Mercedes-Benz GLC
Mercedes-Benz
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Investment Recommendations
Targeted investment recommendations for Mercedes-Benz GLC, aimed at boosting brand interest, strengthening market presence, and accelerating brand growth.
| Category | Description | Markets |
|---|---|---|
|
Defend Brand Interest
|
Markets with high brand interest showing decline
|
3 DMAs
|
|
Emerging Market
|
Smaller markets showing strong growth potential
|
5 DMAs
11 States
|
|
Growth Opportunity
|
Mid-size markets with positive brand interest trends
|
29 DMAs
|
|
High Growth Priority
|
Large markets showing strong consistent growth
|
16 DMAs
|
|
Maintain & Optimize
|
Stable markets with consistent performance
|
29 DMAs
10 States
|
|
Monitor & Maintain
|
All other markets
|
129 DMAs
29 States
|
Brand Insights
Brand Insights reveal Mercedes-Benz GLC’s brand interest across U.S. regions, highlighting growth opportunities, market trends, and strategic focus areas.
Mercedes-Benz GLC shows stable performance with 3.8% average growth across 51 markets (16.0% avg brand interest), with positive growth in 24 of 51 markets
Mercedes-Benz GLC has 10 markets with high growth (>15%), 14 markets with moderate growth (5-15%), 13 stable markets (0-5%), and 14 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Alaska (+33.3% growth, 16.0% brand interest), Florida (+27.8% growth, 23.0% brand interest), and Kansas (+23.1% growth, 16.0% brand interest)
Mercedes-Benz GLC shows positive brand interest momentum in 24 markets, notably in Alaska (+4.0% brand interest), Florida (+5.0% brand interest), Kansas (+3.0% brand interest)
Competitive Insights
Competitive Insights analyze vast market data to pinpoint high-competition regions in the Compact Luxury SUV industry.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
For Mercedes-Benz GLC, our benchmarks and BrandStack's AI powered algorithms reveal key insights to refine marketing strategies and boost brand interest across channels.
Volvo XC60 shows market leadership with 244.7% average brand interest growth and notable strength in Alabama (+300.0%, 24.0% brand interest), Alaska (+200.0%, 30.0% brand interest), and Arizona (+257.1%, 25.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 27.8% with consistent performance across 48 markets
Volvo XC60 shows strong momentum with 244.7% average brand interest growth across key markets: Idaho (+516.7% growth, +31.0% brand interest), Utah (+442.9% growth, +31.0% brand interest), and Montana (+425.0% growth, +34.0% brand interest)
Volvo XC60 captured additional brand interest in 48 markets, averaging +19.2% brand interest growth in key growth markets
Investment Recommendations
Strategic recommendations for Mercedes-Benz GLC in the Compact Luxury SUV category, highlighting market opportunities and potential growth areas.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Based on comprehensive analysis of market share, growth trends, and competitive positioning across different markets.
