)
Mercedes-Benz GLC demonstrates strong market momentum with combined growth and brand interest gains in key markets: Abilene-Sweetwater TX (+420.0% growth, +21.0% gain, 26.0% current brand interest), Albany GA (+25.9% growth, +7.0% gain, 34.0% current brand interest), and Amarillo TX (+41.2% growth, +7.0% gain, 24.0% current brand interest)
Mercedes-Benz GLC successfully defends strong market positions while maintaining brand interest growth in Abilene-Sweetwater TX (maintained 26.0% brand interest, +420.0% growth), Albany GA (maintained 34.0% brand interest, +25.9% growth), and Amarillo TX (maintained 24.0% brand interest, +41.2% growth)
In large markets, Mercedes-Benz GLC shows strong growth with notable brand interest: Indianapolis IN (+21.4% growth, 17.0% brand interest) and Los Angeles CA (+19.1% growth, 25.0% brand interest)
In medium markets, Mercedes-Benz GLC shows strong growth with notable brand interest: Albany-Schenectady-Troy NY (+62.5% growth, 13.0% brand interest) and Albuquerque-Santa Fe NM (+16.7% growth, 14.0% brand interest)
Mercedes-Benz GLC maintains dominant market position with >35% brand interest in key markets: Bowling Green KY (47.0% brand interest, +100.0% growth), Lafayette IN (71.0% brand interest, +153.6% growth), and Wichita Falls TX & Lawton OK (40.0% brand interest, +2.6% growth)
Mercedes-Benz GLC achieves significant brand interest gains in Abilene-Sweetwater TX (+21.0% brand interest growth, now at 26.0%), Albany GA (+7.0% brand interest growth, now at 34.0%), and Amarillo TX (+7.0% brand interest growth, now at 24.0%)
Mercedes-Benz GLC shows accelerating brand interest growth in Abilene-Sweetwater TX (+420.0% growth, 26.0% brand interest) and Albany GA (+25.9% growth, 34.0% brand interest)
Mercedes-Benz GLC demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+62.5% growth, 13.0% brand interest) and Albuquerque-Santa Fe NM (+16.7% growth, 14.0% brand interest)
Mercedes-Benz GLC maintains stable brand interest performance in mature markets: Jackson MS (-4.8% growth, 20.0% brand interest) and Tyler-Longview(Lufkin & Nacogdoches) TX (-4.2% growth, 23.0% brand interest)
Mercedes-Benz GLC faces growth challenges in historically strong markets: Dothan AL (-13.7% growth, 44.0% brand interest) and Hattiesburg-Laurel MS (-21.7% growth, 36.0% brand interest)
Mercedes-Benz GLC performance in major markets: Baltimore MD (-5.3% growth, 18.0% brand interest, 1.1M TVHH), Hartford & New Haven CT (-7.7% growth, 12.0% brand interest, 1.0M TVHH), and Indianapolis IN (+21.4% growth, 17.0% brand interest, 1.2M TVHH)
Mercedes-Benz GLC shows positive brand interest growth in markets representing 67.3% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLC performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Mercedes-Benz GLC demonstrates category leadership at dma level with 33.8% average brand interest growth, showing exceptional performance in Abilene-Sweetwater TX (+420.0%, 26.0% brand interest), Albany GA (+25.9%, 34.0% brand interest), and Albany-Schenectady-Troy NY (+62.5%, 13.0% brand interest)
In high-growth dma markets, Mercedes-Benz GLC maintains an average brand interest of 18.0% with consistent performance across 63 markets
Volvo XC60 shows strong momentum with 28.9% average brand interest growth across key dma markets: Idaho Falls-Pocatello ID (+950.0% growth, +19.0% brand interest), Elmira NY (+900.0% growth, +27.0% brand interest), and Sherman TX-Ada OK (+720.0% growth, +36.0% brand interest)
Volvo XC60 captured additional brand interest in 87 dma markets, averaging +4.6% brand interest growth in key growth dma
Lexus NX shows strong momentum with 23.2% average brand interest growth across key dma markets: Corpus Christi TX (+900.0% growth, +9.0% brand interest), Yakima-Pasco-Richland-Kennewick WA (+900.0% growth, +9.0% brand interest), and Davenport IA-Rock Island-Moline IL (+800.0% growth, +8.0% brand interest)
Lexus NX captured additional brand interest in 73 dma markets, averaging +3.9% brand interest growth in key growth dma
BMW X3 shows strong momentum with 15.0% average brand interest growth across key dma markets: Dothan AL (+733.3% growth, +44.0% brand interest), Rapid City SD (+716.7% growth, +43.0% brand interest), and Sioux City IA (+614.3% growth, +43.0% brand interest)
BMW X3 captured additional brand interest in 77 dma markets, averaging +11.5% brand interest growth in key growth dma
Mercedes-Benz GLC shows strong momentum with 33.8% average brand interest growth across key dma markets: Bend OR (+900.0% growth, +9.0% brand interest), Charlottesville VA (+900.0% growth, +9.0% brand interest), and Lake Charles LA (+866.7% growth, +26.0% brand interest)
Mercedes-Benz GLC captured additional brand interest in 98 dma markets, averaging +6.4% brand interest growth in key growth dma
In direct competition, Mercedes-Benz GLC outperforms Volvo XC60 with 10.0 percentage point brand interest advantage across 198 shared markets: Anchorage AK (gap: 8.0% brand interest, 85.1% growth), Augusta GA (gap: 5.0% brand interest, 87.6% growth), and Bakersfield CA (gap: 15.0% brand interest, 120.0% growth)
In select markets, Lexus NX outperforms Volvo XC60 despite weaker overall growth (+23.2% vs +28.9% overall): Charlottesville VA (Lexus NX: +100.0% growth vs Volvo XC60: -15.2% growth)
In select markets, BMW X3 outperforms Volvo XC60 despite weaker overall growth (+15.0% vs +28.9% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Volvo XC60: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Volvo XC60: 17.0%, -5.6%)
In select markets, Audi Q5 outperforms Lexus NX despite weaker overall growth (+1.1% vs +23.2% overall): Amarillo TX (Audi Q5 leads: 32.0% share, +3.2% growth vs Lexus NX: 1.0%, -93.3%)
In select markets, BMW X3 outperforms Lexus NX despite weaker overall growth (+15.0% vs +23.2% overall): Abilene-Sweetwater TX (BMW X3 leads: 38.0% share, +280.0% growth vs Lexus NX: 0.0%, -100.0%) and Albany-Schenectady-Troy NY (BMW X3 leads: 34.0% share, +3.0% growth vs Lexus NX: 9.0%, -10.0%)
In select markets, Audi Q5 outperforms BMW X3 despite weaker overall growth (+1.1% vs +15.0% overall): Boise ID (Audi Q5 leads: 33.0% share, +6.5% growth vs BMW X3: 30.0%, -16.7%) and Bowling Green KY (Audi Q5 leads: 46.0% share, +557.1% growth vs BMW X3: 5.0%, -94.6%)