Defend Brand Interest
Markets with high brand interest showing decline
3
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Miami-Ft. Lauderdale FL | 1,514,454 | 22.0% | -4.4% | +0.0% |
| Birmingham AL | 674,274 | 23.0% | -4.2% | +0.0% |
| New Orleans LA | 604,657 | 21.0% | -4.6% | +5.0% |
Emerging Market
Smaller markets showing strong growth potential
5
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Rockford IL | 159,667 | 22.0% | +37.5% | +46.7% |
| Topeka KS | 152,566 | 22.0% | +22.2% | +69.2% |
| Anchorage AK | 141,865 | 15.0% | +25.0% | +50.0% |
| Gainesville FL | 122,206 | 25.0% | +13.6% | +150.0% |
| Rochester NY | N/A | 13.0% | +18.2% | +8.3% |
Growth Opportunity
Mid-size markets with positive brand interest trends
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Greensboro-High Point-Winston Salem NC | 651,174 | 17.0% | +41.7% | +13.3% |
| Albuquerque-Santa Fe NM | 634,260 | 12.0% | +20.0% | +20.0% |
| Providence RI-New Bedford MA | 584,232 | 15.0% | +15.4% | +15.4% |
| Memphis TN | 567,037 | 26.0% | +13.0% | +23.8% |
| Buffalo NY | 556,257 | 19.0% | +18.8% | +46.2% |
| Wilkes Barre-Scranton PA | 519,543 | 14.0% | +40.0% | +40.0% |
| Albany-Schenectady-Troy NY | 509,309 | 13.0% | +18.2% | +8.3% |
| Tulsa OK | 478,465 | 23.0% | +21.1% | +9.5% |
High Growth Priority
Large markets showing strong consistent growth
16
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Los Angeles CA | 5,137,519 | 23.0% | +15.0% | +27.8% |
| San Francisco-Oakland-San Jose CA | 2,282,025 | 18.0% | -5.3% | +12.5% |
| Phoenix AZ | 1,882,206 | 17.0% | -5.6% | +21.4% |
| Tampa-St. Petersburg (Sarasota) FL | 1,820,474 | 22.0% | +10.0% | +10.0% |
| Cleveland-Akron (Canton) OH | 1,366,130 | 18.0% | +20.0% | +0.0% |
| Sacramento-Stockton-Modesto CA | 1,321,830 | 18.0% | +0.0% | +20.0% |
| Charlotte NC | 1,164,592 | 18.0% | +20.0% | +20.0% |
| Raleigh-Durham (Fayetteville) NC | 1,134,769 | 18.0% | +12.5% | +28.6% |
Maintain & Optimize
Stable markets with consistent performance
29
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| New York NY | 6,799,390 | 18.0% | +5.9% | +0.0% |
| Chicago IL | 3,189,842 | 19.0% | +5.6% | +5.6% |
| Philadelphia PA | 2,735,885 | 16.0% | +0.0% | -5.9% |
| Dallas-Ft. Worth TX | 2,676,555 | 21.0% | +5.0% | +5.0% |
| Atlanta GA | 2,358,268 | 22.0% | +0.0% | +4.8% |
| Houston TX | 2,346,370 | 24.0% | +4.4% | +4.4% |
| Washington DC (Hagerstown MD) | 2,303,268 | 19.0% | +0.0% | +0.0% |
| Boston MA-Manchester NH | 2,284,647 | 17.0% | +0.0% | +6.3% |
Monitor & Maintain
All other markets
129
Markets
| Market | Approx. Digital-First Households |
Current Brand Interest | QoQ Change | YoY Change |
|---|---|---|---|---|
| Seattle-Tacoma WA | 1,862,467 | 15.0% | +0.0% | +7.1% |
| Detroit MI | 1,704,780 | 20.0% | +5.3% | +11.1% |
| Minneapolis-St. Paul MN | 1,618,742 | 12.0% | -7.7% | -7.7% |
| Denver CO | 1,577,435 | 12.0% | +0.0% | +9.1% |
| Orlando-Daytona Beach-Melbourne FL | 1,562,123 | 20.0% | +5.3% | +11.1% |
| Salt Lake City UT | 1,010,346 | 13.0% | +0.0% | +8.3% |
| San Diego CA | 974,169 | 19.0% | +5.6% | +11.8% |
| Kansas City MO | 897,204 | 15.0% | +7.1% | +7.1% |
Brand Insights
Brand Insights for Mercedes-Benz GLC in the Compact Luxury SUV category provide in-depth analysis of the brand's performance, market positioning, and growth opportunities.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
These insights are derived from comprehensive data analysis, covering areas such as market share, growth trends, and competitive dynamics.
Mercedes-Benz GLC shows stable performance with 2.0% average growth across 148 markets (17.2% avg brand interest), with positive growth in 73 of 148 markets
Top performing markets for Mercedes-Benz GLC demonstrate exceptional results in Wichita Falls TX & Lawton OK (+33.3% growth, 40.0% brand interest, +10.0% brand interest change), Albany GA (+31.8% growth, 29.0% brand interest, +7.0% brand interest change), and Gainesville FL (+13.6% growth, 25.0% brand interest, +3.0% brand interest change)
Mercedes-Benz GLC has 39 markets with high growth (>15%), 33 markets with moderate growth (5-15%), 27 stable markets (0-5%), and 49 declining markets
Notable high-growth markets for Mercedes-Benz GLC include Albany GA (+31.8% growth, 29.0% brand interest), Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest), and Albuquerque-Santa Fe NM (+20.0% growth, 12.0% brand interest)
Mercedes-Benz GLC maintains strong brand interest positions in key markets: Wichita Falls TX & Lawton OK (40.0% brand interest, +10.0% change), Laredo TX (39.0% brand interest, +0.0% change), and Lafayette IN (31.0% brand interest, +2.0% change)
Mercedes-Benz GLC shows positive brand interest momentum in 73 markets, notably in Albany GA (+7.0% brand interest), Albany-Schenectady-Troy NY (+2.0% brand interest), Albuquerque-Santa Fe NM (+2.0% brand interest)
Mercedes-Benz GLC demonstrates strong market momentum with combined growth and brand interest gains in key markets: Albany GA (+31.8% growth, +7.0% gain, 29.0% current brand interest), Rockford IL (+37.5% growth, +6.0% gain, 22.0% current brand interest), and Tallahassee FL-Thomasville GA (+60.0% growth, +9.0% gain, 24.0% current brand interest)
Mercedes-Benz GLC successfully defends strong market positions while maintaining brand interest growth in Albany GA (maintained 29.0% brand interest, +31.8% growth), Wichita Falls TX & Lawton OK (maintained 40.0% brand interest, +33.3% growth), and Hattiesburg-Laurel MS (maintained 29.0% brand interest, +0.0% decline)
Mercedes-Benz GLC maintains dominant market position with >35% brand interest in key markets: Wichita Falls TX & Lawton OK (40.0% brand interest, +33.3% change) and Laredo TX (39.0% brand interest, +0.0% change)
Mercedes-Benz GLC achieves significant brand interest gains in Albany GA (+7.0% brand interest growth, now at 29.0%) and Charleston-Huntington WV (+7.0% brand interest growth, now at 18.0%)
Mercedes-Benz GLC shows accelerating brand interest growth in Albany GA (+31.8% growth, 29.0% brand interest) and Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest)
Mercedes-Benz GLC demonstrates emerging brand interest strength in Albany-Schenectady-Troy NY (+18.2% growth, 13.0% brand interest) and Albuquerque-Santa Fe NM (+20.0% growth, 12.0% brand interest)
Mercedes-Benz GLC maintains stable brand interest performance in mature markets: Birmingham AL (-4.2% decline, 23.0% brand interest) and Miami-Ft. Lauderdale FL (-4.3% decline, 22.0% brand interest)
Mercedes-Benz GLC faces growth challenges in historically strong markets: Beaumont-Port Arthur TX (-10.3% decline, 26.0% brand interest) and Jackson MS (-12.9% decline, 27.0% brand interest)
Mercedes-Benz GLC performance in major markets: Miami-Ft. Lauderdale FL (-4.3% decline, 22.0% brand interest, 1.7M TVHH), Minneapolis-St. Paul MN (-7.7% decline, 12.0% brand interest, 1.8M TVHH), and Phoenix AZ (-5.6% decline, 17.0% brand interest, 2.1M TVHH)
Mercedes-Benz GLC shows positive brand interest growth in markets representing 55.2% of total TVHH coverage
Competitive Insights
Competitive Insights showcase how Mercedes-Benz GLC performs against competitors across different markets.
These insights are generated by analyzing competitive performance data across hundreds of thousands of data points.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Each insight highlights specific market opportunities and challenges where Mercedes-Benz GLC can focus its competitive strategy.
Volvo XC60 demonstrates category dominance with 91.3% average brand interest growth, showing exceptional performance in Albany-Schenectady-Troy NY (+250.0%, 28.0% brand interest), Anchorage AK (+184.6%, 37.0% brand interest), and Austin TX (+200.0%, 27.0% brand interest)
In high-growth markets, Volvo XC60 maintains an average brand interest of 29.1% with consistent performance across 59 markets
Volvo XC60 shows strong momentum with 91.3% average brand interest growth across key markets: Spokane WA (+800.0% growth, +32.0% brand interest), Birmingham AL (+500.0% growth, +20.0% brand interest), and Boise ID (+450.0% growth, +27.0% brand interest)
Volvo XC60 captured additional brand interest in 70 markets, averaging +16.0% brand interest growth in key growth markets
Audi Q5 shows strong momentum with 18.8% average brand interest growth across key markets: Yuma AZ-El Centro CA (+192.3% growth, +50.0% brand interest), Odessa-Midland TX (+145.0% growth, +29.0% brand interest), and Waco-Temple-Bryan TX (+127.8% growth, +23.0% brand interest)
Audi Q5 captured additional brand interest in 92 markets, averaging +12.8% brand interest growth in key growth markets
Volvo XC60 maintains market dominance with an average 35.9% brand interest across key markets: Anchorage AK (37.0% brand interest, +184.6% growth), Bend OR (46.0% brand interest, +283.3% growth), and Boise ID (33.0% brand interest, +450.0% growth)
Audi Q5 maintains market dominance with an average 42.1% brand interest across key markets: Albany GA (49.0% brand interest, +104.2% growth), Albany-Schenectady-Troy NY (41.0% brand interest, +41.4% growth), and Anchorage AK (48.0% brand interest, +29.7% growth)
Volvo XC60 dominates in 85 of 130 key battleground markets against Audi Q5, notably in Albany GA (22.0% vs 49.0% brand interest), Augusta GA (19.0% vs 34.0% brand interest), and Baltimore MD (25.0% vs 32.0% brand interest)
Volvo XC60 dominates in 90 of 105 key battleground markets against Lexus NX, notably in Baltimore MD (25.0% vs 7.0% brand interest), Charlottesville VA (27.0% vs 14.0% brand interest), and Chattanooga TN (28.0% vs 6.0% brand interest)
Volvo XC60 dominates in 81 of 119 key battleground markets against BMW X3, notably in Albany GA (22.0% vs 0.0% brand interest), Augusta GA (19.0% vs 21.0% brand interest), and Baltimore MD (25.0% vs 16.0% brand interest)
Volvo XC60 dominates in 77 of 122 key battleground markets against Mercedes-Benz GLC, notably in Albany GA (22.0% vs 29.0% brand interest), Augusta GA (19.0% vs 20.0% brand interest), and Baltimore MD (25.0% vs 20.0% brand interest)
Audi Q5 dominates in 105 of 120 key battleground markets against Lexus NX, notably in Albuquerque-Santa Fe NM (39.0% vs 8.0% brand interest), Atlanta GA (29.0% vs 6.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 16.0% brand interest)
Audi Q5 dominates in 123 of 160 key battleground markets against BMW X3, notably in Albuquerque-Santa Fe NM (39.0% vs 17.0% brand interest), Amarillo TX (37.0% vs 18.0% brand interest), and Atlanta GA (29.0% vs 18.0% brand interest)
Audi Q5 dominates in 88 of 146 key battleground markets against Mercedes-Benz GLC, notably in Albuquerque-Santa Fe NM (39.0% vs 12.0% brand interest), Atlanta GA (29.0% vs 22.0% brand interest), and Burlington VT-Plattsburgh NY (32.0% vs 10.0% brand interest)
BMW X3 dominates in 63 of 114 key battleground markets against Lexus NX, notably in Albany-Schenectady-Troy NY (8.0% vs 10.0% brand interest), Albuquerque-Santa Fe NM (8.0% vs 17.0% brand interest), and Atlanta GA (6.0% vs 18.0% brand interest)